Hour Loop (HOUR) Competitors

Honest (NASDAQ:HNST) and Hour Loop (NASDAQ:HOUR) are both small-cap retail companies, but which is the superior stock? We will compare the two businesses based on the strength of their profitability, institutional ownership, earnings, risk, dividends, valuation, analyst recommendations and media sentiment.

Do analysts recommend HNST or HOUR?

Honest currently has a consensus price target of $6.96, suggesting a potential upside of 81.21%. Given Honest's stronger consensus rating and higher probable upside, analysts plainly believe Honest is more favorable than Hour Loop.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Honest	0 Sell rating(s)	4 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.43
Hour Loop	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Do institutionals and insiders have more ownership in HNST or HOUR?

45.5% of Honest shares are held by institutional investors. Comparatively, 0.3% of Hour Loop shares are held by institutional investors. 8.9% of Honest shares are held by insiders. Comparatively, 95.0% of Hour Loop shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Is HNST or HOUR more profitable?

Honest has a net margin of 1.66% compared to Hour Loop's net margin of 0.56%. Hour Loop's return on equity of 12.49% beat Honest's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Honest	1.66%	3.84%	2.67%
Hour Loop	0.56%	12.49%	3.28%

Does the media favor HNST or HOUR?

In the previous week, Honest had 3 more articles in the media than Hour Loop. MarketBeat recorded 4 mentions for Honest and 1 mentions for Hour Loop. Honest's average media sentiment score of 1.42 beat Hour Loop's score of 0.00 indicating that Honest is being referred to more favorably in the media.

Company	Overall Sentiment
Honest	Positive
Hour Loop	Neutral

Which has preferable earnings and valuation, HNST or HOUR?

Hour Loop has lower revenue, but higher earnings than Honest. Honest is trading at a lower price-to-earnings ratio than Hour Loop, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Honest	$378.34M	1.13	-$6.12M	$0.05	76.80
Hour Loop	$138.25M	0.69	$660K	$0.03	91.00

Which has more volatility & risk, HNST or HOUR?

Honest has a beta of 2.32, indicating that its share price is 132% more volatile than the S&P 500. Comparatively, Hour Loop has a beta of 1.2, indicating that its share price is 20% more volatile than the S&P 500.

Summary

Honest beats Hour Loop on 11 of the 16 factors compared between the two stocks.