LegalZoom.com (LZ) Competitors $10.08 -0.16 (-1.56%) Closing price 04:00 PM EasternExtended Trading$10.14 +0.06 (+0.64%) As of 07:00 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock LZ vs. FOUR, QMMM, ETSY, MARA, APLD, AMTM, STNE, WPP, FTDR, and DLOShould you be buying LegalZoom.com stock or one of its competitors? The main competitors of LegalZoom.com include Shift4 Payments (FOUR), QMMM (QMMM), Etsy (ETSY), Marathon Digital (MARA), Applied Digital (APLD), Amentum (AMTM), StoneCo (STNE), WPP (WPP), Frontdoor (FTDR), and DLocal (DLO). These companies are all part of the "business services" industry. LegalZoom.com vs. Its Competitors Shift4 Payments QMMM Etsy Marathon Digital Applied Digital Amentum StoneCo WPP Frontdoor DLocal Shift4 Payments (NYSE:FOUR) and LegalZoom.com (NASDAQ:LZ) are both business services companies, but which is the superior stock? We will compare the two companies based on the strength of their risk, valuation, analyst recommendations, earnings, media sentiment, profitability, institutional ownership and dividends. Is FOUR or LZ more profitable? Shift4 Payments has a net margin of 6.11% compared to LegalZoom.com's net margin of 4.07%. Shift4 Payments' return on equity of 37.05% beat LegalZoom.com's return on equity.Company Net Margins Return on Equity Return on Assets Shift4 Payments6.11% 37.05% 6.88% LegalZoom.com 4.07%20.36%6.05% Does the media refer more to FOUR or LZ? In the previous week, Shift4 Payments had 4 more articles in the media than LegalZoom.com. MarketBeat recorded 10 mentions for Shift4 Payments and 6 mentions for LegalZoom.com. LegalZoom.com's average media sentiment score of 0.71 beat Shift4 Payments' score of 0.23 indicating that LegalZoom.com is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Shift4 Payments 2 Very Positive mention(s) 2 Positive mention(s) 3 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Neutral LegalZoom.com 2 Very Positive mention(s) 2 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do insiders and institutionals have more ownership in FOUR or LZ? 98.9% of Shift4 Payments shares are held by institutional investors. Comparatively, 82.0% of LegalZoom.com shares are held by institutional investors. 25.2% of Shift4 Payments shares are held by company insiders. Comparatively, 5.9% of LegalZoom.com shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term. Do analysts prefer FOUR or LZ? Shift4 Payments currently has a consensus price target of $114.37, indicating a potential upside of 45.36%. LegalZoom.com has a consensus price target of $10.83, indicating a potential upside of 7.47%. Given Shift4 Payments' stronger consensus rating and higher possible upside, research analysts plainly believe Shift4 Payments is more favorable than LegalZoom.com.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Shift4 Payments 0 Sell rating(s) 6 Hold rating(s) 14 Buy rating(s) 2 Strong Buy rating(s) 2.82LegalZoom.com 1 Sell rating(s) 6 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.11 Which has more risk and volatility, FOUR or LZ? Shift4 Payments has a beta of 1.69, indicating that its stock price is 69% more volatile than the S&P 500. Comparatively, LegalZoom.com has a beta of 1.23, indicating that its stock price is 23% more volatile than the S&P 500. Which has preferable earnings and valuation, FOUR or LZ? Shift4 Payments has higher revenue and earnings than LegalZoom.com. Shift4 Payments is trading at a lower price-to-earnings ratio than LegalZoom.com, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioShift4 Payments$3.33B2.09$229.60M$2.7029.14LegalZoom.com$681.88M2.66$29.96M$0.1663.00 SummaryShift4 Payments beats LegalZoom.com on 14 of the 17 factors compared between the two stocks. Get LegalZoom.com News Delivered to You Automatically Sign up to receive the latest news and ratings for LZ and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding LZ and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart LZ vs. The Competition Export to ExcelMetricLegalZoom.comIndustrial Services IndustryIndustrials SectorNASDAQ ExchangeMarket Cap$1.85B$18.56B$7.84B$10.57BDividend YieldN/A2.19%4.57%4.69%P/E Ratio63.0022.16303.6227.12Price / Sales2.6612.961,315.34135.31Price / Cash23.0914.0128.1831.10Price / Book18.674.474.966.67Net Income$29.96M$646.47M$791.48M$276.23M7 Day Performance-7.86%5.17%2.29%3.31%1 Month Performance-2.33%12.04%5.61%10.76%1 Year Performance52.73%29.12%30.93%33.58% LegalZoom.com Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)LZLegalZoom.com2.6584 of 5 stars$10.08-1.6%$10.83+7.5%+55.2%$1.85B$681.88M63.001,220Analyst UpgradeFOURShift4 Payments4.6697 of 5 stars$79.00-0.2%$115.21+45.8%-16.1%$7.00B$3.33B29.264,000Analyst ForecastQMMMQMMMN/A$113.90+13.9%N/AN/A$6.83B$2.70M0.00N/AShort Interest ↓ETSYEtsy3.6681 of 5 stars$74.34+15.8%$57.80-22.2%+37.1%$6.36B$2.81B59.952,400Insider TradeHigh Trading VolumeMARAMarathon Digital2.9536 of 5 stars$18.66+15.7%$24.30+30.2%+15.4%$5.98B$656.38M16.819Analyst ForecastOptions VolumeGap UpAPLDApplied Digital1.7022 of 5 stars$22.15+2.0%$15.64-29.4%+256.1%$5.85B$144.19M-20.32121Upcoming EarningsGap UpAMTMAmentum3.4549 of 5 stars$22.80+1.0%$28.40+24.5%N/A$5.49B$12.68B58.4753,000STNEStoneCo3.724 of 5 stars$19.46+4.0%$16.56-14.9%+58.6%$5.35B$2.46B-27.8016,793Positive NewsWPPWPP1.5174 of 5 stars$24.40+1.5%N/A-51.6%$5.19B$14.18B4.09108,044FTDRFrontdoor3.3848 of 5 stars$66.68-0.4%$59.75-10.4%+43.8%$4.88B$1.84B19.672,120Positive NewsDLODLocal3.035 of 5 stars$14.60+0.3%$14.00-4.1%+59.5%$4.55B$863.48M30.421,095 Related Companies and Tools Related Companies Shift4 Payments Alternatives QMMM Alternatives Etsy Alternatives Marathon Digital Alternatives Applied Digital Alternatives Amentum Alternatives StoneCo Alternatives WPP Alternatives Frontdoor Alternatives DLocal Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:LZ) was last updated on 10/6/2025 by MarketBeat.com Staff From Our PartnersGold surges past $3,600 … but this has beat gold by 1,000xGold has surged past $3,600 an ounce — up 45% in the past year — but one veteran metals analyst says the real ...Weiss Ratings | SponsoredGenerate up to $5,000/month with 10X less money?The secret to retiring without a million-dollar nest egg. 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