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Brilliant Earth Group (BRLT) Competitors

Brilliant Earth Group logo
$2.67 +0.55 (+25.94%)
Closing price 10/13/2025 04:00 PM Eastern
Extended Trading
$2.96 +0.29 (+10.86%)
As of 05:14 AM Eastern
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BRLT vs. YSG, ETD, KODK, CODI, GPRO, SLSN, VIOT, PTNM, WALD, and HBB

Should you be buying Brilliant Earth Group stock or one of its competitors? The main competitors of Brilliant Earth Group include Yatsen (YSG), Ethan Allen Interiors (ETD), Eastman Kodak (KODK), Compass Diversified (CODI), GoPro (GPRO), Solesence (SLSN), Viomi Technology (VIOT), Pitanium (PTNM), Waldencast (WALD), and Hamilton Beach Brands (HBB). These companies are all part of the "consumer goods" industry.

Brilliant Earth Group vs. Its Competitors

Brilliant Earth Group (NASDAQ:BRLT) and Yatsen (NYSE:YSG) are both small-cap consumer goods companies, but which is the superior investment? We will compare the two companies based on the strength of their analyst recommendations, profitability, risk, media sentiment, valuation, earnings, institutional ownership and dividends.

Brilliant Earth Group has higher earnings, but lower revenue than Yatsen. Brilliant Earth Group is trading at a lower price-to-earnings ratio than Yatsen, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Brilliant Earth Group$422.16M0.63$540K-$0.03-89.00
Yatsen$464.90M1.55-$97.02M-$0.76-10.12

In the previous week, Brilliant Earth Group had 3 more articles in the media than Yatsen. MarketBeat recorded 5 mentions for Brilliant Earth Group and 2 mentions for Yatsen. Brilliant Earth Group's average media sentiment score of 0.99 beat Yatsen's score of 0.30 indicating that Brilliant Earth Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Brilliant Earth Group
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Yatsen
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Brilliant Earth Group has a net margin of 0.44% compared to Yatsen's net margin of -14.05%. Brilliant Earth Group's return on equity of -1.57% beat Yatsen's return on equity.

Company Net Margins Return on Equity Return on Assets
Brilliant Earth Group0.44% -1.57% -0.61%
Yatsen -14.05%-16.35%-12.83%

Brilliant Earth Group has a beta of 1.37, suggesting that its share price is 37% more volatile than the S&P 500. Comparatively, Yatsen has a beta of -2.1, suggesting that its share price is 310% less volatile than the S&P 500.

Brilliant Earth Group currently has a consensus target price of $2.20, indicating a potential downside of 17.60%. Given Brilliant Earth Group's stronger consensus rating and higher possible upside, analysts plainly believe Brilliant Earth Group is more favorable than Yatsen.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brilliant Earth Group
1 Sell rating(s)
4 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Yatsen
1 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.00

70.4% of Brilliant Earth Group shares are owned by institutional investors. 84.5% of Brilliant Earth Group shares are owned by insiders. Comparatively, 29.0% of Yatsen shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Summary

Brilliant Earth Group beats Yatsen on 13 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BRLT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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BRLT vs. The Competition

MetricBrilliant Earth GroupRETAIL IndustryRetail SectorNASDAQ Exchange
Market Cap$211.48M$32.50B$26.74B$10.30B
Dividend YieldN/A3.57%172.56%4.82%
P/E Ratio-89.0011.4719.2727.10
Price / Sales0.632.109.10133.24
Price / Cash21.8819.6016.8530.18
Price / Book2.413.545.086.69
Net Income$540K$563.19M$911.72M$276.55M
7 Day Performance21.92%2.78%-1.30%-0.40%
1 Month Performance6.37%0.07%-1.93%6.53%
1 Year Performance43.55%30.07%12.76%41.04%

Brilliant Earth Group Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
BRLT
Brilliant Earth Group
2.2615 of 5 stars
$2.67
+25.9%
$2.20
-17.6%
+39.8%$211.48M$422.16M-89.00420Gap Up
High Trading Volume
YSG
Yatsen
0.7698 of 5 stars
$8.23
-0.1%
N/A+104.6%$773.31M$464.90M-10.831,350Gap Up
ETD
Ethan Allen Interiors
3.6378 of 5 stars
$28.14
-2.7%
$30.00
+6.6%
-7.6%$735.91M$614.65M14.003,211
KODK
Eastman Kodak
0.8981 of 5 stars
$6.65
-1.3%
N/A+36.2%$545.94M$1.04B-66.503,900
CODI
Compass Diversified
3.2126 of 5 stars
$6.73
flat
$26.00
+286.3%
-59.6%$506.34M$2.20B-5.263,753Gap Up
GPRO
GoPro
2.3727 of 5 stars
$2.35
+4.0%
$0.75
-68.1%
+60.5%$357.49M$801.47M-3.41880Positive News
Gap Up
SLSN
Solesence
0.6136 of 5 stars
$3.67
-8.9%
N/AN/A$284.04M$52.35M52.4360Positive News
VIOT
Viomi Technology
1.4093 of 5 stars
$3.37
-2.9%
N/A+86.5%$236.73M$2.12B56.171,470Gap Up
PTNM
Pitanium
N/A$10.39
-14.3%
N/AN/A$236.37MN/A0.0047
WALD
Waldencast
1.8652 of 5 stars
$1.92
+2.7%
$4.97
+158.9%
-43.4%$228.28M$273.87M0.00272News Coverage
HBB
Hamilton Beach Brands
1.4514 of 5 stars
$14.67
-1.4%
N/A-53.4%$200.53M$654.69M6.24700

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This page (NASDAQ:BRLT) was last updated on 10/14/2025 by MarketBeat.com Staff
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