Deluxe (DLX) Stock Price, News & Analysis

Company Overview

Deluxe Corporation provides technology-enabled solutions to enterprises, small businesses, and financial institutions in the United States, Canada, and Australia. It operates through Merchant Services, B2B Payments, Data Solutions, and Print segments. The Merchant Services offers credit and debit card authorization and payment systems, as well as processing services primarily to small and medium-sized retail and service businesses. The B2B Payments segment provides treasury management solutions, including remittance and lockbox processing, remote deposit capture, automated receivables management, payment processing, and cash application, as well as automated payables management, such as medical payment and deluxe payment exchange. The Data solutions segment offers data-driven marketing solutions, financial institution profitability reporting, and business incorporation services. The Print segment provides printed personal and business checks, printed business forms, business accessories, and promotional products. It sells through multi-channel sales and marketing, and scalable partnerships. The company was formerly known as Deluxe Check Printers, Incorporated and changed its name to Deluxe Corporation in 1988. Deluxe Corporation was founded in 1915 and is headquartered in Minneapolis, Minnesota.

Key Stats

• Today's Range: $14.48 to $15.32
• 50-Day Range: $14.15 to $16.88
• 52-Week Range: $13.70 to $24.87
• Volume: 858,635 shs
• Average Volume: 286,348 shs
• Market Capitalization: $653.32 million
• P/E Ratio: 12.38
• Dividend Yield: 8.21%
• Price Target: $35.00
• Consensus Rating: Moderate Buy

Deluxe Stock Analysis - MarketRank™

Deluxe scored higher than 98% of companies evaluated by MarketBeat, and ranked 10th out of 321 stocks in the business services sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.3 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Deluxe has received a consensus rating of Moderate Buy. The company's average rating score is 2.50, and is based on 1 buy rating, 1 hold rating, and no sell ratings.

Amount of Analyst Coverage

Deluxe has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 4.4 / 5
• Proj. Earnings Growth: 28.52%

Earnings Growth

Earnings for Deluxe are expected to grow by 28.52% in the coming year, from $2.77 to $3.56 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Deluxe is 12.38, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 21.74.

Price to Earnings Ratio vs. Sector

The P/E ratio of Deluxe is 12.38, which means that it is trading at a less expensive P/E ratio than the Business Services sector average P/E ratio of about 30.75.

Price to Earnings Growth Ratio

Deluxe has a PEG Ratio of 0.52. PEG Ratios below 1 indicate that a company could be undervalued.

Price to Book Value per Share Ratio

Deluxe has a P/B Ratio of 1.04. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

6.32% of the float of Deluxe has been sold short.

Short Interest Ratio / Days to Cover

Deluxe has a short interest ratio ("days to cover") of 6.6.

Change versus previous month

Short interest in Deluxe has recently decreased by 4.29%, indicating that investor sentiment is improving.

Dividend

• Score: 2.5 / 5
• Dividend Strength: Moderate

Dividend Leadership

Deluxe is a leading dividend payer. It pays a dividend yield of 7.76%, putting its dividend yield in the top 25% of dividend-paying stocks.

Dividend Growth

Deluxe does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of Deluxe is 101.69%. Payout ratios above 75% are not desirable because they may not be sustainable.

Dividend Sustainability

Based on earnings estimates, Deluxe will have a dividend payout ratio of 33.71% next year. This indicates that Deluxe will be able to sustain or increase its dividend.

Sustainability and ESG

• Score: 2.8 / 5
• Environmental Score: -0.75

Percentage of Shares Shorted

6.32% of the float of Deluxe has been sold short.

Short Interest Ratio / Days to Cover

Deluxe has a short interest ratio ("days to cover") of 6.6.

Change versus previous month

Short interest in Deluxe has recently decreased by 4.29%, indicating that investor sentiment is improving.

News and Social Media

• Score: 2.5 / 5
• News Sentiment: 0.51

News Sentiment

Deluxe has a news sentiment score of 0.51. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.89 average news sentiment score of Business Services companies.

