Brookfield Reinsurance (BNRE) Competitors

Sun Life Financial (NYSE:SLF) and Brookfield Reinsurance (NYSE:BNRE) are both finance companies, but which is the better business? We will compare the two companies based on the strength of their risk, analyst recommendations, institutional ownership, earnings, valuation, dividends, profitability and media sentiment.

Do institutionals and insiders believe in SLF or BNRE?

52.3% of Sun Life Financial shares are held by institutional investors. Comparatively, 7.2% of Brookfield Reinsurance shares are held by institutional investors. 1.0% of Brookfield Reinsurance shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Which has more volatility & risk, SLF or BNRE?

Sun Life Financial has a beta of 0.91, indicating that its stock price is 9% less volatile than the S&P 500. Comparatively, Brookfield Reinsurance has a beta of 1.53, indicating that its stock price is 53% more volatile than the S&P 500.

Do analysts prefer SLF or BNRE?

Sun Life Financial presently has a consensus price target of $88.00, suggesting a potential upside of 40.52%. Given Sun Life Financial's stronger consensus rating and higher probable upside, equities analysts clearly believe Sun Life Financial is more favorable than Brookfield Reinsurance.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sun Life Financial	1 Sell rating(s)	0 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.60
Brookfield Reinsurance	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Is SLF or BNRE a better dividend stock?

Sun Life Financial pays an annual dividend of $2.55 per share and has a dividend yield of 4.1%. Brookfield Reinsurance pays an annual dividend of $0.32 per share and has a dividend yield of 0.5%. Sun Life Financial pays out 64.9% of its earnings in the form of a dividend. Brookfield Reinsurance pays out 110.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Sun Life Financial has raised its dividend for 11 consecutive years. Sun Life Financial is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Does the media refer more to SLF or BNRE?

In the previous week, Sun Life Financial had 5 more articles in the media than Brookfield Reinsurance. MarketBeat recorded 5 mentions for Sun Life Financial and 0 mentions for Brookfield Reinsurance. Sun Life Financial's average media sentiment score of 1.17 beat Brookfield Reinsurance's score of 0.00 indicating that Sun Life Financial is being referred to more favorably in the media.

Company	Overall Sentiment
Sun Life Financial	Positive
Brookfield Reinsurance	Neutral

Is SLF or BNRE more profitable?

Sun Life Financial has a net margin of 7.47% compared to Brookfield Reinsurance's net margin of 0.10%. Sun Life Financial's return on equity of 17.33% beat Brookfield Reinsurance's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sun Life Financial	7.47%	17.33%	1.12%
Brookfield Reinsurance	0.10%	0.14%	0.01%

Which has better valuation & earnings, SLF or BNRE?

Sun Life Financial has higher revenue and earnings than Brookfield Reinsurance. Sun Life Financial is trading at a lower price-to-earnings ratio than Brookfield Reinsurance, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sun Life Financial	$28.32B	1.25	$2.31B	$3.93	15.94
Brookfield Reinsurance	$9.35B	1.03	$796M	$0.29	228.79

Summary

Sun Life Financial beats Brookfield Reinsurance on 16 of the 19 factors compared between the two stocks.