Nature's Sunshine Products (NATR) Competitors $16.84 -0.17 (-1.00%) Closing price 04:00 PM EasternExtended Trading$16.84 0.00 (-0.03%) As of 04:10 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock NATR vs. HLF, NUS, USNA, MED, VERU, EL, IPAR, PBH, ELVN, and COLLShould you be buying Nature's Sunshine Products stock or one of its competitors? The main competitors of Nature's Sunshine Products include Herbalife (HLF), Nu Skin Enterprises (NUS), USANA Health Sciences (USNA), MEDIFAST (MED), Veru (VERU), Estee Lauder Companies (EL), Interparfums (IPAR), Prestige Consumer Healthcare (PBH), Enliven Therapeutics (ELVN), and Collegium Pharmaceutical (COLL). Nature's Sunshine Products vs. Its Competitors Herbalife Nu Skin Enterprises USANA Health Sciences MEDIFAST Veru Estee Lauder Companies Interparfums Prestige Consumer Healthcare Enliven Therapeutics Collegium Pharmaceutical Herbalife (NYSE:HLF) and Nature's Sunshine Products (NASDAQ:NATR) are both small-cap personal products companies, but which is the better investment? We will contrast the two businesses based on the strength of their earnings, profitability, dividends, risk, valuation, analyst recommendations, media sentiment and institutional ownership. Does the media refer more to HLF or NATR? In the previous week, Herbalife and Herbalife both had 1 articles in the media. Nature's Sunshine Products' average media sentiment score of 1.92 beat Herbalife's score of 1.67 indicating that Nature's Sunshine Products is being referred to more favorably in the news media. Company Overall Sentiment Herbalife Very Positive Nature's Sunshine Products Very Positive Do analysts prefer HLF or NATR? Herbalife presently has a consensus target price of $11.50, indicating a potential upside of 25.00%. Nature's Sunshine Products has a consensus target price of $20.50, indicating a potential upside of 21.73%. Given Herbalife's higher possible upside, equities analysts clearly believe Herbalife is more favorable than Nature's Sunshine Products.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Herbalife 0 Sell rating(s) 1 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.75Nature's Sunshine Products 0 Sell rating(s) 0 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 3.00 Which has higher earnings & valuation, HLF or NATR? Herbalife has higher revenue and earnings than Nature's Sunshine Products. Herbalife is trading at a lower price-to-earnings ratio than Nature's Sunshine Products, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioHerbalife$4.99B0.19$254.30M$3.172.90Nature's Sunshine Products$454.36M0.65$7.70M$0.7422.76 Is HLF or NATR more profitable? Herbalife has a net margin of 6.59% compared to Nature's Sunshine Products' net margin of 3.06%. Nature's Sunshine Products' return on equity of 10.19% beat Herbalife's return on equity.Company Net Margins Return on Equity Return on Assets Herbalife6.59% -27.36% 7.97% Nature's Sunshine Products 3.06%10.19%6.71% Which has more volatility & risk, HLF or NATR? Herbalife has a beta of 0.89, indicating that its stock price is 11% less volatile than the S&P 500. Comparatively, Nature's Sunshine Products has a beta of 1.11, indicating that its stock price is 11% more volatile than the S&P 500. Do institutionals and insiders believe in HLF or NATR? 79.4% of Nature's Sunshine Products shares are held by institutional investors. 1.7% of Herbalife shares are held by insiders. Comparatively, 5.6% of Nature's Sunshine Products shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term. SummaryNature's Sunshine Products beats Herbalife on 8 of the 15 factors compared between the two stocks. Get Nature's Sunshine Products News Delivered to You Automatically Sign up to receive the latest news and ratings for NATR and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding NATR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart NATR vs. The Competition Export to ExcelMetricNature's Sunshine ProductsMED IndustryMedical SectorNASDAQ ExchangeMarket Cap$297.06M$2.55B$5.69B$10.27BDividend YieldN/A57.22%5.72%4.60%P/E Ratio22.7623.1975.8626.51Price / Sales0.65523.34489.92165.32Price / Cash13.5827.5625.8129.89Price / Book1.935.2712.846.32Net Income$7.70M$32.95M$3.28B$270.51M7 Day Performance-1.52%-0.44%0.22%2.15%1 Month Performance1.81%3.91%4.61%6.35%1 Year Performance21.94%-3.07%68.33%25.48% Nature's Sunshine Products Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)NATRNature's Sunshine Products3.6555 of 5 stars$16.84-1.0%$20.50+21.7%+21.0%$297.06M$454.36M22.76850Positive NewsHLFHerbalife4.3742 of 5 stars$9.28-2.9%$11.50+23.9%+25.1%$985.69M$4.99B2.938,600Positive NewsNUSNu Skin Enterprises3.7489 of 5 stars$11.80-2.0%$6.88-41.8%+54.3%$595.95M$1.73B5.873,100USNAUSANA Health Sciences3.8871 of 5 stars$29.93-1.9%$36.00+20.3%-22.1%$557.47M$854.50M16.631,700Positive NewsMEDMEDIFAST3.5491 of 5 stars$14.21+1.7%$16.50+16.1%-24.8%$153.54M$602.46M44.41870News CoveragePositive NewsVERUVeru2.6852 of 5 stars$3.54+2.6%$33.33+841.6%-57.1%$50.57M$16.89M-1.61230ELEstee Lauder Companies4.151 of 5 stars$87.35+4.4%$88.55+1.4%+3.3%$30.10B$14.33B-27.8257,000Analyst ForecastIPARInterparfums4.3889 of 5 stars$106.18-0.5%$162.00+52.6%-9.7%$3.43B$1.45B21.28530Positive NewsPBHPrestige Consumer Healthcare4.3287 of 5 stars$62.99-0.4%$93.33+48.2%-15.0%$3.11B$1.14B14.79540ELVNEnliven Therapeutics2.6452 of 5 stars$18.50-7.3%$41.20+122.7%-17.1%$1.18BN/A-9.2550COLLCollegium Pharmaceutical3.9672 of 5 stars$34.92-6.4%$42.33+21.2%-6.9%$1.18B$707.01M33.58210Positive News Related Companies and Tools Related Companies HLF Alternatives NUS Alternatives USNA Alternatives MED Alternatives VERU Alternatives EL Alternatives IPAR Alternatives PBH Alternatives ELVN Alternatives COLL Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:NATR) was last updated on 9/16/2025 by MarketBeat.com Staff From Our PartnersFanatics Hit $31B-Is This Nasdaq Next?Fanatics built an empire by owning the fan experience-scaling to a $31B valuation. 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