Zeta Global (ZETA) Competitors

Full Truck Alliance (NYSE:YMM) and Zeta Global (NYSE:ZETA) are both business services companies, but which is the better business? We will contrast the two companies based on the strength of their community ranking, analyst recommendations, earnings, risk, valuation, profitability, media sentiment, institutional ownership and dividends.

Do analysts rate YMM or ZETA?

Full Truck Alliance currently has a consensus price target of $15.00, suggesting a potential upside of 23.20%. Zeta Global has a consensus price target of $30.36, suggesting a potential upside of 126.63%. Given Zeta Global's higher probable upside, analysts plainly believe Zeta Global is more favorable than Full Truck Alliance.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Full Truck Alliance	0 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	1 Strong Buy rating(s)	2.80
Zeta Global	0 Sell rating(s)	4 Hold rating(s)	11 Buy rating(s)	0 Strong Buy rating(s)	2.73

Does the MarketBeat Community favor YMM or ZETA?

Zeta Global received 84 more outperform votes than Full Truck Alliance when rated by MarketBeat users. Likewise, 67.59% of users gave Zeta Global an outperform vote while only 53.85% of users gave Full Truck Alliance an outperform vote.

Company	Underperform	Outperform
Full Truck Alliance	Outperform Votes 14 53.85%	Underperform Votes 12 46.15%
Zeta Global	Outperform Votes 98 67.59%	Underperform Votes 47 32.41%

Which has more risk and volatility, YMM or ZETA?

Full Truck Alliance has a beta of 0.2, suggesting that its share price is 80% less volatile than the S&P 500. Comparatively, Zeta Global has a beta of 1.29, suggesting that its share price is 29% more volatile than the S&P 500.

Which has stronger valuation and earnings, YMM or ZETA?

Full Truck Alliance has higher revenue and earnings than Zeta Global. Zeta Global is trading at a lower price-to-earnings ratio than Full Truck Alliance, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Full Truck Alliance	$11.67B	1.09	$311.68M	$0.50	24.35
Zeta Global	$1.08B	2.93	-$187.48M	-$0.29	-46.19

Do insiders and institutionals hold more shares of YMM or ZETA?

39.0% of Full Truck Alliance shares are owned by institutional investors. Comparatively, 87.8% of Zeta Global shares are owned by institutional investors. 16.5% of Full Truck Alliance shares are owned by insiders. Comparatively, 13.0% of Zeta Global shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Does the media prefer YMM or ZETA?

In the previous week, Full Truck Alliance had 4 more articles in the media than Zeta Global. MarketBeat recorded 13 mentions for Full Truck Alliance and 9 mentions for Zeta Global. Zeta Global's average media sentiment score of 1.43 beat Full Truck Alliance's score of 0.95 indicating that Zeta Global is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Full Truck Alliance	10 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Zeta Global	9 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Is YMM or ZETA more profitable?

Full Truck Alliance has a net margin of 29.59% compared to Zeta Global's net margin of -13.35%. Full Truck Alliance's return on equity of 9.02% beat Zeta Global's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Full Truck Alliance	29.59%	9.02%	8.08%
Zeta Global	-13.35%	-45.22%	-18.84%

Summary

Full Truck Alliance beats Zeta Global on 11 of the 19 factors compared between the two stocks.