Willis Lease Finance (WLFC) Competitors

Willis Lease Finance (NASDAQ:WLFC) and Rush Enterprises (NASDAQ:RUSHA) are both transportation companies, but which is the superior business? We will contrast the two businesses based on the strength of their valuation, media sentiment, profitability, analyst recommendations, institutional ownership, earnings, dividends, risk and community ranking.

Is WLFC or RUSHA more profitable?

Willis Lease Finance has a net margin of 18.56% compared to Rush Enterprises' net margin of 3.90%. Willis Lease Finance's return on equity of 20.62% beat Rush Enterprises' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Willis Lease Finance	18.56%	20.62%	3.49%
Rush Enterprises	3.90%	14.76%	6.61%

Does the MarketBeat Community believe in WLFC or RUSHA?

Rush Enterprises received 165 more outperform votes than Willis Lease Finance when rated by MarketBeat users. However, 62.78% of users gave Willis Lease Finance an outperform vote while only 59.93% of users gave Rush Enterprises an outperform vote.

Company	Underperform	Outperform
Willis Lease Finance	Outperform Votes 167 62.78%	Underperform Votes 99 37.22%
Rush Enterprises	Outperform Votes 332 59.93%	Underperform Votes 222 40.07%

Do analysts recommend WLFC or RUSHA?

Rush Enterprises has a consensus target price of $61.00, suggesting a potential upside of 22.32%. Given Rush Enterprises' stronger consensus rating and higher probable upside, analysts clearly believe Rush Enterprises is more favorable than Willis Lease Finance.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Willis Lease Finance	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Rush Enterprises	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Which has preferable earnings and valuation, WLFC or RUSHA?

Rush Enterprises has higher revenue and earnings than Willis Lease Finance. Willis Lease Finance is trading at a lower price-to-earnings ratio than Rush Enterprises, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Willis Lease Finance	$607.87M	1.67	$43.78M	$14.60	9.08
Rush Enterprises	$7.78B	0.50	$347.05M	$3.58	13.93

Which has more risk & volatility, WLFC or RUSHA?

Willis Lease Finance has a beta of 1.13, indicating that its stock price is 13% more volatile than the S&P 500. Comparatively, Rush Enterprises has a beta of 0.94, indicating that its stock price is 6% less volatile than the S&P 500.

Does the media refer more to WLFC or RUSHA?

In the previous week, Rush Enterprises had 12 more articles in the media than Willis Lease Finance. MarketBeat recorded 13 mentions for Rush Enterprises and 1 mentions for Willis Lease Finance. Rush Enterprises' average media sentiment score of 0.86 beat Willis Lease Finance's score of 0.34 indicating that Rush Enterprises is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Willis Lease Finance	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Rush Enterprises	7 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Is WLFC or RUSHA a better dividend stock?

Willis Lease Finance pays an annual dividend of $1.00 per share and has a dividend yield of 0.8%. Rush Enterprises pays an annual dividend of $0.72 per share and has a dividend yield of 1.4%. Willis Lease Finance pays out 6.8% of its earnings in the form of a dividend. Rush Enterprises pays out 20.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Rush Enterprises has increased its dividend for 6 consecutive years. Rush Enterprises is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Do insiders and institutionals hold more shares of WLFC or RUSHA?

93.7% of Willis Lease Finance shares are owned by institutional investors. Comparatively, 84.4% of Rush Enterprises shares are owned by institutional investors. 57.0% of Willis Lease Finance shares are owned by company insiders. Comparatively, 12.3% of Rush Enterprises shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Summary

Rush Enterprises beats Willis Lease Finance on 12 of the 21 factors compared between the two stocks.