Nature's Sunshine Products (NATR) Competitors $12.28 -0.04 (-0.32%) Closing price 04:00 PM EasternExtended Trading$12.31 +0.03 (+0.24%) As of 04:20 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock NATR vs. HLF, USNA, NUS, MED, VERU, EL, PBH, IPAR, GYRE, and RCUSShould you be buying Nature's Sunshine Products stock or one of its competitors? The main competitors of Nature's Sunshine Products include Herbalife (HLF), USANA Health Sciences (USNA), Nu Skin Enterprises (NUS), Medifast (MED), Veru (VERU), Estée Lauder Companies (EL), Prestige Consumer Healthcare (PBH), Inter Parfums (IPAR), Gyre Therapeutics (GYRE), and Arcus Biosciences (RCUS). Nature's Sunshine Products vs. Herbalife USANA Health Sciences Nu Skin Enterprises Medifast Veru Estée Lauder Companies Prestige Consumer Healthcare Inter Parfums Gyre Therapeutics Arcus Biosciences Herbalife (NYSE:HLF) and Nature's Sunshine Products (NASDAQ:NATR) are both small-cap retail/wholesale companies, but which is the better business? We will compare the two businesses based on the strength of their dividends, earnings, valuation, community ranking, media sentiment, analyst recommendations, profitability, institutional ownership and risk. Do analysts prefer HLF or NATR? Herbalife currently has a consensus target price of $11.50, indicating a potential upside of 73.45%. Nature's Sunshine Products has a consensus target price of $19.00, indicating a potential upside of 54.72%. Given Herbalife's higher possible upside, analysts clearly believe Herbalife is more favorable than Nature's Sunshine Products.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Herbalife 0 Sell rating(s) 1 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.75Nature's Sunshine Products 0 Sell rating(s) 0 Hold rating(s) 2 Buy rating(s) 1 Strong Buy rating(s) 3.33 Which has stronger earnings and valuation, HLF or NATR? Herbalife has higher revenue and earnings than Nature's Sunshine Products. Herbalife is trading at a lower price-to-earnings ratio than Nature's Sunshine Products, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioHerbalife$4.99B0.13$142.20M$2.492.66Nature's Sunshine Products$454.36M0.50$15.08M$0.4030.70 Does the media refer more to HLF or NATR? In the previous week, Herbalife had 21 more articles in the media than Nature's Sunshine Products. MarketBeat recorded 26 mentions for Herbalife and 5 mentions for Nature's Sunshine Products. Nature's Sunshine Products' average media sentiment score of 1.00 beat Herbalife's score of 0.47 indicating that Nature's Sunshine Products is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Herbalife 3 Very Positive mention(s) 6 Positive mention(s) 12 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Neutral Nature's Sunshine Products 3 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Is HLF or NATR more profitable? Herbalife has a net margin of 5.09% compared to Nature's Sunshine Products' net margin of 3.81%. Nature's Sunshine Products' return on equity of 11.08% beat Herbalife's return on equity.Company Net Margins Return on Equity Return on Assets Herbalife5.09% -20.78% 7.48% Nature's Sunshine Products 3.81%11.08%7.23% Does the MarketBeat Community prefer HLF or NATR? Herbalife received 553 more outperform votes than Nature's Sunshine Products when rated by MarketBeat users. Likewise, 67.35% of users gave Herbalife an outperform vote while only 63.74% of users gave Nature's Sunshine Products an outperform vote. CompanyUnderperformOutperformHerbalifeOutperform Votes72067.35% Underperform Votes34932.65% Nature's Sunshine ProductsOutperform Votes16763.74% Underperform Votes9536.26% Which has more risk and volatility, HLF or NATR? Herbalife has a beta of 1.02, suggesting that its stock price is 2% more volatile than the S&P 500. Comparatively, Nature's Sunshine Products has a beta of 1.06, suggesting that its stock price is 6% more volatile than the S&P 500. Do institutionals & insiders hold more shares of HLF or NATR? 79.4% of Nature's Sunshine Products shares are held by institutional investors. 