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Sirius XM (SIRI) Competitors

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$29.62 0.00 (0.00%)
Closing price 07/31/2026 04:00 PM Eastern
Extended Trading
$29.53 -0.09 (-0.31%)
As of 07/31/2026 07:58 PM Eastern
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SIRI vs. AAPL, BRK.A, BRK.B, SPOT, and CHTR

Should you buy Sirius XM stock or one of its competitors? MarketBeat compares Sirius XM with other companies and stocks that may be similar based on industry, sector, market capitalization, business model, investor interest, or shared news coverage. Companies and stocks commonly compared with Sirius XM include Apple (AAPL), Berkshire Hathaway (BRK.A), Berkshire Hathaway (BRK.B), Spotify Technology (SPOT), and Charter Communications (CHTR).

How does Sirius XM compare to Apple?

Sirius XM (NASDAQ:SIRI) and Apple (NASDAQ:AAPL) are related companies, but which is the better business? We will contrast the two companies based on the strength of their dividends, analyst recommendations, earnings, media sentiment, risk, institutional ownership, valuation and profitability.

Apple has a net margin of 27.62% compared to Sirius XM's net margin of 10.23%. Apple's return on equity of 135.46% beat Sirius XM's return on equity.

Company Net Margins Return on Equity Return on Assets
Sirius XM10.23% 9.37% 4.02%
Apple 27.62%135.46%34.11%

Sirius XM has a beta of 0.95, suggesting that its share price is 5% less volatile than the broader market. Comparatively, Apple has a beta of 1.09, suggesting that its share price is 9% more volatile than the broader market.

Apple has higher revenue and earnings than Sirius XM. Sirius XM is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sirius XM$8.90B1.12$805M$2.5011.85
Apple$416.16B10.90$112.01B$8.7235.43

In the previous week, Apple had 383 more articles in the media than Sirius XM. MarketBeat recorded 439 mentions for Apple and 56 mentions for Sirius XM. Apple's average media sentiment score of 0.61 beat Sirius XM's score of 0.59 indicating that Apple is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sirius XM
21 Very Positive mention(s)
9 Positive mention(s)
15 Neutral mention(s)
3 Negative mention(s)
2 Very Negative mention(s)
Positive
Apple
200 Very Positive mention(s)
79 Positive mention(s)
73 Neutral mention(s)
55 Negative mention(s)
22 Very Negative mention(s)
Positive

10.7% of Sirius XM shares are owned by institutional investors. Comparatively, 67.7% of Apple shares are owned by institutional investors. 3.3% of Sirius XM shares are owned by company insiders. Comparatively, 0.1% of Apple shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Sirius XM pays an annual dividend of $1.08 per share and has a dividend yield of 3.6%. Apple pays an annual dividend of $1.08 per share and has a dividend yield of 0.3%. Sirius XM pays out 43.2% of its earnings in the form of a dividend. Apple pays out 12.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Sirius XM has increased its dividend for 7 consecutive years and Apple has increased its dividend for 14 consecutive years.

Sirius XM presently has a consensus price target of $30.82, indicating a potential upside of 4.05%. Apple has a consensus price target of $331.60, indicating a potential upside of 7.35%. Given Apple's stronger consensus rating and higher possible upside, analysts clearly believe Apple is more favorable than Sirius XM.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sirius XM
3 Sell rating(s)
5 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.08
Apple
2 Sell rating(s)
10 Hold rating(s)
22 Buy rating(s)
1 Strong Buy rating(s)
2.63

Summary

Apple beats Sirius XM on 18 of the 20 factors compared between the two stocks.

How does Sirius XM compare to Berkshire Hathaway?

Sirius XM (NASDAQ:SIRI) and Berkshire Hathaway (NYSE:BRK.A) are related companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, analyst recommendations, profitability, risk, valuation, earnings, institutional ownership and dividends.

Berkshire Hathaway has a net margin of 19.31% compared to Sirius XM's net margin of 10.23%. Sirius XM's return on equity of 9.37% beat Berkshire Hathaway's return on equity.

Company Net Margins Return on Equity Return on Assets
Sirius XM10.23% 9.37% 4.02%
Berkshire Hathaway 19.31%6.55%3.80%

In the previous week, Sirius XM had 39 more articles in the media than Berkshire Hathaway. MarketBeat recorded 56 mentions for Sirius XM and 17 mentions for Berkshire Hathaway. Sirius XM's average media sentiment score of 0.59 beat Berkshire Hathaway's score of 0.35 indicating that Sirius XM is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sirius XM
21 Very Positive mention(s)
9 Positive mention(s)
15 Neutral mention(s)
3 Negative mention(s)
2 Very Negative mention(s)
Positive
Berkshire Hathaway
6 Very Positive mention(s)
0 Positive mention(s)
10 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Sirius XM presently has a consensus target price of $30.82, indicating a potential upside of 4.05%. Berkshire Hathaway has a consensus target price of $766,282.67, indicating a potential downside of 0.10%. Given Sirius XM's stronger consensus rating and higher possible upside, research analysts plainly believe Sirius XM is more favorable than Berkshire Hathaway.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sirius XM
3 Sell rating(s)
5 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.08
Berkshire Hathaway
1 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.00

