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Sirius XM (SIRI) Competitors

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$25.72 +0.08 (+0.31%)
Closing price 10/2/2026 04:00 PM Eastern
Extended Trading
$25.73 +0.01 (+0.04%)
As of 10/2/2026 07:55 PM Eastern
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SIRI vs. AAPL, BRK.A, BRK.B, SPOT, and FOXA

Should you buy Sirius XM stock or one of its competitors? Sirius XM's main competitors and comparable companies include Apple (AAPL), Berkshire Hathaway (BRK.A), Berkshire Hathaway (BRK.B), Spotify Technology (SPOT), and FOX (FOXA). Companies are selected based on similarities in market, industry, and size.

How does Sirius XM compare to Apple?

Sirius XM (NASDAQ:SIRI) and Apple (NASDAQ:AAPL) are related companies, but which is the superior business? We will contrast the two businesses based on the strength of their analyst recommendations, profitability, risk, institutional ownership, valuation, dividends, media sentiment and earnings.

Sirius XM pays an annual dividend of $1.08 per share and has a dividend yield of 4.2%. Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.3%. Sirius XM pays out 43.2% of its earnings in the form of a dividend. Apple pays out 12.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Sirius XM has raised its dividend for 7 consecutive years and Apple has raised its dividend for 14 consecutive years.

Sirius XM currently has a consensus price target of $32.15, suggesting a potential upside of 25.01%. Apple has a consensus price target of $340.02, suggesting a potential upside of 1.90%. Given Sirius XM's higher probable upside, equities research analysts plainly believe Sirius XM is more favorable than Apple.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sirius XM
3 Sell rating(s)
8 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.26
Apple
2 Sell rating(s)
13 Hold rating(s)
26 Buy rating(s)
1 Strong Buy rating(s)
2.62

Sirius XM has a beta of 0.98, indicating that its share price is 2% less volatile than the broader market. Comparatively, Apple has a beta of 1.07, indicating that its share price is 7% more volatile than the broader market.

In the previous week, Apple had 347 more articles in the media than Sirius XM. MarketBeat recorded 351 mentions for Apple and 4 mentions for Sirius XM. Apple's average media sentiment score of 1.07 beat Sirius XM's score of 0.20 indicating that Apple is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sirius XM
0 Very Positive mention(s)
3 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Apple
244 Very Positive mention(s)
30 Positive mention(s)
46 Neutral mention(s)
21 Negative mention(s)
9 Very Negative mention(s)
Positive

Apple has higher revenue and earnings than Sirius XM. Sirius XM is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sirius XM$8.56B1.01$805M$2.5010.29
Apple$416.16B11.70$112.01B$8.7238.27

10.7% of Sirius XM shares are owned by institutional investors. Comparatively, 67.7% of Apple shares are owned by institutional investors. 3.3% of Sirius XM shares are owned by company insiders. Comparatively, 0.1% of Apple shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Apple has a net margin of 27.62% compared to Sirius XM's net margin of 10.23%. Apple's return on equity of 135.46% beat Sirius XM's return on equity.

Company Net Margins Return on Equity Return on Assets
Sirius XM10.23% 9.37% 4.02%
Apple 27.62%135.46%34.11%

Summary

Apple beats Sirius XM on 17 of the 20 factors compared between the two stocks.

How does Sirius XM compare to Berkshire Hathaway?

Berkshire Hathaway (NYSE:BRK.A) and Sirius XM (NASDAQ:SIRI) are related companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, dividends, institutional ownership, risk, media sentiment, profitability, analyst recommendations and earnings.

In the previous week, Berkshire Hathaway had 14 more articles in the media than Sirius XM. MarketBeat recorded 18 mentions for Berkshire Hathaway and 4 mentions for Sirius XM. Berkshire Hathaway's average media sentiment score of 0.38 beat Sirius XM's score of 0.20 indicating that Berkshire Hathaway is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Berkshire Hathaway
6 Very Positive mention(s)
1 Positive mention(s)
9 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Sirius XM
0 Very Positive mention(s)
3 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Berkshire Hathaway has higher revenue and earnings than Sirius XM. Sirius XM is trading at a lower price-to-earnings ratio than Berkshire Hathaway, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Berkshire Hathaway$371.44B2.90$66.97B$59.66 thousand12.65
Sirius XM$8.56B1.01$805M$2.5010.29

Berkshire Hathaway has a beta of 0.6, suggesting that its share price is 40% less volatile than the broader market. Comparatively, Sirius XM has a beta of 0.98, suggesting that its share price is 2% less volatile than the broader market.

