Wrap Technologies (WRAP) Competitors

Wrap Technologies (NASDAQ:WRAP) and Smith & Wesson Brands (NASDAQ:SWBI) are both small-cap defense companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, dividends, valuation, profitability, risk, earnings, institutional ownership and media sentiment.

Do institutionals & insiders have more ownership in WRAP or SWBI?

8.8% of Wrap Technologies shares are owned by institutional investors. Comparatively, 59.3% of Smith & Wesson Brands shares are owned by institutional investors. 18.6% of Wrap Technologies shares are owned by insiders. Comparatively, 1.6% of Smith & Wesson Brands shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Which has more volatility and risk, WRAP or SWBI?

Wrap Technologies has a beta of 1.39, suggesting that its share price is 39% more volatile than the S&P 500. Comparatively, Smith & Wesson Brands has a beta of 0.94, suggesting that its share price is 6% less volatile than the S&P 500.

Which has higher earnings and valuation, WRAP or SWBI?

Smith & Wesson Brands has higher revenue and earnings than Wrap Technologies. Wrap Technologies is trading at a lower price-to-earnings ratio than Smith & Wesson Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Wrap Technologies	$4.50M	30.94	-$5.88M	-$0.20	-13.70
Smith & Wesson Brands	$474.66M	0.96	$13.43M	$0.24	42.92

Does the media favor WRAP or SWBI?

In the previous week, Wrap Technologies had 6 more articles in the media than Smith & Wesson Brands. MarketBeat recorded 9 mentions for Wrap Technologies and 3 mentions for Smith & Wesson Brands. Wrap Technologies' average media sentiment score of 0.45 beat Smith & Wesson Brands' score of 0.00 indicating that Wrap Technologies is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Wrap Technologies	2 Very Positive mention(s)	1 Positive mention(s)	5 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
Smith & Wesson Brands	0 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Is WRAP or SWBI more profitable?

Smith & Wesson Brands has a net margin of 2.34% compared to Wrap Technologies' net margin of -285.43%. Smith & Wesson Brands' return on equity of 3.10% beat Wrap Technologies' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Wrap Technologies	-285.43%	-175.85%	-54.67%
Smith & Wesson Brands	2.34%	3.10%	2.00%

Do analysts prefer WRAP or SWBI?

Smith & Wesson Brands has a consensus target price of $12.00, indicating a potential upside of 16.50%. Given Smith & Wesson Brands' stronger consensus rating and higher possible upside, analysts clearly believe Smith & Wesson Brands is more favorable than Wrap Technologies.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Wrap Technologies	1 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.00
Smith & Wesson Brands	1 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00

Summary

Smith & Wesson Brands beats Wrap Technologies on 11 of the 16 factors compared between the two stocks.