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Sirius XM (SIRI) Competitors

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$28.77 -0.27 (-0.93%)
Closing price 06/2/2026 04:00 PM Eastern
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$28.77 0.00 (0.00%)
As of 04:54 AM Eastern
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SIRI vs. AAPL, BRK.A, BRK.B, SPOT, and CHTR

Should you buy Sirius XM stock or one of its competitors? MarketBeat compares Sirius XM with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Sirius XM include Apple (AAPL), Berkshire Hathaway (BRK.A), Berkshire Hathaway (BRK.B), Spotify Technology (SPOT), and Charter Communications (CHTR).

How does Sirius XM compare to Apple?

Sirius XM (NASDAQ:SIRI) and Apple (NASDAQ:AAPL) are related companies, but which is the better stock? We will contrast the two businesses based on the strength of their analyst recommendations, valuation, risk, profitability, institutional ownership, media sentiment, earnings and dividends.

Apple has a net margin of 27.15% compared to Sirius XM's net margin of 9.86%. Apple's return on equity of 146.69% beat Sirius XM's return on equity.

Company Net Margins Return on Equity Return on Assets
Sirius XM9.86% 9.19% 3.89%
Apple 27.15%146.69%34.02%

10.7% of Sirius XM shares are held by institutional investors. Comparatively, 67.7% of Apple shares are held by institutional investors. 3.3% of Sirius XM shares are held by insiders. Comparatively, 0.1% of Apple shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Sirius XM pays an annual dividend of $1.08 per share and has a dividend yield of 3.8%. Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.3%. Sirius XM pays out 45.6% of its earnings in the form of a dividend. Apple pays out 13.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Sirius XM has increased its dividend for 7 consecutive years and Apple has increased its dividend for 14 consecutive years.

Apple has higher revenue and earnings than Sirius XM. Sirius XM is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sirius XM$8.56B1.13$805M$2.3712.14
Apple$451.44B10.25$112.01B$8.2738.11

Sirius XM has a beta of 0.96, suggesting that its share price is 4% less volatile than the broader market. Comparatively, Apple has a beta of 1.09, suggesting that its share price is 9% more volatile than the broader market.

In the previous week, Apple had 218 more articles in the media than Sirius XM. MarketBeat recorded 234 mentions for Apple and 16 mentions for Sirius XM. Apple's average media sentiment score of 1.05 beat Sirius XM's score of 0.55 indicating that Apple is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sirius XM
5 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Apple
156 Very Positive mention(s)
31 Positive mention(s)
28 Neutral mention(s)
12 Negative mention(s)
6 Very Negative mention(s)
Positive

Sirius XM currently has a consensus price target of $27.45, suggesting a potential downside of 4.57%. Apple has a consensus price target of $310.31, suggesting a potential downside of 1.55%. Given Apple's stronger consensus rating and higher possible upside, analysts clearly believe Apple is more favorable than Sirius XM.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sirius XM
3 Sell rating(s)
4 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.09
Apple
1 Sell rating(s)
11 Hold rating(s)
22 Buy rating(s)
1 Strong Buy rating(s)
2.66

Summary

Apple beats Sirius XM on 18 of the 20 factors compared between the two stocks.

How does Sirius XM compare to Berkshire Hathaway?

Sirius XM (NASDAQ:SIRI) and Berkshire Hathaway (NYSE:BRK.A) are related companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, analyst recommendations, risk, profitability, institutional ownership, media sentiment, valuation and earnings.

Berkshire Hathaway has higher revenue and earnings than Sirius XM. Sirius XM is trading at a lower price-to-earnings ratio than Berkshire Hathaway, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sirius XM$8.56B1.13$805M$2.3712.14
Berkshire Hathaway$371.44B2.74$66.97B$50.39 thousand14.04

Berkshire Hathaway has a net margin of 19.31% compared to Sirius XM's net margin of 9.86%. Sirius XM's return on equity of 9.19% beat Berkshire Hathaway's return on equity.

Company Net Margins Return on Equity Return on Assets
Sirius XM9.86% 9.19% 3.89%
Berkshire Hathaway 19.31%6.55%3.80%

10.7% of Sirius XM shares are owned by institutional investors. Comparatively, 23.0% of Berkshire Hathaway shares are owned by institutional investors. 3.3% of Sirius XM shares are owned by company insiders. Comparatively, 0.3% of Berkshire Hathaway shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Sirius XM presently has a consensus price target of $27.45, suggesting a potential downside of 4.57%. Berkshire Hathaway has a consensus price target of $758,532.00, suggesting a potential upside of 7.18%. Given Berkshire Hathaway's higher probable upside, analysts clearly believe Berkshire Hathaway is more favorable than Sirius XM.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sirius XM
3 Sell rating(s)
4 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.09
Berkshire Hathaway
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

Sirius XM has a beta of 0.96, indicating that its stock price is 4% less volatile than the broader market. Comparatively, Berkshire Hathaway has a beta of 0.61, indicating that its stock price is 39% less volatile than the broader market.

