GrowGeneration (GRWG) Competitors

GrowGeneration (NASDAQ:GRWG) and 22nd Century Group (NASDAQ:XXII) are both small-cap basic materials companies, but which is the superior stock? We will compare the two businesses based on the strength of their media sentiment, institutional ownership, analyst recommendations, profitability, community ranking, risk, earnings, dividends and valuation.

Which has more volatility & risk, GRWG or XXII?

GrowGeneration has a beta of 3.4, indicating that its share price is 240% more volatile than the S&P 500. Comparatively, 22nd Century Group has a beta of 1.93, indicating that its share price is 93% more volatile than the S&P 500.

Does the MarketBeat Community favor GRWG or XXII?

22nd Century Group received 300 more outperform votes than GrowGeneration when rated by MarketBeat users. Likewise, 64.31% of users gave 22nd Century Group an outperform vote while only 60.44% of users gave GrowGeneration an outperform vote.

Company	Underperform	Outperform
GrowGeneration	Outperform Votes 55 60.44%	Underperform Votes 36 39.56%
22nd Century Group	Outperform Votes 355 64.31%	Underperform Votes 197 35.69%

Is GRWG or XXII more profitable?

GrowGeneration has a net margin of -26.62% compared to 22nd Century Group's net margin of -144.09%. 22nd Century Group's return on equity of 0.00% beat GrowGeneration's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
GrowGeneration	-26.62%	-23.73%	-17.03%
22nd Century Group	-144.09%	N/A	-130.16%

Does the media prefer GRWG or XXII?

In the previous week, GrowGeneration had 4 more articles in the media than 22nd Century Group. MarketBeat recorded 5 mentions for GrowGeneration and 1 mentions for 22nd Century Group. 22nd Century Group's average media sentiment score of 1.89 beat GrowGeneration's score of 0.88 indicating that 22nd Century Group is being referred to more favorably in the news media.

Company	Overall Sentiment
GrowGeneration	Positive
22nd Century Group	Very Positive

Do analysts recommend GRWG or XXII?

GrowGeneration currently has a consensus price target of $2.38, indicating a potential upside of 90.00%. Given GrowGeneration's stronger consensus rating and higher possible upside, analysts clearly believe GrowGeneration is more favorable than 22nd Century Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
GrowGeneration	0 Sell rating(s)	3 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.25
22nd Century Group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Which has preferable valuation and earnings, GRWG or XXII?

GrowGeneration has higher revenue and earnings than 22nd Century Group. GrowGeneration is trading at a lower price-to-earnings ratio than 22nd Century Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
GrowGeneration	$176.68M	0.42	-$46.50M	-$0.84	-1.49
22nd Century Group	$11.07M	0.15	-$140.77M	-$2.99 thousand	0.00

Do institutionals and insiders believe in GRWG or XXII?

36.0% of GrowGeneration shares are owned by institutional investors. Comparatively, 18.1% of 22nd Century Group shares are owned by institutional investors. 7.6% of GrowGeneration shares are owned by insiders. Comparatively, 0.1% of 22nd Century Group shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Summary

GrowGeneration beats 22nd Century Group on 13 of the 18 factors compared between the two stocks.