Willis Lease Finance (WLFC) Competitors

Willis Lease Finance (NASDAQ:WLFC) and Rush Enterprises (NASDAQ:RUSHA) are both trading companies & distributors companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, earnings, risk, valuation, analyst recommendations, profitability, institutional ownership and media sentiment.

Which has higher valuation and earnings, WLFC or RUSHA?

Rush Enterprises has higher revenue and earnings than Willis Lease Finance. Willis Lease Finance is trading at a lower price-to-earnings ratio than Rush Enterprises, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Willis Lease Finance	$569.22M	1.89	$108.61M	$14.60	9.60
Rush Enterprises	$7.80B	0.54	$304.15M	$3.58	15.23

Does the media refer more to WLFC or RUSHA?

In the previous week, Willis Lease Finance had 7 more articles in the media than Rush Enterprises. MarketBeat recorded 11 mentions for Willis Lease Finance and 4 mentions for Rush Enterprises. Rush Enterprises' average media sentiment score of 0.86 beat Willis Lease Finance's score of 0.46 indicating that Rush Enterprises is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Willis Lease Finance	4 Very Positive mention(s)	1 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Rush Enterprises	2 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Is WLFC or RUSHA a better dividend stock?

Willis Lease Finance pays an annual dividend of $1.00 per share and has a dividend yield of 0.7%. Rush Enterprises pays an annual dividend of $0.72 per share and has a dividend yield of 1.3%. Willis Lease Finance pays out 6.8% of its earnings in the form of a dividend. Rush Enterprises pays out 20.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Rush Enterprises has increased its dividend for 6 consecutive years. Rush Enterprises is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Do institutionals and insiders believe in WLFC or RUSHA?

93.7% of Willis Lease Finance shares are held by institutional investors. Comparatively, 84.4% of Rush Enterprises shares are held by institutional investors. 53.9% of Willis Lease Finance shares are held by company insiders. Comparatively, 12.3% of Rush Enterprises shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Is WLFC or RUSHA more profitable?

Willis Lease Finance has a net margin of 17.21% compared to Rush Enterprises' net margin of 3.76%. Willis Lease Finance's return on equity of 19.69% beat Rush Enterprises' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Willis Lease Finance	17.21%	19.69%	3.34%
Rush Enterprises	3.76%	13.82%	6.35%

Do analysts rate WLFC or RUSHA?

Rush Enterprises has a consensus price target of $61.00, indicating a potential upside of 11.84%. Given Rush Enterprises' stronger consensus rating and higher probable upside, analysts plainly believe Rush Enterprises is more favorable than Willis Lease Finance.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Willis Lease Finance	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Rush Enterprises	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Which has more risk and volatility, WLFC or RUSHA?

Willis Lease Finance has a beta of 1.04, meaning that its share price is 4% more volatile than the S&P 500. Comparatively, Rush Enterprises has a beta of 0.88, meaning that its share price is 12% less volatile than the S&P 500.

Summary

Rush Enterprises beats Willis Lease Finance on 10 of the 19 factors compared between the two stocks.