E.W. Scripps (SSP) Competitors

E.W. Scripps (NASDAQ:SSP) and Gray Media (NYSE:GTN) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their dividends, media sentiment, risk, earnings, institutional ownership, analyst recommendations, valuation and profitability.

Does the media prefer SSP or GTN?

In the previous week, E.W. Scripps had 1 more articles in the media than Gray Media. MarketBeat recorded 3 mentions for E.W. Scripps and 2 mentions for Gray Media. Gray Media's average media sentiment score of 1.12 beat E.W. Scripps' score of 0.95 indicating that Gray Media is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
E.W. Scripps	1 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Gray Media	1 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has more risk and volatility, SSP or GTN?

E.W. Scripps has a beta of 1.05, suggesting that its share price is 5% more volatile than the S&P 500. Comparatively, Gray Media has a beta of 1.17, suggesting that its share price is 17% more volatile than the S&P 500.

Do analysts prefer SSP or GTN?

E.W. Scripps presently has a consensus price target of $5.50, suggesting a potential upside of 136.05%. Gray Media has a consensus price target of $6.88, suggesting a potential upside of 40.77%. Given E.W. Scripps' higher probable upside, analysts clearly believe E.W. Scripps is more favorable than Gray Media.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
E.W. Scripps	1 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00
Gray Media	0 Sell rating(s)	2 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.60

Is SSP or GTN more profitable?

Gray Media has a net margin of 5.64% compared to E.W. Scripps' net margin of 4.25%. E.W. Scripps' return on equity of 17.68% beat Gray Media's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
E.W. Scripps	4.25%	17.68%	2.98%
Gray Media	5.64%	10.31%	2.17%

Which has better earnings and valuation, SSP or GTN?

Gray Media has higher revenue and earnings than E.W. Scripps. Gray Media is trading at a lower price-to-earnings ratio than E.W. Scripps, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
E.W. Scripps	$2.51B	0.08	$87.60M	$0.48	4.85
Gray Media	$3.64B	0.14	$375M	$1.51	3.23

Do insiders and institutionals hold more shares of SSP or GTN?

67.8% of E.W. Scripps shares are held by institutional investors. Comparatively, 78.6% of Gray Media shares are held by institutional investors. 4.1% of E.W. Scripps shares are held by insiders. Comparatively, 15.2% of Gray Media shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Summary

Gray Media beats E.W. Scripps on 11 of the 16 factors compared between the two stocks.