UPBD vs. BC, WPP, QBTS, ETSY, STNE, FTDR, WSC, HNGE, HRI, and APLD
Should you be buying Upbound Group stock or one of its competitors? The main competitors of Upbound Group include Brunswick (BC), WPP (WPP), D-Wave Quantum (QBTS), Etsy (ETSY), StoneCo (STNE), Frontdoor (FTDR), WillScot (WSC), Hinge Health (HNGE), Herc (HRI), and Applied Digital (APLD).
Upbound Group vs. Its Competitors
Brunswick (NYSE:BC) and Upbound Group (NASDAQ:UPBD) are related companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, earnings, dividends, institutional ownership, risk, profitability, valuation and media sentiment.
Brunswick pays an annual dividend of $1.72 per share and has a dividend yield of 2.6%. Upbound Group pays an annual dividend of $1.56 per share and has a dividend yield of 6.2%. Brunswick pays out 277.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Upbound Group pays out 87.6% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Brunswick has increased its dividend for 13 consecutive years and Upbound Group has increased its dividend for 5 consecutive years. Upbound Group is clearly the better dividend stock, given its higher yield and lower payout ratio.
99.3% of Brunswick shares are held by institutional investors. Comparatively, 90.3% of Upbound Group shares are held by institutional investors. 0.8% of Brunswick shares are held by company insiders. Comparatively, 2.6% of Upbound Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
Upbound Group has a net margin of 2.28% compared to Brunswick's net margin of 0.82%. Upbound Group's return on equity of 36.26% beat Brunswick's return on equity.
Brunswick has higher revenue and earnings than Upbound Group. Upbound Group is trading at a lower price-to-earnings ratio than Brunswick, indicating that it is currently the more affordable of the two stocks.
In the previous week, Brunswick had 6 more articles in the media than Upbound Group. MarketBeat recorded 14 mentions for Brunswick and 8 mentions for Upbound Group. Upbound Group's average media sentiment score of 1.48 beat Brunswick's score of 1.08 indicating that Upbound Group is being referred to more favorably in the news media.
Brunswick presently has a consensus price target of $68.25, suggesting a potential upside of 4.32%. Upbound Group has a consensus price target of $34.50, suggesting a potential upside of 36.42%. Given Upbound Group's stronger consensus rating and higher probable upside, analysts clearly believe Upbound Group is more favorable than Brunswick.
Brunswick has a beta of 1.36, meaning that its stock price is 36% more volatile than the S&P 500. Comparatively, Upbound Group has a beta of 1.77, meaning that its stock price is 77% more volatile than the S&P 500.
Summary
Upbound Group beats Brunswick on 12 of the 20 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding UPBD and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NASDAQ:UPBD) was last updated on 9/4/2025 by MarketBeat.com Staff