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Sirius XM (SIRI) Competitors

Sirius XM logo
$28.69 +0.30 (+1.06%)
As of 08/21/2026 04:00 PM Eastern

SIRI vs. AAPL, BRK.A, BRK.B, SPOT, and FOXA

Should you buy Sirius XM stock or one of its competitors? Sirius XM's main competitors and comparable companies include Apple (AAPL), Berkshire Hathaway (BRK.A), Berkshire Hathaway (BRK.B), Spotify Technology (SPOT), and FOX (FOXA). Companies are selected based on similarities in market, industry, and size.

How does Sirius XM compare to Apple?

Apple (NASDAQ:AAPL) and Sirius XM (NASDAQ:SIRI) are related companies, but which is the superior investment? We will contrast the two companies based on the strength of their dividends, media sentiment, valuation, analyst recommendations, risk, institutional ownership, profitability and earnings.

Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.3%. Sirius XM pays an annual dividend of $1.08 per share and has a dividend yield of 3.8%. Apple pays out 12.4% of its earnings in the form of a dividend. Sirius XM pays out 43.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Apple has increased its dividend for 14 consecutive years and Sirius XM has increased its dividend for 7 consecutive years.

Apple has a beta of 1.09, meaning that its stock price is 9% more volatile than the broader market. Comparatively, Sirius XM has a beta of 0.95, meaning that its stock price is 5% less volatile than the broader market.

67.7% of Apple shares are held by institutional investors. Comparatively, 10.7% of Sirius XM shares are held by institutional investors. 0.1% of Apple shares are held by company insiders. Comparatively, 3.3% of Sirius XM shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Apple has a net margin of 27.62% compared to Sirius XM's net margin of 10.23%. Apple's return on equity of 135.46% beat Sirius XM's return on equity.

Company Net Margins Return on Equity Return on Assets
Apple27.62% 135.46% 34.11%
Sirius XM 10.23%9.37%4.02%

Apple has higher revenue and earnings than Sirius XM. Sirius XM is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Apple$416.16B10.85$112.01B$8.7235.48
Sirius XM$8.56B1.13$805M$2.5011.48

Apple presently has a consensus target price of $330.53, indicating a potential upside of 6.85%. Sirius XM has a consensus target price of $30.92, indicating a potential upside of 7.76%. Given Sirius XM's higher probable upside, analysts plainly believe Sirius XM is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Apple
4 Sell rating(s)
12 Hold rating(s)
22 Buy rating(s)
1 Strong Buy rating(s)
2.51
Sirius XM
3 Sell rating(s)
5 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.08

In the previous week, Apple had 211 more articles in the media than Sirius XM. MarketBeat recorded 237 mentions for Apple and 26 mentions for Sirius XM. Sirius XM's average media sentiment score of 1.18 beat Apple's score of 0.82 indicating that Sirius XM is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Apple
122 Very Positive mention(s)
41 Positive mention(s)
45 Neutral mention(s)
19 Negative mention(s)
8 Very Negative mention(s)
Positive
Sirius XM
18 Very Positive mention(s)
0 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive

Summary

Apple beats Sirius XM on 16 of the 20 factors compared between the two stocks.

How does Sirius XM compare to Berkshire Hathaway?

Sirius XM (NASDAQ:SIRI) and Berkshire Hathaway (NYSE:BRK.A) are related companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, media sentiment, profitability, analyst recommendations, institutional ownership, dividends, valuation and risk.

Berkshire Hathaway has higher revenue and earnings than Sirius XM. Sirius XM is trading at a lower price-to-earnings ratio than Berkshire Hathaway, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sirius XM$8.56B1.13$805M$2.5011.48
Berkshire Hathaway$371.44B2.86$66.97B$59.66 thousand12.47

Berkshire Hathaway has a net margin of 22.30% compared to Sirius XM's net margin of 10.23%. Sirius XM's return on equity of 9.37% beat Berkshire Hathaway's return on equity.

Company Net Margins Return on Equity Return on Assets
Sirius XM10.23% 9.37% 4.02%
Berkshire Hathaway 22.30%6.62%3.87%

Sirius XM currently has a consensus price target of $30.92, indicating a potential upside of 7.76%. Berkshire Hathaway has a consensus price target of $787,337.00, indicating a potential upside of 5.81%. Given Sirius XM's stronger consensus rating and higher possible upside, equities research analysts clearly believe Sirius XM is more favorable than Berkshire Hathaway.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sirius XM
3 Sell rating(s)
5 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.08
Berkshire Hathaway
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

10.7% of Sirius XM shares are owned by institutional investors. Comparatively, 23.0% of Berkshire Hathaway shares are owned by institutional investors. 3.3% of Sirius XM shares are owned by insiders. Comparatively, 0.3% of Berkshire Hathaway shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Sirius XM had 9 more articles in the media than Berkshire Hathaway. MarketBeat recorded 26 mentions for Sirius XM and 17 mentions for Berkshire Hathaway. Sirius XM's average media sentiment score of 1.18 beat Berkshire Hathaway's score of 0.44 indicating that Sirius XM is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sirius XM
18 Very Positive mention(s)
0 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive
Berkshire Hathaway
8 Very Positive mention(s)
0 Positive mention(s)
8 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Sirius XM has a beta of 0.95, indicating that its share price is 5% less volatile than the broader market. Comparatively, Berkshire Hathaway has a beta of 0.61, indicating that its share price is 39% less volatile than the broader market.

