Free Trial
The Market Does Not Wait. MarketBeat All Access Alerts for $149
Get the Alerts
Claim MarketBeat All Access Sale Promotion

Coupang (CPNG) Stock Forecast & Price Target

Coupang logo
$14.34 +0.08 (+0.53%)
As of 02:35 PM Eastern
This is a fair market value price provided by Massive. Learn more.

Coupang - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
2
Hold
4
Buy
5

Based on 11 Wall Street analysts who have issued ratings for Coupang in the last 12 months, the stock has a consensus rating of "Hold." Out of the 11 analysts, 2 have given a sell rating, 4 have given a hold rating, and 5 have given a buy rating for CPNG.

Consensus Price Target

$24.06
67.75% Upside
According to the 11 analysts' twelve-month price targets for Coupang, the average price target is $24.06. The highest price target for CPNG is $31.00, while the lowest price target for CPNG is $17.00. The average price target represents a forecasted upside of 67.75% from the current price of $14.35.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
Get the Latest News and Ratings for CPNG and Related Stocks

Enter your email address to receive the latest news and analysts' ratings for Coupang and its competitors.

Sign Up
SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

CPNG Analyst Ratings Over Time

TypeCurrent Forecast
10/19/25 to 10/19/26
1 Month Ago
9/19/25 to 9/19/26
3 Months Ago
7/21/25 to 7/21/26
1 Year Ago
10/19/24 to 10/19/25
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
5 Buy rating(s)
5 Buy rating(s)
5 Buy rating(s)
5 Buy rating(s)
Hold
4 Hold rating(s)
4 Hold rating(s)
5 Hold rating(s)
3 Hold rating(s)
Sell
2 Sell rating(s)
2 Sell rating(s)
2 Sell rating(s)
1 Sell rating(s)
Consensus Price Target$24.06$24.06$26.02$32.57
Forecasted Upside67.75% Upside68.64% Upside65.76% Upside4.24% Upside
Consensus RatingHoldHoldHoldHold

CPNG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
Skip Chart & View Analyst Rating History

CPNG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Coupang Stock vs. The Competition

TypeCoupangConsumer Discretionary CompaniesBroader Market
Consensus Rating Score
2.27
2.20
2.53
Consensus RatingHoldHoldModerate Buy
Predicted Upside67.87% Upside338.00% Upside18.51% Upside
News Sentiment Rating
Neutral News

See Recent CPNG News
Neutral News
Positive News
Report Date
0 Results
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
8/5/2026
Bank of America Corporation logo
Bank of America
4 of 5 stars
Ahyung Cho
Not Rated
Lower TargetBuy$27.00 ➝ $24.00+49.81%
8/5/2026
Mizuho logo
Mizuho
3 of 5 stars
James Lee
3 of 5 stars
Set Target$22.00+34.97%
8/5/2026UpgradeHold ➝ Buy$23.00 ➝ $21.50+27.91%
8/4/2026 Reiterated RatingSell (D)
7/9/2026 Set Target$31.00+62.75%
7/7/2026Reiterated RatingOverweight$29.00+56.54%
6/15/2026Initiated CoverageOutperform$24.00+42.37%
5/6/2026DowngradeBuy ➝ Neutral$23.00 ➝ $22.20+6.86%
3/2/2026 Reiterated RatingUnderperform
3/2/2026 Lower TargetNeutral$22.00 ➝ $20.00+8.33%
Buffett's Final Warning: "The Dollar Is Going to Hell" (Ad)

On May 3rd, 2025, Warren Buffett looked at his shareholders for the last time and said: "The dollar is going to hell." Ray Dalio agrees. The founder of Bridgewater Associates ($150 billion AUM) calls it a "debt death spiral." But there's a specific asset class and investment system that actually thrives when the dollar collapses.tc pixel

Watch how to protect yourself from what Dalio and Buffett see coming (free training).
3/2/2026Lower TargetOverweight$31.00 ➝ $29.00+57.08%
2/19/2026 Set Target$25.00+38.39%
11/4/2025 UpgradeStrong Sell ➝ Hold
9/18/2025Initiated CoverageBuy$40.00+19.26%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Monday at 02:35 PM ET.


Should I Buy Coupang Stock? CPNG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Saturday, October 17, 2026. Please send any questions or comments about these Coupang pros and cons to contact@marketbeat.com.

Coupang
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Coupang, Inc.:

  • Coupang, Inc. is currently trading at $14.20, which is significantly below the average analyst price target of $24.06, suggesting the stock may be undervalued relative to its fair value estimates.
  • Institutional interest is strengthening, as evidenced by Assenagon Asset Management S.A. increasing its stake by 112.3% in the third quarter, indicating that large investors are accumulating shares at current levels.
  • The company demonstrated operational resilience by beating earnings expectations in the most recent quarter, reporting an EPS of ($0.09) against a consensus estimate of ($0.27), which signals better-than-expected cost management or revenue performance.
  • Coupang, Inc. continues to expand its service offerings, such as the launch of the Rocket Jikgu Europe store and the sale of the latest Samsung Galaxy Tab S12 series, which helps diversify revenue streams and capture new market segments.
  • The stock has a beta of 1.17, indicating it moves slightly more than the broader market, which can provide higher volatility-driven returns for investors seeking growth potential in the e-commerce sector.

Coupang
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Coupang, Inc. for these reasons:

  • The company faces significant regulatory and legal risks, including a record $466 million fine for a data breach and a summons by the National Assembly, which could lead to further financial penalties and reputational damage.
  • Coupang, Inc. remains unprofitable on a GAAP basis, with a negative net margin of 2.16% and a negative return on equity of 8.77% in the most recent quarter, indicating ongoing challenges in generating sustainable profits.
  • Insider selling activity is notable, with the Chief Accounting Officer selling 5,519 shares in October and another insider selling 192,110 shares in August, which may signal a lack of confidence from those with the most knowledge of the company's internal operations.
  • The stock has experienced a significant decline from its 52-week high of $32.35 to its current price of $14.20, reflecting a downward trend that may continue as investors reassess the company's valuation and growth prospects.
  • Revenue growth is decelerating, with year-over-year revenue growth slowing to 3.9% in the most recent quarter compared to higher growth rates in previous periods, suggesting that the company may be facing increasing competition or market saturation.

CPNG Forecast - Frequently Asked Questions

According to the research reports of 11 Wall Street equities research analysts, the average twelve-month stock price forecast for Coupang is $24.06, with a high forecast of $31.00 and a low forecast of $17.00.

11 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Coupang in the last year. There are currently 2 sell ratings, 4 hold ratings and 5 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "hold" CPNG shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in CPNG, but not buy additional shares or sell existing shares.

According to analysts, Coupang's stock has a predicted upside of 67.75% based on their 12-month stock forecasts.

Over the previous 90 days, Coupang's stock had 1 upgrade by analysts.

Coupang has been rated by research analysts at Bank of America, Deutsche Bank Aktiengesellschaft, Mizuho, and Weiss Ratings in the past 90 days.

Analysts like Coupang more than other "consumer discretionary" companies. The consensus rating score for Coupang is 2.27 while the average consensus rating score for "consumer discretionary" companies is 2.20. Learn more on how CPNG compares to other companies.


MarketBeat monitors more than a dozen sources for Coupang analyst ratings, with the most recent rating issued on 8/5/2026.
From Our Partners