Wrap Technologies (WRAP) Competitors

AMMO (NASDAQ:POWW) and Wrap Technologies (NASDAQ:WRAP) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, earnings, risk, community ranking, dividends, media sentiment, valuation, analyst recommendations and profitability.

Which has more risk & volatility, POWW or WRAP?

AMMO has a beta of 1.13, indicating that its share price is 13% more volatile than the S&P 500. Comparatively, Wrap Technologies has a beta of 1.34, indicating that its share price is 34% more volatile than the S&P 500.

Do analysts recommend POWW or WRAP?

AMMO presently has a consensus price target of $1.50, indicating a potential downside of 23.86%. Given AMMO's stronger consensus rating and higher possible upside, analysts plainly believe AMMO is more favorable than Wrap Technologies.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
AMMO	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Wrap Technologies	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Do institutionals & insiders hold more shares of POWW or WRAP?

26.4% of AMMO shares are owned by institutional investors. Comparatively, 8.8% of Wrap Technologies shares are owned by institutional investors. 25.0% of AMMO shares are owned by company insiders. Comparatively, 18.6% of Wrap Technologies shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Does the media favor POWW or WRAP?

In the previous week, Wrap Technologies had 4 more articles in the media than AMMO. MarketBeat recorded 5 mentions for Wrap Technologies and 1 mentions for AMMO. AMMO's average media sentiment score of 1.89 beat Wrap Technologies' score of 0.99 indicating that AMMO is being referred to more favorably in the media.

Company	Overall Sentiment
AMMO	Very Positive
Wrap Technologies	Positive

Is POWW or WRAP more profitable?

AMMO has a net margin of -15.19% compared to Wrap Technologies' net margin of -394.21%. AMMO's return on equity of 2.35% beat Wrap Technologies' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
AMMO	-15.19%	2.35%	2.09%
Wrap Technologies	-394.21%	-480.59%	-71.11%

Does the MarketBeat Community believe in POWW or WRAP?

AMMO received 8 more outperform votes than Wrap Technologies when rated by MarketBeat users. Likewise, 54.84% of users gave AMMO an outperform vote while only 42.86% of users gave Wrap Technologies an outperform vote.

Company	Underperform	Outperform
AMMO	Outperform Votes 17 54.84%	Underperform Votes 14 45.16%
Wrap Technologies	Outperform Votes 9 42.86%	Underperform Votes 12 57.14%

Which has higher earnings and valuation, POWW or WRAP?

AMMO has higher revenue and earnings than Wrap Technologies. Wrap Technologies is trading at a lower price-to-earnings ratio than AMMO, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
AMMO	$141.75M	1.65	-$15.56M	-$0.21	-9.38
Wrap Technologies	$4.51M	17.03	-$30.22M	-$0.15	-10.13

Summary

AMMO beats Wrap Technologies on 12 of the 17 factors compared between the two stocks.