HOFT vs. FLXS, PRPL, SNBR, KNDI, RCKY, TSQ, QSG, ESCA, LCUT, and EVC
Should you be buying Hooker Furnishings stock or one of its competitors? The main competitors of Hooker Furnishings include Flexsteel Industries (FLXS), Purple Innovation (PRPL), Sleep Number (SNBR), Kandi Technologies Group (KNDI), Rocky Brands (RCKY), Townsquare Media (TSQ), QuantaSing Group (QSG), Escalade (ESCA), Lifetime Brands (LCUT), and Entravision Communications (EVC).
Hooker Furnishings (NASDAQ:HOFT) and Flexsteel Industries (NASDAQ:FLXS) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their analyst recommendations, profitability, risk, media sentiment, community ranking, valuation, earnings, institutional ownership and dividends.
Hooker Furnishings has a beta of 1.06, meaning that its stock price is 6% more volatile than the S&P 500. Comparatively, Flexsteel Industries has a beta of 0.53, meaning that its stock price is 47% less volatile than the S&P 500.
Flexsteel Industries has a net margin of 3.86% compared to Hooker Furnishings' net margin of 2.28%. Flexsteel Industries' return on equity of 5.13% beat Hooker Furnishings' return on equity.
Hooker Furnishings pays an annual dividend of $0.92 per share and has a dividend yield of 5.1%. Flexsteel Industries pays an annual dividend of $0.60 per share and has a dividend yield of 1.6%. Hooker Furnishings pays out 101.1% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Flexsteel Industries pays out 20.7% of its earnings in the form of a dividend.
Flexsteel Industries has lower revenue, but higher earnings than Hooker Furnishings. Flexsteel Industries is trading at a lower price-to-earnings ratio than Hooker Furnishings, indicating that it is currently the more affordable of the two stocks.
Flexsteel Industries received 6 more outperform votes than Hooker Furnishings when rated by MarketBeat users. Likewise, 67.91% of users gave Flexsteel Industries an outperform vote while only 57.61% of users gave Hooker Furnishings an outperform vote.
73.6% of Hooker Furnishings shares are owned by institutional investors. Comparatively, 36.3% of Flexsteel Industries shares are owned by institutional investors. 1.9% of Hooker Furnishings shares are owned by insiders. Comparatively, 15.9% of Flexsteel Industries shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.
In the previous week, Flexsteel Industries had 1 more articles in the media than Hooker Furnishings. MarketBeat recorded 2 mentions for Flexsteel Industries and 1 mentions for Hooker Furnishings. Flexsteel Industries' average media sentiment score of -0.13 beat Hooker Furnishings' score of -0.87 indicating that Flexsteel Industries is being referred to more favorably in the news media.
Summary
Flexsteel Industries beats Hooker Furnishings on 11 of the 17 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding HOFT and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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