Franklin Financial Services (FRAF) Competitors $38.71 +0.11 (+0.28%) As of 02:36 PM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisChartCompetitorsDividendEarningsHeadlinesInsider TradesOwnershipSEC FilingsShort InterestTrendsBuy This Stock FRAF vs. NBBK, PGY, ESQ, BFST, OSBC, FUFU, EQBK, MCB, IBCP, and SMBCShould you be buying Franklin Financial Services stock or one of its competitors? The main competitors of Franklin Financial Services include NB Bancorp (NBBK), Pagaya Technologies (PGY), Esquire Financial (ESQ), Business First Bancshares (BFST), Old Second Bancorp (OSBC), BitFuFu (FUFU), Equity Bancshares (EQBK), Metropolitan Bank (MCB), Independent Bank (IBCP), and Southern Missouri Bancorp (SMBC). These companies are all part of the "banking" industry. Franklin Financial Services vs. NB Bancorp Pagaya Technologies Esquire Financial Business First Bancshares Old Second Bancorp BitFuFu Equity Bancshares Metropolitan Bank Independent Bank Southern Missouri Bancorp NB Bancorp (NASDAQ:NBBK) and Franklin Financial Services (NASDAQ:FRAF) are both small-cap finance companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, community ranking, profitability, valuation, institutional ownership, risk, dividends, earnings and analyst recommendations. Which has higher earnings & valuation, NBBK or FRAF? NB Bancorp has higher revenue and earnings than Franklin Financial Services. NB Bancorp is trading at a lower price-to-earnings ratio than Franklin Financial Services, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioNB Bancorp$177.98M4.04$42.15M$1.1814.56Franklin Financial Services$69.89M2.46$11.10M$2.4915.55 Do institutionals & insiders hold more shares of NBBK or FRAF? 24.8% of Franklin Financial Services shares are held by institutional investors. 1.9% of NB Bancorp shares are held by company insiders. Comparatively, 7.4% of Franklin Financial Services shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term. Is NBBK or FRAF more profitable? NB Bancorp has a net margin of 13.86% compared to Franklin Financial Services' net margin of 9.64%. Franklin Financial Services' return on equity of 7.91% beat NB Bancorp's return on equity.Company Net Margins Return on Equity Return on Assets NB Bancorp13.86% 6.04% 0.93% Franklin Financial Services 9.64%7.91%0.54% Do analysts rate NBBK or FRAF? NB Bancorp currently has a consensus price target of $22.00, indicating a potential upside of 28.09%. Given NB Bancorp's stronger consensus rating and higher probable upside, research analysts clearly believe NB Bancorp is more favorable than Franklin Financial Services.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score NB Bancorp 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 3.00Franklin Financial Services 0 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 0.00 Does the MarketBeat Community believe in NBBK or FRAF? NB Bancorp received 3 more outperform votes than Franklin Financial Services when rated by MarketBeat users. CompanyUnderperformOutperformNB BancorpOutperform Votes3100.00% Underperform VotesNo VotesFranklin Financial ServicesN/AN/A Which has more volatility & risk, NBBK or FRAF? NB Bancorp has a beta of 0.5, indicating that its share price is 50% less volatile than the S&P 500. Comparatively, Franklin Financial Services has a beta of 0.18, indicating that its share price is 82% less volatile than the S&P 500. Does the media refer more to NBBK or FRAF? In the previous week, NB Bancorp had 1 more articles in the media than Franklin Financial Services. MarketBeat recorded 8 mentions for NB Bancorp and 7 mentions for Franklin Financial Services. NB