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Franklin Financial Services (FRAF) Competitors

Franklin Financial Services logo
$37.06 +0.31 (+0.83%)
As of 07/3/2025 01:04 PM Eastern
This is a fair market value price provided by Polygon.io. Learn more.

FRAF vs. FSBC, SPFI, SMBK, CBNK, ALRS, MPB, QD, SHBI, BCAL, and YRD

Should you be buying Franklin Financial Services stock or one of its competitors? The main competitors of Franklin Financial Services include Five Star Bancorp (FSBC), South Plains Financial (SPFI), SmartFinancial (SMBK), Capital Bancorp (CBNK), Alerus Financial (ALRS), Mid Penn Bancorp (MPB), Qudian (QD), Shore Bancshares (SHBI), California BanCorp (BCAL), and Yirendai (YRD). These companies are all part of the "banking" industry.

Franklin Financial Services vs. Its Competitors

Franklin Financial Services (NASDAQ:FRAF) and Five Star Bancorp (NASDAQ:FSBC) are both small-cap finance companies, but which is the better business? We will contrast the two businesses based on the strength of their earnings, risk, dividends, institutional ownership, profitability, valuation, analyst recommendations and media sentiment.

24.8% of Franklin Financial Services shares are held by institutional investors. Comparatively, 46.9% of Five Star Bancorp shares are held by institutional investors. 6.9% of Franklin Financial Services shares are held by company insiders. Comparatively, 21.7% of Five Star Bancorp shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Franklin Financial Services pays an annual dividend of $1.32 per share and has a dividend yield of 3.6%. Five Star Bancorp pays an annual dividend of $0.80 per share and has a dividend yield of 2.6%. Franklin Financial Services pays out 50.8% of its earnings in the form of a dividend. Five Star Bancorp pays out 35.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Franklin Financial Services has raised its dividend for 1 consecutive years. Franklin Financial Services is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Five Star Bancorp has a consensus price target of $35.00, suggesting a potential upside of 15.07%. Given Five Star Bancorp's stronger consensus rating and higher probable upside, analysts plainly believe Five Star Bancorp is more favorable than Franklin Financial Services.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Franklin Financial Services
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00
Five Star Bancorp
0 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.80

Five Star Bancorp has higher revenue and earnings than Franklin Financial Services. Five Star Bancorp is trading at a lower price-to-earnings ratio than Franklin Financial Services, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Franklin Financial Services$115.13M1.44$11.10M$2.6014.26
Five Star Bancorp$213.40M3.04$45.67M$2.2813.34

Five Star Bancorp has a net margin of 21.64% compared to Franklin Financial Services' net margin of 9.82%. Five Star Bancorp's return on equity of 12.24% beat Franklin Financial Services' return on equity.

Company Net Margins Return on Equity Return on Assets
Franklin Financial Services9.82% 8.00% 0.54%
Five Star Bancorp 21.64%12.24%1.22%

Franklin Financial Services has a beta of 0.14, meaning that its stock price is 86% less volatile than the S&P 500. Comparatively, Five Star Bancorp has a beta of 0.51, meaning that its stock price is 49% less volatile than the S&P 500.

In the previous week, Five Star Bancorp had 4 more articles in the media than Franklin Financial Services. MarketBeat recorded 5 mentions for Five Star Bancorp and 1 mentions for Franklin Financial Services. Franklin Financial Services' average media sentiment score of 1.80 beat Five Star Bancorp's score of 0.94 indicating that Franklin Financial Services is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Franklin Financial Services
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Five Star Bancorp
1 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Five Star Bancorp beats Franklin Financial Services on 14 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FRAF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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FRAF vs. The Competition

MetricFranklin Financial ServicesBANKS IndustryFinance SectorNASDAQ Exchange
Market Cap$163.89M$863.00M$12.04B$8.95B
Dividend Yield3.59%3.15%5.57%4.08%
P/E Ratio14.2619.4020.0720.24
Price / Sales1.442.0725.59118.25
Price / Cash10.0249.0521.5057.47
Price / Book1.131.132.285.67
Net Income$11.10M$53.76M$1.00B$248.47M
7 Day Performance7.50%4.36%2.19%3.32%
1 Month Performance0.31%8.34%4.44%5.20%
1 Year Performance32.94%28.16%540.82%21.35%

Franklin Financial Services Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
FRAF
Franklin Financial Services
2.719 of 5 stars
$37.07
+0.8%
N/A+32.9%$163.89M$115.13M14.26280Positive News
FSBC
Five Star Bancorp
4.232 of 5 stars
$28.54
+0.3%
$35.00
+22.6%
+28.4%$607.03M$213.40M12.52180Positive News
SPFI
South Plains Financial
3.4188 of 5 stars
$36.04
+0.9%
$41.50
+15.1%
+39.3%$579.65M$288.97M12.01680High Trading Volume
SMBK
SmartFinancial
2.2955 of 5 stars
$33.69
+0.1%
$33.70
+0.0%
+52.3%$573.34M$178.24M15.74550Positive News
CBNK
Capital Bancorp
4.1112 of 5 stars
$33.58
+0.1%
$34.50
+2.7%
+76.0%$558.83M$244.71M13.54270
ALRS
Alerus Financial
4.1298 of 5 stars
$21.64
-1.3%
$23.00
+6.3%
+19.6%$556.27M$336.51M17.74840
MPB
Mid Penn Bancorp
4.3786 of 5 stars
$28.20
-0.2%
$36.00
+27.7%
+39.3%$547.19M$309.08M9.79620
QD
Qudian
2.0168 of 5 stars
$3.11
+0.6%
N/A+61.5%$521.25M$29.65M12.96940Positive News
SHBI
Shore Bancshares
3.6282 of 5 stars
$15.72
+0.8%
$20.00
+27.2%
+46.6%$520.30M$326.48M10.55450High Trading Volume
BCAL
California BanCorp
1.6847 of 5 stars
$15.76
+1.0%
$19.50
+23.7%
+21.0%$506.13M$184.56M35.02204Positive News
YRD
Yirendai
3.1753 of 5 stars
$5.90
+0.9%
N/A+27.0%$505.48M$795.41M2.763,800

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This page (NASDAQ:FRAF) was last updated on 7/4/2025 by MarketBeat.com Staff
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