High Tide (HITI) Competitors

High Tide (NASDAQ:HITI) and Krispy Kreme (NASDAQ:DNUT) are both small-cap medical companies, but which is the superior investment? We will compare the two companies based on the strength of their risk, analyst recommendations, community ranking, earnings, valuation, profitability, dividends, media sentiment and institutional ownership.

Is HITI or DNUT more profitable?

Krispy Kreme has a net margin of 1.64% compared to High Tide's net margin of -0.81%. Krispy Kreme's return on equity of 0.53% beat High Tide's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
High Tide	-0.81%	-2.93%	-1.78%
Krispy Kreme	1.64%	0.53%	0.21%

Which has more volatility & risk, HITI or DNUT?

High Tide has a beta of 0.61, suggesting that its stock price is 39% less volatile than the S&P 500. Comparatively, Krispy Kreme has a beta of 1.47, suggesting that its stock price is 47% more volatile than the S&P 500.

Does the media prefer HITI or DNUT?

In the previous week, Krispy Kreme had 8 more articles in the media than High Tide. MarketBeat recorded 12 mentions for Krispy Kreme and 4 mentions for High Tide. Krispy Kreme's average media sentiment score of 0.55 beat High Tide's score of 0.29 indicating that Krispy Kreme is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
High Tide	1 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Krispy Kreme	6 Very Positive mention(s)	0 Positive mention(s)	5 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Do insiders & institutionals believe in HITI or DNUT?

4.5% of High Tide shares are owned by institutional investors. Comparatively, 81.7% of Krispy Kreme shares are owned by institutional investors. 12.4% of High Tide shares are owned by insiders. Comparatively, 5.3% of Krispy Kreme shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Does the MarketBeat Community believe in HITI or DNUT?

Krispy Kreme received 24 more outperform votes than High Tide when rated by MarketBeat users. However, 46.15% of users gave High Tide an outperform vote while only 42.86% of users gave Krispy Kreme an outperform vote.

Company	Underperform	Outperform
High Tide	Outperform Votes 12 46.15%	Underperform Votes 14 53.85%
Krispy Kreme	Outperform Votes 36 42.86%	Underperform Votes 48 57.14%

Which has better earnings and valuation, HITI or DNUT?

High Tide has higher earnings, but lower revenue than Krispy Kreme. High Tide is trading at a lower price-to-earnings ratio than Krispy Kreme, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
High Tide	$536.70M	0.36	-$3.19M	-$0.05	-48.00
Krispy Kreme	$1.67B	0.44	-$37.92M	$0.02	215.50

Do analysts recommend HITI or DNUT?

High Tide presently has a consensus price target of $4.50, indicating a potential upside of 87.50%. Krispy Kreme has a consensus price target of $11.57, indicating a potential upside of 168.48%. Given Krispy Kreme's higher possible upside, analysts plainly believe Krispy Kreme is more favorable than High Tide.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
High Tide	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	2 Strong Buy rating(s)	3.67
Krispy Kreme	1 Sell rating(s)	1 Hold rating(s)	5 Buy rating(s)	1 Strong Buy rating(s)	2.75

Summary

Krispy Kreme beats High Tide on 14 of the 19 factors compared between the two stocks.