First Financial Corporation Indiana (THFF) Competitors

First Financial Corporation Indiana (NASDAQ:THFF) and First Busey (NASDAQ:BUSE) are both finance companies, but which is the superior stock? We will compare the two businesses based on the strength of their media sentiment, earnings, analyst recommendations, institutional ownership, dividends, risk, valuation and profitability.

Which has stronger valuation & earnings, THFF or BUSE?

First Busey has higher revenue and earnings than First Financial Corporation Indiana. First Financial Corporation Indiana is trading at a lower price-to-earnings ratio than First Busey, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
First Financial Corporation Indiana	$307.51M	2.29	$47.28M	$5.23	11.35
First Busey	$663.36M	3.28	$113.69M	$1.12	21.80

Do analysts prefer THFF or BUSE?

First Financial Corporation Indiana presently has a consensus target price of $57.67, indicating a potential downside of 2.89%. First Busey has a consensus target price of $27.33, indicating a potential upside of 11.93%. Given First Busey's stronger consensus rating and higher possible upside, analysts plainly believe First Busey is more favorable than First Financial Corporation Indiana.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
First Financial Corporation Indiana	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33
First Busey	0 Sell rating(s)	3 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.50

Which has more risk & volatility, THFF or BUSE?

First Financial Corporation Indiana has a beta of 0.48, indicating that its stock price is 52% less volatile than the S&P 500. Comparatively, First Busey has a beta of 0.82, indicating that its stock price is 18% less volatile than the S&P 500.

Do institutionals & insiders hold more shares of THFF or BUSE?

72.7% of First Financial Corporation Indiana shares are held by institutional investors. Comparatively, 56.5% of First Busey shares are held by institutional investors. 5.0% of First Financial Corporation Indiana shares are held by insiders. Comparatively, 3.9% of First Busey shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Is THFF or BUSE more profitable?

First Financial Corporation Indiana has a net margin of 18.44% compared to First Busey's net margin of 9.48%. First Financial Corporation Indiana's return on equity of 10.90% beat First Busey's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
First Financial Corporation Indiana	18.44%	10.90%	1.12%
First Busey	9.48%	8.76%	1.04%

Is THFF or BUSE a better dividend stock?

First Financial Corporation Indiana pays an annual dividend of $2.04 per share and has a dividend yield of 3.4%. First Busey pays an annual dividend of $1.00 per share and has a dividend yield of 4.1%. First Financial Corporation Indiana pays out 39.0% of its earnings in the form of a dividend. First Busey pays out 89.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. First Financial Corporation Indiana has increased its dividend for 2 consecutive years and First Busey has increased its dividend for 10 consecutive years. First Busey is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Does the media prefer THFF or BUSE?

In the previous week, First Busey had 11 more articles in the media than First Financial Corporation Indiana. MarketBeat recorded 15 mentions for First Busey and 4 mentions for First Financial Corporation Indiana. First Busey's average media sentiment score of 1.41 beat First Financial Corporation Indiana's score of 1.20 indicating that First Busey is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
First Financial Corporation Indiana	3 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
First Busey	12 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

First Busey beats First Financial Corporation Indiana on 12 of the 19 factors compared between the two stocks.