E.W. Scripps (SSP) Competitors

E.W. Scripps (NASDAQ:SSP) and Gray Television (NYSE:GTN.A) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their analyst recommendations, dividends, community ranking, valuation, risk, earnings, profitability, media sentiment and institutional ownership.

Which has better valuation and earnings, SSP or GTN.A?

Gray Television has higher revenue and earnings than E.W. Scripps. E.W. Scripps is trading at a lower price-to-earnings ratio than Gray Television, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
E.W. Scripps	$2.47B	0.09	-$998.09M	$0.92	2.85
Gray Television	$3.60B	0.30	-$76M	$2.31	4.54

Does the media favor SSP or GTN.A?

In the previous week, E.W. Scripps had 2 more articles in the media than Gray Television. MarketBeat recorded 5 mentions for E.W. Scripps and 3 mentions for Gray Television. E.W. Scripps' average media sentiment score of 0.56 beat Gray Television's score of 0.39 indicating that E.W. Scripps is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
E.W. Scripps	1 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Gray Television	1 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Which has more risk & volatility, SSP or GTN.A?

E.W. Scripps has a beta of 1.02, meaning that its share price is 2% more volatile than the S&P 500. Comparatively, Gray Television has a beta of 1.02, meaning that its share price is 2% more volatile than the S&P 500.

Is SSP or GTN.A a better dividend stock?

E.W. Scripps pays an annual dividend of $0.20 per share and has a dividend yield of 7.6%. Gray Television pays an annual dividend of $0.32 per share and has a dividend yield of 3.1%. E.W. Scripps pays out 21.7% of its earnings in the form of a dividend. Gray Television pays out 13.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Is SSP or GTN.A more profitable?

Gray Television has a net margin of 5.69% compared to E.W. Scripps' net margin of -8.55%. Gray Television's return on equity of 9.60% beat E.W. Scripps' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
E.W. Scripps	-8.55%	9.40%	1.34%
Gray Television	5.69%	9.60%	1.85%

Do institutionals and insiders have more ownership in SSP or GTN.A?

67.8% of E.W. Scripps shares are held by institutional investors. Comparatively, 0.3% of Gray Television shares are held by institutional investors. 3.6% of E.W. Scripps shares are held by insiders. Comparatively, 13.3% of Gray Television shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Do analysts rate SSP or GTN.A?

E.W. Scripps presently has a consensus target price of $8.00, indicating a potential upside of 205.34%. Given E.W. Scripps' stronger consensus rating and higher possible upside, equities research analysts clearly believe E.W. Scripps is more favorable than Gray Television.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
E.W. Scripps	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
Gray Television	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Does the MarketBeat Community favor SSP or GTN.A?

Gray Television received 137 more outperform votes than E.W. Scripps when rated by MarketBeat users. Likewise, 66.82% of users gave Gray Television an outperform vote while only 35.29% of users gave E.W. Scripps an outperform vote.

Company	Underperform	Outperform
E.W. Scripps	Outperform Votes 12 35.29%	Underperform Votes 22 64.71%
Gray Television	Outperform Votes 149 66.82%	Underperform Votes 74 33.18%

Summary

Gray Television beats E.W. Scripps on 12 of the 19 factors compared between the two stocks.