Deluxe (DLX) Competitors $19.32 +0.42 (+2.22%) Closing price 03:59 PM EasternExtended Trading$19.34 +0.03 (+0.13%) As of 04:10 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock DLX vs. BUSE, FFBC, FRME, HWC, PPBI, UBSI, WSFS, PFS, EBF, and QUADShould you be buying Deluxe stock or one of its competitors? The main competitors of Deluxe include First Busey (BUSE), First Financial Bancorp. (FFBC), First Merchants (FRME), Hancock Whitney (HWC), Pacific Premier Bancorp (PPBI), United Bankshares (UBSI), WSFS Financial (WSFS), Provident Financial Services (PFS), Ennis (EBF), and Quad Graphics (QUAD). Deluxe vs. Its Competitors First Busey First Financial Bancorp. First Merchants Hancock Whitney Pacific Premier Bancorp United Bankshares WSFS Financial Provident Financial Services Ennis Quad Graphics First Busey (NASDAQ:BUSE) and Deluxe (NYSE:DLX) are related companies, but which is the better investment? We will compare the two companies based on the strength of their analyst recommendations, risk, dividends, valuation, earnings, media sentiment, institutional ownership and profitability. Which has more risk and volatility, BUSE or DLX? First Busey has a beta of 0.81, indicating that its share price is 19% less volatile than the S&P 500. Comparatively, Deluxe has a beta of 1.49, indicating that its share price is 49% more volatile than the S&P 500. Is BUSE or DLX a better dividend stock? First Busey pays an annual dividend of $1.00 per share and has a dividend yield of 4.3%. Deluxe pays an annual dividend of $1.20 per share and has a dividend yield of 6.2%. First Busey pays out 89.3% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Deluxe pays out 93.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. First Busey has increased its dividend for 10 consecutive years. Which has higher valuation and earnings, BUSE or DLX? First Busey has higher earnings, but lower revenue than Deluxe. Deluxe is trading at a lower price-to-earnings ratio than First Busey, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioFirst Busey$663.36M3.12$113.69M$1.1220.76Deluxe$2.12B0.41$52.80M$1.2914.98 Do institutionals and insiders hold more shares of BUSE or DLX? 56.5% of First Busey shares are held by institutional investors. Comparatively, 93.9% of Deluxe shares are held by institutional investors. 3.9% of First Busey shares are held by company insiders. Comparatively, 5.6% of Deluxe shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term. Is BUSE or DLX more profitable? First Busey has a net margin of 9.48% compared to Deluxe's net margin of 2.75%. Deluxe's return on equity of 21.12% beat First Busey's return on equity.Company Net Margins Return on Equity Return on Assets First Busey9.48% 8.76% 1.04% Deluxe 2.75%21.12%4.99% Do analysts rate BUSE or DLX? First Busey currently has a consensus price target of $27.17, indicating a potential upside of 16.85%. Deluxe has a consensus price target of $23.00, indicating a potential upside of 19.05%. Given Deluxe's stronger consensus rating and higher possible upside, analysts plainly believe Deluxe is more favorable than First Busey.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score First Busey 0 Sell rating(s) 3 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.50Deluxe 0 Sell rating(s) 1 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.67 Does the media prefer BUSE or DLX? In the previous week, Deluxe had 18 more articles in the media than First Busey. MarketBeat recorded 22 mentions for Deluxe and 4 mentions for First Busey. First Busey's average media sentiment score of 1.12 beat Deluxe's score of 0.67 indicating that First Busey is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment First Busey 1 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Deluxe 4 Very Positive mention(s) 6 Positive mention(s) 8 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive SummaryDeluxe beats First Busey on 11 of the 19 factors compared between the two stocks. Get Deluxe News Delivered to You Automatically Sign up to receive the latest news and ratings for DLX and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding DLX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart DLX vs. The Competition Export to ExcelMetricDeluxeBusiness/Office Products IndustryBusiness SectorNYSE ExchangeMarket Cap$867.04M$1.20B$22.25B$20.84BDividend Yield6.27%3.98%2.84%3.65%P/E Ratio14.989.0328.3128.49Price / Sales0.410.6842.1160.41Price / Cash2.436.3326.5217.60Price / Book1.381.956.384.67Net Income$52.80M$78.25M$199.64M$994.60M7 Day Performance18.81%3.14%0.71%1.50%1 Month Performance17.98%12.01%-2.19%0.49%1 Year Performance1.73%-7.65%40.91%18.07% Deluxe Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)DLXDeluxe4.8172 of 5 stars$19.32+2.2%$23.00+19.1%-1.3%$867.04M$2.12B14.984,981Earnings ReportDividend AnnouncementAnalyst DowngradeBUSEFirst Busey4.9499 of 5 stars$22.31+0.8%$27.17+21.8%-9.1%$1.98B$663.36M19.921,548FFBCFirst Financial Bancorp.4.6411 of 5 stars$23.89+1.1%$29.00+21.4%-2.4%$2.26B$1.62B9.562,090FRMEFirst Merchants4.846 of 5 stars$37.49+1.0%$46.20+23.2%+5.0%$2.16B$1.07B9.712,120Positive NewsHWCHancock Whitney4.8836 of 5 stars$58.89+2.2%$66.71+13.3%+19.6%$4.94B$2.06B10.853,476Positive NewsDividend AnnouncementAnalyst DowngradePPBIPacific Premier Bancorp3.3662 of 5 stars$21.73+2.6%$27.50+26.6%-10.8%$2.05B$905.41M15.301,325Positive NewsUBSIUnited Bankshares4.2718 of 5 stars$35.77+2.1%$40.50+13.2%+0.4%$4.98B$1.63B12.642,553Positive NewsGap UpWSFSWSFS Financial4.5018 of 5 stars$54.27+0.9%$66.00+21.6%+6.7%$3.01B$1.40B11.902,309PFSProvident Financial Services4.1616 of 5 stars$18.18+0.9%$22.70+24.8%+7.2%$2.35B$1.14B10.271,801EBFEnnis3.3901 of 5 stars$17.90+1.9%N/A-20.5%$453.22M$394.62M11.781,856Positive NewsQUADQuad Graphics2.2395 of 5 stars$5.93+3.8%$9.30+57.0%+32.2%$289M$2.67B-18.5212,200 Related Companies and Tools Related Companies BUSE Alternatives FFBC Alternatives FRME Alternatives HWC Alternatives PPBI Alternatives UBSI Alternatives WSFS Alternatives PFS Alternatives EBF Alternatives QUAD Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:DLX) was last updated on 8/12/2025 by MarketBeat.com Staff From Our PartnersHe Called Nvidia at $1.10. 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