Zebra Technologies (ZBRA) Competitors $320.39 +4.91 (+1.56%) Closing price 04:00 PM EasternExtended Trading$318.99 -1.40 (-0.44%) As of 05:44 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock ZBRA vs. XRX, GWW, FERG, OTIS, IR, DOV, HUBB, TS, TRMB, and PKGShould you be buying Zebra Technologies stock or one of its competitors? The main competitors of Zebra Technologies include Xerox (XRX), W.W. Grainger (GWW), Ferguson (FERG), Otis Worldwide (OTIS), Ingersoll Rand (IR), Dover (DOV), Hubbell (HUBB), Tenaris (TS), Trimble (TRMB), and Packaging Corporation of America (PKG). These companies are all part of the "industrials" sector. Zebra Technologies vs. Its Competitors Xerox W.W. Grainger Ferguson Otis Worldwide Ingersoll Rand Dover Hubbell Tenaris Trimble Packaging Corporation of America Zebra Technologies (NASDAQ:ZBRA) and Xerox (NYSE:XRX) are both industrials companies, but which is the better business? We will compare the two companies based on the strength of their dividends, analyst recommendations, risk, media sentiment, profitability, institutional ownership, valuation and earnings. Which has more risk & volatility, ZBRA or XRX? Zebra Technologies has a beta of 1.75, suggesting that its share price is 75% more volatile than the S&P 500. Comparatively, Xerox has a beta of 1.81, suggesting that its share price is 81% more volatile than the S&P 500. Does the media favor ZBRA or XRX? In the previous week, Zebra Technologies had 8 more articles in the media than Xerox. MarketBeat recorded 20 mentions for Zebra Technologies and 12 mentions for Xerox. Zebra Technologies' average media sentiment score of 1.55 beat Xerox's score of 0.49 indicating that Zebra Technologies is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Zebra Technologies 18 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive Xerox 3 Very Positive mention(s) 2 Positive mention(s) 6 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Do analysts prefer ZBRA or XRX? Zebra Technologies currently has a consensus target price of $331.20, suggesting a potential upside of 3.37%. Xerox has a consensus target price of $9.00, suggesting a potential upside of 56.52%. Given Xerox's higher possible upside, analysts clearly believe Xerox is more favorable than Zebra Technologies.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Zebra Technologies 0 Sell rating(s) 4 Hold rating(s) 6 Buy rating(s) 1 Strong Buy rating(s) 2.73Xerox 2 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.33 Is ZBRA or XRX more profitable? Zebra Technologies has a net margin of 10.73% compared to Xerox's net margin of -21.24%. Zebra Technologies' return on equity of 18.77% beat Xerox's return on equity.Company Net Margins Return on Equity Return on Assets Zebra Technologies10.73% 18.77% 8.42% Xerox -21.24%7.57%1.49% Do institutionals and insiders hold more shares of ZBRA or XRX? 91.0% of Zebra Technologies shares are owned by institutional investors. Comparatively, 85.4% of Xerox shares are owned by institutional investors. 0.8% of Zebra Technologies shares are owned by company insiders. Comparatively, 1.5% of Xerox shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term. Which has higher earnings & valuation, ZBRA or XRX? Zebra Technologies has higher earnings, but lower revenue than Xerox. Xerox is trading at a lower price-to-earnings ratio than Zebra Technologies, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioZebra Technologies$4.98B3.27$528M$10.5730.31Xerox$6.18B0.12-$1.32B-$10.55-0.55 SummaryZebra Technologies beats Xerox on 13 of the 17 factors compared between the two stocks. Get Zebra Technologies News Delivered to You Automatically Sign up to receive the latest news and ratings for ZBRA and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding ZBRA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart ZBRA vs. The Competition Export to ExcelMetricZebra TechnologiesMACH IndustryIndustrials SectorNASDAQ ExchangeMarket Cap$16.29B$8.80B$7.51B$8.94BDividend YieldN/AN/A4.56%4.13%P/E Ratio30.3115.1624.6819.90Price / Sales3.272.31110.84165.00Price / Cash20.2013.0127.3657.06Price / Book4.603.074.335.38Net Income$528M$276.78M$791.63M$248.50M7 Day Performance5.72%2.86%2.05%2.99%1 Month Performance12.04%6.02%5.15%6.03%1 Year Performance3.34%-10.37%31.97%20.40% Zebra Technologies Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)ZBRAZebra Technologies3.8409 of 5 stars$320.39+1.6%$331.20+3.4%+3.0%$16.29B$4.98B30.319,900Positive NewsXRXXerox4.3475 of 5 stars$5.33-0.7%$9.50+78.2%-51.2%$670.46M$6.18B-0.5020,500News CoverageGWWW.W. Grainger3.4543 of 5 stars$1,038.39+0.1%$1,123.13+8.2%+17.3%$49.88B$17.17B26.6626,000Positive NewsFERGFerguson2.3185 of 5 stars$215.36+0.1%$221.27+2.7%+16.2%$42.47B$30.21B25.8535,000Trending NewsOTISOtis Worldwide3.6413 of 5 stars$96.04+2.1%$100.71+4.9%+5.8%$37.90B$14.17B25.2172,000Analyst ForecastIRIngersoll Rand3.9795 of 5 stars$82.03+2.0%$97.80+19.2%-4.8%$33.10B$7.24B40.6121,000News CoveragePositive NewsAnalyst ForecastDOVDover4.7745 of 5 stars$177.71+1.6%$208.58+17.4%+5.2%$24.36B$7.75B10.7124,000Trending NewsAnalyst ForecastAnalyst RevisionHUBBHubbell3.4004 of 5 stars$394.79-0.3%$459.25+16.3%+14.4%$21.07B$5.63B26.7117,700News CoveragePositive NewsAnalyst ForecastTSTenaris3.2183 of 5 stars$35.74-1.9%$44.00+23.1%+20.2%$20.78B$12.52B10.9025,874Gap UpTRMBTrimble4.6117 of 5 stars$72.71+1.3%$88.43+21.6%+37.3%$17.35B$3.68B11.8612,100Positive NewsPKGPackaging Corporation of America3.9555 of 5 stars$188.96+1.1%$211.80+12.1%+12.6%$17.00B$8.54B19.7715,400News Coverage Related Companies and Tools Related Companies XRX Competitors GWW Competitors FERG Competitors OTIS Competitors IR Competitors DOV Competitors HUBB Competitors TS Competitors TRMB Competitors PKG Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:ZBRA) was last updated on 7/2/2025 by MarketBeat.com Staff From Our PartnersGet Your Bank Account “Fed Invasion” Ready with THESE 4 Simple StepsStarting as soon as a few months from now, the United States government will make a sweeping change to bank ac...Weiss Ratings | SponsoredThe Trump Dump is starting; Get out of stocks now?The first 365 days of the Trump presidency… Will be the best time to get rich in American history.Paradigm Press | SponsoredBuffett’s $325 Billion Cash Problem — Solved by Gold?A bombshell announcement is just weeks away — and it could send shockwaves through the gold market. 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