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Upbound Group (UPBD) Competitors

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$25.08 -0.10 (-0.40%)
Closing price 07/25/2025 04:00 PM Eastern
Extended Trading
$25.28 +0.20 (+0.78%)
As of 07/25/2025 06:51 PM Eastern
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UPBD vs. BC, WSC, QBTS, SEZL, FTDR, STNE, HRI, GLOB, CNXC, and HNGE

Should you be buying Upbound Group stock or one of its competitors? The main competitors of Upbound Group include Brunswick (BC), WillScot (WSC), D-Wave Quantum (QBTS), Sezzle (SEZL), Frontdoor (FTDR), StoneCo (STNE), Herc (HRI), Globant (GLOB), Concentrix (CNXC), and Hinge Health (HNGE).

Upbound Group vs. Its Competitors

Brunswick (NYSE:BC) and Upbound Group (NASDAQ:UPBD) are related companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, earnings, analyst recommendations, valuation, dividends, risk, profitability and media sentiment.

Brunswick has a beta of 1.27, meaning that its share price is 27% more volatile than the S&P 500. Comparatively, Upbound Group has a beta of 1.74, meaning that its share price is 74% more volatile than the S&P 500.

99.3% of Brunswick shares are owned by institutional investors. Comparatively, 90.3% of Upbound Group shares are owned by institutional investors. 0.8% of Brunswick shares are owned by insiders. Comparatively, 2.6% of Upbound Group shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Brunswick pays an annual dividend of $1.72 per share and has a dividend yield of 2.8%. Upbound Group pays an annual dividend of $1.56 per share and has a dividend yield of 6.2%. Brunswick pays out 142.1% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Upbound Group pays out 73.2% of its earnings in the form of a dividend. Brunswick has raised its dividend for 13 consecutive years and Upbound Group has raised its dividend for 5 consecutive years. Upbound Group is clearly the better dividend stock, given its higher yield and lower payout ratio.

Brunswick has higher revenue and earnings than Upbound Group. Upbound Group is trading at a lower price-to-earnings ratio than Brunswick, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Brunswick$5.24B0.76$130.10M$1.2150.04
Upbound Group$4.32B0.34$123.48M$2.1311.77

Brunswick presently has a consensus price target of $69.46, indicating a potential upside of 14.73%. Upbound Group has a consensus price target of $34.50, indicating a potential upside of 37.56%. Given Upbound Group's stronger consensus rating and higher probable upside, analysts clearly believe Upbound Group is more favorable than Brunswick.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brunswick
0 Sell rating(s)
6 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.57
Upbound Group
0 Sell rating(s)
2 Hold rating(s)
2 Buy rating(s)
1 Strong Buy rating(s)
2.80

Upbound Group has a net margin of 2.74% compared to Brunswick's net margin of 0.82%. Upbound Group's return on equity of 36.30% beat Brunswick's return on equity.

Company Net Margins Return on Equity Return on Assets
Brunswick0.82% 10.73% 3.54%
Upbound Group 2.74%36.30%8.39%

In the previous week, Brunswick had 41 more articles in the media than Upbound Group. MarketBeat recorded 45 mentions for Brunswick and 4 mentions for Upbound Group. Upbound Group's average media sentiment score of 1.38 beat Brunswick's score of 0.79 indicating that Upbound Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Brunswick
15 Very Positive mention(s)
6 Positive mention(s)
13 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive
Upbound Group
2 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Upbound Group beats Brunswick on 12 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding UPBD and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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UPBD vs. The Competition

MetricUpbound GroupFIN IndustryFinance SectorNASDAQ Exchange
Market Cap$1.46B$2.15B$12.28B$9.50B
Dividend Yield6.20%3.94%5.54%4.01%
P/E Ratio11.7711.9519.0420.08
Price / Sales0.341.8526.1289.23
Price / Cash0.846.0421.6358.56
Price / Book2.182.452.205.88
Net Income$123.48M$177.61M$997.25M$258.72M
7 Day Performance2.66%5.97%0.59%3.72%
1 Month Performance0.68%3.72%3.43%11.73%
1 Year Performance-32.51%-10.18%536.55%18.02%

Upbound Group Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
UPBD
Upbound Group
4.9405 of 5 stars
$25.08
-0.4%
$34.50
+37.6%
-29.3%$1.46B$4.32B11.7711,970Positive News
Upcoming Earnings
BC
Brunswick
4.6369 of 5 stars
$59.54
-0.2%
$70.00
+17.6%
-23.4%$3.92B$5.24B49.2015,000Trending News
Earnings Report
Analyst Forecast
Analyst Revision
Gap Up
WSC
WillScot
4.672 of 5 stars
$29.73
-2.2%
$40.63
+36.6%
-26.8%$5.54B$2.40B330.374,500News Coverage
Positive News
Upcoming Earnings
QBTS
D-Wave Quantum
1.9861 of 5 stars
$18.39
-2.6%
$14.38
-21.8%
+1,740.3%$5.52B$8.83M-30.653Trending News
Analyst Forecast
SEZL
Sezzle
1.7154 of 5 stars
$135.98
-3.3%
$108.28
-20.4%
+981.3%$4.68B$271.13M45.94540Positive News
Insider Trade
FTDR
Frontdoor
2.5498 of 5 stars
$57.33
-0.8%
$54.00
-5.8%
+59.8%$4.25B$1.84B18.552,120News Coverage
Positive News
STNE
StoneCo
4.0617 of 5 stars
$13.47
-1.5%
$15.07
+11.9%
+0.3%$3.91B$2.46B-17.2716,793
HRI
Herc
1.737 of 5 stars
$126.38
-7.5%
$139.20
+10.1%
-3.9%$3.89B$3.57B28.157,600News Coverage
Positive News
Upcoming Earnings
GLOB
Globant
4.7988 of 5 stars
$85.49
+1.4%
$165.69
+93.8%
-52.9%$3.71B$2.42B25.2931,280Positive News
CNXC
Concentrix
4.7227 of 5 stars
$57.82
-0.9%
$66.75
+15.4%
-9.3%$3.68B$9.62B15.88450,000Positive News
HNGE
Hinge Health
N/A$47.43
+1.0%
$49.36
+4.1%
N/A$3.66BN/A0.001,514Positive News

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This page (NASDAQ:UPBD) was last updated on 7/26/2025 by MarketBeat.com Staff
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