SSP vs. GTN, WOW, TSAT, ATEX, IHRT, SPIR, AREN, CXDO, CRGE, and TSQ
Should you be buying E.W. Scripps stock or one of its competitors? The main competitors of E.W. Scripps include Gray Media (GTN), WideOpenWest (WOW), Telesat (TSAT), Anterix (ATEX), iHeartMedia (IHRT), Spire Global (SPIR), The Arena Group (AREN), Crexendo (CXDO), Charge Enterprises (CRGE), and Townsquare Media (TSQ). These companies are all part of the "communication" industry.
E.W. Scripps vs. Its Competitors
E.W. Scripps (NASDAQ:SSP) and Gray Media (NYSE:GTN) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their dividends, media sentiment, risk, earnings, institutional ownership, analyst recommendations, valuation and profitability.
In the previous week, E.W. Scripps had 1 more articles in the media than Gray Media. MarketBeat recorded 3 mentions for E.W. Scripps and 2 mentions for Gray Media. Gray Media's average media sentiment score of 1.12 beat E.W. Scripps' score of 0.95 indicating that Gray Media is being referred to more favorably in the news media.
E.W. Scripps has a beta of 1.05, suggesting that its share price is 5% more volatile than the S&P 500. Comparatively, Gray Media has a beta of 1.17, suggesting that its share price is 17% more volatile than the S&P 500.
E.W. Scripps presently has a consensus price target of $5.50, suggesting a potential upside of 136.05%. Gray Media has a consensus price target of $6.88, suggesting a potential upside of 40.77%. Given E.W. Scripps' higher probable upside, analysts clearly believe E.W. Scripps is more favorable than Gray Media.
Gray Media has a net margin of 5.64% compared to E.W. Scripps' net margin of 4.25%. E.W. Scripps' return on equity of 17.68% beat Gray Media's return on equity.
Gray Media has higher revenue and earnings than E.W. Scripps. Gray Media is trading at a lower price-to-earnings ratio than E.W. Scripps, indicating that it is currently the more affordable of the two stocks.
67.8% of E.W. Scripps shares are held by institutional investors. Comparatively, 78.6% of Gray Media shares are held by institutional investors. 4.1% of E.W. Scripps shares are held by insiders. Comparatively, 15.2% of Gray Media shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.
Summary
Gray Media beats E.W. Scripps on 11 of the 16 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding SSP and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NASDAQ:SSP) was last updated on 10/21/2025 by MarketBeat.com Staff