MediaCo (MDIA) Competitors

MediaCo (NASDAQ:MDIA) and E.W. Scripps (NASDAQ:SSP) are both small-cap communication companies, but which is the superior investment? We will contrast the two businesses based on the strength of their profitability, risk, dividends, valuation, media sentiment, analyst recommendations, earnings and institutional ownership.

Is MDIA or SSP more profitable?

E.W. Scripps has a net margin of 4.25% compared to MediaCo's net margin of 0.00%. E.W. Scripps' return on equity of 17.68% beat MediaCo's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
MediaCo	N/A	N/A	N/A
E.W. Scripps	4.25%	17.68%	2.98%

Which has stronger valuation & earnings, MDIA or SSP?

E.W. Scripps has higher revenue and earnings than MediaCo. MediaCo is trading at a lower price-to-earnings ratio than E.W. Scripps, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
MediaCo	$121.94M	0.58	$18.25M	$0.34	3.88
E.W. Scripps	$2.44B	0.12	$87.60M	$0.48	6.90

Do insiders and institutionals hold more shares of MDIA or SSP?

64.0% of MediaCo shares are held by institutional investors. Comparatively, 67.8% of E.W. Scripps shares are held by institutional investors. 65.7% of MediaCo shares are held by insiders. Comparatively, 3.6% of E.W. Scripps shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Which has more risk and volatility, MDIA or SSP?

MediaCo has a beta of -0.33, indicating that its share price is 133% less volatile than the S&P 500. Comparatively, E.W. Scripps has a beta of 1.01, indicating that its share price is 1% more volatile than the S&P 500.

Do analysts recommend MDIA or SSP?

E.W. Scripps has a consensus price target of $5.50, suggesting a potential upside of 66.16%. Given E.W. Scripps' stronger consensus rating and higher probable upside, analysts plainly believe E.W. Scripps is more favorable than MediaCo.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
MediaCo	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
E.W. Scripps	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50

Does the media favor MDIA or SSP?

In the previous week, MediaCo had 4 more articles in the media than E.W. Scripps. MarketBeat recorded 6 mentions for MediaCo and 2 mentions for E.W. Scripps. MediaCo's average media sentiment score of 0.24 beat E.W. Scripps' score of -0.12 indicating that MediaCo is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
MediaCo	1 Very Positive mention(s)	2 Positive mention(s)	2 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
E.W. Scripps	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Summary

E.W. Scripps beats MediaCo on 12 of the 16 factors compared between the two stocks.