Bancorp's average media sentiment score of 1.22 beat Franklin Financial Services' score of 0.53 indicating that NB Bancorp is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment NB Bancorp 3 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Franklin Financial Services 1 Very Positive mention(s) 0 Positive mention(s) 4 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive SummaryNB Bancorp beats Franklin Financial Services on 13 of the 17 factors compared between the two stocks. Get Franklin Financial Services News Delivered to You Automatically Sign up to receive the latest news and ratings for FRAF and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart FRAF vs. The Competition Export to ExcelMetricFranklin Financial ServicesState commercial banks IndustryFinance SectorNASDAQ ExchangeMarket Cap$171.87M$3.08B$11.12B$7.96BDividend Yield3.25%3.86%5.77%4.23%P/E Ratio15.5523.5822.1218.55Price / Sales2.463.0026.10103.38Price / Cash9.0210.6317.6034.62Price / Book1.281.162.664.25Net Income$11.10M$372.21M$1.03B$248.27M7 Day Performance-2.54%0.54%0.78%1.28%1 Month Performance9.97%-0.68%-0.19%3.75%1 Year Performance31.22%17.32%538.52%5.31% Franklin Financial Services Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)FRAFFranklin Financial Services1.8197 of 5 stars$38.71+0.3%N/A+27.5%$171.87M$69.89M15.55280Earnings ReportNews CoverageNBBKNB Bancorp4.051 of 5 stars$16.30-0.7%$22.00+35.0%+17.3%$682.04M$172.73M15.23342Short Interest ↓Positive NewsPGYPagaya Technologies4.0914 of 5 stars$8.98-5.0%$20.61+129.5%+12.6%$676.18M$1.00B-1.63800Upcoming EarningsNews CoverageGap DownESQEsquire Financial2.4993 of 5 stars$79.17-1.7%$88.00+11.2%+76.2%$667.56M$124.82M15.34110Earnings ReportDividend AnnouncementAnalyst ForecastInsider TradeNews CoverageBFSTBusiness First Bancshares4.085 of 5 stars$22.48-1.1%$31.50+40.1%+14.2%$664.78M$270.37M9.95750Earnings ReportDividend AnnouncementAnalyst RevisionOSBCOld Second Bancorp3.7904 of 5 stars$14.68-0.7%$20.90+42.4%+15.3%$661.29M$279.90M7.85890Analyst RevisionFUFUBitFuFu3.3553 of 5 stars$4.00-7.4%$7.00+75.0%+19.8%$652.43M$463.33M11.4329Gap UpEQBKEquity Bancshares3.3404 of 5 stars$36.72+0.7%$46.60+26.9%+15.6%$642.93M$225.03M9.23700Positive NewsMCBMetropolitan Bank3.3971 of 5 stars$56.05+2.6%$78.13+39.4%+56.3%$629.16M$276.91M9.47240Insider TradeIBCPIndependent Bank3.1742 of 5 stars$29.99-0.4%$39.17+30.6%+22.8%$628.98M$215.80M9.49920Earnings ReportAnalyst ForecastInsider TradeAnalyst RevisionGap UpSMBCSouthern Missouri Bancorp4.3433 of 5 stars$49.47+0.5%$70.00+41.5%+31.3%$591.61M$171.80M10.80540Upcoming EarningsShort Interest ↑ Related Companies and Tools Related Companies NB Bancorp Alternatives Pagaya Technologies Alternatives Esquire Financial Alternatives Business First Bancshares Alternatives Old Second Bancorp Alternatives BitFuFu Alternatives Equity Bancshares Alternatives Metropolitan Bank Alternatives Independent Bank Alternatives Southern Missouri Bancorp Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:FRAF) was last updated on 5/1/2025 by MarketBeat.com Staff From Our PartnersHow to invest in Elon Musk’s Optimus before its launchElon Musk is set to completely take over the AI industry with Optimus… A breakthrough AI-powered robot that El...InvestorPlace | SponsoredElon Set to Shock the World by May 1st ?Tech legend Jeff Brown recently traveled to the industrial zone of South Memphis to investigate what he believ...Brownstone Research | SponsoredThis Is How Empires FallThe headlines scream tariffs and export bans — but the real damage is happening in retirement portfolios. 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