Sirius XM (SIRI) Competitors

$26.36 +0.20 (+0.76%)

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SIRI vs. AAPL, BRK.A, BRK.B, SPOT, and CHTR

Should you buy Sirius XM stock or one of its competitors? MarketBeat compares Sirius XM with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Sirius XM include Apple (AAPL), Berkshire Hathaway (BRK.A), Berkshire Hathaway (BRK.B), Spotify Technology (SPOT), and Charter Communications (CHTR).

How does Sirius XM compare to Apple?

Sirius XM (NASDAQ:SIRI) and Apple (NASDAQ:AAPL) are related companies, but which is the better stock? We will compare the two companies based on the strength of their institutional ownership, risk, valuation, profitability, media sentiment, earnings, analyst recommendations and dividends.

10.7% of Sirius XM shares are held by institutional investors. Comparatively, 67.7% of Apple shares are held by institutional investors. 3.3% of Sirius XM shares are held by insiders. Comparatively, 0.1% of Apple shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Sirius XM currently has a consensus target price of $27.55, suggesting a potential upside of 4.50%. Apple has a consensus target price of $305.74, suggesting a potential upside of 2.30%. Given Sirius XM's higher probable upside, research analysts clearly believe Sirius XM is more favorable than Apple.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sirius XM	3 Sell rating(s)	4 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.09
Apple	1 Sell rating(s)	11 Hold rating(s)	22 Buy rating(s)	1 Strong Buy rating(s)	2.66

Sirius XM pays an annual dividend of $1.08 per share and has a dividend yield of 4.1%. Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.4%. Sirius XM pays out 45.6% of its earnings in the form of a dividend. Apple pays out 13.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Sirius XM has raised its dividend for 7 consecutive years and Apple has raised its dividend for 14 consecutive years.

Apple has higher revenue and earnings than Sirius XM. Sirius XM is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sirius XM	$8.56B	1.04	$805M	$2.37	11.12
Apple	$416.16B	10.55	$112.01B	$8.27	36.14

Sirius XM has a beta of 0.94, meaning that its share price is 6% less volatile than the broader market. Comparatively, Apple has a beta of 1.06, meaning that its share price is 6% more volatile than the broader market.

In the previous week, Apple had 274 more articles in the media than Sirius XM. MarketBeat recorded 286 mentions for Apple and 12 mentions for Sirius XM. Apple's average media sentiment score of 0.90 beat Sirius XM's score of 0.53 indicating that Apple is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Sirius XM	3 Very Positive mention(s)	1 Positive mention(s)	7 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Apple	165 Very Positive mention(s)	42 Positive mention(s)	47 Neutral mention(s)	23 Negative mention(s)	5 Very Negative mention(s)	Positive

Apple has a net margin of 27.15% compared to Sirius XM's net margin of 9.86%. Apple's return on equity of 146.69% beat Sirius XM's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sirius XM	9.86%	9.19%	3.89%
Apple	27.15%	146.69%	34.02%

Summary

Apple beats Sirius XM on 17 of the 20 factors compared between the two stocks.

How does Sirius XM compare to Berkshire Hathaway?

Berkshire Hathaway (NYSE:BRK.A) and Sirius XM (NASDAQ:SIRI) are related companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, profitability, risk, institutional ownership, earnings, analyst recommendations, valuation and dividends.

In the previous week, Berkshire Hathaway had 1 more articles in the media than Sirius XM. MarketBeat recorded 13 mentions for Berkshire Hathaway and 12 mentions for Sirius XM. Sirius XM's average media sentiment score of 0.53 beat Berkshire Hathaway's score of 0.39 indicating that Sirius XM is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Berkshire Hathaway	4 Very Positive mention(s)	1 Positive mention(s)	6 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral
Sirius XM	3 Very Positive mention(s)	1 Positive mention(s)	7 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Berkshire Hathaway has a beta of 0.62, meaning that its stock price is 38% less volatile than the broader market. Comparatively, Sirius XM has a beta of 0.94, meaning that its stock price is 6% less volatile than the broader market.

