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Upbound Group (UPBD) Competitors

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$22.74 +0.25 (+1.11%)
Closing price 10/23/2025 04:00 PM Eastern
Extended Trading
$22.85 +0.11 (+0.49%)
As of 07:05 AM Eastern
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UPBD vs. BC, FTDR, DLO, HRI, HNGE, WSC, CARG, ATHM, WNS, and RELY

Should you be buying Upbound Group stock or one of its competitors? The main competitors of Upbound Group include Brunswick (BC), Frontdoor (FTDR), DLocal (DLO), Herc (HRI), Hinge Health (HNGE), WillScot (WSC), CarGurus (CARG), Autohome (ATHM), WNS (WNS), and Remitly Global (RELY).

Upbound Group vs. Its Competitors

Brunswick (NYSE:BC) and Upbound Group (NASDAQ:UPBD) are related companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, institutional ownership, profitability, dividends, analyst recommendations, risk, media sentiment and valuation.

Brunswick currently has a consensus price target of $69.15, indicating a potential downside of 1.76%. Upbound Group has a consensus price target of $37.25, indicating a potential upside of 63.81%. Given Upbound Group's stronger consensus rating and higher possible upside, analysts plainly believe Upbound Group is more favorable than Brunswick.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brunswick
0 Sell rating(s)
9 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.44
Upbound Group
0 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
3.00

In the previous week, Brunswick had 13 more articles in the media than Upbound Group. MarketBeat recorded 19 mentions for Brunswick and 6 mentions for Upbound Group. Upbound Group's average media sentiment score of 0.94 beat Brunswick's score of 0.67 indicating that Upbound Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Brunswick
5 Very Positive mention(s)
2 Positive mention(s)
8 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Upbound Group
3 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Brunswick pays an annual dividend of $1.72 per share and has a dividend yield of 2.4%. Upbound Group pays an annual dividend of $1.56 per share and has a dividend yield of 6.9%. Brunswick pays out 277.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Upbound Group pays out 87.6% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Brunswick has increased its dividend for 13 consecutive years and Upbound Group has increased its dividend for 5 consecutive years. Upbound Group is clearly the better dividend stock, given its higher yield and lower payout ratio.

Brunswick has a beta of 1.36, indicating that its stock price is 36% more volatile than the S&P 500. Comparatively, Upbound Group has a beta of 1.77, indicating that its stock price is 77% more volatile than the S&P 500.

99.3% of Brunswick shares are owned by institutional investors. Comparatively, 90.3% of Upbound Group shares are owned by institutional investors. 0.8% of Brunswick shares are owned by insiders. Comparatively, 2.6% of Upbound Group shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Brunswick has higher revenue and earnings than Upbound Group. Upbound Group is trading at a lower price-to-earnings ratio than Brunswick, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Brunswick$5.10B0.90$130.10M$0.62113.54
Upbound Group$4.48B0.29$123.48M$1.7812.78

Upbound Group has a net margin of 2.28% compared to Brunswick's net margin of 0.82%. Upbound Group's return on equity of 36.26% beat Brunswick's return on equity.

Company Net Margins Return on Equity Return on Assets
Brunswick0.82% 10.73% 3.54%
Upbound Group 2.28%36.26%8.31%

Summary

Upbound Group beats Brunswick on 12 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding UPBD and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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UPBD vs. The Competition

MetricUpbound GroupFIN IndustryFinance SectorNASDAQ Exchange
Market Cap$1.30B$2.15B$12.56B$10.57B
Dividend Yield6.82%4.21%5.57%4.86%
P/E Ratio12.7812.2521.2628.46
Price / Sales0.291.7730.10188.37
Price / Cash0.756.3022.2960.64
Price / Book1.982.302.246.53
Net Income$123.48M$177.61M$1.02B$276.75M
7 Day Performance4.50%2.85%0.88%0.93%
1 Month Performance-8.60%-4.13%-0.85%1.41%
1 Year Performance-16.06%-0.82%536.18%31.59%

Upbound Group Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
UPBD
Upbound Group
4.5845 of 5 stars
$22.74
+1.1%
$37.25
+63.8%
-17.7%$1.30B$4.48B12.7811,970News Coverage
Upcoming Earnings
BC
Brunswick
3.8437 of 5 stars
$63.41
-0.8%
$67.62
+6.6%
-8.6%$4.18B$5.10B102.2815,000Trending News
Earnings Report
Dividend Announcement
Analyst Forecast
FTDR
Frontdoor
3.6714 of 5 stars
$66.27
+0.6%
$59.75
-9.8%
+38.7%$4.80B$1.84B19.552,120News Coverage
Positive News
DLO
DLocal
2.9002 of 5 stars
$15.05
-0.4%
$15.56
+3.4%
+72.3%$4.72B$863.48M31.351,095
HRI
Herc
3.0362 of 5 stars
$128.30
+2.5%
$149.20
+16.3%
-38.7%$4.16B$3.57B149.187,600Upcoming Earnings
HNGE
Hinge Health
N/A$51.39
+4.3%
$57.47
+11.8%
N/A$3.87BN/A0.001,514News Coverage
Positive News
WSC
WillScot
4.6994 of 5 stars
$21.68
+2.6%
$30.89
+42.5%
-41.5%$3.85B$2.40B36.134,500Upcoming Earnings
CARG
CarGurus
3.739 of 5 stars
$35.76
+2.4%
$39.54
+10.6%
+14.7%$3.47B$894.38M29.071,282
ATHM
Autohome
3.6349 of 5 stars
$27.77
-1.2%
$36.00
+29.7%
-10.4%$3.28B$964.42M16.334,415News Coverage
Positive News
WNS
WNS
1.7949 of 5 stars
$75.98
-0.6%
$72.80
-4.2%
+58.9%$3.26B$1.35B21.1664,505
RELY
Remitly Global
3.5052 of 5 stars
$16.03
+2.8%
$27.25
+70.0%
+17.7%$3.21B$1.26B267.212,800Upcoming Earnings

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This page (NASDAQ:UPBD) was last updated on 10/24/2025 by MarketBeat.com Staff
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