Nexstar Media Group (NXST) Competitors

Nexstar Media Group (NASDAQ:NXST) and Sinclair (NASDAQ:SBGI) are both consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, earnings, community ranking, media sentiment, analyst recommendations, risk, dividends, institutional ownership and profitability.

Does the MarketBeat Community favor NXST or SBGI?

Nexstar Media Group received 90 more outperform votes than Sinclair when rated by MarketBeat users. Likewise, 71.90% of users gave Nexstar Media Group an outperform vote while only 63.03% of users gave Sinclair an outperform vote.

Company	Underperform	Outperform
Nexstar Media Group	Outperform Votes 540 71.90%	Underperform Votes 211 28.10%
Sinclair	Outperform Votes 450 63.03%	Underperform Votes 264 36.97%

Is NXST or SBGI a better dividend stock?

Nexstar Media Group pays an annual dividend of $7.44 per share and has a dividend yield of 4.3%. Sinclair pays an annual dividend of $1.00 per share and has a dividend yield of 7.4%. Nexstar Media Group pays out 37.7% of its earnings in the form of a dividend. Sinclair pays out 49.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Nexstar Media Group has raised its dividend for 12 consecutive years.

Is NXST or SBGI more profitable?

Nexstar Media Group has a net margin of 11.39% compared to Sinclair's net margin of -6.14%. Sinclair's return on equity of 63.89% beat Nexstar Media Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Nexstar Media Group	11.39%	26.03%	5.01%
Sinclair	-6.14%	63.89%	3.02%

Which has preferable valuation and earnings, NXST or SBGI?

Nexstar Media Group has higher revenue and earnings than Sinclair. Sinclair is trading at a lower price-to-earnings ratio than Nexstar Media Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Nexstar Media Group	$5.36B	0.98	$346M	$19.74	8.71
Sinclair	$3.53B	0.27	-$291M	$2.01	6.75

Which has more volatility and risk, NXST or SBGI?

Nexstar Media Group has a beta of 1.05, meaning that its share price is 5% more volatile than the S&P 500. Comparatively, Sinclair has a beta of 1.32, meaning that its share price is 32% more volatile than the S&P 500.

Do analysts prefer NXST or SBGI?

Nexstar Media Group presently has a consensus target price of $205.71, suggesting a potential upside of 19.67%. Sinclair has a consensus target price of $18.50, suggesting a potential upside of 36.43%. Given Sinclair's higher probable upside, analysts plainly believe Sinclair is more favorable than Nexstar Media Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Nexstar Media Group	0 Sell rating(s)	0 Hold rating(s)	7 Buy rating(s)	0 Strong Buy rating(s)	3.00
Sinclair	1 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.20

Does the media refer more to NXST or SBGI?

In the previous week, Nexstar Media Group had 15 more articles in the media than Sinclair. MarketBeat recorded 22 mentions for Nexstar Media Group and 7 mentions for Sinclair. Sinclair's average media sentiment score of 0.82 beat Nexstar Media Group's score of 0.57 indicating that Sinclair is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Nexstar Media Group	14 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Sinclair	2 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do insiders and institutionals hold more shares of NXST or SBGI?

95.3% of Nexstar Media Group shares are held by institutional investors. Comparatively, 41.7% of Sinclair shares are held by institutional investors. 6.7% of Nexstar Media Group shares are held by insiders. Comparatively, 46.6% of Sinclair shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Summary

Nexstar Media Group beats Sinclair on 15 of the 21 factors compared between the two stocks.