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Nature's Sunshine Products (NATR) Competitors

Nature's Sunshine Products logo
$14.10 -0.05 (-0.35%)
Closing price 10/24/2025 04:00 PM Eastern
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$14.10 0.00 (-0.04%)
As of 10/24/2025 04:11 PM Eastern
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NATR vs. HLF, NUS, USNA, MED, VERU, EL, IPAR, PBH, SPRY, and CRON

Should you be buying Nature's Sunshine Products stock or one of its competitors? The main competitors of Nature's Sunshine Products include Herbalife (HLF), Nu Skin Enterprises (NUS), USANA Health Sciences (USNA), Medifast (MED), Veru (VERU), Estee Lauder Companies (EL), Interparfums (IPAR), Prestige Consumer Healthcare (PBH), ARS Pharmaceuticals (SPRY), and Cronos Group (CRON).

Nature's Sunshine Products vs. Its Competitors

Nature's Sunshine Products (NASDAQ:NATR) and Herbalife (NYSE:HLF) are both small-cap personal products companies, but which is the superior investment? We will contrast the two companies based on the strength of their earnings, media sentiment, dividends, profitability, institutional ownership, analyst recommendations, risk and valuation.

Nature's Sunshine Products has a beta of 1.12, meaning that its stock price is 12% more volatile than the S&P 500. Comparatively, Herbalife has a beta of 0.87, meaning that its stock price is 13% less volatile than the S&P 500.

In the previous week, Nature's Sunshine Products had 2 more articles in the media than Herbalife. MarketBeat recorded 4 mentions for Nature's Sunshine Products and 2 mentions for Herbalife. Nature's Sunshine Products' average media sentiment score of 1.40 beat Herbalife's score of 1.08 indicating that Nature's Sunshine Products is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Nature's Sunshine Products
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Herbalife
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

79.4% of Nature's Sunshine Products shares are held by institutional investors. 4.7% of Nature's Sunshine Products shares are held by company insiders. Comparatively, 1.7% of Herbalife shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Nature's Sunshine Products currently has a consensus target price of $21.50, suggesting a potential upside of 52.48%. Herbalife has a consensus target price of $11.50, suggesting a potential upside of 38.14%. Given Nature's Sunshine Products' stronger consensus rating and higher possible upside, research analysts clearly believe Nature's Sunshine Products is more favorable than Herbalife.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Nature's Sunshine Products
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67
Herbalife
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.60

Herbalife has higher revenue and earnings than Nature's Sunshine Products. Herbalife is trading at a lower price-to-earnings ratio than Nature's Sunshine Products, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Nature's Sunshine Products$460.82M0.54$7.70M$0.7419.05
Herbalife$4.99B0.17$254.30M$3.172.63

Herbalife has a net margin of 6.59% compared to Nature's Sunshine Products' net margin of 3.06%. Nature's Sunshine Products' return on equity of 10.19% beat Herbalife's return on equity.

Company Net Margins Return on Equity Return on Assets
Nature's Sunshine Products3.06% 10.19% 6.71%
Herbalife 6.59%-27.36%7.97%

Summary

Nature's Sunshine Products beats Herbalife on 10 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding NATR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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NATR vs. The Competition

MetricNature's Sunshine ProductsMED IndustryMedical SectorNASDAQ Exchange
Market Cap$249.55M$2.97B$6.23B$10.67B
Dividend YieldN/A57.75%5.71%4.82%
P/E Ratio19.0524.5630.0930.16
Price / Sales0.54760.12592.86133.57
Price / Cash11.33168.3237.0161.44
Price / Book1.625.6512.046.60
Net Income$7.70M$33.06M$3.32B$276.82M
7 Day Performance-0.56%3.15%1.88%2.58%
1 Month Performance-13.18%8.13%7.68%3.76%
1 Year Performance8.88%-2.49%56.01%33.84%

Nature's Sunshine Products Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
NATR
Nature's Sunshine Products
3.6721 of 5 stars
$14.10
-0.4%
$21.50
+52.5%
+10.8%$249.55M$460.82M19.05850News Coverage
Positive News
Analyst Forecast
HLF
Herbalife
4.0575 of 5 stars
$8.62
-1.7%
$11.50
+33.4%
+20.4%$904.24M$4.93B2.728,600Positive News
NUS
Nu Skin Enterprises
3.46 of 5 stars
$10.84
+1.4%
$6.88
-36.5%
+75.9%$529.13M$1.63B5.393,100
USNA
USANA Health Sciences
4.3227 of 5 stars
$20.71
-0.9%
$36.00
+73.9%
-44.8%$381.70M$854.50M11.501,700Trending News
Earnings Report
Analyst Downgrade
MED
Medifast
3.7392 of 5 stars
$12.68
-1.8%
$16.50
+30.1%
-28.8%$142.00M$480.45M39.64870
VERU
Veru
2.3847 of 5 stars
$4.43
+7.8%
$33.33
+652.4%
-55.0%$60.25M$16.89M-2.01230News Coverage
Positive News
Analyst Forecast
EL
Estee Lauder Companies
4.1447 of 5 stars
$102.57
+1.8%
$91.30
-11.0%
+15.3%$36.27B$14.33B-32.6757,000Upcoming Earnings
Analyst Forecast
Analyst Revision
IPAR
Interparfums
4.4639 of 5 stars
$98.83
+0.5%
$162.00
+63.9%
-20.5%$3.16B$1.46B19.81530News Coverage
Positive News
Analyst Forecast
Analyst Revision
PBH
Prestige Consumer Healthcare
4.3751 of 5 stars
$62.22
+0.2%
$94.80
+52.4%
-14.5%$3.06B$1.14B14.60540News Coverage
Analyst Forecast
SPRY
ARS Pharmaceuticals
3.3829 of 5 stars
$10.01
-0.4%
$33.80
+237.7%
-40.8%$993.20M$112.34M-20.4390News Coverage
Analyst Downgrade
CRON
Cronos Group
1.0155 of 5 stars
$2.52
+1.2%
N/A+15.1%$953.40M$117.61M50.40450News Coverage
Analyst Forecast

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This page (NASDAQ:NATR) was last updated on 10/25/2025 by MarketBeat.com Staff
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