Nature's Sunshine Products (NATR) Competitors $14.47 -0.19 (-1.30%) Closing price 04:00 PM EasternExtended Trading$14.46 -0.01 (-0.03%) As of 04:12 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock NATR vs. HLF, USNA, NUS, MED, VERU, EL, PBH, IPAR, WVE, and GYREShould you be buying Nature's Sunshine Products stock or one of its competitors? The main competitors of Nature's Sunshine Products include Herbalife (HLF), USANA Health Sciences (USNA), Nu Skin Enterprises (NUS), Medifast (MED), Veru (VERU), Estée Lauder Companies (EL), Prestige Consumer Healthcare (PBH), Inter Parfums (IPAR), Wave Life Sciences (WVE), and Gyre Therapeutics (GYRE). Nature's Sunshine Products vs. Herbalife USANA Health Sciences Nu Skin Enterprises Medifast Veru Estée Lauder Companies Prestige Consumer Healthcare Inter Parfums Wave Life Sciences Gyre Therapeutics Nature's Sunshine Products (NASDAQ:NATR) and Herbalife (NYSE:HLF) are both small-cap medical companies, but which is the better business? We will contrast the two companies based on the strength of their institutional ownership, earnings, media sentiment, valuation, profitability, community ranking, dividends, risk and analyst recommendations. Which has stronger valuation & earnings, NATR or HLF? Herbalife has higher revenue and earnings than Nature's Sunshine Products. Herbalife is trading at a lower price-to-earnings ratio than Nature's Sunshine Products, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioNature's Sunshine Products$456.62M0.58$15.08M$0.5327.30Herbalife$4.95B0.14$142.20M$2.742.47 Does the MarketBeat Community favor NATR or HLF? Herbalife received 552 more outperform votes than Nature's Sunshine Products when rated by MarketBeat users. Likewise, 67.35% of users gave Herbalife an outperform vote while only 63.88% of users gave Nature's Sunshine Products an outperform vote. CompanyUnderperformOutperformNature's Sunshine ProductsOutperform Votes16863.88% Underperform Votes9536.12% HerbalifeOutperform Votes72067.35% Underperform Votes34932.65% Does the media refer more to NATR or HLF? In the previous week, Herbalife had 5 more articles in the media than Nature's Sunshine Products. MarketBeat recorded 6 mentions for Herbalife and 1 mentions for Nature's Sunshine Products. Herbalife's average media sentiment score of 1.03 beat Nature's Sunshine Products' score of 0.91 indicating that Herbalife is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Nature's Sunshine Products 0 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Herbalife 4 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do insiders and institutionals have more ownership in NATR or HLF? 79.4% of Nature's Sunshine Products shares are owned by institutional investors. 4.7% of Nature's Sunshine Products shares are owned by insiders. Comparatively, 1.7% of Herbalife shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth. Which has more risk & volatility, NATR or HLF? Nature's Sunshine Products has a beta of 1.1, indicating that its stock price is 10% more volatile than the S&P 500. Comparatively, Herbalife has a beta of 0.88, indicating that its stock price is 12% less volatile than the S&P 500. Is NATR or HLF a better dividend stock? Nature's Sunshine Products pays an annual dividend of $0.40 per share and has a dividend yield of 2.8%. Herbalife pays an annual dividend of $1.20 per share and has a dividend yield of 17.7%. Nature's Sunshine Products pays out 75.5% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Herbalife pays out 43.8% of its earnings in the form of a dividend. Herbalife is clearly the better dividend stock, given its higher