Summary

Sirius XM beats Berkshire Hathaway on 9 of the 16 factors compared between the two stocks.

How does Sirius XM compare to Berkshire Hathaway?

Berkshire Hathaway (NYSE:BRK.B) and Sirius XM (NASDAQ:SIRI) are related companies, but which is the superior investment? We will compare the two businesses based on the strength of their institutional ownership, earnings, valuation, media sentiment, risk, profitability, analyst recommendations and dividends.

39.3% of Berkshire Hathaway shares are owned by institutional investors. Comparatively, 10.7% of Sirius XM shares are owned by institutional investors. 6.1% of Berkshire Hathaway shares are owned by company insiders. Comparatively, 3.3% of Sirius XM shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

In the previous week, Sirius XM had 7 more articles in the media than Berkshire Hathaway. MarketBeat recorded 26 mentions for Sirius XM and 19 mentions for Berkshire Hathaway. Sirius XM's average media sentiment score of 1.18 beat Berkshire Hathaway's score of 0.42 indicating that Sirius XM is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Berkshire Hathaway
8 Very Positive mention(s)
1 Positive mention(s)
9 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Sirius XM
18 Very Positive mention(s)
0 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive

Berkshire Hathaway has a beta of 0.61, indicating that its stock price is 39% less volatile than the broader market. Comparatively, Sirius XM has a beta of 0.95, indicating that its stock price is 5% less volatile than the broader market.

Berkshire Hathaway has higher revenue and earnings than Sirius XM. Sirius XM is trading at a lower price-to-earnings ratio than Berkshire Hathaway, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Berkshire Hathaway$438.31B2.42$66.97B$39.7712.48
Sirius XM$8.56B1.13$805M$2.5011.48

Berkshire Hathaway presently has a consensus target price of $542.50, suggesting a potential upside of 9.29%. Sirius XM has a consensus target price of $30.92, suggesting a potential upside of 7.76%. Given Berkshire Hathaway's stronger consensus rating and higher possible upside, research analysts clearly believe Berkshire Hathaway is more favorable than Sirius XM.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Berkshire Hathaway
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33
Sirius XM
3 Sell rating(s)
5 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.08

Berkshire Hathaway has a net margin of 22.30% compared to Sirius XM's net margin of 10.23%. Sirius XM's return on equity of 9.37% beat Berkshire Hathaway's return on equity.

Company Net Margins Return on Equity Return on Assets
Berkshire Hathaway22.30% 6.62% 3.87%
Sirius XM 10.23%9.37%4.02%

Summary

Berkshire Hathaway beats Sirius XM on 10 of the 16 factors compared between the two stocks.

How does Sirius XM compare to Spotify Technology?

Sirius XM (NASDAQ:SIRI) and Spotify Technology (NYSE:SPOT) are both communication services companies, but which is the superior business? We will contrast the two companies based on the strength of their valuation, analyst recommendations, risk, media sentiment, profitability, earnings, institutional ownership and dividends.

Sirius XM presently has a consensus target price of $30.92, indicating a potential upside of 7.76%. Spotify Technology has a consensus target price of $609.05, indicating a potential upside of 14.15%. Given Spotify Technology's stronger consensus rating and higher possible upside, analysts clearly believe Spotify Technology is more favorable than Sirius XM.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sirius XM
3 Sell rating(s)
5 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.08
Spotify Technology
0 Sell rating(s)
6 Hold rating(s)
17 Buy rating(s)
2 Strong Buy rating(s)
2.84

Sirius XM has a beta of 0.95, suggesting that its share price is 5% less volatile than the broader market. Comparatively, Spotify Technology has a beta of 1.58, suggesting that its share price is 58% more volatile than the broader market.

Spotify Technology has higher revenue and earnings than Sirius XM. Sirius XM is trading at a lower price-to-earnings ratio than Spotify Technology, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sirius XM$8.56B1.13$805M$2.5011.48
Spotify Technology$19.44B5.65$2.50B$16.0633.22

Spotify Technology has a net margin of 18.44% compared to Sirius XM's net margin of 10.23%. Spotify Technology's return on equity of 41.39% beat Sirius XM's return on equity.

