First Financial Corporation Indiana (THFF) Competitors

First Financial Corporation Indiana (NASDAQ:THFF) and First Busey (NASDAQ:BUSE) are both finance companies, but which is the better investment? We will contrast the two companies based on the strength of their valuation, media sentiment, analyst recommendations, institutional ownership, risk, dividends, earnings and profitability.

Is THFF or BUSE a better dividend stock?

First Financial Corporation Indiana pays an annual dividend of $2.04 per share and has a dividend yield of 3.6%. First Busey pays an annual dividend of $1.00 per share and has a dividend yield of 4.3%. First Financial Corporation Indiana pays out 39.0% of its earnings in the form of a dividend. First Busey pays out 89.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. First Financial Corporation Indiana has increased its dividend for 2 consecutive years and First Busey has increased its dividend for 10 consecutive years. First Busey is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Which has more risk & volatility, THFF or BUSE?

First Financial Corporation Indiana has a beta of 0.47, meaning that its stock price is 53% less volatile than the S&P 500. Comparatively, First Busey has a beta of 0.81, meaning that its stock price is 19% less volatile than the S&P 500.

Which has preferable earnings & valuation, THFF or BUSE?

First Busey has higher revenue and earnings than First Financial Corporation Indiana. First Financial Corporation Indiana is trading at a lower price-to-earnings ratio than First Busey, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
First Financial Corporation Indiana	$307.51M	2.17	$47.28M	$5.23	10.75
First Busey	$663.36M	3.15	$113.69M	$1.12	20.93

Is THFF or BUSE more profitable?

First Financial Corporation Indiana has a net margin of 18.44% compared to First Busey's net margin of 9.48%. First Financial Corporation Indiana's return on equity of 10.90% beat First Busey's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
First Financial Corporation Indiana	18.44%	10.90%	1.12%
First Busey	9.48%	8.76%	1.04%

Do insiders and institutionals hold more shares of THFF or BUSE?

72.7% of First Financial Corporation Indiana shares are owned by institutional investors. Comparatively, 56.5% of First Busey shares are owned by institutional investors. 3.7% of First Financial Corporation Indiana shares are owned by company insiders. Comparatively, 3.9% of First Busey shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Do analysts prefer THFF or BUSE?

First Financial Corporation Indiana presently has a consensus price target of $57.67, suggesting a potential upside of 2.55%. First Busey has a consensus price target of $27.17, suggesting a potential upside of 15.90%. Given First Busey's stronger consensus rating and higher probable upside, analysts plainly believe First Busey is more favorable than First Financial Corporation Indiana.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
First Financial Corporation Indiana	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33
First Busey	0 Sell rating(s)	3 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.50

Does the media favor THFF or BUSE?

In the previous week, First Busey had 1 more articles in the media than First Financial Corporation Indiana. MarketBeat recorded 3 mentions for First Busey and 2 mentions for First Financial Corporation Indiana. First Busey's average media sentiment score of 1.15 beat First Financial Corporation Indiana's score of 1.13 indicating that First Busey is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
First Financial Corporation Indiana	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
First Busey	1 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

First Busey beats First Financial Corporation Indiana on 13 of the 19 factors compared between the two stocks.