Willis Lease Finance (WLFC) Competitors

Rush Enterprises (NASDAQ:RUSHA) and Willis Lease Finance (NASDAQ:WLFC) are both trading companies & distributors companies, but which is the better business? We will compare the two businesses based on the strength of their profitability, valuation, institutional ownership, dividends, risk, media sentiment, analyst recommendations and earnings.

Is RUSHA or WLFC a better dividend stock?

Rush Enterprises pays an annual dividend of $0.72 per share and has a dividend yield of 1.3%. Willis Lease Finance pays an annual dividend of $1.00 per share and has a dividend yield of 0.7%. Rush Enterprises pays out 20.1% of its earnings in the form of a dividend. Willis Lease Finance pays out 6.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Rush Enterprises has increased its dividend for 6 consecutive years. Rush Enterprises is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Do insiders & institutionals have more ownership in RUSHA or WLFC?

84.4% of Rush Enterprises shares are held by institutional investors. Comparatively, 93.7% of Willis Lease Finance shares are held by institutional investors. 12.3% of Rush Enterprises shares are held by company insiders. Comparatively, 53.9% of Willis Lease Finance shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Does the media favor RUSHA or WLFC?

In the previous week, Willis Lease Finance had 6 more articles in the media than Rush Enterprises. MarketBeat recorded 11 mentions for Willis Lease Finance and 5 mentions for Rush Enterprises. Rush Enterprises' average media sentiment score of 0.86 beat Willis Lease Finance's score of 0.46 indicating that Rush Enterprises is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Rush Enterprises	2 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Willis Lease Finance	4 Very Positive mention(s)	1 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Do analysts recommend RUSHA or WLFC?

Rush Enterprises currently has a consensus target price of $61.00, indicating a potential upside of 11.84%. Given Rush Enterprises' stronger consensus rating and higher probable upside, equities research analysts clearly believe Rush Enterprises is more favorable than Willis Lease Finance.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rush Enterprises	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
Willis Lease Finance	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Is RUSHA or WLFC more profitable?

Willis Lease Finance has a net margin of 17.21% compared to Rush Enterprises' net margin of 3.76%. Willis Lease Finance's return on equity of 19.69% beat Rush Enterprises' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Rush Enterprises	3.76%	13.82%	6.35%
Willis Lease Finance	17.21%	19.69%	3.34%

Which has more volatility & risk, RUSHA or WLFC?

Rush Enterprises has a beta of 0.88, meaning that its stock price is 12% less volatile than the S&P 500. Comparatively, Willis Lease Finance has a beta of 1.04, meaning that its stock price is 4% more volatile than the S&P 500.

Which has higher earnings and valuation, RUSHA or WLFC?

Rush Enterprises has higher revenue and earnings than Willis Lease Finance. Willis Lease Finance is trading at a lower price-to-earnings ratio than Rush Enterprises, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rush Enterprises	$7.80B	0.54	$304.15M	$3.58	15.23
Willis Lease Finance	$569.22M	1.89	$108.61M	$14.60	9.60

Summary

Rush Enterprises beats Willis Lease Finance on 10 of the 19 factors compared between the two stocks.