E.W. Scripps (SSP) Competitors

E.W. Scripps (NASDAQ:SSP) and Gray Media (NYSE:GTN.A) are both small-cap consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, profitability, media sentiment, earnings, risk, dividends, valuation and analyst recommendations.

Which has more volatility and risk, SSP or GTN.A?

E.W. Scripps has a beta of 1.01, suggesting that its share price is 1% more volatile than the S&P 500. Comparatively, Gray Media has a beta of 1.1, suggesting that its share price is 10% more volatile than the S&P 500.

Does the media prefer SSP or GTN.A?

In the previous week, Gray Media had 2 more articles in the media than E.W. Scripps. MarketBeat recorded 7 mentions for Gray Media and 5 mentions for E.W. Scripps. E.W. Scripps' average media sentiment score of 0.50 beat Gray Media's score of 0.19 indicating that E.W. Scripps is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
E.W. Scripps	0 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Gray Media	1 Very Positive mention(s)	0 Positive mention(s)	6 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Is SSP or GTN.A more profitable?

Gray Media has a net margin of 5.64% compared to E.W. Scripps' net margin of 4.25%. E.W. Scripps' return on equity of 17.68% beat Gray Media's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
E.W. Scripps	4.25%	17.68%	2.98%
Gray Media	5.64%	10.31%	2.17%

Do institutionals & insiders believe in SSP or GTN.A?

67.8% of E.W. Scripps shares are owned by institutional investors. Comparatively, 0.3% of Gray Media shares are owned by institutional investors. 3.6% of E.W. Scripps shares are owned by insiders. Comparatively, 13.3% of Gray Media shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Do analysts rate SSP or GTN.A?

E.W. Scripps currently has a consensus price target of $5.50, indicating a potential upside of 77.99%. Given E.W. Scripps' stronger consensus rating and higher possible upside, equities research analysts plainly believe E.W. Scripps is more favorable than Gray Media.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
E.W. Scripps	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50
Gray Media	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Which has preferable earnings and valuation, SSP or GTN.A?

Gray Media has higher revenue and earnings than E.W. Scripps. E.W. Scripps is trading at a lower price-to-earnings ratio than Gray Media, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
E.W. Scripps	$2.51B	0.11	$87.60M	$0.48	6.44
Gray Media	$3.64B	0.29	$375M	$1.51	6.80

Summary

Gray Media beats E.W. Scripps on 9 of the 16 factors compared between the two stocks.