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Dollar General (DG) Stock Forecast & Price Target

Dollar General logo
$133.23 +1.97 (+1.50%)
As of 03:58 PM Eastern

Dollar General - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
1
Hold
18
Buy
10

Based on 29 Wall Street analysts who have issued ratings for Dollar General in the last 12 months, the stock has a consensus rating of "Hold." Out of the 29 analysts, 1 has given a sell rating, 18 have given a hold rating, and 10 have given a buy rating for DG.

Consensus Price Target

$135.35
1.59% Upside
According to the 29 analysts' twelve-month price targets for Dollar General, the average price target is $135.35. The highest price target for DG is $170.00, while the lowest price target for DG is $90.00. The average price target represents a forecasted upside of 1.59% from the current price of $133.23.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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DG Analyst Ratings Over Time

TypeCurrent Forecast
9/4/25 to 9/4/26
1 Month Ago
8/5/25 to 8/5/26
3 Months Ago
6/6/25 to 6/6/26
1 Year Ago
9/4/24 to 9/4/25
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
10 Buy rating(s)
10 Buy rating(s)
10 Buy rating(s)
10 Buy rating(s)
Hold
18 Hold rating(s)
18 Hold rating(s)
18 Hold rating(s)
16 Hold rating(s)
Sell
1 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$135.35$131.27$131.27$114.13
Forecasted Upside1.59% Upside3.29% Upside26.74% Upside5.21% Upside
Consensus RatingHoldHoldHoldHold

DG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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DG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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Dollar General Stock vs. The Competition

TypeDollar GeneralConsumer Staples CompaniesBroader Market
Consensus Rating Score
2.31
2.22
2.53
Consensus RatingHoldHoldModerate Buy
Predicted Upside2.61% Upside145.04% Upside13.65% Upside
News Sentiment Rating
Positive News

See Recent DG News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
9/4/2026
Argus logo
Argus
3 of 5 stars
Chris Graja
Not Rated
Boost TargetBuy$165.00 ➝ $170.00+29.54%
8/31/2026
Guggenheim logo
Guggenheim
5 of 5 stars
John Heinbockel
John Heinbockel
4 of 5 stars
Reiterated RatingBuy$140.00+14.22%
8/28/2026
Morgan Stanley logo
Morgan Stanley
3 of 5 stars
Simeon Gutman
2 of 5 stars
Boost TargetEqual Weight$132.00 ➝ $145.00+18.57%
8/28/2026Boost TargetNeutral$118.00 ➝ $123.00-2.43%
8/28/2026Boost TargetNeutral$116.00 ➝ $133.00+5.50%
8/28/2026Boost TargetNeutral$128.00 ➝ $141.00+11.85%
8/28/2026Reiterated RatingOutperform$150.00+18.98%
8/28/2026 Reiterated RatingOutperform$160.00+26.92%
8/28/2026Boost TargetNeutral$113.00 ➝ $129.00+4.63%
8/28/2026Boost TargetMarket Perform$125.00 ➝ $140.00+11.05%
8/28/2026Boost TargetMarket Perform$120.00 ➝ $135.00+7.09%
8/25/2026Reiterated RatingOutperform$150.00+19.70%
8/13/2026Reiterated RatingOutperform$143.00+19.73%
7/8/2026 Reiterated RatingHold (C)
6/4/2026 Lower TargetNeutral$136.00 ➝ $111.00+5.41%
6/4/2026 Boost TargetHold$110.00 ➝ $114.00+8.26%
6/3/2026Lower TargetOverweight$151.00 ➝ $148.00+38.60%
6/3/2026Lower TargetBuy$155.00 ➝ $135.00+27.85%
6/3/2026 Lower TargetHold$141.00 ➝ $125.00+18.38%
6/3/2026 Lower Target$145.00 ➝ $140.00+32.59%
6/3/2026Boost TargetHold$110.00 ➝ $115.00+7.70%
6/2/2026Boost TargetHold$109.00 ➝ $114.00+6.76%
6/2/2026 DowngradeStrong-BuyHold
5/27/2026Reiterated RatingBuy
5/22/2026 DowngradeBuyHold$140.00 ➝ $110.00+4.35%
5/18/2026 Lower TargetSell$111.00 ➝ $90.00-13.66%
3/13/2026 Reiterated RatingSector Weight
1/9/2026Boost TargetOverweight$166.00 ➝ $170.00+12.09%
12/19/2025Boost TargetEqual Weight$115.00 ➝ $125.00-8.46%
6/4/2025Boost TargetBuy$115.00 ➝ $135.00+19.82%
6/3/2025UpgradeHold
4/8/2025 UpgradeHoldBuy$110.00+19.42%
11/15/2024 Lower Target$98.00 ➝ $94.00+24.04%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 04:14 PM ET.