In the previous week, Berkshire Hathaway had 17 more articles in the media than Sirius XM. MarketBeat recorded 33 mentions for Berkshire Hathaway and 16 mentions for Sirius XM. Sirius XM's average media sentiment score of 0.55 beat Berkshire Hathaway's score of 0.41 indicating that Sirius XM is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sirius XM
5 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Berkshire Hathaway
18 Very Positive mention(s)
1 Positive mention(s)
11 Neutral mention(s)
2 Negative mention(s)
1 Very Negative mention(s)
Neutral

Summary

Berkshire Hathaway beats Sirius XM on 9 of the 16 factors compared between the two stocks.

How does Sirius XM compare to Berkshire Hathaway?

Sirius XM (NASDAQ:SIRI) and Berkshire Hathaway (NYSE:BRK.B) are related companies, but which is the better business? We will compare the two companies based on the strength of their valuation, media sentiment, risk, analyst recommendations, profitability, institutional ownership, dividends and earnings.

In the previous week, Berkshire Hathaway had 16 more articles in the media than Sirius XM. MarketBeat recorded 32 mentions for Berkshire Hathaway and 16 mentions for Sirius XM. Berkshire Hathaway's average media sentiment score of 0.56 beat Sirius XM's score of 0.55 indicating that Berkshire Hathaway is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sirius XM
5 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Berkshire Hathaway
18 Very Positive mention(s)
0 Positive mention(s)
9 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Sirius XM currently has a consensus target price of $27.45, suggesting a potential downside of 4.57%. Berkshire Hathaway has a consensus target price of $524.50, suggesting a potential upside of 11.19%. Given Berkshire Hathaway's stronger consensus rating and higher possible upside, analysts plainly believe Berkshire Hathaway is more favorable than Sirius XM.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sirius XM
3 Sell rating(s)
4 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.09
Berkshire Hathaway
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33

Berkshire Hathaway has a net margin of 19.31% compared to Sirius XM's net margin of 9.86%. Sirius XM's return on equity of 9.19% beat Berkshire Hathaway's return on equity.

Company Net Margins Return on Equity Return on Assets
Sirius XM9.86% 9.19% 3.89%
Berkshire Hathaway 19.31%6.55%3.80%

10.7% of Sirius XM shares are owned by institutional investors. Comparatively, 39.3% of Berkshire Hathaway shares are owned by institutional investors. 3.3% of Sirius XM shares are owned by insiders. Comparatively, 6.1% of Berkshire Hathaway shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Sirius XM has a beta of 0.96, suggesting that its share price is 4% less volatile than the broader market. Comparatively, Berkshire Hathaway has a beta of 0.62, suggesting that its share price is 38% less volatile than the broader market.

Berkshire Hathaway has higher revenue and earnings than Sirius XM. Sirius XM is trading at a lower price-to-earnings ratio than Berkshire Hathaway, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sirius XM$8.56B1.13$805M$2.3712.14
Berkshire Hathaway$371.44B2.74$66.97B$33.5914.04

Summary

Berkshire Hathaway beats Sirius XM on 12 of the 16 factors compared between the two stocks.

How does Sirius XM compare to Spotify Technology?

Sirius XM (NASDAQ:SIRI) and Spotify Technology (NYSE:SPOT) are related companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, analyst recommendations, media sentiment, earnings, profitability, institutional ownership, dividends and risk.

Sirius XM currently has a consensus price target of $27.45, suggesting a potential downside of 4.57%. Spotify Technology has a consensus price target of $655.92, suggesting a potential upside of 30.99%. Given Spotify Technology's stronger consensus rating and higher possible upside, analysts plainly believe Spotify Technology is more favorable than Sirius XM.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sirius XM
3 Sell rating(s)
4 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.09
Spotify Technology
0 Sell rating(s)
6 Hold rating(s)
21 Buy rating(s)
2 Strong Buy rating(s)
2.86

In the previous week, Spotify Technology had 24 more articles in the media than Sirius XM. MarketBeat recorded 40 mentions for Spotify Technology and 16 mentions for Sirius XM. Spotify Technology's average media sentiment score of 0.74 beat Sirius XM's score of 0.55 indicating that Spotify Technology is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sirius XM
5 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Spotify Technology
25 Very Positive mention(s)
1 Positive mention(s)
9 Neutral mention(s)
0 Negative mention(s)
2 Very Negative mention(s)
Positive

Sirius XM has a beta of 0.96, suggesting that its stock price is 4% less volatile than the broader market. Comparatively, Spotify Technology has a beta of 1.56, suggesting that its stock price is 56% more volatile than the broader market.

