E.W. Scripps (SSP) Competitors

E.W. Scripps (NASDAQ:SSP) and Gray Television (NYSE:GTN.A) are both small-cap consumer discretionary companies, but which is the superior business? We will contrast the two companies based on the strength of their earnings, risk, analyst recommendations, community ranking, media sentiment, dividends, institutional ownership, valuation and profitability.

Which has more volatility & risk, SSP or GTN.A?

E.W. Scripps has a beta of 0.92, indicating that its stock price is 8% less volatile than the S&P 500. Comparatively, Gray Television has a beta of 0.94, indicating that its stock price is 6% less volatile than the S&P 500.

Do insiders and institutionals believe in SSP or GTN.A?

67.8% of E.W. Scripps shares are owned by institutional investors. Comparatively, 0.3% of Gray Television shares are owned by institutional investors. 4.1% of E.W. Scripps shares are owned by insiders. Comparatively, 13.3% of Gray Television shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Is SSP or GTN.A a better dividend stock?

E.W. Scripps pays an annual dividend of $0.20 per share and has a dividend yield of 10.4%. Gray Television pays an annual dividend of $0.32 per share and has a dividend yield of 4.1%. E.W. Scripps pays out 20.2% of its earnings in the form of a dividend. Gray Television pays out 9.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Does the MarketBeat Community believe in SSP or GTN.A?

Gray Television received 137 more outperform votes than E.W. Scripps when rated by MarketBeat users. Likewise, 66.82% of users gave Gray Television an outperform vote while only 35.29% of users gave E.W. Scripps an outperform vote.

Company	Underperform	Outperform
E.W. Scripps	Outperform Votes 12 35.29%	Underperform Votes 22 64.71%
Gray Television	Outperform Votes 149 66.82%	Underperform Votes 74 33.18%

Does the media refer more to SSP or GTN.A?

In the previous week, E.W. Scripps had 5 more articles in the media than Gray Television. MarketBeat recorded 8 mentions for E.W. Scripps and 3 mentions for Gray Television. E.W. Scripps' average media sentiment score of 0.80 beat Gray Television's score of 0.76 indicating that E.W. Scripps is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
E.W. Scripps	3 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Gray Television	2 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do analysts recommend SSP or GTN.A?

E.W. Scripps currently has a consensus price target of $6.25, suggesting a potential upside of 225.52%. Given E.W. Scripps' stronger consensus rating and higher possible upside, equities research analysts plainly believe E.W. Scripps is more favorable than Gray Television.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
E.W. Scripps	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50
Gray Television	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Is SSP or GTN.A more profitable?

Gray Television has a net margin of 5.69% compared to E.W. Scripps' net margin of -8.55%. Gray Television's return on equity of 9.60% beat E.W. Scripps' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
E.W. Scripps	-8.55%	9.40%	1.34%
Gray Television	5.69%	9.60%	1.85%

Which has higher earnings and valuation, SSP or GTN.A?

Gray Television has higher revenue and earnings than E.W. Scripps. E.W. Scripps is trading at a lower price-to-earnings ratio than Gray Television, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
E.W. Scripps	$2.51B	0.07	-$998.09M	$0.99	1.94
Gray Television	$3.64B	0.22	-$76M	$3.33	2.37

Summary

Gray Television beats E.W. Scripps on 13 of the 20 factors compared between the two stocks.