News Coverage This Week

MarketBeat has tracked 9 news articles for Deluxe this week, compared to 5 articles on an average week.

Search Interest

Only 3 people have searched for DLX on MarketBeat in the last 30 days. This is a decrease of 0% compared to the previous 30 days.

MarketBeat Follows

5 people have added Deluxe to their MarketBeat watchlist in the last 30 days. This is an increase of 150% compared to the previous 30 days.

Company Ownership

• Score: 3.3 / 5
• Insider Trading: Acquiring Shares

Insider Buying vs. Insider Selling

In the past three months, Deluxe insiders have bought more of their company's stock than they have sold. Specifically, they have bought $67,374.00 in company stock and sold $0.00 in company stock.

Percentage Held by Insiders

Only 5.60% of the stock of Deluxe is held by insiders.

Percentage Held by Institutions

93.90% of the stock of Deluxe is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

DLX Stock Analysis - Frequently Asked Questions

How have DLX shares performed this year?

Deluxe's stock was trading at $22.59 at the beginning of 2025. Since then, DLX shares have decreased by 35.3% and is now trading at $14.61.
View the best growth stocks for 2025 here.

How were Deluxe's earnings last quarter?

Deluxe Co. (NYSE:DLX) posted its earnings results on Wednesday, February, 5th. The business services provider reported $0.75 EPS for the quarter, missing the consensus estimate of $0.80 by $0.05. Deluxe had a net margin of 2.49% and a trailing twelve-month return on equity of 21.33%.
Read the conference call transcript.

Who are Deluxe's major shareholders?

Deluxe's top institutional investors include Bank of New York Mellon Corp (1.36%), Principal Financial Group Inc. (0.49%), Rhumbline Advisers (0.29%) and Wedge Capital Management L L P NC (0.15%). Insiders that own company stock include Barry C Mccarthy, Yogaraj Jeyaprakasam and William C Zint.
View institutional ownership trends.

How do I buy shares of Deluxe?

Shares of DLX stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Deluxe own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Deluxe investors own include NVIDIA (NVDA), Meta Platforms (META), Advanced Micro Devices (AMD), Netflix (NFLX), Broadcom (AVGO), Tesla (TSLA) and Alphabet (GOOG).

Company Calendar

• Record date for 3/3 Dividend: 2/18/2025
• Ex-Dividend for 3/3 Dividend: 2/18/2025
• Dividend Payable: 3/03/2025
• Today: 4/30/2025
• Last Earnings: 4/30/2025
• Next Earnings (Estimated): 4/30/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Business Services
• Industry: Blankbooks, looseleaf binders, & bookbinding & related work
• Sub-Industry: Commercial Printing
• Current Symbol: NYSE:DLX
• CIK: 27996
• Web: www.deluxe.com
• Phone: (651) 483-7111
• Fax: 651-481-4371
• Employees: 5,860
• Year Founded: N/A

Price Target and Rating

• Average Stock Price Target: $35.00
• High Stock Price Target: $35.00
• Low Stock Price Target: $35.00
• Potential Upside/Downside: +139.6%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.50
• Research Coverage: 2 Analysts

Profitability

• EPS (Most Recent Fiscal Year): $1.18
• Trailing P/E Ratio: 12.38
• Forward P/E Ratio: 5.27
• P/E Growth: 0.52
• Net Income: $52.80 million
• Net Margins: 2.49%
• Pretax Margin: 3.61%
• Return on Equity: 21.33%
• Return on Assets: 4.84%

Debt

• Debt-to-Equity Ratio: 2.36
• Current Ratio: 0.98
• Quick Ratio: 0.83

Sales & Book Value

• Annual Sales: $2.12 billion
• Price / Sales: 0.31
• Cash Flow: $5.64 per share
• Price / Cash Flow: 2.59
• Book Value: $14.02 per share
• Price / Book: 1.04

Miscellaneous

• Outstanding Shares: 44,717,000
• Free Float: 42,399,000
• Market Cap: $653.32 million
• Optionable: Optionable
• Beta: 1.41