10.7% of Sirius XM shares are owned by institutional investors. Comparatively, 84.1% of Spotify Technology shares are owned by institutional investors. 3.3% of Sirius XM shares are owned by company insiders. Comparatively, 0.4% of Spotify Technology shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Spotify Technology has a net margin of 15.56% compared to Sirius XM's net margin of 9.86%. Spotify Technology's return on equity of 35.73% beat Sirius XM's return on equity.

Company Net Margins Return on Equity Return on Assets
Sirius XM9.86% 9.19% 3.89%
Spotify Technology 15.56%35.73%19.53%

Spotify Technology has higher revenue and earnings than Sirius XM. Sirius XM is trading at a lower price-to-earnings ratio than Spotify Technology, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sirius XM$8.56B1.13$805M$2.3712.14
Spotify Technology$19.44B5.30$2.50B$12.5539.90

Summary

Spotify Technology beats Sirius XM on 16 of the 17 factors compared between the two stocks.

How does Sirius XM compare to Charter Communications?

Sirius XM (NASDAQ:SIRI) and Charter Communications (NASDAQ:CHTR) are both consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their analyst recommendations, dividends, valuation, earnings, profitability, risk, institutional ownership and media sentiment.

In the previous week, Charter Communications had 2 more articles in the media than Sirius XM. MarketBeat recorded 18 mentions for Charter Communications and 16 mentions for Sirius XM. Charter Communications' average media sentiment score of 0.75 beat Sirius XM's score of 0.55 indicating that Charter Communications is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sirius XM
5 Very Positive mention(s)
2 Positive mention(s)
5 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Charter Communications
11 Very Positive mention(s)
2 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Charter Communications has higher revenue and earnings than Sirius XM. Charter Communications is trading at a lower price-to-earnings ratio than Sirius XM, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sirius XM$8.56B1.13$805M$2.3712.14
Charter Communications$54.77B0.31$4.99B$37.033.79

Sirius XM has a net margin of 9.86% compared to Charter Communications' net margin of 9.03%. Charter Communications' return on equity of 24.20% beat Sirius XM's return on equity.

Company Net Margins Return on Equity Return on Assets
Sirius XM9.86% 9.19% 3.89%
Charter Communications 9.03%24.20%3.22%

Sirius XM has a beta of 0.96, meaning that its stock price is 4% less volatile than the broader market. Comparatively, Charter Communications has a beta of 0.71, meaning that its stock price is 29% less volatile than the broader market.

10.7% of Sirius XM shares are owned by institutional investors. Comparatively, 81.8% of Charter Communications shares are owned by institutional investors. 3.3% of Sirius XM shares are owned by insiders. Comparatively, 1.1% of Charter Communications shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Sirius XM presently has a consensus target price of $27.45, suggesting a potential downside of 4.57%. Charter Communications has a consensus target price of $290.38, suggesting a potential upside of 107.01%. Given Charter Communications' higher probable upside, analysts plainly believe Charter Communications is more favorable than Sirius XM.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sirius XM
3 Sell rating(s)
4 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.09
Charter Communications
6 Sell rating(s)
9 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
1.95

Summary

Charter Communications beats Sirius XM on 9 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SIRI and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SIRI vs. The Competition

MetricSirius XMBRDCST IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$9.78B$17.77B$7.40B$12.59B
Dividend Yield3.72%5.50%2.84%5.45%
P/E Ratio12.1419.7221.5524.51
Price / Sales1.131.183.91114.58
Price / Cash5.627.4115.0457.88
Price / Book0.842.753.706.75
Net Income$805M$292.32M$247.47M$337.19M
7 Day Performance-3.03%1.95%0.86%1.88%
1 Month Performance5.69%-0.93%16.09%6.59%
1 Year Performance33.13%35.71%17.10%35.52%

Sirius XM Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SIRI
Sirius XM
4.1594 of 5 stars
$28.77
-0.9%
$27.45
-4.6%
+35.3%$9.78B$8.56B12.145,119
AAPL
Apple
4.2367 of 5 stars
$306.31
-1.8%
$310.31
+1.3%
+56.3%$4.50T$416.16B37.04166,000
BRK.A
Berkshire Hathaway
1.6611 of 5 stars
$705,160.56
-0.8%
$758,532.00
+7.6%
-6.2%$1.02T$371.44B13.99372,000
BRK.B
Berkshire Hathaway
2.5227 of 5 stars
$469.95
-1.0%
$524.50
+11.6%
-6.2%$1.01T$419.30B13.99387,800
SPOT
Spotify Technology
4.9025 of 5 stars
$509.57
+2.4%
$655.92
+28.7%
-25.4%$104.91B$19.44B40.607,287

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This page (NASDAQ:SIRI) was last updated on 6/3/2026 by MarketBeat.com Staff.
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