Franklin Financial Services (FRAF) Competitors $36.13 +0.02 (+0.06%) As of 12:05 PM Eastern Add Compare Share Share Competitors Stock AnalysisChartCompetitorsDividendEarningsHeadlinesInsider TradesOwnershipSEC FilingsShort InterestTrendsBuy This Stock FRAF vs. NBBK, MCB, NBN, IBCP, CNCK, VEL, SMBC, FSBC, ORRF, and FUFUShould you be buying Franklin Financial Services stock or one of its competitors? The main competitors of Franklin Financial Services include NB Bancorp (NBBK), Metropolitan Bank (MCB), Northeast Bank (NBN), Independent Bank (IBCP), Coincheck Group (CNCK), Velocity Financial (VEL), Southern Missouri Bancorp (SMBC), Five Star Bancorp (FSBC), Orrstown Financial Services (ORRF), and BitFuFu (FUFU). These companies are all part of the "banking" industry. Franklin Financial Services vs. Its Competitors NB Bancorp Metropolitan Bank Northeast Bank Independent Bank Coincheck Group Velocity Financial Southern Missouri Bancorp Five Star Bancorp Orrstown Financial Services BitFuFu NB Bancorp (NASDAQ:NBBK) and Franklin Financial Services (NASDAQ:FRAF) are both small-cap finance companies, but which is the superior stock? We will compare the two businesses based on the strength of their valuation, profitability, community ranking, institutional ownership, analyst recommendations, risk, media sentiment, earnings and dividends. Is NBBK or FRAF more profitable? NB Bancorp has a net margin of 13.86% compared to Franklin Financial Services' net margin of 9.64%. Franklin Financial Services' return on equity of 7.91% beat NB Bancorp's return on equity.Company Net Margins Return on Equity Return on Assets NB Bancorp13.86% 6.04% 0.93% Franklin Financial Services 9.64%7.91%0.54% Which has more risk & volatility, NBBK or FRAF? NB Bancorp has a beta of 0.41, suggesting that its share price is 59% less volatile than the S&P 500. Comparatively, Franklin Financial Services has a beta of 0.17, suggesting that its share price is 83% less volatile than the S&P 500. Do analysts rate NBBK or FRAF? NB Bancorp currently has a consensus target price of $22.00, indicating a potential upside of 31.97%. Given NB Bancorp's stronger consensus rating and higher possible upside, equities analysts plainly believe NB Bancorp is more favorable than Franklin Financial Services.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score NB Bancorp 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 3.00Franklin Financial Services 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 Does the MarketBeat Community favor NBBK or FRAF? NB Bancorp received 3 more outperform votes than Franklin Financial Services when rated by MarketBeat users. CompanyUnderperformOutperformNB BancorpOutperform Votes3100.00% Underperform VotesNo VotesFranklin Financial ServicesN/AN/A Do insiders & institutionals have more ownership in NBBK or FRAF? 24.8% of Franklin Financial Services shares are held by institutional investors. 1.9% of NB Bancorp shares are held by company insiders. Comparatively, 6.9% of Franklin Financial Services shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term. Which has better earnings & valuation, NBBK or FRAF? NB Bancorp has higher revenue and earnings than Franklin Financial Services. Franklin Financial Services is trading at a lower price-to-earnings ratio than NB Bancorp, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioNB Bancorp$177.98M3.80$42.15M$1.1814.13Franklin Financial Services$72.30M2.23$11.10M$2.6013.90 Does the media prefer NBBK or FRAF? In the previous week, NB Bancorp had 8 more articles in the media than Franklin Financial Services. MarketBeat recorded 9 mentions for NB Bancorp and 1 mentions for Franklin Financial Services. Franklin Financial Services' average media sentiment score of 1.87 beat NB Bancorp's score of 1.07 indicating that Franklin Financial Services is being referred to more favorably in the news media. Company Overall Sentiment NB Bancorp Positive Franklin Financial Services Very Positive SummaryNB Bancorp beats Franklin Financial Services on 12 of the 17 factors compared between the two stocks. Get Franklin Financial Services News Delivered to You Automatically Sign up to receive the latest news and ratings for FRAF and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding FRAF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart FRAF vs. The Competition Export to ExcelMetricFranklin Financial ServicesState commercial banks IndustryFinance SectorNASDAQ ExchangeMarket Cap$161.07M$3.31B$11.69B$8.61BDividend Yield3.62%3.78%5.66%4.18%P/E Ratio14.5123.7922.9919.97Price / Sales2.233.1026.93152.58Price / Cash9.0210.6317.6034.64Price / Book1.191.202.884.68Net Income$11.10M$372.21M$1.04B$248.05M7 Day Performance-0.88%1.63%1.33%2.40%1 Month Performance-6.88%-1.16%1.24%6.14%1 Year Performance27.67%20.12%540.03%13.62% Franklin Financial Services Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)FRAFFranklin Financial Services2.5452 of 5 stars$36.13+0.1%N/A+35.0%$161.07M$72.30M14.51280Positive NewsNBBKNB Bancorp3.7767 of 5 stars$16.67-1.1%$22.00+32.0%+14.9%$676.30M$177.98M15.58342Positive NewsMCBMetropolitan Bank2.9575 of 5 stars$63.43-1.9%$78.13+23.2%+69.0%$676.12M$280.79M10.71240Positive NewsNBNNortheast Bank3.94 of 5 stars$81.78-2.4%$97.50+19.2%+52.3%$671.09M$183.68M9.52180Positive NewsIBCPIndependent Bank3.7389 of 5 stars$31.22-1.0%$36.67+17.4%+31.3%$646.91M$216.85M9.88920Positive NewsCNCKCoincheck Group2.9153 of 5 stars$4.93-1.4%$10.00+102.8%N/A$639.42M$383.33B0.00N/APositive NewsGap UpVELVelocity Financial1.8317 of 5 stars$16.76+0.1%$21.33+27.3%+3.9%$611.57M$224.07M9.06220Analyst ForecastShort Interest ↑High Trading VolumeSMBCSouthern Missouri Bancorp4.3274 of 5 stars$52.01-1.2%$66.33+27.5%+33.2%$587.71M$177.85M11.36540Positive NewsFSBCFive Star Bancorp4.6902 of 5 stars$27.28-2.4%$35.00+28.3%+22.7%$581.86M$131.69M11.96180News CoveragePositive NewsInsider TradeORRFOrrstown Financial Services4.7874 of 5 stars$29.81-0.8%$36.80+23.4%+22.6%$581.53M$216.96M16.20430News CoveragePositive NewsFUFUBitFuFu2.7636 of 5 stars$3.53+2.0%$7.00+98.3%+2.2%$575.77M$463.33M10.0929Earnings ReportShort Interest ↑Analyst Revision Related Companies and Tools Related Companies NB Bancorp Alternatives Metropolitan Bank Alternatives Northeast Bank Alternatives Independent Bank Alternatives Coincheck Group Alternatives Velocity Financial Alternatives Southern Missouri Bancorp Alternatives Five Star Bancorp Alternatives Orrstown Financial Services Alternatives BitFuFu Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:FRAF) was last updated on 6/12/2025 by MarketBeat.com Staff From Our PartnersTrump’s Exec Order #14154 could be a “Millionaire-Maker”Former Presidential Advisor, Jim Rickards, says Trump could “rewire our economy and hand millions of Americans...Paradigm Press | SponsoredTrump wipes out trillions overnight…Is there anybody more powerful than Donald Trump right now? 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