10.7% of Sirius XM shares are owned by institutional investors. Comparatively, 23.0% of Berkshire Hathaway shares are owned by institutional investors. 3.3% of Sirius XM shares are owned by company insiders. Comparatively, 0.3% of Berkshire Hathaway shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Berkshire Hathaway has higher revenue and earnings than Sirius XM. Sirius XM is trading at a lower price-to-earnings ratio than Berkshire Hathaway, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sirius XM$8.90B1.12$805M$2.5011.85
Berkshire Hathaway$371.44B2.97$66.97B$50.39 thousand15.22

Sirius XM has a beta of 0.95, indicating that its share price is 5% less volatile than the broader market. Comparatively, Berkshire Hathaway has a beta of 0.61, indicating that its share price is 39% less volatile than the broader market.

Summary

Sirius XM beats Berkshire Hathaway on 9 of the 16 factors compared between the two stocks.

How does Sirius XM compare to Berkshire Hathaway?

Berkshire Hathaway (NYSE:BRK.B) and Sirius XM (NASDAQ:SIRI) are related companies, but which is the better business? We will compare the two companies based on the strength of their analyst recommendations, risk, earnings, profitability, dividends, valuation, institutional ownership and media sentiment.

Berkshire Hathaway has a net margin of 19.31% compared to Sirius XM's net margin of 10.23%. Sirius XM's return on equity of 9.37% beat Berkshire Hathaway's return on equity.

Company Net Margins Return on Equity Return on Assets
Berkshire Hathaway19.31% 6.55% 3.80%
Sirius XM 10.23%9.37%4.02%

In the previous week, Sirius XM had 35 more articles in the media than Berkshire Hathaway. MarketBeat recorded 56 mentions for Sirius XM and 21 mentions for Berkshire Hathaway. Sirius XM's average media sentiment score of 0.59 beat Berkshire Hathaway's score of 0.34 indicating that Sirius XM is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Berkshire Hathaway
7 Very Positive mention(s)
2 Positive mention(s)
11 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Sirius XM
21 Very Positive mention(s)
9 Positive mention(s)
15 Neutral mention(s)
3 Negative mention(s)
2 Very Negative mention(s)
Positive

Berkshire Hathaway has higher revenue and earnings than Sirius XM. Sirius XM is trading at a lower price-to-earnings ratio than Berkshire Hathaway, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Berkshire Hathaway$371.44B2.97$66.97B$33.5915.25
Sirius XM$8.90B1.12$805M$2.5011.85

39.3% of Berkshire Hathaway shares are held by institutional investors. Comparatively, 10.7% of Sirius XM shares are held by institutional investors. 6.1% of Berkshire Hathaway shares are held by company insiders. Comparatively, 3.3% of Sirius XM shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Berkshire Hathaway currently has a consensus target price of $532.00, indicating a potential upside of 3.86%. Sirius XM has a consensus target price of $30.82, indicating a potential upside of 4.05%. Given Sirius XM's higher possible upside, analysts plainly believe Sirius XM is more favorable than Berkshire Hathaway.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Berkshire Hathaway
0 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.33
Sirius XM
3 Sell rating(s)
5 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.08

Berkshire Hathaway has a beta of 0.61, indicating that its stock price is 39% less volatile than the broader market. Comparatively, Sirius XM has a beta of 0.95, indicating that its stock price is 5% less volatile than the broader market.

Summary

Berkshire Hathaway beats Sirius XM on 9 of the 16 factors compared between the two stocks.

How does Sirius XM compare to Spotify Technology?

Sirius XM (NASDAQ:SIRI) and Spotify Technology (NYSE:SPOT) are both communication services companies, but which is the superior investment? We will contrast the two businesses based on the strength of their profitability, institutional ownership, valuation, earnings, dividends, media sentiment, risk and analyst recommendations.

Sirius XM currently has a consensus target price of $30.82, indicating a potential upside of 4.05%. Spotify Technology has a consensus target price of $629.73, indicating a potential upside of 25.58%. Given Spotify Technology's stronger consensus rating and higher probable upside, analysts clearly believe Spotify Technology is more favorable than Sirius XM.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sirius XM
3 Sell rating(s)
5 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.08
Spotify Technology
0 Sell rating(s)
6 Hold rating(s)
18 Buy rating(s)
2 Strong Buy rating(s)
2.85

In the previous week, Spotify Technology had 8 more articles in the media than Sirius XM. MarketBeat recorded 64 mentions for Spotify Technology and 56 mentions for Sirius XM. Spotify Technology's average media sentiment score of 1.04 beat Sirius XM's score of 0.59 indicating that Spotify Technology is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sirius XM
21 Very Positive mention(s)
9 Positive mention(s)
15 Neutral mention(s)
3 Negative mention(s)
2 Very Negative mention(s)
Positive
Spotify Technology
37 Very Positive mention(s)
9 Positive mention(s)
8 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Spotify Technology has a net margin of 15.56% compared to Sirius XM's net margin of 10.23%. Spotify Technology's return on equity of 35.73% beat Sirius XM's return on equity.