Company Net Margins Return on Equity Return on Assets
Sirius XM10.23% 9.37% 4.02%
Spotify Technology 18.44%41.39%23.78%

10.7% of Sirius XM shares are owned by institutional investors. Comparatively, 84.1% of Spotify Technology shares are owned by institutional investors. 3.3% of Sirius XM shares are owned by company insiders. Comparatively, 0.4% of Spotify Technology shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

In the previous week, Spotify Technology had 1 more articles in the media than Sirius XM. MarketBeat recorded 27 mentions for Spotify Technology and 26 mentions for Sirius XM. Sirius XM's average media sentiment score of 1.18 beat Spotify Technology's score of 0.92 indicating that Sirius XM is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sirius XM
18 Very Positive mention(s)
0 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive
Spotify Technology
18 Very Positive mention(s)
1 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Positive

Summary

Spotify Technology beats Sirius XM on 15 of the 17 factors compared between the two stocks.

How does Sirius XM compare to FOX?

FOX (NASDAQ:FOXA) and Sirius XM (NASDAQ:SIRI) are both communication services companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, analyst recommendations, earnings, risk, profitability, institutional ownership, dividends and valuation.

52.5% of FOX shares are held by institutional investors. Comparatively, 10.7% of Sirius XM shares are held by institutional investors. 19.7% of FOX shares are held by company insiders. Comparatively, 3.3% of Sirius XM shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

FOX pays an annual dividend of $0.58 per share and has a dividend yield of 0.8%. Sirius XM pays an annual dividend of $1.08 per share and has a dividend yield of 3.8%. FOX pays out 15.1% of its earnings in the form of a dividend. Sirius XM pays out 43.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. FOX has raised its dividend for 4 consecutive years and Sirius XM has raised its dividend for 7 consecutive years. Sirius XM is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

FOX has a beta of 0.54, suggesting that its stock price is 46% less volatile than the broader market. Comparatively, Sirius XM has a beta of 0.95, suggesting that its stock price is 5% less volatile than the broader market.

Sirius XM has a net margin of 10.23% compared to FOX's net margin of 9.84%. FOX's return on equity of 20.64% beat Sirius XM's return on equity.

Company Net Margins Return on Equity Return on Assets
FOX9.84% 20.64% 10.76%
Sirius XM 10.23%9.37%4.02%

In the previous week, Sirius XM had 24 more articles in the media than FOX. MarketBeat recorded 26 mentions for Sirius XM and 2 mentions for FOX. Sirius XM's average media sentiment score of 1.18 beat FOX's score of 0.37 indicating that Sirius XM is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
FOX
0 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Sirius XM
18 Very Positive mention(s)
0 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive

FOX has higher revenue and earnings than Sirius XM. Sirius XM is trading at a lower price-to-earnings ratio than FOX, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
FOX$17.13B1.68$1.69B$3.8317.90
Sirius XM$8.56B1.13$805M$2.5011.48

FOX presently has a consensus price target of $74.38, indicating a potential upside of 8.51%. Sirius XM has a consensus price target of $30.92, indicating a potential upside of 7.76%. Given FOX's stronger consensus rating and higher probable upside, equities analysts plainly believe FOX is more favorable than Sirius XM.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
FOX
1 Sell rating(s)
8 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.44
Sirius XM
3 Sell rating(s)
5 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.08

Summary

FOX beats Sirius XM on 13 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SIRI and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SIRI vs. The Competition

MetricSirius XMMedia IndustryCommunication Services SectorNASDAQ Exchange
Market Cap$9.67B$3.25B$33.00B$12.85B
Dividend Yield3.76%5.43%5.36%11.08%
P/E Ratio11.4832.26232.3424.25
Price / Sales1.1328.2562.0699.78
Price / Cash5.5516.1620.7053.99
Price / Book0.818.9411.416.20
Net Income$805M-$45.77M$1.10B$348.59M
7 Day Performance0.81%-1.15%-1.15%0.08%
1 Month Performance-3.95%5.16%2.43%3.88%
1 Year Performance22.40%8.45%0.05%16.98%

Sirius XM Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SIRI
Sirius XM
4.8312 of 5 stars
$28.69
+1.1%
$30.92
+7.8%
+22.4%$9.67B$8.56B11.485,119
AAPL
Apple
4.3838 of 5 stars
$305.59
-0.1%
$328.60
+7.5%
+35.8%$4.46T$416.16B35.04166,000
BRK.A
Berkshire Hathaway
1.574 of 5 stars
$748,294.56
-1.0%
$787,337.00
+5.2%
+1.6%$1.07T$371.44B12.54372,000
BRK.B
Berkshire Hathaway
2.3522 of 5 stars
$498.44
-1.1%
$542.50
+8.8%
+1.6%$1.07T$438.31B12.53387,800
SPOT
Spotify Technology
4.5275 of 5 stars
$491.05
-4.2%
$618.86
+26.0%
-23.0%$101.10B$19.44B30.587,287

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This page (NASDAQ:SIRI) was last updated on 8/23/2026 by MarketBeat.com Staff.
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