23.0% of Berkshire Hathaway shares are owned by institutional investors. Comparatively, 10.7% of Sirius XM shares are owned by institutional investors. 0.3% of Berkshire Hathaway shares are owned by insiders. Comparatively, 3.3% of Sirius XM shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Berkshire Hathaway currently has a consensus target price of $787,337.00, indicating a potential upside of 4.35%. Sirius XM has a consensus target price of $32.15, indicating a potential upside of 25.01%. Given Sirius XM's stronger consensus rating and higher probable upside, analysts clearly believe Sirius XM is more favorable than Berkshire Hathaway.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Berkshire Hathaway
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00
Sirius XM
3 Sell rating(s)
8 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.26

Berkshire Hathaway has a net margin of 22.30% compared to Sirius XM's net margin of 10.23%. Sirius XM's return on equity of 9.37% beat Berkshire Hathaway's return on equity.

Company Net Margins Return on Equity Return on Assets
Berkshire Hathaway22.30% 6.62% 3.87%
Sirius XM 10.23%9.37%4.02%

Summary

Berkshire Hathaway beats Sirius XM on 9 of the 16 factors compared between the two stocks.

How does Sirius XM compare to Berkshire Hathaway?

Berkshire Hathaway (NYSE:BRK.B) and Sirius XM (NASDAQ:SIRI) are related companies, but which is the better stock? We will contrast the two businesses based on the strength of their earnings, media sentiment, valuation, risk, institutional ownership, profitability, analyst recommendations and dividends.

39.3% of Berkshire Hathaway shares are owned by institutional investors. Comparatively, 10.7% of Sirius XM shares are owned by institutional investors. 6.1% of Berkshire Hathaway shares are owned by insiders. Comparatively, 3.3% of Sirius XM shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Berkshire Hathaway has a net margin of 22.30% compared to Sirius XM's net margin of 10.23%. Sirius XM's return on equity of 9.37% beat Berkshire Hathaway's return on equity.

Company Net Margins Return on Equity Return on Assets
Berkshire Hathaway22.30% 6.62% 3.87%
Sirius XM 10.23%9.37%4.02%

Berkshire Hathaway has a beta of 0.6, suggesting that its share price is 40% less volatile than the broader market. Comparatively, Sirius XM has a beta of 0.98, suggesting that its share price is 2% less volatile than the broader market.

Berkshire Hathaway presently has a consensus price target of $542.50, indicating a potential upside of 7.92%. Sirius XM has a consensus price target of $32.15, indicating a potential upside of 25.01%. Given Sirius XM's higher possible upside, analysts plainly believe Sirius XM is more favorable than Berkshire Hathaway.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Berkshire Hathaway
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33
Sirius XM
3 Sell rating(s)
8 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.26

In the previous week, Berkshire Hathaway had 19 more articles in the media than Sirius XM. MarketBeat recorded 23 mentions for Berkshire Hathaway and 4 mentions for Sirius XM. Berkshire Hathaway's average media sentiment score of 0.37 beat Sirius XM's score of 0.20 indicating that Berkshire Hathaway is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Berkshire Hathaway
7 Very Positive mention(s)
2 Positive mention(s)
12 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Sirius XM
0 Very Positive mention(s)
3 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Berkshire Hathaway has higher revenue and earnings than Sirius XM. Sirius XM is trading at a lower price-to-earnings ratio than Berkshire Hathaway, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Berkshire Hathaway$371.44B2.90$66.97B$39.7712.64
Sirius XM$8.56B1.01$805M$2.5010.29

Summary

Berkshire Hathaway beats Sirius XM on 11 of the 16 factors compared between the two stocks.

How does Sirius XM compare to Spotify Technology?

Sirius XM (NASDAQ:SIRI) and Spotify Technology (NYSE:SPOT) are both communication services companies, but which is the superior business? We will contrast the two businesses based on the strength of their earnings, media sentiment, valuation, dividends, profitability, analyst recommendations, institutional ownership and risk.

Sirius XM has a beta of 0.98, indicating that its share price is 2% less volatile than the broader market. Comparatively, Spotify Technology has a beta of 1.61, indicating that its share price is 61% more volatile than the broader market.

Spotify Technology has a net margin of 18.44% compared to Sirius XM's net margin of 10.23%. Spotify Technology's return on equity of 41.39% beat Sirius XM's return on equity.

Company Net Margins Return on Equity Return on Assets
Sirius XM10.23% 9.37% 4.02%
Spotify Technology 18.44%41.39%23.78%

Spotify Technology has higher revenue and earnings than Sirius XM. Sirius XM is trading at a lower price-to-earnings ratio than Spotify Technology, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sirius XM$8.56B1.01$805M$2.5010.29
Spotify Technology$18.11B5.37$2.50B$16.0629.40

In the previous week, Spotify Technology had 12 more articles in the media than Sirius XM. MarketBeat recorded 16 mentions for Spotify Technology and 4 mentions for Sirius XM. Spotify Technology's average media sentiment score of 0.41 beat Sirius XM's score of 0.20 indicating that Spotify Technology is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sirius XM
0 Very Positive mention(s)
3 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Spotify Technology
7 Very Positive mention(s)
2 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

