Franklin Financial Services (FRAF) Competitors $42.75 -0.30 (-0.70%) Closing price 04:00 PM EasternExtended Trading$42.92 +0.17 (+0.40%) As of 04:20 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisChartCompetitorsDividendEarningsHeadlinesInsider TradesOwnershipSEC FilingsShort InterestTrendsBuy This Stock FRAF vs. NBBK, MCBS, BFST, QD, EQBK, BITF, ORRF, FSBC, IBCP, and CNCKShould you be buying Franklin Financial Services stock or one of its competitors? The main competitors of Franklin Financial Services include NB Bancorp (NBBK), MetroCity Bankshares (MCBS), Business First Bancshares (BFST), Qudian (QD), Equity Bancshares (EQBK), Bitfarms (BITF), Orrstown Financial Services (ORRF), Five Star Bancorp (FSBC), Independent Bank (IBCP), and Coincheck Group (CNCK). These companies are all part of the "banking" industry. Franklin Financial Services vs. Its Competitors NB Bancorp MetroCity Bankshares Business First Bancshares Qudian Equity Bancshares Bitfarms Orrstown Financial Services Five Star Bancorp Independent Bank Coincheck Group NB Bancorp (NASDAQ:NBBK) and Franklin Financial Services (NASDAQ:FRAF) are both small-cap finance companies, but which is the superior stock? We will compare the two businesses based on the strength of their institutional ownership, valuation, earnings, media sentiment, analyst recommendations, profitability, risk and dividends. Which has higher earnings & valuation, NBBK or FRAF? NB Bancorp has higher revenue and earnings than Franklin Financial Services. Franklin Financial Services is trading at a lower price-to-earnings ratio than NB Bancorp, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioNB Bancorp$304.05M2.42$42.15M$1.3313.86Franklin Financial Services$115.13M1.66$11.10M$3.2613.11 Do institutionals & insiders hold more shares of NBBK or FRAF? 24.8% of Franklin Financial Services shares are held by institutional investors. 1.9% of NB Bancorp shares are held by company insiders. Comparatively, 6.9% of Franklin Financial Services shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth. Which has more risk & volatility, NBBK or FRAF? NB Bancorp has a beta of 0.44, meaning that its share price is 56% less volatile than the S&P 500. Comparatively, Franklin Financial Services has a beta of 0.18, meaning that its share price is 82% less volatile than the S&P 500. Is NBBK or FRAF more profitable? NB Bancorp has a net margin of 15.86% compared to Franklin Financial Services' net margin of 11.78%. Franklin Financial Services' return on equity of 9.78% beat NB Bancorp's return on equity.Company Net Margins Return on Equity Return on Assets NB Bancorp15.86% 7.37% 1.07% Franklin Financial Services 11.78%9.78%0.66% Does the media refer more to NBBK or FRAF? In the previous week, NB Bancorp and NB Bancorp both had 1 articles in the media. NB Bancorp's average media sentiment score of 1.55 beat Franklin Financial Services' score of 0.93 indicating that NB Bancorp is being referred to more favorably in the media. Company Overall Sentiment NB Bancorp Very Positive Franklin Financial Services Positive Is NBBK or FRAF a better dividend stock? NB Bancorp pays an annual dividend of $0.28 per share and has a dividend yield of 1.5%. Franklin Financial Services pays an annual dividend of $1.32 per share and has a dividend yield of 3.1%. NB Bancorp pays out 21.1% of its earnings in the form of a dividend. Franklin Financial Services pays out 40.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Franklin Financial Services has increased its dividend for 1 consecutive years. Franklin Financial Services is clearly the better dividend stock, given its higher yield and longer track record of dividend growth. Do analysts rate NBBK or FRAF? NB Bancorp currently has a consensus target price of $20.00, indicating a potential upside of 8.46%. Given NB Bancorp's stronger consensus rating and higher possible upside, analysts plainly believe NB Bancorp is more favorable than Franklin Financial Services.