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Nature's Sunshine Products (NATR) Competitors

Nature's Sunshine Products logo
$15.13 -0.07 (-0.46%)
Closing price 10/7/2025 04:00 PM Eastern
Extended Trading
$15.13 0.00 (0.00%)
As of 10/7/2025 04:12 PM Eastern
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NATR vs. HLF, NUS, USNA, MED, VERU, EL, PBH, IPAR, COLL, and SPRY

Should you be buying Nature's Sunshine Products stock or one of its competitors? The main competitors of Nature's Sunshine Products include Herbalife (HLF), Nu Skin Enterprises (NUS), USANA Health Sciences (USNA), MEDIFAST (MED), Veru (VERU), Estee Lauder Companies (EL), Prestige Consumer Healthcare (PBH), Interparfums (IPAR), Collegium Pharmaceutical (COLL), and ARS Pharmaceuticals (SPRY).

Nature's Sunshine Products vs. Its Competitors

Herbalife (NYSE:HLF) and Nature's Sunshine Products (NASDAQ:NATR) are both small-cap personal products companies, but which is the better stock? We will contrast the two businesses based on the strength of their dividends, media sentiment, valuation, risk, earnings, profitability, institutional ownership and analyst recommendations.

Herbalife has higher revenue and earnings than Nature's Sunshine Products. Herbalife is trading at a lower price-to-earnings ratio than Nature's Sunshine Products, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Herbalife$4.99B0.18$254.30M$3.172.78
Nature's Sunshine Products$454.36M0.59$7.70M$0.7420.45

Herbalife has a beta of 0.87, suggesting that its stock price is 13% less volatile than the S&P 500. Comparatively, Nature's Sunshine Products has a beta of 1.12, suggesting that its stock price is 12% more volatile than the S&P 500.

Herbalife presently has a consensus target price of $11.50, indicating a potential upside of 30.31%. Nature's Sunshine Products has a consensus target price of $20.50, indicating a potential upside of 35.49%. Given Nature's Sunshine Products' stronger consensus rating and higher probable upside, analysts plainly believe Nature's Sunshine Products is more favorable than Herbalife.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Herbalife
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.60
Nature's Sunshine Products
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67

79.4% of Nature's Sunshine Products shares are owned by institutional investors. 1.7% of Herbalife shares are owned by company insiders. Comparatively, 5.6% of Nature's Sunshine Products shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Herbalife has a net margin of 6.59% compared to Nature's Sunshine Products' net margin of 3.06%. Nature's Sunshine Products' return on equity of 10.19% beat Herbalife's return on equity.

Company Net Margins Return on Equity Return on Assets
Herbalife6.59% -27.36% 7.97%
Nature's Sunshine Products 3.06%10.19%6.71%

In the previous week, Herbalife had 2 more articles in the media than Nature's Sunshine Products. MarketBeat recorded 5 mentions for Herbalife and 3 mentions for Nature's Sunshine Products. Nature's Sunshine Products' average media sentiment score of 0.78 beat Herbalife's score of 0.40 indicating that Nature's Sunshine Products is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Herbalife
1 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Nature's Sunshine Products
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Nature's Sunshine Products beats Herbalife on 9 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding NATR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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NATR vs. The Competition

MetricNature's Sunshine ProductsMED IndustryMedical SectorNASDAQ Exchange
Market Cap$268.06M$2.66B$6.11B$10.65B
Dividend YieldN/A56.92%5.70%4.74%
P/E Ratio20.4523.8685.8226.85
Price / Sales0.59745.61616.35135.13
Price / Cash12.17169.9037.7861.77
Price / Book1.745.5913.236.70
Net Income$7.70M$32.78M$3.30B$276.44M
7 Day Performance-2.76%4.01%3.91%2.48%
1 Month Performance-11.73%10.63%8.38%8.79%
1 Year Performance14.80%-1.80%88.63%34.41%

Nature's Sunshine Products Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
NATR
Nature's Sunshine Products
3.7575 of 5 stars
$15.13
-0.5%
$20.50
+35.5%
+15.0%$268.06M$454.36M20.45850News Coverage
Positive News
HLF
Herbalife
4.0583 of 5 stars
$8.83
+2.0%
$11.50
+30.2%
+26.8%$892.90M$4.99B2.798,600
NUS
Nu Skin Enterprises
3.5984 of 5 stars
$11.47
+0.9%
$6.88
-40.1%
+74.1%$562.79M$1.73B5.713,100Positive News
USNA
USANA Health Sciences
4.528 of 5 stars
$26.61
-2.0%
$36.00
+35.3%
-25.7%$496.26M$854.50M14.781,700
MED
MEDIFAST
3.169 of 5 stars
$13.94
-0.4%
$16.50
+18.4%
-25.7%$153.76M$602.46M43.55870
VERU
Veru
1.9784 of 5 stars
$4.01
+5.5%
$33.33
+731.3%
-46.0%$55.70M$16.89M-1.82230
EL
Estee Lauder Companies
3.88 of 5 stars
$88.67
+0.7%
$88.55
-0.1%
-3.6%$31.68B$14.33B-28.2457,000Positive News
PBH
Prestige Consumer Healthcare
4.4706 of 5 stars
$63.26
-1.1%
$94.80
+49.9%
-6.9%$3.15B$1.14B14.85540Positive News
IPAR
Interparfums
3.9328 of 5 stars
$93.41
-1.2%
$162.00
+73.4%
-23.7%$3.04B$1.45B18.72530
COLL
Collegium Pharmaceutical
4.1559 of 5 stars
$33.83
-2.3%
$42.33
+25.1%
-16.1%$1.09B$707.01M32.53210Positive News
SPRY
ARS Pharmaceuticals
2.8809 of 5 stars
$10.27
-0.4%
$33.17
+222.9%
-24.4%$1.02B$89.15M-20.9690

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This page (NASDAQ:NATR) was last updated on 10/8/2025 by MarketBeat.com Staff
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