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Brilliant Earth Group (BRLT) Competitors

Brilliant Earth Group logo
$2.03 -0.04 (-1.93%)
Closing price 10/3/2025 04:00 PM Eastern
Extended Trading
$2.01 -0.02 (-0.99%)
As of 10/3/2025 07:56 PM Eastern
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BRLT vs. OLPX, EPC, YSG, ETD, CODI, KODK, GPRO, WALD, SLSN, and VIOT

Should you be buying Brilliant Earth Group stock or one of its competitors? The main competitors of Brilliant Earth Group include Olaplex (OLPX), Edgewell Personal Care (EPC), Yatsen (YSG), Ethan Allen Interiors (ETD), Compass Diversified (CODI), Eastman Kodak (KODK), GoPro (GPRO), Waldencast (WALD), Solesence (SLSN), and Viomi Technology (VIOT). These companies are all part of the "consumer goods" industry.

Brilliant Earth Group vs. Its Competitors

Olaplex (NASDAQ:OLPX) and Brilliant Earth Group (NASDAQ:BRLT) are both small-cap consumer goods companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, profitability, valuation, analyst recommendations, dividends, media sentiment, earnings and institutional ownership.

In the previous week, Olaplex and Olaplex both had 2 articles in the media. Brilliant Earth Group's average media sentiment score of 1.20 beat Olaplex's score of 0.84 indicating that Brilliant Earth Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Olaplex
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Brilliant Earth Group
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Olaplex has a beta of 2.31, suggesting that its stock price is 131% more volatile than the S&P 500. Comparatively, Brilliant Earth Group has a beta of 1.37, suggesting that its stock price is 37% more volatile than the S&P 500.

Olaplex presently has a consensus target price of $1.88, indicating a potential upside of 44.23%. Brilliant Earth Group has a consensus target price of $1.80, indicating a potential downside of 11.33%. Given Olaplex's stronger consensus rating and higher probable upside, equities analysts plainly believe Olaplex is more favorable than Brilliant Earth Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Olaplex
1 Sell rating(s)
3 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Brilliant Earth Group
1 Sell rating(s)
4 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.80

Olaplex has higher revenue and earnings than Brilliant Earth Group.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Olaplex$422.67M2.05$19.52MN/AN/A
Brilliant Earth Group$422.16M0.48$540K-$0.03-67.67

87.4% of Olaplex shares are owned by institutional investors. Comparatively, 70.4% of Brilliant Earth Group shares are owned by institutional investors. 4.3% of Olaplex shares are owned by company insiders. Comparatively, 84.5% of Brilliant Earth Group shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Brilliant Earth Group has a net margin of 0.44% compared to Olaplex's net margin of -0.30%. Olaplex's return on equity of 3.32% beat Brilliant Earth Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Olaplex-0.30% 3.32% 1.71%
Brilliant Earth Group 0.44%-1.57%-0.61%

Summary

Olaplex beats Brilliant Earth Group on 11 of the 14 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding BRLT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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BRLT vs. The Competition

MetricBrilliant Earth GroupRETAIL IndustryRetail SectorNASDAQ Exchange
Market Cap$206.49M$33.43B$27.50B$10.55B
Dividend YieldN/A3.27%172.48%4.70%
P/E Ratio-67.6711.5120.3326.71
Price / Sales0.482.138.70179.90
Price / Cash21.3620.3164.9061.25
Price / Book1.833.475.006.56
Net Income$540K$563.19M$909.94M$277.70M
7 Day Performance-4.69%-2.26%1.23%2.41%
1 Month Performance-29.27%-1.62%3.23%9.30%
1 Year Performance6.84%23.33%15.61%31.22%

Brilliant Earth Group Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
BRLT
Brilliant Earth Group
1.7314 of 5 stars
$2.03
-1.9%
$1.80
-11.3%
+9.7%$206.49M$422.16M-67.67420Positive News
Short Interest ↓
OLPX
Olaplex
3.8417 of 5 stars
$1.42
flat
$1.88
+32.0%
-43.2%$947.26M$422.67M35.50170News Coverage
EPC
Edgewell Personal Care
4.2489 of 5 stars
$19.99
-1.6%
$29.29
+46.5%
-40.2%$944.15M$2.25B14.816,700News Coverage
Positive News
YSG
Yatsen
1.0627 of 5 stars
$9.78
-1.4%
N/A+141.6%$930.97M$464.90M-12.871,350News Coverage
ETD
Ethan Allen Interiors
3.4207 of 5 stars
$28.98
-1.0%
$30.00
+3.5%
-6.3%$744.08M$614.65M14.423,211
CODI
Compass Diversified
3.1493 of 5 stars
$7.12
-1.2%
$26.00
+265.3%
-68.6%$541.70M$2.20B-5.563,753News Coverage
High Trading Volume
KODK
Eastman Kodak
1.0471 of 5 stars
$6.31
+1.9%
N/A+38.2%$501.39M$1.04B-63.083,900
GPRO
GoPro
2.1239 of 5 stars
$2.88
+18.5%
$0.75
-74.0%
+75.2%$384.39M$801.47M-4.17880Gap Down
WALD
Waldencast
1.4701 of 5 stars
$2.08
flat
$4.97
+139.0%
-47.3%$253.92M$273.87M0.00272Upcoming Earnings
Gap Up
SLSN
Solesence
N/A$3.37
-2.6%
N/AN/A$243.87M$52.35M48.1460Gap Down
VIOT
Viomi Technology
1.2164 of 5 stars
$3.49
+5.8%
N/A+99.4%$225.13M$290.30M58.171,470News Coverage

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This page (NASDAQ:BRLT) was last updated on 10/4/2025 by MarketBeat.com Staff
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