BRLT vs. YSG, ETD, KODK, CODI, GPRO, SLSN, VIOT, PTNM, WALD, and HBB
Should you be buying Brilliant Earth Group stock or one of its competitors? The main competitors of Brilliant Earth Group include Yatsen (YSG), Ethan Allen Interiors (ETD), Eastman Kodak (KODK), Compass Diversified (CODI), GoPro (GPRO), Solesence (SLSN), Viomi Technology (VIOT), Pitanium (PTNM), Waldencast (WALD), and Hamilton Beach Brands (HBB). These companies are all part of the "consumer goods" industry.
Brilliant Earth Group vs. Its Competitors
Brilliant Earth Group (NASDAQ:BRLT) and Yatsen (NYSE:YSG) are both small-cap consumer goods companies, but which is the superior investment? We will compare the two companies based on the strength of their analyst recommendations, profitability, risk, media sentiment, valuation, earnings, institutional ownership and dividends.
Brilliant Earth Group has higher earnings, but lower revenue than Yatsen. Brilliant Earth Group is trading at a lower price-to-earnings ratio than Yatsen, indicating that it is currently the more affordable of the two stocks.
In the previous week, Brilliant Earth Group had 3 more articles in the media than Yatsen. MarketBeat recorded 5 mentions for Brilliant Earth Group and 2 mentions for Yatsen. Brilliant Earth Group's average media sentiment score of 0.99 beat Yatsen's score of 0.30 indicating that Brilliant Earth Group is being referred to more favorably in the media.
Brilliant Earth Group has a net margin of 0.44% compared to Yatsen's net margin of -14.05%. Brilliant Earth Group's return on equity of -1.57% beat Yatsen's return on equity.
Brilliant Earth Group has a beta of 1.37, suggesting that its share price is 37% more volatile than the S&P 500. Comparatively, Yatsen has a beta of -2.1, suggesting that its share price is 310% less volatile than the S&P 500.
Brilliant Earth Group currently has a consensus target price of $2.20, indicating a potential downside of 17.60%. Given Brilliant Earth Group's stronger consensus rating and higher possible upside, analysts plainly believe Brilliant Earth Group is more favorable than Yatsen.
70.4% of Brilliant Earth Group shares are owned by institutional investors. 84.5% of Brilliant Earth Group shares are owned by insiders. Comparatively, 29.0% of Yatsen shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.
Summary
Brilliant Earth Group beats Yatsen on 13 of the 16 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding BRLT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Media Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Brilliant Earth Group Competitors List
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This page (NASDAQ:BRLT) was last updated on 10/14/2025 by MarketBeat.com Staff