Berkshire Hathaway currently has a consensus price target of $758,532.00, indicating a potential upside of 4.14%. Sirius XM has a consensus price target of $27.55, indicating a potential upside of 4.50%. Given Sirius XM's stronger consensus rating and higher possible upside, analysts plainly believe Sirius XM is more favorable than Berkshire Hathaway.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Berkshire Hathaway	1 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00
Sirius XM	3 Sell rating(s)	4 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.09

Berkshire Hathaway has a net margin of 19.31% compared to Sirius XM's net margin of 9.86%. Sirius XM's return on equity of 9.19% beat Berkshire Hathaway's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Berkshire Hathaway	19.31%	6.55%	3.80%
Sirius XM	9.86%	9.19%	3.89%

Berkshire Hathaway has higher revenue and earnings than Sirius XM. Sirius XM is trading at a lower price-to-earnings ratio than Berkshire Hathaway, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Berkshire Hathaway	$371.44B	2.82	$66.97B	$50.39 thousand	14.46
Sirius XM	$8.56B	1.04	$805M	$2.37	11.12

23.0% of Berkshire Hathaway shares are held by institutional investors. Comparatively, 10.7% of Sirius XM shares are held by institutional investors. 0.3% of Berkshire Hathaway shares are held by company insiders. Comparatively, 3.3% of Sirius XM shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Summary

Berkshire Hathaway and Sirius XM tied by winning 8 of the 16 factors compared between the two stocks.

How does Sirius XM compare to Berkshire Hathaway?

Berkshire Hathaway (NYSE:BRK.B) and Sirius XM (NASDAQ:SIRI) are related companies, but which is the superior business? We will compare the two businesses based on the strength of their dividends, institutional ownership, profitability, valuation, analyst recommendations, media sentiment, risk and earnings.

Berkshire Hathaway currently has a consensus price target of $524.50, suggesting a potential upside of 8.10%. Sirius XM has a consensus price target of $27.55, suggesting a potential upside of 4.50%. Given Berkshire Hathaway's higher probable upside, equities research analysts clearly believe Berkshire Hathaway is more favorable than Sirius XM.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Berkshire Hathaway	1 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00
Sirius XM	3 Sell rating(s)	4 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.09

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Berkshire Hathaway	$419.30B	2.50	$66.97B	$33.59	14.44
Sirius XM	$8.56B	1.04	$805M	$2.37	11.12

Berkshire Hathaway has a net margin of 19.31% compared to Sirius XM's net margin of 9.86%. Sirius XM's return on equity of 9.19% beat Berkshire Hathaway's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Berkshire Hathaway	19.31%	6.55%	3.80%
Sirius XM	9.86%	9.19%	3.89%

39.3% of Berkshire Hathaway shares are held by institutional investors. Comparatively, 10.7% of Sirius XM shares are held by institutional investors. 6.1% of Berkshire Hathaway shares are held by company insiders. Comparatively, 3.3% of Sirius XM shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Berkshire Hathaway has a beta of 0.63, suggesting that its share price is 37% less volatile than the broader market. Comparatively, Sirius XM has a beta of 0.94, suggesting that its share price is 6% less volatile than the broader market.

In the previous week, Berkshire Hathaway had 8 more articles in the media than Sirius XM. MarketBeat recorded 20 mentions for Berkshire Hathaway and 12 mentions for Sirius XM. Sirius XM's average media sentiment score of 0.53 beat Berkshire Hathaway's score of 0.46 indicating that Sirius XM is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Berkshire Hathaway	7 Very Positive mention(s)	3 Positive mention(s)	8 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral
Sirius XM	3 Very Positive mention(s)	1 Positive mention(s)	7 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Berkshire Hathaway beats Sirius XM on 10 of the 16 factors compared between the two stocks.

How does Sirius XM compare to Spotify Technology?

Spotify Technology (NYSE:SPOT) and Sirius XM (NASDAQ:SIRI) are related companies, but which is the better investment? We will contrast the two companies based on the strength of their valuation, dividends, institutional ownership, risk, media sentiment, earnings, profitability and analyst recommendations.