Should I Buy Dollar General Stock? DG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, September 2, 2026. Please send any questions or comments about these Dollar General pros and cons to contact@marketbeat.com.

Dollar General
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Dollar General Co.:

  • Dollar General Co. recently reported second-quarter earnings that significantly exceeded market expectations, with actual earnings per share of $2.48 beating the consensus estimate of $2.01 by $0.47, demonstrating strong operational performance and profitability that can drive shareholder value.
  • The company is deploying Relex Solutions' artificial-intelligence supply-chain platform across its distribution centers and stores to optimize ordering schedules, supplier coordination, and lead times, which is expected to improve inventory management, support margins, and enhance product availability for customers.
  • Value-conscious shoppers are increasingly turning to Dollar General Co. for everyday essentials as cost pressures squeeze budgets, leading to strong consumable product sales growth and positioning the company to capture market share from traditional grocers like Kroger and Publix.
  • At the current stock price of $130.91, Dollar General Co. offers a dividend yield of 1.92%, providing a steady income stream for investors, with a recent quarterly dividend of $0.59 per share scheduled to be paid on October 20th, 2026.
  • Institutional investors are showing renewed interest in the stock, with the Public Employees Retirement System of Ohio purchasing a new stake of 62,711 shares valued at approximately $7.22 million in the second quarter, signaling confidence in the company's long-term growth potential.

Dollar General
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Dollar General Co. for these reasons:

  • Wall Street analysts have a mixed outlook on the stock, with a consensus rating of "Hold" and an average price target of $130.42, which is slightly below the current stock price of $130.91, suggesting limited near-term upside potential for investors.
  • Several major financial institutions have recently lowered their price targets for Dollar General Co., including HSBC Holdings plc reducing its target from $141.00 to $125.00 and Rothschild & Co Redburn cutting its target from $111.00 to $90.00, reflecting concerns about the company's valuation or future growth trajectory.
  • Insider selling activity has been notable, with multiple executives, including Bryan D Wheeler and Rhonda Taylor, selling significant numbers of shares in December 2025, which may indicate a lack of confidence in the stock's short-term performance or a desire to diversify personal holdings.
  • The company's short interest has been relatively high, with 6,509,120 shares shorted as of August 14, 2026, representing approximately 2.97% of the float, which could lead to increased volatility and downward pressure on the stock price if short sellers continue to add to their positions.
  • Dollar General Co. faces new business challenges in 2026, as disclosed in recent risk filings, which may impact its ability to maintain its stable risk profile and could pose obstacles to achieving its financial guidance for the year.

DG Forecast - Frequently Asked Questions

According to the research reports of 29 Wall Street equities research analysts, the average twelve-month stock price forecast for Dollar General is $135.35, with a high forecast of $170.00 and a low forecast of $90.00.

29 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Dollar General in the last year. There is currently 1 sell rating, 18 hold ratings and 10 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" DG shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in DG, but not buy additional shares or sell existing shares.

According to analysts, Dollar General's stock has a predicted upside of 1.59% based on their 12-month stock forecasts.

Analysts like Dollar General more than other "consumer staples" companies. The consensus rating score for Dollar General is 2.31 while the average consensus rating score for "consumer staples" companies is 2.22. Learn more on how DG compares to other companies.


MarketBeat monitors more than a dozen sources for Dollar General analyst ratings, with the most recent rating issued on 9/4/2026.
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