Zebra Technologies (ZBRA) Competitors

Zebra Technologies (NASDAQ:ZBRA) and Xerox (NYSE:XRX) are both industrials companies, but which is the superior business? We will compare the two businesses based on the strength of their community ranking, analyst recommendations, dividends, media sentiment, risk, institutional ownership, profitability, valuation and earnings.

Which has higher valuation and earnings, ZBRA or XRX?

Zebra Technologies has higher earnings, but lower revenue than Xerox. Xerox is trading at a lower price-to-earnings ratio than Zebra Technologies, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Zebra Technologies	$5.11B	2.98	$528M	$10.57	28.34
Xerox	$6.18B	0.12	-$1.32B	-$10.55	-0.55

Do institutionals and insiders believe in ZBRA or XRX?

91.0% of Zebra Technologies shares are held by institutional investors. Comparatively, 85.4% of Xerox shares are held by institutional investors. 0.8% of Zebra Technologies shares are held by company insiders. Comparatively, 0.3% of Xerox shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Is ZBRA or XRX more profitable?

Zebra Technologies has a net margin of 10.60% compared to Xerox's net margin of -21.24%. Zebra Technologies' return on equity of 18.34% beat Xerox's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Zebra Technologies	10.60%	18.34%	8.12%
Xerox	-21.24%	7.57%	1.49%

Do analysts rate ZBRA or XRX?

Zebra Technologies currently has a consensus price target of $328.82, indicating a potential upside of 9.77%. Xerox has a consensus price target of $9.50, indicating a potential upside of 63.79%. Given Xerox's higher possible upside, analysts plainly believe Xerox is more favorable than Zebra Technologies.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Zebra Technologies	0 Sell rating(s)	5 Hold rating(s)	6 Buy rating(s)	1 Strong Buy rating(s)	2.67
Xerox	3 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.25

Does the MarketBeat Community prefer ZBRA or XRX?

Zebra Technologies received 47 more outperform votes than Xerox when rated by MarketBeat users. Likewise, 63.31% of users gave Zebra Technologies an outperform vote while only 53.78% of users gave Xerox an outperform vote.

Company	Underperform	Outperform
Zebra Technologies	Outperform Votes 509 63.31%	Underperform Votes 295 36.69%
Xerox	Outperform Votes 462 53.78%	Underperform Votes 397 46.22%

Which has more volatility and risk, ZBRA or XRX?

Zebra Technologies has a beta of 1.75, suggesting that its stock price is 75% more volatile than the S&P 500. Comparatively, Xerox has a beta of 1.81, suggesting that its stock price is 81% more volatile than the S&P 500.

Does the media favor ZBRA or XRX?

In the previous week, Zebra Technologies had 10 more articles in the media than Xerox. MarketBeat recorded 11 mentions for Zebra Technologies and 1 mentions for Xerox. Zebra Technologies' average media sentiment score of 1.09 beat Xerox's score of 0.00 indicating that Zebra Technologies is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Zebra Technologies	5 Very Positive mention(s)	2 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Xerox	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Summary

Zebra Technologies beats Xerox on 16 of the 19 factors compared between the two stocks.