Spotify Technology has higher revenue and earnings than Sirius XM. Sirius XM is trading at a lower price-to-earnings ratio than Spotify Technology, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Spotify Technology	$19.44B	4.56	$2.50B	$12.55	34.31
Sirius XM	$8.56B	1.04	$805M	$2.37	11.12

In the previous week, Spotify Technology had 27 more articles in the media than Sirius XM. MarketBeat recorded 39 mentions for Spotify Technology and 12 mentions for Sirius XM. Spotify Technology's average media sentiment score of 0.78 beat Sirius XM's score of 0.53 indicating that Spotify Technology is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Spotify Technology	19 Very Positive mention(s)	5 Positive mention(s)	10 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive
Sirius XM	3 Very Positive mention(s)	1 Positive mention(s)	7 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Spotify Technology has a net margin of 15.56% compared to Sirius XM's net margin of 9.86%. Spotify Technology's return on equity of 35.73% beat Sirius XM's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Spotify Technology	15.56%	35.73%	19.53%
Sirius XM	9.86%	9.19%	3.89%

84.1% of Spotify Technology shares are held by institutional investors. Comparatively, 10.7% of Sirius XM shares are held by institutional investors. 0.4% of Spotify Technology shares are held by company insiders. Comparatively, 3.3% of Sirius XM shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Spotify Technology has a beta of 1.55, suggesting that its share price is 55% more volatile than the broader market. Comparatively, Sirius XM has a beta of 0.94, suggesting that its share price is 6% less volatile than the broader market.

Spotify Technology currently has a consensus target price of $645.77, suggesting a potential upside of 49.96%. Sirius XM has a consensus target price of $27.55, suggesting a potential upside of 4.50%. Given Spotify Technology's stronger consensus rating and higher probable upside, analysts plainly believe Spotify Technology is more favorable than Sirius XM.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Spotify Technology	0 Sell rating(s)	5 Hold rating(s)	22 Buy rating(s)	2 Strong Buy rating(s)	2.90
Sirius XM	3 Sell rating(s)	4 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.09

Summary

Spotify Technology beats Sirius XM on 16 of the 17 factors compared between the two stocks.

How does Sirius XM compare to Charter Communications?

Sirius XM (NASDAQ:SIRI) and Charter Communications (NASDAQ:CHTR) are both consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their analyst recommendations, risk, profitability, valuation, dividends, institutional ownership, earnings and media sentiment.

Sirius XM has a beta of 0.94, suggesting that its share price is 6% less volatile than the broader market. Comparatively, Charter Communications has a beta of 0.76, suggesting that its share price is 24% less volatile than the broader market.

Charter Communications has higher revenue and earnings than Sirius XM. Charter Communications is trading at a lower price-to-earnings ratio than Sirius XM, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sirius XM	$8.56B	1.04	$805M	$2.37	11.12
Charter Communications	$54.77B	0.32	$4.99B	$37.03	3.86

Sirius XM has a net margin of 9.86% compared to Charter Communications' net margin of 9.03%. Charter Communications' return on equity of 24.20% beat Sirius XM's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sirius XM	9.86%	9.19%	3.89%
Charter Communications	9.03%	24.20%	3.22%

10.7% of Sirius XM shares are owned by institutional investors. Comparatively, 81.8% of Charter Communications shares are owned by institutional investors. 3.3% of Sirius XM shares are owned by company insiders. Comparatively, 1.1% of Charter Communications shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Sirius XM presently has a consensus price target of $27.55, indicating a potential upside of 4.50%. Charter Communications has a consensus price target of $315.67, indicating a potential upside of 120.65%. Given Charter Communications' higher possible upside, analysts plainly believe Charter Communications is more favorable than Sirius XM.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sirius XM	3 Sell rating(s)	4 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.09
Charter Communications	6 Sell rating(s)	10 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.00

In the previous week, Charter Communications had 1 more articles in the media than Sirius XM. MarketBeat recorded 13 mentions for Charter Communications and 12 mentions for Sirius XM. Charter Communications' average media sentiment score of 0.96 beat Sirius XM's score of 0.53 indicating that Charter Communications is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Sirius XM	3 Very Positive mention(s)	1 Positive mention(s)	7 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Charter Communications	5 Very Positive mention(s)	3 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	2 Very Negative mention(s)	Positive

Summary

Charter Communications beats Sirius XM on 9 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SIRI and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.

Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.

