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Dollar General (DG) Stock Forecast & Price Target

Dollar General logo
$134.33 +4.39 (+3.38%)
As of 11:14 AM Eastern
This is a fair market value price provided by Massive. Learn more.

Dollar General - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Sell
1
Hold
16
Buy
12

Based on 29 Wall Street analysts who have issued ratings for Dollar General in the last 12 months, the stock has a consensus rating of "Hold." Out of the 29 analysts, 1 has given a sell rating, 16 have given a hold rating, and 12 have given a buy rating for DG.

Consensus Price Target

$137.96
2.70% Upside
According to the 29 analysts' twelve-month price targets for Dollar General, the average price target is $137.96. The highest price target for DG is $170.00, while the lowest price target for DG is $90.00. The average price target represents a forecasted upside of 2.70% from the current price of $134.33.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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DG Analyst Ratings Over Time

TypeCurrent Forecast
10/15/25 to 10/15/26
1 Month Ago
9/15/25 to 9/15/26
3 Months Ago
7/17/25 to 7/17/26
1 Year Ago
10/15/24 to 10/15/25
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
12 Buy rating(s)
10 Buy rating(s)
10 Buy rating(s)
11 Buy rating(s)
Hold
16 Hold rating(s)
18 Hold rating(s)
18 Hold rating(s)
16 Hold rating(s)
Sell
1 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$137.96$135.46$131.27$115.40
Forecasted Upside2.70% Upside8.69% Upside4.25% Upside8.51% Upside
Consensus RatingHoldHoldHoldHold

DG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
Skip Chart & View Analyst Rating History

DG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Dollar General Stock vs. The Competition

TypeDollar GeneralConsumer Staples CompaniesBroader Market
Consensus Rating Score
2.38
2.22
2.53
Consensus RatingHoldHoldModerate Buy
Predicted Upside6.08% Upside175.36% Upside19.53% Upside
News Sentiment Rating
Positive News

See Recent DG News
Positive News
Positive News
Report Date
0 Results
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
10/6/2026
Gordon Haskett logo
Gordon Haskett
2 of 5 stars
Chuck Grom
Chuck Grom
Not Rated
UpgradeHold ➝ Buy$140.00+17.40%
9/24/2026
HSBC Holdings plc logo
HSBC
3 of 5 stars
UpgradeHold ➝ Buy$125.00 ➝ $160.00+32.76%
9/10/2026
Weiss Ratings logo
Weiss Ratings
3 of 5 stars
 UpgradeHold (C) ➝ Hold (C+)
9/8/2026Boost TargetOverweight$148.00 ➝ $151.00+13.34%
9/4/2026Boost TargetBuy$165.00 ➝ $170.00+29.54%
8/31/2026Reiterated RatingBuy$140.00+14.22%
8/28/2026Boost TargetEqual Weight$132.00 ➝ $145.00+18.57%
8/28/2026Boost TargetNeutral$118.00 ➝ $123.00-2.43%
8/28/2026Boost TargetNeutral$116.00 ➝ $133.00+5.50%
8/28/2026Boost TargetNeutral$128.00 ➝ $141.00+11.85%
8/28/2026Reiterated RatingOutperform$150.00+18.98%
8/28/2026 Reiterated RatingOutperform$160.00+26.92%
8/28/2026Boost TargetNeutral$113.00 ➝ $129.00+4.63%
8/28/2026Boost TargetMarket Perform$125.00 ➝ $140.00+11.05%
8/28/2026Boost TargetMarket Perform$120.00 ➝ $135.00+7.09%
8/25/2026Reiterated RatingOutperform$150.00+19.70%
8/13/2026Reiterated RatingOutperform$143.00+19.73%
6/4/2026 Lower TargetNeutral$136.00 ➝ $111.00+5.41%
6/4/2026 Boost TargetHold$110.00 ➝ $114.00+8.26%
6/3/2026Lower TargetBuy$155.00 ➝ $135.00+27.85%
6/3/2026 Lower Target$145.00 ➝ $140.00+32.59%
6/3/2026Boost TargetHold$110.00 ➝ $115.00+7.70%
6/2/2026Boost TargetHold$109.00 ➝ $114.00+6.76%
6/2/2026 DowngradeStrong-Buy ➝ Hold
5/27/2026Reiterated RatingBuy
5/18/2026 Lower TargetSell$111.00 ➝ $90.00-13.66%
3/13/2026 Reiterated RatingSector Weight
1/9/2026Boost TargetOverweight$166.00 ➝ $170.00+12.09%
12/19/2025Boost TargetEqual Weight$115.00 ➝ $125.00-8.46%
6/4/2025Boost TargetBuy$115.00 ➝ $135.00+19.82%
6/3/2025UpgradeHold
4/8/2025 UpgradeHold ➝ Buy$110.00+19.42%
11/15/2024 Lower Target$98.00 ➝ $94.00+24.04%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 11:15 AM ET.


