Coupang (CPNG) Stock Forecast & Price Target

Q: What analysts cover Coupang?

Coupang has been rated by research analysts at Barclays , Citigroup , Mizuho , Sanford C. Bernstein , and Weiss Ratings in the past 90 days.

$15.20 -0.09 (-0.61%)

Closing price 11/13/2026 03:59 PM Eastern

Extended Trading

$15.18 -0.02 (-0.11%)

As of 11/13/2026 07:59 PM Eastern

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Coupang - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Hold

Based on 10 Analyst Ratings

Sell
2

Hold
2

Buy
6

Based on 10 Wall Street analysts who have issued ratings for Coupang in the last 12 months, the stock has a consensus rating of "Hold." Out of the 10 analysts, 2 have given a sell rating, 2 have given a hold rating, and 6 have given a buy rating for CPNG.

Consensus Price Target

$23.41
54.04% Upside

According to the 10 analysts' twelve-month price targets for Coupang, the average price target is $23.41. The highest price target for CPNG is $32.00, while the lowest price target for CPNG is $11.00. The average price target represents a forecasted upside of 54.04% from the current price of $15.20.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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CPNG Analyst Ratings Over Time

Type	Current Forecast 11/14/25 to 11/14/26	1 Month Ago 10/15/25 to 10/15/26	3 Months Ago 8/16/25 to 8/16/26	1 Year Ago 11/14/24 to 11/14/25
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	6 Buy rating(s)	5 Buy rating(s)	6 Buy rating(s)	6 Buy rating(s)
Hold	2 Hold rating(s)	4 Hold rating(s)	4 Hold rating(s)	4 Hold rating(s)
Sell	2 Sell rating(s)	2 Sell rating(s)	2 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$23.41	$24.06	$25.39	$34.38
Forecasted Upside	54.04% Upside	62.70% Upside	57.43% Upside	21.57% Upside
Consensus Rating	Hold	Hold	Hold	Moderate Buy

CPNG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

CPNG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Coupang Stock vs. The Competition

Type	Coupang	Consumer Discretionary Companies	Broader Market
Consensus Rating Score	2.40	2.18	2.52
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	54.04% Upside	39.89% Upside	14.68% Upside
News Sentiment Rating	Positive News See Recent CPNG News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

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Rating

Upside/Downside

Action

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
11/5/2026	Barclays 3 of 5 stars	Jiong Shao 1 of 5 stars	Boost Target	Overweight	$29.00 ➝ $32.00	+98.99%
11/5/2026	Sanford C. Bernstein 3 of 5 stars	Min-Joo Kang Not Rated	Lower Target	Underperform	$12.00 ➝ $11.00	-32.16%
11/4/2026	Mizuho 4 of 5 stars	James Lee 3 of 5 stars	Set Target		$21.00	+22.52%
11/4/2026	Citigroup Subscribe to MarketBeat All Access to unlock brokerage rankings	Paul Hwang Subscribe to MarketBeat All Access to unlock analyst rankings	Upgrade	Neutral ➝ Buy	$19.00	+24.32%
11/2/2026	Weiss Ratings Subscribe to MarketBeat All Access to unlock brokerage rankings		Reiterated Rating	Sell (D)
8/5/2026	Bank of America Subscribe to MarketBeat All Access to unlock brokerage rankings	Ahyung Cho Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Buy	$27.00 ➝ $24.00	+49.81%
8/5/2026	Deutsche Bank Subscribe to MarketBeat All Access to unlock brokerage rankings	Peter Milliken Subscribe to MarketBeat All Access to unlock analyst rankings	Upgrade	Hold ➝ Buy	$23.00 ➝ $21.50	+27.91%
7/9/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access to unlock brokerage rankings		Set Target		$31.00	+62.75%
6/15/2026	CLSA Subscribe to MarketBeat All Access to unlock brokerage rankings	Danny Lee Subscribe to MarketBeat All Access to unlock analyst rankings	Initiated Coverage	Outperform	$24.00	+42.37%
3/2/2026	Nomura Subscribe to MarketBeat All Access to unlock brokerage rankings		Lower Target	Neutral	$22.00 ➝ $20.00	+8.33%
Get the Latest News and Ratings for CPNG and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Coupang and its competitors with MarketBeat's FREE daily newsletter.
3/2/2026	Morgan Stanley Subscribe to MarketBeat All Access to unlock brokerage rankings	Seyon Park Subscribe to MarketBeat All Access to unlock analyst rankings	Lower Target	Overweight	$31.00 ➝ $29.00	+57.08%
2/19/2026	UBS Group Subscribe to MarketBeat All Access to unlock brokerage rankings		Set Target		$25.00	+38.39%
11/4/2025	Zacks Research Subscribe to MarketBeat All Access to unlock brokerage rankings		Upgrade	Strong Sell ➝ Hold
9/18/2025	Arete Research Subscribe to MarketBeat All Access to unlock brokerage rankings	Richard Kramer Subscribe to MarketBeat All Access to unlock analyst rankings	Initiated Coverage	Buy	$40.00	+19.26%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 11:53 AM ET.

