AMMO (POWW) Competitors

Smith & Wesson Brands (NASDAQ:SWBI) and AMMO (NASDAQ:POWW) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their valuation, earnings, analyst recommendations, media sentiment, institutional ownership, community ranking, dividends, risk and profitability.

Which has stronger valuation and earnings, SWBI or POWW?

Smith & Wesson Brands has higher revenue and earnings than AMMO. AMMO is trading at a lower price-to-earnings ratio than Smith & Wesson Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Smith & Wesson Brands	$493.05M	0.95	$39.61M	$0.65	16.46
AMMO	$131.98M	1.33	-$15.56M	-$0.58	-2.54

Which has more risk and volatility, SWBI or POWW?

Smith & Wesson Brands has a beta of 1.01, meaning that its share price is 1% more volatile than the S&P 500. Comparatively, AMMO has a beta of 1.16, meaning that its share price is 16% more volatile than the S&P 500.

Is SWBI or POWW more profitable?

Smith & Wesson Brands has a net margin of 7.00% compared to AMMO's net margin of -15.19%. Smith & Wesson Brands' return on equity of 8.78% beat AMMO's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Smith & Wesson Brands	7.00%	8.78%	5.79%
AMMO	-15.19%	2.35%	2.09%

Do analysts prefer SWBI or POWW?

Smith & Wesson Brands presently has a consensus target price of $12.75, indicating a potential upside of 19.16%. AMMO has a consensus target price of $1.50, indicating a potential upside of 1.69%. Given Smith & Wesson Brands' stronger consensus rating and higher probable upside, equities research analysts plainly believe Smith & Wesson Brands is more favorable than AMMO.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Smith & Wesson Brands	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50
AMMO	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Does the media prefer SWBI or POWW?

In the previous week, Smith & Wesson Brands had 1 more articles in the media than AMMO. MarketBeat recorded 5 mentions for Smith & Wesson Brands and 4 mentions for AMMO. Smith & Wesson Brands' average media sentiment score of 0.81 beat AMMO's score of -0.04 indicating that Smith & Wesson Brands is being referred to more favorably in the media.

Company	Overall Sentiment
Smith & Wesson Brands	Positive
AMMO	Neutral

Do institutionals & insiders hold more shares of SWBI or POWW?

59.3% of Smith & Wesson Brands shares are held by institutional investors. Comparatively, 26.4% of AMMO shares are held by institutional investors. 1.3% of Smith & Wesson Brands shares are held by company insiders. Comparatively, 25.0% of AMMO shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Does the MarketBeat Community favor SWBI or POWW?

Smith & Wesson Brands received 12 more outperform votes than AMMO when rated by MarketBeat users. However, 53.13% of users gave AMMO an outperform vote while only 50.00% of users gave Smith & Wesson Brands an outperform vote.

Company	Underperform	Outperform
Smith & Wesson Brands	Outperform Votes 29 50.00%	Underperform Votes 29 50.00%
AMMO	Outperform Votes 17 53.13%	Underperform Votes 15 46.88%

Summary

Smith & Wesson Brands beats AMMO on 14 of the 18 factors compared between the two stocks.