SIRI vs. The Competition

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Metric	Sirius XM	BRDCST Industry	Discretionary Sector	NASDAQ Exchange
Market Cap	$8.81B	$18.02B	$7.15B	$12.20B
Dividend Yield	4.13%	5.31%	2.92%	5.30%
P/E Ratio	11.12	27.18	18.46	25.65
Price / Sales	1.04	1.15	3.61	79.78
Price / Cash	5.06	7.40	14.65	55.34
Price / Book	0.76	2.49	3.64	6.66
Net Income	$805M	$292.30M	$247.44M	$333.63M
7 Day Performance	-1.20%	-3.75%	-2.22%	-0.79%
1 Month Performance	10.34%	9.18%	9.27%	5.33%
1 Year Performance	20.97%	37.84%	12.59%	36.26%

Sirius XM Competitors List

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Company	MarketRank	Share Price	Analysts' Price Target	1Y Price Performance	Market Cap	Revenue	P/E Ratio	Employee Count	Indicator(s)
SIRI Sirius XM	4.7698 of 5 stars	$26.36 +0.8%	$27.55 +4.5%	+19.2%	$8.81B	$8.56B	11.12	5,119
AAPL Apple	4.2938 of 5 stars	$292.68 -0.2%	$305.74 +4.5%	+39.9%	$4.30T	$416.16B	35.39	166,000	Trending News Insider Trade Analyst Revision
BRK.A Berkshire Hathaway	1.1882 of 5 stars	$720,435.85 +0.4%	$758,532.00 +5.3%	-5.7%	$1.04T	$371.44B	14.30	372,000
BRK.B Berkshire Hathaway	2.2829 of 5 stars	$479.08 +0.7%	$524.50 +9.5%	-5.7%	$1.03T	$419.30B	14.26	387,800
SPOT Spotify Technology	4.8952 of 5 stars	$419.42 +0.4%	$645.77 +54.0%	-30.2%	$86.35B	$17.53B	33.42	7,287	Analyst Revision

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This page (NASDAQ:SIRI) was last updated on 5/13/2026 by MarketBeat.com Staff.

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Sirius XM (SIRI) Competitors

SIRI vs. AAPL, BRK.A, BRK.B, SPOT, and CHTR

How does Sirius XM compare to Apple?

Summary

How does Sirius XM compare to Berkshire Hathaway?

Summary

How does Sirius XM compare to Berkshire Hathaway?

Summary

How does Sirius XM compare to Spotify Technology?

Summary

How does Sirius XM compare to Charter Communications?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

SIRI vs. The Competition

Sirius XM Competitors List

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Stock Ideas and Recommendations

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Sirius XM (SIRI) Competitors

SIRI vs. AAPL, BRK.A, BRK.B, SPOT, and CHTR

How does Sirius XM compare to Apple?

Do insiders and institutionals hold more shares of SIRI or AAPL?

Do analysts rate SIRI or AAPL?

Is SIRI or AAPL a better dividend stock?

Which has stronger valuation & earnings, SIRI or AAPL?

Which has more risk & volatility, SIRI or AAPL?

Does the media refer more to SIRI or AAPL?

Is SIRI or AAPL more profitable?

Summary

How does Sirius XM compare to Berkshire Hathaway?

Does the media prefer BRK.A or SIRI?

Which has more volatility and risk, BRK.A or SIRI?

Do analysts prefer BRK.A or SIRI?

Is BRK.A or SIRI more profitable?

Which has higher earnings and valuation, BRK.A or SIRI?

Do insiders & institutionals believe in BRK.A or SIRI?

Summary

How does Sirius XM compare to Berkshire Hathaway?

Do analysts recommend BRK.B or SIRI?

Which has better valuation and earnings, BRK.B or SIRI?

Is BRK.B or SIRI more profitable?

Do institutionals & insiders hold more shares of BRK.B or SIRI?

Which has more risk & volatility, BRK.B or SIRI?

Does the media refer more to BRK.B or SIRI?

Summary

How does Sirius XM compare to Spotify Technology?

Which has higher valuation and earnings, SPOT or SIRI?

Does the media prefer SPOT or SIRI?

Is SPOT or SIRI more profitable?

Do insiders & institutionals believe in SPOT or SIRI?

Which has more volatility and risk, SPOT or SIRI?

Do analysts rate SPOT or SIRI?

Summary

How does Sirius XM compare to Charter Communications?

Which has more volatility & risk, SIRI or CHTR?

Which has higher earnings and valuation, SIRI or CHTR?

Is SIRI or CHTR more profitable?

Do institutionals and insiders have more ownership in SIRI or CHTR?

Do analysts rate SIRI or CHTR?

Does the media refer more to SIRI or CHTR?

Summary

New MarketBeat Followers Over Time

Media Sentiment Over Time

SIRI vs. The Competition

Sirius XM Competitors List

Related Companies and Tools

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools