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Coupang (CPNG) Stock Forecast & Price Target

Coupang logo
$14.74 -0.07 (-0.44%)
Closing price 09/9/2026 03:59 PM Eastern
Extended Trading
$14.83 +0.08 (+0.56%)
As of 09/9/2026 07:59 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

Coupang - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
2
Hold
4
Buy
6

Based on 12 Wall Street analysts who have issued ratings for Coupang in the last 12 months, the stock has a consensus rating of "Hold." Out of the 12 analysts, 2 have given a sell rating, 4 have given a hold rating, and 6 have given a buy rating for CPNG.

Consensus Price Target

$25.39
72.21% Upside
According to the 12 analysts' twelve-month price targets for Coupang, the average price target is $25.39. The highest price target for CPNG is $40.00, while the lowest price target for CPNG is $17.00. The average price target represents a forecasted upside of 72.21% from the current price of $14.75.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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CPNG Analyst Ratings Over Time

TypeCurrent Forecast
9/10/25 to 9/10/26
1 Month Ago
8/11/25 to 8/11/26
3 Months Ago
6/12/25 to 6/12/26
1 Year Ago
9/10/24 to 9/10/25
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
6 Buy rating(s)
6 Buy rating(s)
4 Buy rating(s)
5 Buy rating(s)
Hold
4 Hold rating(s)
4 Hold rating(s)
5 Hold rating(s)
2 Hold rating(s)
Sell
2 Sell rating(s)
2 Sell rating(s)
2 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$25.39$25.39$26.92$31.14
Forecasted Upside72.21% Upside53.59% Upside59.70% Upside-3.05% Downside
Consensus RatingHoldHoldHoldModerate Buy

CPNG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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CPNG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Coupang Stock vs. The Competition

TypeCoupangConsumer Discretionary CompaniesBroader Market
Consensus Rating Score
2.33
2.20
2.53
Consensus RatingHoldHoldModerate Buy
Predicted Upside70.82% Upside188.20% Upside16.22% Upside
News Sentiment Rating
Positive News

See Recent CPNG News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
8/5/2026
Bank of America Corporation logo
Bank of America
4 of 5 stars
Ahyung Cho
Not Rated
Lower TargetBuy$27.00 ➝ $24.00+49.81%
8/5/2026
Mizuho logo
Mizuho
3 of 5 stars
James Lee
3 of 5 stars
Set Target$22.00+34.97%
8/5/2026UpgradeHoldBuy$23.00 ➝ $21.50+27.91%
8/4/2026 Reiterated RatingSell (D)
7/9/2026 Set Target$31.00+62.75%
7/7/2026Reiterated RatingOverweight$29.00+56.54%
6/15/2026Initiated CoverageOutperform$24.00+42.37%
5/6/2026DowngradeBuyNeutral$23.00 ➝ $22.20+6.86%
3/2/2026 Reiterated RatingUnderperform
3/2/2026 Lower TargetNeutral$22.00 ➝ $20.00+8.33%
3/2/2026Lower TargetOverweight$31.00 ➝ $29.00+57.08%
2/19/2026 Set Target$25.00+38.39%
11/4/2025 UpgradeStrong SellHold
9/18/2025Initiated CoverageBuy$40.00+19.26%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 01:26 AM ET.


Should I Buy Coupang Stock? CPNG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, September 9, 2026. Please send any questions or comments about these Coupang pros and cons to contact@marketbeat.com.

Coupang
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Coupang, Inc.:

  • Coupang, Inc. recently reported second-quarter earnings that significantly exceeded analyst expectations, posting an earnings per share of negative 0.09 dollars compared to a consensus estimate of negative 0.27 dollars, which demonstrates a stronger-than-expected improvement in profitability relative to peers.
  • The stock is currently trading at 14.75 dollars, which is near its 52-week low of 14.48 dollars, potentially offering a deep value entry point for investors who believe the market has overreacted to recent negative sentiment.
  • Institutional interest has surged recently, with Light Street Capital Management LLC increasing its position by 92.5 percent and Carrhae Capital LLP acquiring a new stake of approximately 38.19 million dollars, suggesting that sophisticated investors are accumulating shares during the current downturn.
  • Deutsche Bank upgraded its rating on Coupang, Inc. from hold to buy in August 2026, and Barclays reiterated an overweight rating with a 29.00 dollar price target, indicating that major financial institutions see significant upside potential from the current price levels.
  • The company maintains a low debt-to-equity ratio of 0.21, which indicates a conservative balance sheet structure that provides financial flexibility to invest in its logistics network and new service offerings without excessive leverage risk.

Coupang
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Coupang, Inc. for these reasons:

  • Coupang, Inc. is currently facing regulatory headwinds, as its Seoul headquarters is under investigation for alleged fair trade violations, which could lead to fines, operational restrictions, or reputational damage that impacts its core market in South Korea.
  • The company continues to report negative net margins, with a recent figure of negative 2.16 percent, and a negative return on equity of 8.77 percent, indicating that it is still spending more than it is earning on a net basis and has not yet achieved sustainable profitability.
  • Short interest has increased significantly, with shares shorted rising to 69.02 million as of August 2026, representing a short percentage of float of 4.40 percent, which suggests that a substantial portion of the market is betting against the stock's future performance.
  • The stock has experienced a prolonged decline, hitting new 52-week lows in September 2026 and trading well below its 50-day simple moving average of 16.65 dollars, which indicates strong downward momentum and potential continued selling pressure.
  • Recent insider activity has been predominantly negative, with CAO Jonathan D. Lee and insider Harold Rogers selling a combined total of nearly 200,000 shares in August 2026, which may signal a lack of confidence from company insiders in the current valuation.

CPNG Forecast - Frequently Asked Questions

According to the research reports of 12 Wall Street equities research analysts, the average twelve-month stock price forecast for Coupang is $25.39, with a high forecast of $40.00 and a low forecast of $17.00.

12 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Coupang in the last year. There are currently 2 sell ratings, 4 hold ratings and 6 buy ratings for the stock. The consensus among Wall Street analysts is that investors should "hold" CPNG shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in CPNG, but not buy additional shares or sell existing shares.

According to analysts, Coupang's stock has a predicted upside of 72.21% based on their 12-month stock forecasts.

Over the previous 90 days, Coupang's stock had 1 upgrade by analysts.

Coupang has been rated by research analysts at Bank of America, Barclays, CLSA, Deutsche Bank Aktiengesellschaft, Mizuho, The Goldman Sachs Group, and Weiss Ratings in the past 90 days.

Analysts like Coupang more than other "consumer discretionary" companies. The consensus rating score for Coupang is 2.33 while the average consensus rating score for "consumer discretionary" companies is 2.20. Learn more on how CPNG compares to other companies.


MarketBeat monitors more than a dozen sources for Coupang analyst ratings, with the most recent rating issued on 8/5/2026.
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