Nature's Sunshine Products (NATR) Competitors $16.40 -0.24 (-1.44%) Closing price 08/22/2025 04:00 PM EasternExtended Trading$16.40 0.00 (0.00%) As of 08/22/2025 04:10 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock NATR vs. HLF, NUS, USNA, MED, VERU, EL, IPAR, PBH, VERV, and CRONShould you be buying Nature's Sunshine Products stock or one of its competitors? The main competitors of Nature's Sunshine Products include Herbalife (HLF), Nu Skin Enterprises (NUS), USANA Health Sciences (USNA), MEDIFAST (MED), Veru (VERU), Estee Lauder Companies (EL), Interparfums (IPAR), Prestige Consumer Healthcare (PBH), Verve Therapeutics (VERV), and Cronos Group (CRON). Nature's Sunshine Products vs. Its Competitors Herbalife Nu Skin Enterprises USANA Health Sciences MEDIFAST Veru Estee Lauder Companies Interparfums Prestige Consumer Healthcare Verve Therapeutics Cronos Group Nature's Sunshine Products (NASDAQ:NATR) and Herbalife (NYSE:HLF) are both small-cap personal products companies, but which is the better stock? We will compare the two companies based on the strength of their earnings, risk, institutional ownership, media sentiment, profitability, dividends, analyst recommendations and valuation. Do analysts rate NATR or HLF? Nature's Sunshine Products currently has a consensus target price of $19.67, suggesting a potential upside of 19.92%. Herbalife has a consensus target price of $11.50, suggesting a potential upside of 18.25%. Given Nature's Sunshine Products' stronger consensus rating and higher probable upside, equities research analysts clearly believe Nature's Sunshine Products is more favorable than Herbalife.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Nature's Sunshine Products 0 Sell rating(s) 0 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 3.00Herbalife 0 Sell rating(s) 1 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.75 Does the media refer more to NATR or HLF? In the previous week, Herbalife had 2 more articles in the media than Nature's Sunshine Products. MarketBeat recorded 7 mentions for Herbalife and 5 mentions for Nature's Sunshine Products. Herbalife's average media sentiment score of 0.85 beat Nature's Sunshine Products' score of 0.66 indicating that Herbalife is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Nature's Sunshine Products 4 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Herbalife 3 Very Positive mention(s) 2 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do insiders and institutionals have more ownership in NATR or HLF? 79.4% of Nature's Sunshine Products shares are owned by institutional investors. 4.7% of Nature's Sunshine Products shares are owned by insiders. Comparatively, 1.7% of Herbalife shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term. Which has preferable earnings and valuation, NATR or HLF? Herbalife has higher revenue and earnings than Nature's Sunshine Products. Herbalife is trading at a lower price-to-earnings ratio than Nature's Sunshine Products, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioNature's Sunshine Products$454.36M0.64$7.70M$0.7422.16Herbalife$4.99B0.20$254.30M$3.173.07 Which has more volatility and risk, NATR or HLF? Nature's Sunshine Products has a beta of 1.14, meaning that its stock price is 14% more volatile than the S&P 500. Comparatively, Herbalife has a beta of 0.85, meaning that its stock price is 15% less volatile than the S&P 500. Is NATR or HLF more profitable? Herbalife has a net margin of 6.59% compared to Nature's Sunshine Products' net margin of 3.06%. Nature's Sunshine Products' return on equity of 10.19% beat Herbalife's return on equity.Company Net Margins Return on Equity Return on Assets Nature's Sunshine Products3.06% 10.19% 6.71% Herbalife 6.59%-27.36%7.97% SummaryNature's Sunshine Products beats Herbalife on 8 of the 15 factors compared between the two stocks. Get Nature's Sunshine Products News Delivered to You Automatically Sign up to receive the latest news and ratings for NATR and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding NATR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart NATR vs. The Competition Export to ExcelMetricNature's Sunshine ProductsMED IndustryMedical SectorNASDAQ ExchangeMarket Cap$293.46M$2.57B$5.76B$9.58BDividend YieldN/A1.67%4.41%4.10%P/E Ratio22.1622.6131.1026.04Price / Sales0.64554.16435.26103.29Price / Cash13.32180.4637.7358.48Price / Book1.775.939.536.61Net Income$7.70M$31.83M$3.26B$265.56M7 Day Performance-0.85%1.89%2.10%1.95%1 Month Performance7.82%1.33%2.82%-0.37%1 Year Performance20.32%8.84%30.56%19.02% Nature's Sunshine Products Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)NATRNature's Sunshine Products3.0327 of 5 stars$16.40-1.4%$19.67+19.9%+24.8%$293.46M$454.36M22.16850High Trading VolumeHLFHerbalife3.9435 of 5 stars$9.18-4.5%$11.50+25.3%+16.1%$990.85M$4.99B2.908,600NUSNu Skin Enterprises4.2864 of 5 stars$11.70+1.2%$6.88-41.2%+26.3%$572.19M$1.73B5.823,100News CoverageAnalyst UpgradeUSNAUSANA Health Sciences4.4198 of 5 stars$30.31-0.3%$36.00+18.8%-18.3%$555.46M$854.50M16.841,700News CoveragePositive NewsMEDMEDIFAST3.6923 of 5 stars$13.41+1.7%$16.50+23.0%-24.9%$144.97M$602.46M41.91870VERUVeru2.4603 of 5 stars$3.51-2.2%$33.33+849.7%-56.9%$52.62M$16.89M-1.60230ELEstee Lauder Companies4.1633 of 5 stars$90.85-0.1%$86.95-4.3%-0.4%$32.73B$15.61B-37.5462,000Trending NewsEarnings ReportDividend AnnouncementAnalyst ForecastAnalyst RevisionIPARInterparfums4.3142 of 5 stars$113.02+0.2%$162.00+43.3%-5.2%$3.62B$1.45B22.65530Trending NewsAnalyst RevisionPBHPrestige Consumer Healthcare4.6894 of 5 stars$64.93-0.1%$93.33+43.7%-5.8%$3.20B$1.14B15.24540VERVVerve Therapeutics3.004 of 5 stars$11.13flat$14.57+30.9%N/A$992.13M$32.33M-5.27110CRONCronos Group0.7419 of 5 stars$2.53+6.8%N/A+12.6%$907.80M$117.61M50.60450 Related Companies and Tools Related Companies HLF Alternatives NUS Alternatives USNA Alternatives MED Alternatives VERU Alternatives EL Alternatives IPAR Alternatives PBH Alternatives VERV Alternatives CRON Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:NATR) was last updated on 8/23/2025 by MarketBeat.com Staff From Our PartnersBONUS GUIDE - Ben Stein Prepares For the Next Financial CrisisWith inflation high, debt soaring, and global tensions rising, a financial storm may be brewing. 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