1.7% of Herbalife shares are held by insiders. Comparatively, 4.7% of Nature's Sunshine Products shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term. Is HLF or NATR a better dividend stock? Herbalife pays an annual dividend of $1.20 per share and has a dividend yield of 18.1%. Nature's Sunshine Products pays an annual dividend of $0.40 per share and has a dividend yield of 3.3%. Herbalife pays out 48.2% of its earnings in the form of a dividend. Nature's Sunshine Products pays out 100.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Herbalife is clearly the better dividend stock, given its higher yield and lower payout ratio. SummaryHerbalife beats Nature's Sunshine Products on 12 of the 21 factors compared between the two stocks. Get Nature's Sunshine Products News Delivered to You Automatically Sign up to receive the latest news and ratings for NATR and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart NATR vs. The Competition Export to ExcelMetricNature's Sunshine ProductsPharmaceutical IndustryMedical SectorNASDAQ ExchangeMarket Cap$226.98M$6.71B$5.49B$7.95BDividend YieldN/A3.05%5.11%4.22%P/E Ratio13.957.3522.6218.58Price / Sales0.50241.98397.85103.49Price / Cash8.7365.8538.1834.62Price / Book1.476.496.744.25Net Income$15.08M$143.41M$3.22B$248.18M7 Day Performance6.50%2.24%1.59%1.36%1 Month Performance-5.32%7.16%4.09%3.85%1 Year Performance-36.41%-2.45%15.98%5.37% Nature's Sunshine Products Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)NATRNature's Sunshine Products3.0765 of 5 stars$12.28-0.3%$19.00+54.7%-36.7%$226.98M$454.36M13.95850Upcoming EarningsNews CoveragePositive NewsHLFHerbalife4.5164 of 5 stars$6.90+3.4%$12.00+73.9%-16.4%$699.25M$4.99B2.7710,100Earnings ReportAnalyst DowngradeNews CoverageGap DownUSNAUSANA Health Sciences4.627 of 5 stars$27.47+1.1%$36.00+31.1%-32.0%$518.08M$876.24M9.711,900NUSNu Skin Enterprises3.8262 of 5 stars$5.84+1.2%$6.88+17.7%-46.2%$290.38M$1.73B-1.9813,400Upcoming EarningsMEDMedifast3.8746 of 5 stars$12.56+1.8%$16.50+31.4%-52.2%$137.38M$602.46M69.78870Earnings ReportVERUVeru2.1545 of 5 stars$0.52-2.6%$4.33+727.1%-59.9%$76.69M$16.89M-2.02230Upcoming EarningsNews CoveragePositive NewsELEstée Lauder Companies4.7681 of 5 stars$59.10-0.5%$81.57+38.0%-59.2%$21.22B$15.18B-30.3163,000Earnings ReportDividend AnnouncementAnalyst ForecastNews CoveragePBHPrestige Consumer Healthcare4.064 of 5 stars$81.00+0.6%$93.33+15.2%+13.0%$4.01B$1.12B18.97540Upcoming EarningsAnalyst UpgradePositive NewsIPARInter Parfums4.0072 of 5 stars$108.12-0.3%$157.60+45.8%-6.2%$3.47B$1.45B23.20530Upcoming EarningsGap UpHigh Trading VolumeGYREGyre Therapeutics0.0667 of 5 stars$9.32+2.8%N/A-37.4%$873.69M$105.76M186.4040Upcoming EarningsNews CoverageRCUSArcus Biosciences2.2787 of 5 stars$8.25-0.6%$28.38+243.9%-42.6%$867.39M$258M-2.62500Upcoming Earnings Related Companies and Tools Related Companies HLF Alternatives USNA Alternatives NUS Alternatives MED Alternatives VERU Alternatives EL Alternatives PBH Alternatives IPAR Alternatives GYRE Alternatives RCUS Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:NATR) was last updated on 5/1/2025 by MarketBeat.com Staff From Our PartnersHow to invest in Elon Musk’s Optimus before its launchElon Musk is set to completely take over the AI industry with Optimus… A breakthrough AI-powered robot that El...InvestorPlace | SponsoredBlackrock’s Sending THIS Crypto Higher on PurposeWhile everyone's distracted by Bitcoin's moves, a stealth revolution is underway. 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