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Upbound Group (UPBD) Competitors

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$27.06 -0.01 (-0.04%)
As of 01:26 PM Eastern
This is a fair market value price provided by Polygon.io. Learn more.

UPBD vs. BC, WPP, MARA, ETSY, QBTS, STNE, HRI, FTDR, HNGE, and WSC

Should you be buying Upbound Group stock or one of its competitors? The main competitors of Upbound Group include Brunswick (BC), WPP (WPP), Marathon Digital (MARA), Etsy (ETSY), D-Wave Quantum (QBTS), StoneCo (STNE), Herc (HRI), Frontdoor (FTDR), Hinge Health (HNGE), and WillScot (WSC).

Upbound Group vs. Its Competitors

Brunswick (NYSE:BC) and Upbound Group (NASDAQ:UPBD) are related companies, but which is the better investment? We will compare the two companies based on the strength of their valuation, profitability, institutional ownership, risk, earnings, dividends, media sentiment and analyst recommendations.

Brunswick pays an annual dividend of $1.72 per share and has a dividend yield of 2.6%. Upbound Group pays an annual dividend of $1.56 per share and has a dividend yield of 5.8%. Brunswick pays out 277.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Upbound Group pays out 87.6% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Brunswick has increased its dividend for 13 consecutive years and Upbound Group has increased its dividend for 5 consecutive years. Upbound Group is clearly the better dividend stock, given its higher yield and lower payout ratio.

Upbound Group has a net margin of 2.28% compared to Brunswick's net margin of 0.82%. Upbound Group's return on equity of 36.26% beat Brunswick's return on equity.

Company Net Margins Return on Equity Return on Assets
Brunswick0.82% 10.73% 3.54%
Upbound Group 2.28%36.26%8.31%

Brunswick has a beta of 1.36, suggesting that its stock price is 36% more volatile than the S&P 500. Comparatively, Upbound Group has a beta of 1.77, suggesting that its stock price is 77% more volatile than the S&P 500.

Brunswick currently has a consensus target price of $66.75, suggesting a potential upside of 1.98%. Upbound Group has a consensus target price of $36.80, suggesting a potential upside of 35.99%. Given Upbound Group's stronger consensus rating and higher possible upside, analysts clearly believe Upbound Group is more favorable than Brunswick.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Brunswick
0 Sell rating(s)
7 Hold rating(s)
7 Buy rating(s)
0 Strong Buy rating(s)
2.50
Upbound Group
0 Sell rating(s)
1 Hold rating(s)
4 Buy rating(s)
1 Strong Buy rating(s)
3.00

99.3% of Brunswick shares are held by institutional investors. Comparatively, 90.3% of Upbound Group shares are held by institutional investors. 0.9% of Brunswick shares are held by insiders. Comparatively, 2.6% of Upbound Group shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Brunswick has higher revenue and earnings than Upbound Group. Upbound Group is trading at a lower price-to-earnings ratio than Brunswick, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Brunswick$5.24B0.82$130.10M$0.62105.57
Upbound Group$4.32B0.36$123.48M$1.7815.20

In the previous week, Upbound Group had 2 more articles in the media than Brunswick. MarketBeat recorded 17 mentions for Upbound Group and 15 mentions for Brunswick. Brunswick's average media sentiment score of 1.24 beat Upbound Group's score of 0.76 indicating that Brunswick is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Brunswick
12 Very Positive mention(s)
0 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Upbound Group
6 Very Positive mention(s)
1 Positive mention(s)
6 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Upbound Group beats Brunswick on 12 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding UPBD and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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UPBD vs. The Competition

MetricUpbound GroupFIN IndustryFinance SectorNASDAQ Exchange
Market Cap$1.57B$2.29B$12.67B$10.27B
Dividend Yield6.24%3.89%5.41%4.60%
P/E Ratio15.2013.59246.5226.39
Price / Sales0.361.7830.94166.99
Price / Cash0.836.3519.2529.90
Price / Book2.352.522.316.30
Net Income$123.48M$177.61M$1.01B$270.30M
7 Day Performance6.87%3.66%0.30%1.98%
1 Month Performance16.29%9.65%2.86%6.16%
1 Year Performance-11.28%4.09%540.99%27.93%

Upbound Group Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
UPBD
Upbound Group
4.499 of 5 stars
$27.06
0.0%
$36.80
+36.0%
-12.5%$1.57B$4.32B15.2011,970News Coverage
Analyst Upgrade
BC
Brunswick
4.0302 of 5 stars
$66.80
+0.3%
$66.75
-0.1%
-17.2%$4.35B$5.24B107.7415,000Positive News
Analyst Upgrade
WPP
WPP
2.0771 of 5 stars
$27.22
+0.8%
N/A-45.4%$5.83B$14.18B4.56108,044Analyst Upgrade
MARA
Marathon Digital
3.739 of 5 stars
$15.20
+0.1%
$24.50
+61.2%
+0.7%$5.63B$656.38M13.699Analyst Forecast
ETSY
Etsy
3.723 of 5 stars
$58.20
+7.7%
$57.80
-0.7%
+3.9%$5.36B$2.81B46.942,400
QBTS
D-Wave Quantum
1.6823 of 5 stars
$15.40
+0.2%
$19.27
+25.2%
+1,715.5%$5.26B$8.83M-14.663
STNE
StoneCo
3.5082 of 5 stars
$17.26
-0.2%
$15.36
-11.0%
+52.4%$4.95B$2.46B-24.6616,793
HRI
Herc
3.3626 of 5 stars
$137.60
-0.6%
$144.60
+5.1%
-6.7%$4.60B$3.57B160.007,600Positive News
FTDR
Frontdoor
3.5019 of 5 stars
$65.27
+3.5%
$59.75
-8.5%
+37.4%$4.59B$1.84B19.252,120Positive News
HNGE
Hinge Health
N/A$56.40
+2.4%
$55.73
-1.2%
N/A$4.32BN/A0.001,514
WSC
WillScot
4.7096 of 5 stars
$23.20
-2.2%
$36.00
+55.2%
-40.5%$4.32B$2.40B38.674,500Positive News

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This page (NASDAQ:UPBD) was last updated on 9/16/2025 by MarketBeat.com Staff
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