Wrap Technologies (WRAP) Competitors

AMMO (NASDAQ:POWW) and Wrap Technologies (NASDAQ:WRAP) are both small-cap consumer discretionary companies, but which is the better stock? We will contrast the two businesses based on the strength of their risk, community ranking, dividends, earnings, media sentiment, profitability, analyst recommendations, institutional ownership and valuation.

Do analysts rate POWW or WRAP?

AMMO currently has a consensus target price of $1.50, suggesting a potential downside of 9.64%. Given AMMO's stronger consensus rating and higher probable upside, equities analysts clearly believe AMMO is more favorable than Wrap Technologies.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
AMMO	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Wrap Technologies	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Does the MarketBeat Community prefer POWW or WRAP?

AMMO received 8 more outperform votes than Wrap Technologies when rated by MarketBeat users. Likewise, 54.84% of users gave AMMO an outperform vote while only 42.86% of users gave Wrap Technologies an outperform vote.

Company	Underperform	Outperform
AMMO	Outperform Votes 17 54.84%	Underperform Votes 14 45.16%
Wrap Technologies	Outperform Votes 9 42.86%	Underperform Votes 12 57.14%

Does the media favor POWW or WRAP?

In the previous week, Wrap Technologies had 8 more articles in the media than AMMO. MarketBeat recorded 8 mentions for Wrap Technologies and 0 mentions for AMMO. Wrap Technologies' average media sentiment score of 0.41 beat AMMO's score of 0.00 indicating that Wrap Technologies is being referred to more favorably in the news media.

Company	Overall Sentiment
AMMO	Neutral
Wrap Technologies	Neutral

Which has more risk & volatility, POWW or WRAP?

AMMO has a beta of 1.31, meaning that its stock price is 31% more volatile than the S&P 500. Comparatively, Wrap Technologies has a beta of 1.38, meaning that its stock price is 38% more volatile than the S&P 500.

Do institutionals & insiders have more ownership in POWW or WRAP?

26.4% of AMMO shares are held by institutional investors. Comparatively, 8.8% of Wrap Technologies shares are held by institutional investors. 25.0% of AMMO shares are held by insiders. Comparatively, 18.6% of Wrap Technologies shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Is POWW or WRAP more profitable?

AMMO has a net margin of -15.19% compared to Wrap Technologies' net margin of -394.21%. AMMO's return on equity of 2.35% beat Wrap Technologies' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
AMMO	-15.19%	2.35%	2.09%
Wrap Technologies	-394.21%	-480.59%	-71.11%

Which has stronger earnings & valuation, POWW or WRAP?

AMMO has higher revenue and earnings than Wrap Technologies. Wrap Technologies is trading at a lower price-to-earnings ratio than AMMO, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
AMMO	$141.75M	1.39	-$15.56M	-$0.21	-7.90
Wrap Technologies	$4.51M	15.37	-$30.22M	-$0.15	-9.13

Summary

AMMO beats Wrap Technologies on 11 of the 17 factors compared between the two stocks.