Nature's Sunshine Products (NATR) Competitors $15.80 +1.79 (+12.78%) Closing price 08/1/2025 04:00 PM EasternExtended Trading$15.80 +0.00 (+0.03%) As of 08/1/2025 06:33 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock NATR vs. HLF, USNA, NUS, MED, VERU, EL, IPAR, PBH, ARDX, and AVDLShould you be buying Nature's Sunshine Products stock or one of its competitors? The main competitors of Nature's Sunshine Products include Herbalife (HLF), USANA Health Sciences (USNA), Nu Skin Enterprises (NUS), MEDIFAST (MED), Veru (VERU), Estee Lauder Companies (EL), Interparfums (IPAR), Prestige Consumer Healthcare (PBH), Ardelyx (ARDX), and Avadel Pharmaceuticals (AVDL). Nature's Sunshine Products vs. Its Competitors Herbalife USANA Health Sciences Nu Skin Enterprises MEDIFAST Veru Estee Lauder Companies Interparfums Prestige Consumer Healthcare Ardelyx Avadel Pharmaceuticals Nature's Sunshine Products (NASDAQ:NATR) and Herbalife (NYSE:HLF) are both small-cap personal products companies, but which is the superior stock? We will compare the two companies based on the strength of their risk, valuation, profitability, media sentiment, earnings, dividends, analyst recommendations and institutional ownership. Does the media refer more to NATR or HLF? In the previous week, Nature's Sunshine Products had 5 more articles in the media than Herbalife. MarketBeat recorded 12 mentions for Nature's Sunshine Products and 7 mentions for Herbalife. Nature's Sunshine Products' average media sentiment score of 1.27 beat Herbalife's score of 0.56 indicating that Nature's Sunshine Products is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Nature's Sunshine Products 3 Very Positive mention(s) 5 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Herbalife 2 Very Positive mention(s) 1 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Which has more risk & volatility, NATR or HLF? Nature's Sunshine Products has a beta of 1.14, meaning that its share price is 14% more volatile than the S&P 500. Comparatively, Herbalife has a beta of 0.85, meaning that its share price is 15% less volatile than the S&P 500. Do insiders and institutionals hold more shares of NATR or HLF? 79.4% of Nature's Sunshine Products shares are owned by institutional investors. 4.7% of Nature's Sunshine Products shares are owned by insiders. Comparatively, 1.7% of Herbalife shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth. Do analysts prefer NATR or HLF? Nature's Sunshine Products presently has a consensus price target of $19.67, suggesting a potential upside of 24.47%. Herbalife has a consensus price target of $11.50, suggesting a potential upside of 25.41%. Given Herbalife's higher possible upside, analysts plainly believe Herbalife is more favorable than Nature's Sunshine Products.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Nature's Sunshine Products 0 Sell rating(s) 0 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 3.00Herbalife 0 Sell rating(s) 1 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.75 Which has higher earnings & valuation, NATR or HLF? Herbalife has higher revenue and earnings than Nature's Sunshine Products. Herbalife is trading at a lower price-to-earnings ratio than Nature's Sunshine Products, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioNature's Sunshine Products$454.36M0.64$7.70M$0.5329.81Herbalife$4.99B0.19$254.30M$2.743.35 Is NATR or HLF more profitable? Herbalife has a net margin of 5.66% compared to Nature's Sunshine Products' net margin of 3.06%. Nature's Sunshine Products' return on equity of 10.19% beat Herbalife's return on equity.Company Net Margins Return on Equity Return on Assets Nature's Sunshine Products3.06% 10.19% 6.76% Herbalife 5.66%-23.75%7.86% SummaryNature's Sunshine Products beats Herbalife on 9 of the 15 factors compared between the two stocks. Get Nature's Sunshine Products News Delivered to You Automatically Sign up to receive the latest news and ratings for NATR and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding NATR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart NATR vs. The Competition Export to ExcelMetricNature's Sunshine ProductsMED IndustryMedical SectorNASDAQ ExchangeMarket Cap$258.67M$2.50B$5.48B$9.54BDividend YieldN/A1.81%4.73%4.09%P/E Ratio21.358.9728.8623.83Price / Sales0.64436.67371.7266.14Price / Cash11.22157.7635.4557.96Price / Book1.814.838.275.54Net Income$7.70M$31.62M$3.25B$259.28M7 Day Performance7.41%-5.28%-3.73%-4.68%1 Month Performance4.15%4.38%4.29%4.36%1 Year Performance1.74%-2.49%25.87%17.89% Nature's Sunshine Products Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)NATRNature's Sunshine Products2.5855 of 5 stars$15.80+12.8%$19.67+24.5%-3.8%$258.67M$454.36M21.35850News CoveragePositive NewsEarnings ReportAnalyst ForecastGap UpHigh Trading VolumeHLFHerbalife4.4194 of 5 stars$9.25-0.3%$11.50+24.4%-18.3%$944.12M$4.99B3.378,600Upcoming EarningsAnalyst UpgradeUSNAUSANA Health Sciences4.1385 of 5 stars$30.28-0.2%$36.00+18.9%-33.4%$565.21M$854.50M12.291,700Insider TradeShort Interest ↑NUSNu Skin Enterprises3.4471 of 5 stars$8.56+2.6%$6.88-19.7%-25.2%$412.10M$1.73B-10.703,100News CoverageUpcoming EarningsMEDMEDIFAST3.5209 of 5 stars$13.80+4.2%$16.50+19.6%-36.6%$145.52M$602.46M10.51870News CoverageUpcoming EarningsVERUVeru1.8105 of 5 stars$0.58-2.8%$4.00+589.7%-44.5%$87.44M$16.89M0.00230News CoverageUpcoming EarningsShort Interest ↑ELEstee Lauder Companies4.0879 of 5 stars$86.13-1.2%$82.50-4.2%-6.3%$31.37B$15.61B-35.5962,000Positive NewsGap DownIPARInterparfums4.3471 of 5 stars$129.10-0.3%$162.00+25.5%-13.9%$4.16B$1.45B24.86530News CoverageUpcoming EarningsAnalyst RevisionPBHPrestige Consumer Healthcare4.7058 of 5 stars$75.65-0.2%$93.33+23.4%+4.5%$3.74B$1.14B16.73540Positive NewsUpcoming EarningsARDXArdelyx4.0323 of 5 stars$4.42+0.2%$10.89+146.4%-21.3%$1.06B$361.71M-20.0990News CoverageUpcoming EarningsAVDLAvadel Pharmaceuticals2.6791 of 5 stars$10.98+1.4%$18.33+67.0%-32.9%$1.05B$169.12M-40.6770News CoverageUpcoming Earnings Related Companies and Tools Related Companies HLF Alternatives USNA Alternatives NUS Alternatives MED Alternatives VERU Alternatives EL Alternatives IPAR Alternatives PBH Alternatives ARDX Alternatives AVDL Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:NATR) was last updated on 8/2/2025 by MarketBeat.com Staff From Our PartnersWhy Elon put $51 million into thisA single U.S. company has started producing a “miracle metal” once locked in research labs. 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