First Financial Corporation Indiana (THFF) Competitors

First Busey (NASDAQ:BUSE) and First Financial Corporation Indiana (NASDAQ:THFF) are both finance companies, but which is the superior investment? We will contrast the two businesses based on the strength of their risk, analyst recommendations, profitability, institutional ownership, valuation, earnings, dividends and media sentiment.

Is BUSE or THFF more profitable?

First Financial Corporation Indiana has a net margin of 18.44% compared to First Busey's net margin of 9.48%. First Financial Corporation Indiana's return on equity of 10.90% beat First Busey's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
First Busey	9.48%	8.76%	1.04%
First Financial Corporation Indiana	18.44%	10.90%	1.12%

Which has more volatility and risk, BUSE or THFF?

First Busey has a beta of 0.82, indicating that its stock price is 18% less volatile than the S&P 500. Comparatively, First Financial Corporation Indiana has a beta of 0.48, indicating that its stock price is 52% less volatile than the S&P 500.

Does the media prefer BUSE or THFF?

In the previous week, First Busey had 4 more articles in the media than First Financial Corporation Indiana. MarketBeat recorded 8 mentions for First Busey and 4 mentions for First Financial Corporation Indiana. First Financial Corporation Indiana's average media sentiment score of 0.92 beat First Busey's score of 0.71 indicating that First Financial Corporation Indiana is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
First Busey	5 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Positive
First Financial Corporation Indiana	1 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has higher valuation and earnings, BUSE or THFF?

First Busey has higher revenue and earnings than First Financial Corporation Indiana. First Financial Corporation Indiana is trading at a lower price-to-earnings ratio than First Busey, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
First Busey	$663.36M	3.27	$113.69M	$1.12	21.78
First Financial Corporation Indiana	$245.75M	2.82	$47.28M	$5.23	11.19

Do analysts recommend BUSE or THFF?

First Busey presently has a consensus price target of $27.33, indicating a potential upside of 12.07%. First Financial Corporation Indiana has a consensus price target of $57.67, indicating a potential downside of 1.43%. Given First Busey's stronger consensus rating and higher possible upside, research analysts clearly believe First Busey is more favorable than First Financial Corporation Indiana.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
First Busey	0 Sell rating(s)	3 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.50
First Financial Corporation Indiana	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33

Do institutionals and insiders hold more shares of BUSE or THFF?

56.5% of First Busey shares are owned by institutional investors. Comparatively, 72.7% of First Financial Corporation Indiana shares are owned by institutional investors. 3.9% of First Busey shares are owned by company insiders. Comparatively, 5.0% of First Financial Corporation Indiana shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Is BUSE or THFF a better dividend stock?

First Busey pays an annual dividend of $1.00 per share and has a dividend yield of 4.1%. First Financial Corporation Indiana pays an annual dividend of $2.04 per share and has a dividend yield of 3.5%. First Busey pays out 89.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. First Financial Corporation Indiana pays out 39.0% of its earnings in the form of a dividend. First Busey has raised its dividend for 10 consecutive years and First Financial Corporation Indiana has raised its dividend for 2 consecutive years. First Busey is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

First Busey beats First Financial Corporation Indiana on 11 of the 19 factors compared between the two stocks.