10.7% of Sirius XM shares are held by institutional investors. Comparatively, 84.1% of Spotify Technology shares are held by institutional investors. 3.3% of Sirius XM shares are held by insiders. Comparatively, 0.4% of Spotify Technology shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Sirius XM presently has a consensus price target of $32.15, indicating a potential upside of 25.01%. Spotify Technology has a consensus price target of $593.50, indicating a potential upside of 25.70%. Given Spotify Technology's stronger consensus rating and higher possible upside, analysts plainly believe Spotify Technology is more favorable than Sirius XM.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sirius XM
3 Sell rating(s)
8 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.26
Spotify Technology
0 Sell rating(s)
6 Hold rating(s)
17 Buy rating(s)
1 Strong Buy rating(s)
2.79

Summary

Spotify Technology beats Sirius XM on 16 of the 17 factors compared between the two stocks.

How does Sirius XM compare to FOX?

FOX (NASDAQ:FOXA) and Sirius XM (NASDAQ:SIRI) are both communication services companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, earnings, dividends, institutional ownership, risk, profitability, valuation and media sentiment.

Sirius XM has a net margin of 10.23% compared to FOX's net margin of 9.84%. FOX's return on equity of 20.64% beat Sirius XM's return on equity.

Company Net Margins Return on Equity Return on Assets
FOX9.84% 20.64% 10.76%
Sirius XM 10.23%9.37%4.02%

FOX has a beta of 0.6, meaning that its stock price is 40% less volatile than the broader market. Comparatively, Sirius XM has a beta of 0.98, meaning that its stock price is 2% less volatile than the broader market.

In the previous week, FOX had 1 more articles in the media than Sirius XM. MarketBeat recorded 5 mentions for FOX and 4 mentions for Sirius XM. FOX's average media sentiment score of 0.42 beat Sirius XM's score of 0.20 indicating that FOX is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
FOX
2 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Sirius XM
0 Very Positive mention(s)
3 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

FOX has higher revenue and earnings than Sirius XM. Sirius XM is trading at a lower price-to-earnings ratio than FOX, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
FOX$17.13B1.53$1.69B$3.8316.26
Sirius XM$8.56B1.01$805M$2.5010.29

52.5% of FOX shares are held by institutional investors. Comparatively, 10.7% of Sirius XM shares are held by institutional investors. 20.9% of FOX shares are held by company insiders. Comparatively, 3.3% of Sirius XM shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

FOX presently has a consensus price target of $76.35, suggesting a potential upside of 22.60%. Sirius XM has a consensus price target of $32.15, suggesting a potential upside of 25.01%. Given Sirius XM's higher probable upside, analysts clearly believe Sirius XM is more favorable than FOX.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
FOX
1 Sell rating(s)
7 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.53
Sirius XM
3 Sell rating(s)
8 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.26

FOX pays an annual dividend of $0.58 per share and has a dividend yield of 0.9%. Sirius XM pays an annual dividend of $1.08 per share and has a dividend yield of 4.2%. FOX pays out 15.1% of its earnings in the form of a dividend. Sirius XM pays out 43.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. FOX has increased its dividend for 4 consecutive years and Sirius XM has increased its dividend for 7 consecutive years. Sirius XM is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

FOX beats Sirius XM on 14 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SIRI and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SIRI vs. The Competition

MetricSirius XMMedia IndustryCommunication Services SectorNASDAQ Exchange
Market Cap$8.64B$2.87B$33.49B$13.10B
Dividend Yield4.17%5.69%5.54%16.77%
P/E Ratio10.2928.9422.6326.04
Price / Sales0.9747.7166.1477.16
Price / Cash4.9616.8820.1051.75
Price / Book0.7512.5312.166.30
Net Income$805M-$11.49M$1.12B$361.43M
7 Day Performance-0.50%-2.80%-1.61%-1.67%
1 Month Performance-13.60%-4.88%-4.13%-4.51%
1 Year Performance10.53%-10.64%-9.50%2.03%

Sirius XM Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SIRI
Sirius XM
4.904 of 5 stars
$25.72
+0.3%
$32.15
+25.0%
+13.8%$8.64B$8.90B10.295,119
AAPL
Apple
4.5983 of 5 stars
$338.40
-0.8%
$340.14
+0.5%
+29.8%$4.94T$416.16B38.81166,000
BRK.A
Berkshire Hathaway
1.3247 of 5 stars
$754,712.82
-0.5%
$787,337.00
+4.3%
+1.3%$1.08T$371.44B12.65387,800
BRK.B
Berkshire Hathaway
2.0691 of 5 stars
$502.98
-0.5%
$542.50
+7.9%
+1.3%$1.08T$438.31B12.65387,800
SPOT
Spotify Technology
4.7647 of 5 stars
$497.16
-2.5%
$594.50
+19.6%
-33.3%$102.36B$19.44B30.967,000

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This page (NASDAQ:SIRI) was last updated on 10/3/2026 by MarketBeat.com Staff.
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