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Dollar General (DG) Stock Forecast & Price Target

Dollar General logo
$122.73 +2.13 (+1.76%)
Closing price 03:59 PM Eastern
Extended Trading
$121.96 -0.77 (-0.63%)
As of 06:37 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more.

Dollar General - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
1
Hold
17
Buy
11

Based on 29 Wall Street analysts who have issued ratings for Dollar General in the last 12 months, the stock has a consensus rating of "Hold." Out of the 29 analysts, 1 has given a sell rating, 17 have given a hold rating, and 11 have given a buy rating for DG.

Consensus Price Target

$136.81
11.47% Upside
According to the 29 analysts' twelve-month price targets for Dollar General, the average price target is $136.81. The highest price target for DG is $170.00, while the lowest price target for DG is $90.00. The average price target represents a forecasted upside of 11.47% from the current price of $122.73.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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DG Analyst Ratings Over Time

TypeCurrent Forecast
9/24/25 to 9/24/26
1 Month Ago
8/25/25 to 8/25/26
3 Months Ago
6/26/25 to 6/26/26
1 Year Ago
9/24/24 to 9/24/25
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
11 Buy rating(s)
10 Buy rating(s)
10 Buy rating(s)
11 Buy rating(s)
Hold
17 Hold rating(s)
18 Hold rating(s)
18 Hold rating(s)
15 Hold rating(s)
Sell
1 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$136.81$130.42$131.27$115.50
Forecasted Upside11.47% Upside6.54% Upside9.89% Upside10.55% Upside
Consensus RatingHoldHoldHoldHold

DG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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DG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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Dollar General Stock vs. The Competition

TypeDollar GeneralConsumer Staples CompaniesBroader Market
Consensus Rating Score
2.34
2.22
2.53
Consensus RatingHoldHoldModerate Buy
Predicted Upside11.45% Upside153.14% Upside19.07% Upside
News Sentiment Rating
Positive News

See Recent DG News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
9/10/2026
Weiss Ratings logo
Weiss Ratings
5 of 5 stars
 UpgradeHold (C) ➝ Hold (C+)
9/8/2026
Barclays PLC logo
Barclays
3 of 5 stars
Seth Sigman
2 of 5 stars
Boost TargetOverweight$148.00 ➝ $151.00+13.34%
9/4/2026
Argus logo
Argus
3 of 5 stars
Chris Graja
Not Rated
Boost TargetBuy$165.00 ➝ $170.00+29.54%
8/31/2026Reiterated RatingBuy$140.00+14.22%
8/28/2026Boost TargetEqual Weight$132.00 ➝ $145.00+18.57%
8/28/2026Boost TargetNeutral$118.00 ➝ $123.00-2.43%
8/28/2026Boost TargetNeutral$116.00 ➝ $133.00+5.50%
8/28/2026Boost TargetNeutral$128.00 ➝ $141.00+11.85%
8/28/2026Reiterated RatingOutperform$150.00+18.98%
8/28/2026 Reiterated RatingOutperform$160.00+26.92%
8/28/2026Boost TargetNeutral$113.00 ➝ $129.00+4.63%
8/28/2026Boost TargetMarket Perform$125.00 ➝ $140.00+11.05%
8/28/2026Boost TargetMarket Perform$120.00 ➝ $135.00+7.09%
8/25/2026Reiterated RatingOutperform$150.00+19.70%
8/13/2026Reiterated RatingOutperform$143.00+19.73%
6/4/2026 Lower TargetNeutral$136.00 ➝ $111.00+5.41%
6/4/2026 Boost TargetHold$110.00 ➝ $114.00+8.26%
6/3/2026Lower TargetBuy$155.00 ➝ $135.00+27.85%
6/3/2026 Lower TargetHold$141.00 ➝ $125.00+18.38%
6/3/2026 Lower Target$145.00 ➝ $140.00+32.59%
6/3/2026Boost TargetHold$110.00 ➝ $115.00+7.70%
6/2/2026Boost TargetHold$109.00 ➝ $114.00+6.76%
6/2/2026 DowngradeStrong-Buy ➝ Hold
5/27/2026Reiterated RatingBuy
5/22/2026 DowngradeBuy ➝ Hold$140.00 ➝ $110.00+4.35%
5/18/2026 Lower TargetSell$111.00 ➝ $90.00-13.66%
3/13/2026 Reiterated RatingSector Weight
1/9/2026Boost TargetOverweight$166.00 ➝ $170.00+12.09%
12/19/2025Boost TargetEqual Weight$115.00 ➝ $125.00-8.46%
6/4/2025Boost TargetBuy$115.00 ➝ $135.00+19.82%
6/3/2025UpgradeHold
4/8/2025 UpgradeHold ➝ Buy$110.00+19.42%
11/15/2024 Lower Target$98.00 ➝ $94.00+24.04%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 06:32 PM ET.


