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Franklin Financial Services (FRAF) Competitors

Franklin Financial Services logo
$47.25 +0.23 (+0.49%)
Closing price 09/5/2025 04:00 PM Eastern
Extended Trading
$47.22 -0.02 (-0.05%)
As of 09/5/2025 04:41 PM Eastern
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FRAF vs. EQBK, MCBS, DEFT, BFST, JFIN, NBBK, VEL, BITF, FSBC, and MPB

Should you be buying Franklin Financial Services stock or one of its competitors? The main competitors of Franklin Financial Services include Equity Bancshares (EQBK), MetroCity Bankshares (MCBS), DeFi Technologies (DEFT), Business First Bancshares (BFST), Jiayin Group (JFIN), NB Bancorp (NBBK), Velocity Financial (VEL), Bitfarms (BITF), Five Star Bancorp (FSBC), and Mid Penn Bancorp (MPB). These companies are all part of the "banking" industry.

Franklin Financial Services vs. Its Competitors

Equity Bancshares (NYSE:EQBK) and Franklin Financial Services (NASDAQ:FRAF) are both small-cap banking companies, but which is the superior stock? We will compare the two businesses based on the strength of their valuation, profitability, institutional ownership, analyst recommendations, risk, media sentiment, earnings and dividends.

Equity Bancshares has higher revenue and earnings than Franklin Financial Services. Equity Bancshares is trading at a lower price-to-earnings ratio than Franklin Financial Services, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Equity Bancshares$335.67M2.42$62.62M$4.0310.48
Franklin Financial Services$115.13M1.84$11.10M$3.2614.49

Equity Bancshares has a beta of 0.83, suggesting that its share price is 17% less volatile than the S&P 500. Comparatively, Franklin Financial Services has a beta of 0.2, suggesting that its share price is 80% less volatile than the S&P 500.

In the previous week, Equity Bancshares had 4 more articles in the media than Franklin Financial Services. MarketBeat recorded 7 mentions for Equity Bancshares and 3 mentions for Franklin Financial Services. Franklin Financial Services' average media sentiment score of 1.01 beat Equity Bancshares' score of 0.39 indicating that Franklin Financial Services is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Equity Bancshares
1 Very Positive mention(s)
0 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Franklin Financial Services
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Equity Bancshares pays an annual dividend of $0.60 per share and has a dividend yield of 1.4%. Franklin Financial Services pays an annual dividend of $1.32 per share and has a dividend yield of 2.8%. Equity Bancshares pays out 14.9% of its earnings in the form of a dividend. Franklin Financial Services pays out 40.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Franklin Financial Services has raised its dividend for 1 consecutive years. Franklin Financial Services is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Equity Bancshares
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
1 Strong Buy rating(s)
4.00
Franklin Financial Services
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

Equity Bancshares has a net margin of 19.99% compared to Franklin Financial Services' net margin of 11.78%. Equity Bancshares' return on equity of 12.17% beat Franklin Financial Services' return on equity.

Company Net Margins Return on Equity Return on Assets
Equity Bancshares19.99% 12.17% 1.33%
Franklin Financial Services 11.78%9.64%0.65%

71.8% of Equity Bancshares shares are held by institutional investors. Comparatively, 24.8% of Franklin Financial Services shares are held by institutional investors. 6.6% of Equity Bancshares shares are held by company insiders. Comparatively, 6.9% of Franklin Financial Services shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Summary

Equity Bancshares beats Franklin Financial Services on 13 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FRAF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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FRAF vs. The Competition

MetricFranklin Financial ServicesBANKS IndustryFinance SectorNASDAQ Exchange
Market Cap$211.52M$954.41M$12.64B$9.93B
Dividend Yield2.79%2.99%5.41%4.52%
P/E Ratio14.4916.98232.4226.11
Price / Sales1.842.2431.01189.88
Price / Cash12.8850.2522.1359.28
Price / Book1.441.162.296.09
Net Income$11.10M$54.23M$1.01B$266.51M
7 Day Performance1.18%-0.08%0.41%0.46%
1 Month Performance21.40%7.02%3.76%4.59%
1 Year Performance46.74%16.66%540.98%26.04%

Franklin Financial Services Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
FRAF
Franklin Financial Services
1.7134 of 5 stars
$47.25
+0.5%
N/A+46.2%$211.52M$115.13M14.49280News Coverage
Positive News
EQBK
Equity Bancshares
1.545 of 5 stars
$40.86
-1.1%
N/AN/A$793.90M$228.94M10.14700News Coverage
Analyst Upgrade
MCBS
MetroCity Bankshares
3.5593 of 5 stars
$29.72
-1.2%
$34.00
+14.4%
-1.3%$768.44M$144.66M11.61220Positive News
DEFT
DeFi Technologies
N/A$2.19
-2.2%
$6.25
+185.4%
N/A$756.70M$40.30M24.3320News Coverage
Analyst Downgrade
Gap Up
BFST
Business First Bancshares
4.141 of 5 stars
$25.16
-1.0%
$30.75
+22.2%
+4.1%$752.51M$458.96M10.02750News Coverage
Positive News
Short Interest ↑
JFIN
Jiayin Group
2.1444 of 5 stars
$14.24
+1.1%
N/A+118.9%$751.98M$6.51B3.391,028News Coverage
NBBK
NB Bancorp
3.1454 of 5 stars
$18.66
-0.9%
$20.00
+7.2%
+2.8%$749.93M$304.05M14.03342News Coverage
Positive News
VEL
Velocity Financial
2.3663 of 5 stars
$18.95
-1.2%
$21.33
+12.6%
-1.3%$737.64M$135.80M8.58220High Trading Volume
BITF
Bitfarms
2.6041 of 5 stars
$1.24
-2.4%
$3.95
+218.5%
-32.5%$706.31M$192.88M-7.29110Positive News
FSBC
Five Star Bancorp
3.8976 of 5 stars
$32.32
-0.9%
$35.00
+8.3%
+15.6%$696.81M$213.40M13.19180Positive News
MPB
Mid Penn Bancorp
3.9893 of 5 stars
$29.63
-0.9%
$34.50
+16.4%
+4.2%$687.66M$309.08M12.40620Positive News

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This page (NASDAQ:FRAF) was last updated on 9/6/2025 by MarketBeat.com Staff
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