Company Net Margins Return on Equity Return on Assets
Sirius XM10.23% 9.37% 4.02%
Spotify Technology 15.56%35.73%19.53%

Sirius XM has a beta of 0.95, suggesting that its share price is 5% less volatile than the broader market. Comparatively, Spotify Technology has a beta of 1.56, suggesting that its share price is 56% more volatile than the broader market.

Spotify Technology has higher revenue and earnings than Sirius XM. Sirius XM is trading at a lower price-to-earnings ratio than Spotify Technology, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sirius XM$8.90B1.12$805M$2.5011.85
Spotify Technology$17.53B5.89$2.50B$12.5539.96

10.7% of Sirius XM shares are held by institutional investors. Comparatively, 84.1% of Spotify Technology shares are held by institutional investors. 3.3% of Sirius XM shares are held by company insiders. Comparatively, 0.4% of Spotify Technology shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Summary

Spotify Technology beats Sirius XM on 16 of the 17 factors compared between the two stocks.

How does Sirius XM compare to Charter Communications?

Sirius XM (NASDAQ:SIRI) and Charter Communications (NASDAQ:CHTR) are both communication services companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, dividends, valuation, analyst recommendations, media sentiment, earnings, risk and institutional ownership.

Sirius XM presently has a consensus target price of $30.82, suggesting a potential upside of 4.05%. Charter Communications has a consensus target price of $226.88, suggesting a potential upside of 56.49%. Given Charter Communications' higher probable upside, analysts clearly believe Charter Communications is more favorable than Sirius XM.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Sirius XM
3 Sell rating(s)
5 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.08
Charter Communications
6 Sell rating(s)
8 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
1.95

Charter Communications has higher revenue and earnings than Sirius XM. Charter Communications is trading at a lower price-to-earnings ratio than Sirius XM, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Sirius XM$8.90B1.12$805M$2.5011.85
Charter Communications$54.77B0.32$4.99B$38.513.76

In the previous week, Sirius XM had 18 more articles in the media than Charter Communications. MarketBeat recorded 56 mentions for Sirius XM and 38 mentions for Charter Communications. Sirius XM's average media sentiment score of 0.59 beat Charter Communications' score of 0.41 indicating that Sirius XM is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Sirius XM
21 Very Positive mention(s)
9 Positive mention(s)
15 Neutral mention(s)
3 Negative mention(s)
2 Very Negative mention(s)
Positive
Charter Communications
16 Very Positive mention(s)
1 Positive mention(s)
3 Neutral mention(s)
9 Negative mention(s)
2 Very Negative mention(s)
Neutral

Sirius XM has a beta of 0.95, indicating that its share price is 5% less volatile than the broader market. Comparatively, Charter Communications has a beta of 0.7, indicating that its share price is 30% less volatile than the broader market.

10.7% of Sirius XM shares are held by institutional investors. Comparatively, 81.8% of Charter Communications shares are held by institutional investors. 3.3% of Sirius XM shares are held by company insiders. Comparatively, 1.1% of Charter Communications shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Sirius XM has a net margin of 10.23% compared to Charter Communications' net margin of 9.05%. Charter Communications' return on equity of 23.71% beat Sirius XM's return on equity.

Company Net Margins Return on Equity Return on Assets
Sirius XM10.23% 9.37% 4.02%
Charter Communications 9.05%23.71%3.19%

Summary

Sirius XM beats Charter Communications on 9 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SIRI and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SIRI vs. The Competition

MetricSirius XMMedia IndustryCommunication Services SectorNASDAQ Exchange
Market Cap$9.97B$3.07B$32.31B$12.42B
Dividend Yield3.49%5.35%5.35%10.03%
P/E Ratio11.8536.4720.2024.66
Price / Sales1.1227.5061.0886.64
Price / Cash5.7319.8219.5846.71
Price / Book0.867.6910.536.07
Net Income$805M-$30.65M$1.11B$347.99M
7 Day Performance-5.12%0.85%0.05%-0.42%
1 Month Performance-2.92%-4.51%-1.27%-4.80%
1 Year Performance39.85%17.88%4.73%18.61%

Sirius XM Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SIRI
Sirius XM
4.4729 of 5 stars
$29.62
flat
$30.82
+4.0%
+39.8%$9.97B$8.90B11.855,119
AAPL
Apple
4.2741 of 5 stars
$336.91
+1.2%
$327.40
-2.8%
+52.6%$4.95T$416.16B40.74166,000
BRK.A
Berkshire Hathaway
1.1115 of 5 stars
$745,221.30
+0.0%
$758,532.00
+1.8%
+8.0%$1.07T$371.44B14.79372,000
BRK.B
Berkshire Hathaway
2.0676 of 5 stars
$497.09
+0.4%
$524.50
+5.5%
+8.3%$1.07T$419.30B14.80387,800
SPOT
Spotify Technology
4.7257 of 5 stars
$495.05
+2.6%
$630.70
+27.4%
-20.0%$101.92B$19.44B39.457,287

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This page (NASDAQ:SIRI) was last updated on 8/3/2026 by MarketBeat.com Staff.
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