Should I Buy Coupang Stock? CPNG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, November 13, 2026. Please send any questions or comments about these Coupang pros and cons to contact@marketbeat.com.

Coupang
Bull Case

Here are some ways that investors could benefit from investing in Coupang, Inc.:

Recent analyst upgrades indicate strong institutional confidence in the company's valuation, with Barclays raising its price target to $32 and Citi upgrading the stock to Buy with a $19 target, suggesting that the current stock price of $15.20 may be undervalued relative to its long-term growth potential.
The company demonstrated robust top-line growth in its most recent quarter, with constant-currency revenue increasing by 11% year over year, which signals that the core e-commerce business is successfully expanding its market share and customer base despite broader economic headwinds.
International expansion is gaining significant traction, evidenced by the fact that Taiwan WOW membership more than doubled year over year, indicating that the company's paid membership model is resonating with new markets and providing a recurring revenue stream that supports future profitability.
Coupang, Inc. maintains a dominant position in the South Korean e-commerce sector with a highly efficient logistics network, including Rocket Delivery and Rocket Fresh, which creates high barriers to entry for competitors and allows the company to capture a larger share of the local consumer spending market.
The stock is currently trading near its 52-week low of $13.35, which may present a contrarian buying opportunity for investors who believe that the market is overreacting to short-term earnings misses and regulatory news, potentially offering a favorable entry point for long-term capital appreciation.

Coupang
Bear Case

Investors should be bearish about investing in Coupang, Inc. for these reasons:

The company recently faced significant regulatory headwinds in its home market, as South Korea fined Coupang approximately $220 million for abusing dominance in the food delivery market, and a Seoul court dismissed the company's suit challenging a separate fine from the data-protection agency, creating ongoing legal and compliance risks.
Despite revenue growth, the company reported a loss per share of $0.18 in the latest quarter, missing the consensus estimate of $0.09, which highlights that Coupang, Inc. is still struggling to achieve consistent profitability and is currently operating with a negative net margin of 3.77%.
Wall Street sentiment remains divided, with Sanford C. Bernstein cutting its price target to $11 and maintaining an Underperform rating, while Wall Street Zen upgraded its stance only to a Sell rating, indicating that a significant portion of analysts believe the stock is overvalued or lacks a clear path to near-term earnings growth.
Institutional investors have shown signs of exiting the position, as Allen Investment Management LLC sold 98.6% of its holdings in the third quarter, and Sumitomo Mitsui Trust Group Inc. reduced its position by 29.5%, suggesting that some large holders are losing confidence in the stock's near-term performance.
The company has a high debt-to-equity ratio of 1.16 and a current ratio of 0.80, which indicates that it has more short-term liabilities than current assets, potentially limiting its financial flexibility to invest in growth initiatives or weather economic downturns without taking on additional risk.

CPNG Forecast - Frequently Asked Questions

According to the research reports of 10 Wall Street equities research analysts, the average twelve-month stock price forecast for Coupang is $23.41, with a high forecast of $32.00 and a low forecast of $11.00.

10 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Coupang in the last year. There are currently 2 sell ratings, 2 hold ratings and 6 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" CPNG shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in CPNG, but not buy additional shares or sell existing shares.

According to analysts, Coupang's stock has a predicted upside of 54.04% based on their 12-month stock forecasts.

Over the previous 90 days, Coupang's stock had 1 upgrade by analysts.

Coupang has been rated by research analysts at Barclays, Citigroup, Mizuho, Sanford C. Bernstein, and Weiss Ratings in the past 90 days.

Analysts like Coupang more than other "consumer discretionary" companies. The consensus rating score for Coupang is 2.40 while the average consensus rating score for "consumer discretionary" companies is 2.18. Learn more on how CPNG compares to other companies.

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MarketBeat monitors more than a dozen sources for Coupang analyst ratings, with the most recent rating issued on 11/5/2026.

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Coupang (CPNG) Stock Forecast & Price Target