yield and lower payout ratio. Is NATR or HLF more profitable? Herbalife has a net margin of 5.09% compared to Nature's Sunshine Products' net margin of 3.81%. Nature's Sunshine Products' return on equity of 11.08% beat Herbalife's return on equity.Company Net Margins Return on Equity Return on Assets Nature's Sunshine Products3.81% 11.08% 7.23% Herbalife 5.09%-20.78%7.48% Do analysts rate NATR or HLF? Nature's Sunshine Products currently has a consensus price target of $18.33, indicating a potential upside of 26.70%. Herbalife has a consensus price target of $11.50, indicating a potential upside of 69.59%. Given Herbalife's higher probable upside, analysts plainly believe Herbalife is more favorable than Nature's Sunshine Products.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Nature's Sunshine Products 0 Sell rating(s) 0 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 3.00Herbalife 0 Sell rating(s) 1 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.75 SummaryHerbalife beats Nature's Sunshine Products on 12 of the 19 factors compared between the two stocks. Get Nature's Sunshine Products News Delivered to You Automatically Sign up to receive the latest news and ratings for NATR and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart NATR vs. The Competition Export to ExcelMetricNature's Sunshine ProductsPharmaceutical IndustryMedical SectorNASDAQ ExchangeMarket Cap$265.54M$6.48B$5.35B$8.38BDividend YieldN/A2.66%5.22%4.10%P/E Ratio16.448.9226.8419.71Price / Sales0.58250.96391.39116.98Price / Cash8.7365.8538.2534.62Price / Book1.736.466.794.50Net Income$15.08M$143.98M$3.23B$248.18M7 Day Performance0.98%3.04%4.07%1.14%1 Month Performance27.38%7.44%12.52%15.20%1 Year Performance-8.82%-2.46%16.83%6.56% Nature's Sunshine Products Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)NATRNature's Sunshine Products2.7739 of 5 stars$14.47-1.3%$18.33+26.7%-2.8%$265.54M$456.62M16.44850HLFHerbalife4.5143 of 5 stars$7.07+5.0%$11.50+62.7%-36.7%$719.86M$4.95B2.8410,100Positive NewsUSNAUSANA Health Sciences4.3361 of 5 stars$30.08+2.0%$36.00+19.7%-38.2%$560.18M$876.24M10.631,900Positive NewsNUSNu Skin Enterprises3.1522 of 5 stars$7.47+9.1%$6.88-7.9%-43.7%$371.18M$1.68B-2.5313,400Positive NewsMEDMedifast3.4784 of 5 stars$13.12+2.9%$16.50+25.8%-42.9%$144.20M$543.45M72.89870Positive NewsVERUVeru1.8164 of 5 stars$0.52+3.5%$4.33+731.7%-64.1%$76.27M$16.89M-2.00230Analyst RevisionELEstée Lauder Companies4.3438 of 5 stars$65.40+7.2%$75.20+15.0%-49.6%$23.48B$14.79B-33.5463,000Positive NewsPBHPrestige Consumer Healthcare4.2288 of 5 stars$88.15+1.0%$93.33+5.9%+35.3%$4.37B$1.14B20.64540Positive NewsIPARInter Parfums3.9624 of 5 stars$122.85+3.3%$157.60+28.3%+9.3%$3.95B$1.47B26.36530Analyst RevisionHigh Trading VolumeWVEWave Life Sciences4.4076 of 5 stars$6.60+0.2%$21.17+220.7%+2.5%$1.02B$108.30M-5.95240Positive NewsGap DownGYREGyre Therapeutics0.2757 of 5 stars$10.83+13.6%N/A-21.0%$1.02B$105.76M541.5040 Related Companies and Tools Related Companies HLF Alternatives USNA Alternatives NUS Alternatives MED Alternatives VERU Alternatives EL Alternatives PBH Alternatives IPAR Alternatives WVE Alternatives GYRE Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:NATR) was last updated on 5/21/2025 by MarketBeat.com Staff From Our PartnersMarket Panic: Trump Just Dropped a Bomb on Your Stockstock Market Panic: Trump Just Dropped a Bomb on Your Stocks The market is in freefall—and Trump's new tarif...American Alternative | SponsoredGold Hits New Highs as Global Markets SpiralWhen Trump took office in 2017, gold was just $1,100 an ounce. 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