Should I Buy Dollar General Stock? DG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, October 14, 2026. Please send any questions or comments about these Dollar General pros and cons to contact@marketbeat.com.

Dollar General
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Dollar General Co.:

  • Dollar General Co. recently reported second-quarter earnings of $2.48 per share, significantly exceeding the analyst consensus estimate of $2.01, demonstrating strong operational execution and profitability that has driven the stock price to $130.06 as of October 14, 2026.
  • The company raised its full-year 2026 earnings per share guidance to a range of $7.80 to $8.00, which is higher than the previous consensus estimate of $7.23, signaling management confidence in continued revenue growth and margin improvement throughout the fiscal year.
  • Recent analyst sentiment has shifted positively, with firms such as HSBC and Gordon Haskett upgrading their ratings to "Buy" and raising price targets to as high as $160.00, reflecting a broader market recognition of the company's improving financial trajectory and store productivity.
  • Dollar General Co. maintains a low beta of 0.23, indicating that its stock price is significantly less volatile than the overall market, which can provide a defensive characteristic for investors seeking stability during periods of economic uncertainty.
  • The company offers a dividend yield of 1.89% with a payout ratio of 30.69%, providing a steady income stream for investors while retaining sufficient capital to fund its planned 4,730 real estate projects, including new stores and remodels, in 2026.

Dollar General
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Dollar General Co. for these reasons:

  • The consensus rating from twenty-nine ratings firms remains "Hold" with an average price target of $137.96, suggesting that while the stock has risen, many analysts believe the current valuation may already reflect much of the positive news, limiting further upside potential.
  • Short interest has increased slightly in recent months, with shares shorted rising to 6,653,950 as of September 30, 2026, indicating that some market participants are still betting against the stock's performance despite recent gains.
  • Insider selling activity has been notable, with several executives, including EVPs and the Chief Administrative Officer, selling significant blocks of shares in late 2025, which some investors may interpret as a lack of confidence in the stock's long-term appreciation.
  • The company's quick ratio stands at 0.31, which is relatively low and suggests that Dollar General Co. may face liquidity challenges in meeting short-term obligations without relying on the sale of inventory, a potential risk in a volatile retail environment.
  • Despite recent upgrades, the stock is trading below its 52-week high of $158.23, and the consensus price target of $137.96 offers only a modest premium to the current price of $130.06, indicating limited room for growth compared to other retail peers.

DG Forecast - Frequently Asked Questions

According to the research reports of 29 Wall Street equities research analysts, the average twelve-month stock price forecast for Dollar General is $137.96, with a high forecast of $170.00 and a low forecast of $90.00.

29 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Dollar General in the last twelve months. There is currently 1 sell rating, 16 hold ratings and 12 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" DG shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in DG, but not buy additional shares or sell existing shares.

According to analysts, Dollar General's stock has a predicted upside of 2.70% based on their 12-month stock forecasts.

Over the previous 90 days, Dollar General's stock had 3 upgrades by analysts.

Analysts like Dollar General more than other "consumer staples" companies. The consensus rating score for Dollar General is 2.38 while the average consensus rating score for "consumer staples" companies is 2.23. Learn more on how DG compares to other companies.


MarketBeat monitors more than a dozen sources for Dollar General analyst ratings, with the most recent rating issued on 10/6/2026.
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