Free Trial

Deluxe (DLX) Competitors

Deluxe logo
$19.32 +0.42 (+2.22%)
Closing price 03:59 PM Eastern
Extended Trading
$19.34 +0.03 (+0.13%)
As of 04:10 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

DLX vs. BUSE, FFBC, FRME, HWC, PPBI, UBSI, WSFS, PFS, EBF, and QUAD

Should you be buying Deluxe stock or one of its competitors? The main competitors of Deluxe include First Busey (BUSE), First Financial Bancorp. (FFBC), First Merchants (FRME), Hancock Whitney (HWC), Pacific Premier Bancorp (PPBI), United Bankshares (UBSI), WSFS Financial (WSFS), Provident Financial Services (PFS), Ennis (EBF), and Quad Graphics (QUAD).

Deluxe vs. Its Competitors

First Busey (NASDAQ:BUSE) and Deluxe (NYSE:DLX) are related companies, but which is the better investment? We will compare the two companies based on the strength of their analyst recommendations, risk, dividends, valuation, earnings, media sentiment, institutional ownership and profitability.

First Busey has a beta of 0.81, indicating that its share price is 19% less volatile than the S&P 500. Comparatively, Deluxe has a beta of 1.49, indicating that its share price is 49% more volatile than the S&P 500.

First Busey pays an annual dividend of $1.00 per share and has a dividend yield of 4.3%. Deluxe pays an annual dividend of $1.20 per share and has a dividend yield of 6.2%. First Busey pays out 89.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Deluxe pays out 93.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. First Busey has increased its dividend for 10 consecutive years.

First Busey has higher earnings, but lower revenue than Deluxe. Deluxe is trading at a lower price-to-earnings ratio than First Busey, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
First Busey$663.36M3.12$113.69M$1.1220.76
Deluxe$2.12B0.41$52.80M$1.2914.98

56.5% of First Busey shares are held by institutional investors. Comparatively, 93.9% of Deluxe shares are held by institutional investors. 3.9% of First Busey shares are held by company insiders. Comparatively, 5.6% of Deluxe shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

First Busey has a net margin of 9.48% compared to Deluxe's net margin of 2.75%. Deluxe's return on equity of 21.12% beat First Busey's return on equity.

Company Net Margins Return on Equity Return on Assets
First Busey9.48% 8.76% 1.04%
Deluxe 2.75%21.12%4.99%

First Busey currently has a consensus price target of $27.17, indicating a potential upside of 16.85%. Deluxe has a consensus price target of $23.00, indicating a potential upside of 19.05%. Given Deluxe's stronger consensus rating and higher possible upside, analysts plainly believe Deluxe is more favorable than First Busey.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
First Busey
0 Sell rating(s)
3 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.50
Deluxe
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67

In the previous week, Deluxe had 18 more articles in the media than First Busey. MarketBeat recorded 22 mentions for Deluxe and 4 mentions for First Busey. First Busey's average media sentiment score of 1.12 beat Deluxe's score of 0.67 indicating that First Busey is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
First Busey
1 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Deluxe
4 Very Positive mention(s)
6 Positive mention(s)
8 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Summary

Deluxe beats First Busey on 11 of the 19 factors compared between the two stocks.

Get Deluxe News Delivered to You Automatically

Sign up to receive the latest news and ratings for DLX and its competitors with MarketBeat's FREE daily newsletter.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DLX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip Chart

Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Skip Chart

DLX vs. The Competition

MetricDeluxeBusiness/Office Products IndustryBusiness SectorNYSE Exchange
Market Cap$867.04M$1.20B$22.25B$20.84B
Dividend Yield6.27%3.98%2.84%3.65%
P/E Ratio14.989.0328.3128.49
Price / Sales0.410.6842.1160.41
Price / Cash2.436.3326.5217.60
Price / Book1.381.956.384.67
Net Income$52.80M$78.25M$199.64M$994.60M
7 Day Performance18.81%3.14%0.71%1.50%
1 Month Performance17.98%12.01%-2.19%0.49%
1 Year Performance1.73%-7.65%40.91%18.07%

Deluxe Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DLX
Deluxe
4.8172 of 5 stars
$19.32
+2.2%
$23.00
+19.1%
-1.3%$867.04M$2.12B14.984,981Earnings Report
Dividend Announcement
Analyst Downgrade
BUSE
First Busey
4.9499 of 5 stars
$22.31
+0.8%
$27.17
+21.8%
-9.1%$1.98B$663.36M19.921,548
FFBC
First Financial Bancorp.
4.6411 of 5 stars
$23.89
+1.1%
$29.00
+21.4%
-2.4%$2.26B$1.62B9.562,090
FRME
First Merchants
4.846 of 5 stars
$37.49
+1.0%
$46.20
+23.2%
+5.0%$2.16B$1.07B9.712,120Positive News
HWC
Hancock Whitney
4.8836 of 5 stars
$58.89
+2.2%
$66.71
+13.3%
+19.6%$4.94B$2.06B10.853,476Positive News
Dividend Announcement
Analyst Downgrade
PPBI
Pacific Premier Bancorp
3.3662 of 5 stars
$21.73
+2.6%
$27.50
+26.6%
-10.8%$2.05B$905.41M15.301,325Positive News
UBSI
United Bankshares
4.2718 of 5 stars
$35.77
+2.1%
$40.50
+13.2%
+0.4%$4.98B$1.63B12.642,553Positive News
Gap Up
WSFS
WSFS Financial
4.5018 of 5 stars
$54.27
+0.9%
$66.00
+21.6%
+6.7%$3.01B$1.40B11.902,309
PFS
Provident Financial Services
4.1616 of 5 stars
$18.18
+0.9%
$22.70
+24.8%
+7.2%$2.35B$1.14B10.271,801
EBF
Ennis
3.3901 of 5 stars
$17.90
+1.9%
N/A-20.5%$453.22M$394.62M11.781,856Positive News
QUAD
Quad Graphics
2.2395 of 5 stars
$5.93
+3.8%
$9.30
+57.0%
+32.2%$289M$2.67B-18.5212,200

Related Companies and Tools


This page (NYSE:DLX) was last updated on 8/12/2025 by MarketBeat.com Staff
From Our Partners