Zebra Technologies (ZBRA) Competitors $250.32 -5.73 (-2.24%) As of 04:00 PM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock ZBRA vs. XRX, IR, ZWS, GTES, EFXT, GHM, TWIN, GTEC, INLF, and STRCWShould you be buying Zebra Technologies stock or one of its competitors? The main competitors of Zebra Technologies include Xerox (XRX), Ingersoll Rand (IR), Zurn Elkay Water Solutions (ZWS), Gates Industrial (GTES), Enerflex (EFXT), Graham (GHM), Twin Disc (TWIN), Greenland Technologies (GTEC), INLIF (INLF), and Palladyne AI (STRCW). Zebra Technologies vs. Xerox Ingersoll Rand Zurn Elkay Water Solutions Gates Industrial Enerflex Graham Twin Disc Greenland Technologies INLIF Palladyne AI Zebra Technologies (NASDAQ:ZBRA) and Xerox (NYSE:XRX) are both industrials companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, community ranking, dividends, profitability, earnings, analyst recommendations, risk, institutional ownership and media sentiment. Which has preferable earnings and valuation, ZBRA or XRX? Zebra Technologies has higher earnings, but lower revenue than Xerox. Xerox is trading at a lower price-to-earnings ratio than Zebra Technologies, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioZebra Technologies$4.98B2.56$528M$10.1824.34Xerox$6.22B0.09-$1.32B-$10.74-0.41 Is ZBRA or XRX more profitable? Zebra Technologies has a net margin of 10.60% compared to Xerox's net margin of -21.24%. Zebra Technologies' return on equity of 18.34% beat Xerox's return on equity.Company Net Margins Return on Equity Return on Assets Zebra Technologies10.60% 18.34% 8.12% Xerox -21.24%7.57%1.49% Do analysts rate ZBRA or XRX? Zebra Technologies presently has a consensus target price of $327.45, indicating a potential upside of 32.16%. Xerox has a consensus target price of $9.50, indicating a potential upside of 117.39%. Given Xerox's higher probable upside, analysts clearly believe Xerox is more favorable than Zebra Technologies.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Zebra Technologies 0 Sell rating(s) 5 Hold rating(s) 6 Buy rating(s) 1 Strong Buy rating(s) 2.67Xerox 3 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.25 Which has more risk and volatility, ZBRA or XRX? Zebra Technologies has a beta of 1.76, indicating that its share price is 76% more volatile than the S&P 500. Comparatively, Xerox has a beta of 1.56, indicating that its share price is 56% more volatile than the S&P 500. Do insiders & institutionals have more ownership in ZBRA or XRX? 91.0% of Zebra Technologies shares are held by institutional investors. Comparatively, 85.4% of Xerox shares are held by institutional investors. 0.8% of Zebra Technologies shares are held by insiders. Comparatively, 0.3% of Xerox shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term. Does the media favor ZBRA or XRX? In the previous week, Zebra Technologies had 26 more articles in the media than Xerox. MarketBeat recorded 31 mentions for Zebra Technologies and 5 mentions for Xerox. Xerox's average media sentiment score of 1.33 beat Zebra Technologies' score of 0.90 indicating that Xerox is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Zebra Technologies 16 Very Positive mention(s) 1 Positive mention(s) 6 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Xerox 2 Very Positive mention(s) 0 Positive mention(s) 3 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Does the MarketBeat Community favor ZBRA or XRX? Zebra Technologies received 46 more outperform votes than Xerox when rated by MarketBeat users. Likewise, 63.50% of users gave Zebra Technologies an outperform vote while only 53.78% of users gave Xerox an outperform vote. CompanyUnderperformOutperformZebra TechnologiesOutperform Votes50863.50% Underperform Votes29236.50% XeroxOutperform Votes46253.78% Underperform Votes39746.22% SummaryZebra Technologies beats Xerox on 16 of the 19 factors compared between the two stocks. Get Zebra Technologies News Delivered to You Automatically Sign up to receive the latest news and ratings for ZBRA and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart ZBRA vs. The Competition Export to ExcelMetricZebra TechnologiesGeneral industrial machinery & equipment IndustryIndustrials SectorNASDAQ ExchangeMarket Cap$12.73B$10.66B$7.11B$7.73BDividend YieldN/A1.44%3.57%4.22%P/E Ratio24.3415.8420.7618.38Price / Sales2.561.9779.73103.40Price / Cash21.0316.7026.9434.62Price / Book3.554.153.734.22Net Income$528M$539.71M$807.45M$248.14M7 Day Performance5.67%6.50%2.83%2.49%1 Month Performance-11.76%-5.21%0.82%1.01%1 Year Performance-21.23%-3.95%13.55%4.98% Zebra Technologies Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)ZBRAZebra Technologies4.663 of 5 stars$250.32-2.2%$321.73+28.5%-14.7%$12.86B$4.98B24.5910,500Earnings ReportAnalyst ForecastNews CoverageGap DownXRXXerox3.2878 of 5 stars$4.39+2.8%$9.50+116.4%-68.0%$552.15M$6.22B-0.4120,500News CoveragePositive NewsGap DownIRIngersoll Rand4.6489 of 5 stars$74.81-0.2%$100.36+34.2%-19.8%$30.15B$7.24B36.3217,000Upcoming EarningsDividend AnnouncementPositive NewsHigh Trading VolumeZWSZurn Elkay Water Solutions1.7294 of 5 stars$33.71-0.4%$36.43+8.1%+6.8%$5.69B$1.58B36.642,700Short Interest ↑Positive NewsGTESGates Industrial4.2978 of 5 stars$18.03+0.2%$22.67+25.7%+0.8%$4.65B$3.41B24.7014,100News CoveragePositive NewsEFXTEnerflex3.9149 of 5 stars$6.55-1.7%$12.00+83.2%+10.3%$813.18M$2.41B-10.404,600Upcoming EarningsShort Interest ↑Positive NewsGHMGraham4.1005 of 5 stars$30.84-2.2%$35.00+13.5%+7.8%$336.26M$199.62M37.16490Positive NewsTWINTwin Disc4.0781 of 5 stars$6.75-0.9%$12.00+77.8%-55.9%$95.49M$321.40M10.07760GTECGreenland Technologies2.5333 of 5 stars$1.58-4.8%N/A+14.5%$21.48M$83.94M-1.66330Short Interest ↓News CoveragePositive NewsINLFINLIFN/A$1.25-1.6%N/AN/A$18.13M$14.52M0.00124News CoverageSTRCWPalladyne AIN/A$0.23+0.8%N/A+265.2%$0.00N/A0.0070 Related Companies and Tools Related Companies XRX Competitors IR Competitors ZWS Competitors GTES Competitors EFXT Competitors GHM Competitors TWIN Competitors GTEC Competitors INLF Competitors STRCW Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:ZBRA) was last updated on 4/30/2025 by MarketBeat.com Staff From Our PartnersTop performing AI play of the decade…? 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