Should I Buy Dollar General Stock? DG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, September 23, 2026. Please send any questions or comments about these Dollar General pros and cons to contact@marketbeat.com.

Dollar General
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Dollar General Co.:

  • Dollar General Co. recently announced a strategic partnership with Instacart to offer same-day delivery of its everyday essentials, starting with a pilot at approximately 7,000 stores in six states with plans to expand to 20,000 stores across 48 states this fall, which could significantly enhance customer convenience and drive incremental sales.
  • The company demonstrated strong financial performance in its most recent quarter, reporting earnings per share of $2.48, which significantly exceeded the analyst consensus estimate of $2.01, while also raising its full-year 2026 earnings guidance to a range of $7.80 to $8.00 per share, indicating robust operational momentum.
  • Investors can benefit from a stable income stream as Dollar General Co. recently announced a quarterly dividend of $0.59 per share, which represents an annualized yield of approximately 1.9% based on the current stock price of $120.51, providing a reliable return on investment.
  • The company is actively improving store productivity through its Project Renovate and Elevate initiatives, which have driven annualized comparable sales lifts of about 6% and 3%, helping to modernize the shopping experience and attract value-conscious consumers who are increasingly seeking affordable options.
  • Dollar General Co. is scaling its DG Media Network across digital and in-store channels, targeting advertising growth and gross margin improvement, which diversifies its revenue streams beyond traditional retail sales and leverages its large customer base for additional profit.

Dollar General
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Dollar General Co. for these reasons:

  • The stock is currently trading at $120.51, which is significantly below its 52-week high of $158.23, suggesting that the stock has experienced a substantial decline from its peak valuation and may face continued downward pressure or volatility.
  • Wall Street analysts have assigned a consensus rating of "Hold" to Dollar General Co., with a consensus price target of $135.46, indicating that while there is some upside potential, the majority of analysts do not currently view the stock as a strong buy, reflecting cautious sentiment.
  • Recent insider activity includes the sale of 5,578 shares by an Executive Vice President for approximately $733,000, which, while not necessarily indicative of fundamental issues, can create a modest sentiment overhang and signal potential lack of confidence among company leadership.
  • The company faces challenges from macroeconomic factors, as its CEO has noted that even consumers earning $100,000 are feeling financially squeezed by high fuel costs and inflation, which could limit discretionary spending and impact the company's ability to maintain growth in a tough economic environment.
  • Short interest in Dollar General Co. remains notable, with approximately 5.89 million shares shorted as of the most recent record date, representing about 2.69% of the float, which indicates that a significant portion of investors are betting against the stock's future performance.

DG Forecast - Frequently Asked Questions

According to the research reports of 29 Wall Street equities research analysts, the average twelve-month stock price forecast for Dollar General is $136.81, with a high forecast of $170.00 and a low forecast of $90.00.

29 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Dollar General in the last twelve months. There is currently 1 sell rating, 17 hold ratings and 11 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" DG shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in DG, but not buy additional shares or sell existing shares.

According to analysts, Dollar General's stock has a predicted upside of 11.47% based on their 12-month stock forecasts.

Over the previous 90 days, Dollar General's stock had 2 upgrades by analysts.

Analysts like Dollar General more than other "consumer staples" companies. The consensus rating score for Dollar General is 2.34 while the average consensus rating score for "consumer staples" companies is 2.22. Learn more on how DG compares to other companies.


MarketBeat monitors more than a dozen sources for Dollar General analyst ratings, with the most recent rating issued on 9/24/2026.
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