CTOS vs. WPP, STNE, FTDR, DLO, HRI, HNGE, WSC, CARG, ATHM, and RELY
Should you be buying Custom Truck One Source stock or one of its competitors? The main competitors of Custom Truck One Source include WPP (WPP), StoneCo (STNE), Frontdoor (FTDR), DLocal (DLO), Herc (HRI), Hinge Health (HNGE), WillScot (WSC), CarGurus (CARG), Autohome (ATHM), and Remitly Global (RELY). These companies are all part of the "business services" industry.
Custom Truck One Source vs. Its Competitors
WPP (NYSE:WPP) and Custom Truck One Source (NYSE:CTOS) are both business services companies, but which is the superior stock? We will contrast the two businesses based on the strength of their valuation, analyst recommendations, media sentiment, dividends, earnings, profitability, risk and institutional ownership.
Custom Truck One Source has a consensus price target of $6.63, suggesting a potential upside of 7.72%. Given Custom Truck One Source's stronger consensus rating and higher probable upside, analysts clearly believe Custom Truck One Source is more favorable than WPP.
WPP has a beta of 0.95, suggesting that its stock price is 5% less volatile than the S&P 500. Comparatively, Custom Truck One Source has a beta of 1.26, suggesting that its stock price is 26% more volatile than the S&P 500.
WPP has a net margin of 0.00% compared to Custom Truck One Source's net margin of -1.89%. WPP's return on equity of 0.00% beat Custom Truck One Source's return on equity.
4.3% of WPP shares are held by institutional investors. Comparatively, 90.1% of Custom Truck One Source shares are held by institutional investors. 1.0% of WPP shares are held by company insiders. Comparatively, 4.5% of Custom Truck One Source shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.
WPP has higher revenue and earnings than Custom Truck One Source. Custom Truck One Source is trading at a lower price-to-earnings ratio than WPP, indicating that it is currently the more affordable of the two stocks.
In the previous week, WPP had 12 more articles in the media than Custom Truck One Source. MarketBeat recorded 23 mentions for WPP and 11 mentions for Custom Truck One Source. Custom Truck One Source's average media sentiment score of 0.30 beat WPP's score of 0.22 indicating that Custom Truck One Source is being referred to more favorably in the news media.
Summary
WPP and Custom Truck One Source tied by winning 8 of the 16 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding CTOS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NYSE:CTOS) was last updated on 10/13/2025 by MarketBeat.com Staff