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score NB Bancorp 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 3.00Franklin Financial Services 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 SummaryNB Bancorp beats Franklin Financial Services on 12 of the 18 factors compared between the two stocks. Get Franklin Financial Services News Delivered to You Automatically Sign up to receive the latest news and ratings for FRAF and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding FRAF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart FRAF vs. The Competition Export to ExcelMetricFranklin Financial ServicesBANKS IndustryFinance SectorNASDAQ ExchangeMarket Cap$191.93M$887.94M$12.43B$9.84BDividend Yield3.07%3.08%5.55%4.07%P/E Ratio13.1116.0819.6925.74Price / Sales1.662.1025.79115.83Price / Cash11.7449.4621.7659.48Price / Book1.301.092.296.15Net Income$11.10M$53.98M$1.00B$265.06M7 Day Performance9.67%4.09%2.04%2.80%1 Month Performance9.62%-0.29%1.35%1.68%1 Year Performance43.65%18.21%544.49%29.59% Franklin Financial Services Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)FRAFFranklin Financial Services1.8647 of 5 stars$42.75-0.7%N/A+43.5%$191.93M$115.13M13.11280NBBKNB Bancorp3.128 of 5 stars$17.17+1.7%$20.00+16.5%+5.4%$685.23M$304.05M12.91342MCBSMetroCity Bankshares4.0551 of 5 stars$27.47+2.1%$34.00+23.8%+7.1%$683.30M$235.98M10.73220Gap UpBFSTBusiness First Bancshares4.7698 of 5 stars$23.18+1.1%$30.75+32.7%+12.8%$680.61M$458.96M9.24750Positive NewsQDQudian1.7408 of 5 stars$4.34+9.7%N/A+151.9%$666.32M$29.65M18.06940News CoverageEarnings ReportShort Interest ↑EQBKEquity Bancshares3.9652 of 5 stars$36.93+1.0%$47.80+29.4%+7.3%$646.85M$228.94M9.28700BITFBitfarms1.9603 of 5 stars$1.20+3.4%$3.95+229.2%-44.3%$646.76M$209.41M-6.32110Earnings ReportAnalyst RevisionORRFOrrstown Financial Services4.8081 of 5 stars$32.55+1.1%$39.25+20.6%+6.1%$628.37M$286.37M14.53430FSBCFive Star Bancorp4.2296 of 5 stars$30.09+2.2%$35.00+16.3%+16.3%$627.93M$213.40M12.28180Positive NewsIBCPIndependent Bank4.0821 of 5 stars$30.11+0.1%$36.00+19.6%+0.3%$623.49M$323.14M9.81920Positive NewsCNCKCoincheck Group0.8195 of 5 stars$5.07+7.4%$10.00+97.2%N/A$612.18M$2.53B0.00N/A Related Companies and Tools Related Companies NB Bancorp Alternatives MetroCity Bankshares Alternatives Business First Bancshares Alternatives Qudian Alternatives Equity Bancshares Alternatives Bitfarms Alternatives Orrstown Financial Services Alternatives Five Star Bancorp Alternatives Independent Bank Alternatives Coincheck Group Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:FRAF) was last updated on 8/14/2025 by MarketBeat.com Staff From Our PartnersMusk’s Project Colossus could mint millionairesI predict this single breakthrough could make Elon the world’s first trillionaire — and mint more new milliona...Brownstone Research | SponsoredGenerate up to $5,000/month with 10X less money?The secret to retiring without a million-dollar nest egg. I'm talking about generating enough monthly inco...Investors Alley | SponsoredWhen the levee breaksThe U.S. Treasury just confirmed it plans to borrow $1.01 trillion this quarter—nearly double what was project...Porter & Company | SponsoredBut this $20 American company could control the secretThe "Impossible" Chip That Runs on Pure Light Google's quantum computer shocked the world... but China DEMO...The Oxford Club | SponsoredEveryone’s watching Nvidia right now. Here’s why I’m excited.So, unless you’ve been living under a rock, you probably saw the news… Nvidia just signed a $7 BILLION deal...Timothy Sykes | SponsoredThe Trump Dump is starting; Get out of stocks now?The first 365 days of the Trump presidency… Will be the best time to get rich in American history.Paradigm Press | SponsoredBuffett’s $325 Billion Cash Problem — Solved by Gold?A bombshell announcement is just weeks away — and it could send shockwaves through the gold market. Most inves...Golden Portfolio | SponsoredOne stock to replace NvidiaInvesting Legend Hints the End May be Near for These 3 Iconic Stocks One company to replace Amazon… another...InvestorPlace | Sponsored Adding Choose a watchlist: Watchlist Adding You have already added ten stocks to your watchlist. Upgrade to MarketBeat All Access to add more stocks to your watchlist. Adding Franklin Financial Services Corp. Please log in to your account or sign up in order to add this asset to your watchlist. Share Franklin Financial Services With A Colleague Link copied to clipboard. Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. Real-time analyst ratings, insider transactions, earnings data, and more. Our daily ratings and market update email newsletter. Sign in to your free account to enjoy all that MarketBeat has to offer. Sign In Create Account Your Email Address: Email Address Required Your Password: Password Required Log In or Sign in with Facebook Sign in with Google Forgot your password? Your Email Address: Please enter your email address. Please enter a valid email address Choose a Password: Please enter your password. Your password must be at least 8 characters long and contain at least 1 number, 1 letter, and 1 special character. Create My Account (Free) or Sign in with Facebook Sign in with Google By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.