Nature's Sunshine Products (NATR) Competitors $14.10 -0.05 (-0.35%) Closing price 10/24/2025 04:00 PM EasternExtended Trading$14.10 0.00 (-0.04%) As of 10/24/2025 04:11 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock NATR vs. HLF, NUS, USNA, MED, VERU, EL, IPAR, PBH, SPRY, and CRONShould you be buying Nature's Sunshine Products stock or one of its competitors? The main competitors of Nature's Sunshine Products include Herbalife (HLF), Nu Skin Enterprises (NUS), USANA Health Sciences (USNA), Medifast (MED), Veru (VERU), Estee Lauder Companies (EL), Interparfums (IPAR), Prestige Consumer Healthcare (PBH), ARS Pharmaceuticals (SPRY), and Cronos Group (CRON). Nature's Sunshine Products vs. Its Competitors Herbalife Nu Skin Enterprises USANA Health Sciences Medifast Veru Estee Lauder Companies Interparfums Prestige Consumer Healthcare ARS Pharmaceuticals Cronos Group Nature's Sunshine Products (NASDAQ:NATR) and Herbalife (NYSE:HLF) are both small-cap personal products companies, but which is the superior investment? We will contrast the two companies based on the strength of their earnings, media sentiment, dividends, profitability, institutional ownership, analyst recommendations, risk and valuation. Which has more volatility & risk, NATR or HLF? Nature's Sunshine Products has a beta of 1.12, meaning that its stock price is 12% more volatile than the S&P 500. Comparatively, Herbalife has a beta of 0.87, meaning that its stock price is 13% less volatile than the S&P 500. Does the media favor NATR or HLF? In the previous week, Nature's Sunshine Products had 2 more articles in the media than Herbalife. MarketBeat recorded 4 mentions for Nature's Sunshine Products and 2 mentions for Herbalife. Nature's Sunshine Products' average media sentiment score of 1.40 beat Herbalife's score of 1.08 indicating that Nature's Sunshine Products is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Nature's Sunshine Products 2 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Herbalife 2 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do institutionals and insiders have more ownership in NATR or HLF? 79.4% of Nature's Sunshine Products shares are held by institutional investors. 4.7% of Nature's Sunshine Products shares are held by company insiders. Comparatively, 1.7% of Herbalife shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term. Do analysts prefer NATR or HLF? Nature's Sunshine Products currently has a consensus target price of $21.50, suggesting a potential upside of 52.48%. Herbalife has a consensus target price of $11.50, suggesting a potential upside of 38.14%. Given Nature's Sunshine Products' stronger consensus rating and higher possible upside, research analysts clearly believe Nature's Sunshine Products is more favorable than Herbalife.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Nature's Sunshine Products 0 Sell rating(s) 1 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.67Herbalife 0 Sell rating(s) 2 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.60 Which has stronger earnings & valuation, NATR or HLF? Herbalife has higher revenue and earnings than Nature's Sunshine Products. Herbalife is trading at a lower price-to-earnings ratio than Nature's Sunshine Products, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioNature's Sunshine Products$460.82M0.54$7.70M$0.7419.05Herbalife$4.99B0.17$254.30M$3.172.63 Is NATR or HLF more profitable? Herbalife has a net margin of 6.59% compared to Nature's Sunshine Products' net margin of 3.06%. Nature's Sunshine Products' return on equity of 10.19% beat Herbalife's return on equity.Company Net Margins Return on Equity Return on Assets Nature's Sunshine Products3.06% 10.19% 6.71% Herbalife 6.59%-27.36%7.97% SummaryNature's Sunshine Products beats Herbalife on 10 of the 16 factors compared between the two stocks. Get Nature's Sunshine Products News Delivered to You Automatically Sign up to receive the latest news and ratings for NATR and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding NATR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart NATR vs. The Competition Export to ExcelMetricNature's Sunshine ProductsMED IndustryMedical SectorNASDAQ ExchangeMarket Cap$249.55M$2.97B$6.23B$10.67BDividend YieldN/A57.75%5.71%4.82%P/E Ratio19.0524.5630.0930.16Price / Sales0.54760.12592.86133.57Price / Cash11.33168.3237.0161.44Price / Book1.625.6512.046.60Net Income$7.70M$33.06M$3.32B$276.82M7 Day Performance-0.56%3.15%1.88%2.58%1 Month Performance-13.18%8.13%7.68%3.76%1 Year Performance8.88%-2.49%56.01%33.84% Nature's Sunshine Products Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)NATRNature's Sunshine Products3.6721 of 5 stars$14.10-0.4%$21.50+52.5%+10.8%$249.55M$460.82M19.05850News CoveragePositive NewsAnalyst ForecastHLFHerbalife4.0575 of 5 stars$8.62-1.7%$11.50+33.4%+20.4%$904.24M$4.93B2.728,600Positive NewsNUSNu Skin Enterprises3.46 of 5 stars$10.84+1.4%$6.88-36.5%+75.9%$529.13M$1.63B5.393,100USNAUSANA Health Sciences4.3227 of 5 stars$20.71-0.9%$36.00+73.9%-44.8%$381.70M$854.50M11.501,700Trending NewsEarnings ReportAnalyst DowngradeMEDMedifast3.7392 of 5 stars$12.68-1.8%$16.50+30.1%-28.8%$142.00M$480.45M39.64870VERUVeru2.3847 of 5 stars$4.43+7.8%$33.33+652.4%-55.0%$60.25M$16.89M-2.01230News CoveragePositive NewsAnalyst ForecastELEstee Lauder Companies4.1447 of 5 stars$102.57+1.8%$91.30-11.0%+15.3%$36.27B$14.33B-32.6757,000Upcoming EarningsAnalyst ForecastAnalyst RevisionIPARInterparfums4.4639 of 5 stars$98.83+0.5%$162.00+63.9%-20.5%$3.16B$1.46B19.81530News CoveragePositive NewsAnalyst ForecastAnalyst RevisionPBHPrestige Consumer Healthcare4.3751 of 5 stars$62.22+0.2%$94.80+52.4%-14.5%$3.06B$1.14B14.60540News CoverageAnalyst ForecastSPRYARS Pharmaceuticals3.3829 of 5 stars$10.01-0.4%$33.80+237.7%-40.8%$993.20M$112.34M-20.4390News CoverageAnalyst DowngradeCRONCronos Group1.0155 of 5 stars$2.52+1.2%N/A+15.1%$953.40M$117.61M50.40450News CoverageAnalyst Forecast Related Companies and Tools Related Companies HLF Alternatives NUS Alternatives USNA Alternatives MED Alternatives VERU Alternatives EL Alternatives IPAR Alternatives PBH Alternatives SPRY Alternatives CRON Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:NATR) was last updated on 10/25/2025 by MarketBeat.com Staff From Our PartnersNEW LAW: Congress Approves Setup For Digital Dollar?Trump Ally Says Congress Approved the Setup for a Digital Dollar 2.0 But according to Rep. 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