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Deluxe (DLX) Competitors

Deluxe logo
$19.40 +0.42 (+2.19%)
Closing price 03:59 PM Eastern
Extended Trading
$19.41 +0.00 (+0.03%)
As of 04:10 PM Eastern
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DLX vs. FFBC, EBF, QUAD, HNI, SCS, EHGO, TNET, CBZ, CXT, and CNXC

Should you be buying Deluxe stock or one of its competitors? The main competitors of Deluxe include First Financial Bancorp. (FFBC), Ennis (EBF), Quad Graphics (QUAD), HNI (HNI), Steelcase (SCS), Eshallgo (EHGO), TriNet Group (TNET), CBIZ (CBZ), Crane NXT (CXT), and Concentrix (CNXC).

Deluxe vs. Its Competitors

Deluxe (NYSE:DLX) and First Financial Bancorp. (NASDAQ:FFBC) are related companies, but which is the better investment? We will compare the two companies based on the strength of their risk, dividends, earnings, profitability, valuation, analyst recommendations, media sentiment and institutional ownership.

First Financial Bancorp. has lower revenue, but higher earnings than Deluxe. First Financial Bancorp. is trading at a lower price-to-earnings ratio than Deluxe, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Deluxe$2.12B0.41$52.80M$1.2915.04
First Financial Bancorp.$1.62B1.58$228.83M$2.5010.68

Deluxe currently has a consensus target price of $23.00, suggesting a potential upside of 18.53%. First Financial Bancorp. has a consensus target price of $29.40, suggesting a potential upside of 10.11%. Given Deluxe's stronger consensus rating and higher probable upside, equities analysts clearly believe Deluxe is more favorable than First Financial Bancorp..

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Deluxe
0 Sell rating(s)
1 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.67
First Financial Bancorp.
0 Sell rating(s)
3 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.40

93.9% of Deluxe shares are owned by institutional investors. Comparatively, 77.2% of First Financial Bancorp. shares are owned by institutional investors. 5.6% of Deluxe shares are owned by insiders. Comparatively, 1.1% of First Financial Bancorp. shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

First Financial Bancorp. has a net margin of 19.41% compared to Deluxe's net margin of 2.75%. Deluxe's return on equity of 21.12% beat First Financial Bancorp.'s return on equity.

Company Net Margins Return on Equity Return on Assets
Deluxe2.75% 21.12% 4.99%
First Financial Bancorp. 19.41%10.57%1.42%

Deluxe pays an annual dividend of $1.20 per share and has a dividend yield of 6.2%. First Financial Bancorp. pays an annual dividend of $1.00 per share and has a dividend yield of 3.7%. Deluxe pays out 93.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. First Financial Bancorp. pays out 40.0% of its earnings in the form of a dividend. First Financial Bancorp. has increased its dividend for 1 consecutive years.

In the previous week, First Financial Bancorp. had 6 more articles in the media than Deluxe. MarketBeat recorded 7 mentions for First Financial Bancorp. and 1 mentions for Deluxe. First Financial Bancorp.'s average media sentiment score of 1.40 beat Deluxe's score of 1.21 indicating that First Financial Bancorp. is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Deluxe
0 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
First Financial Bancorp.
5 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Deluxe has a beta of 1.53, meaning that its share price is 53% more volatile than the S&P 500. Comparatively, First Financial Bancorp. has a beta of 1.02, meaning that its share price is 2% more volatile than the S&P 500.

Summary

Deluxe beats First Financial Bancorp. on 10 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DLX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DLX vs. The Competition

MetricDeluxeBusiness/Office Products IndustryBusiness SectorNYSE Exchange
Market Cap$852.37M$1.22B$26.50B$21.26B
Dividend Yield6.32%3.90%2.76%3.51%
P/E Ratio15.049.3221.1927.19
Price / Sales0.410.81780.1349.02
Price / Cash2.416.6326.5024.13
Price / Book1.381.796.834.54
Net Income$52.80M$75.55M$198.43M$999.70M
7 Day Performance0.21%-0.64%-1.34%0.12%
1 Month Performance22.01%3.05%8.27%5.75%
1 Year Performance-1.50%-14.41%50.05%14.88%

Deluxe Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DLX
Deluxe
4.7558 of 5 stars
$19.41
+2.2%
$23.00
+18.5%
-3.8%$852.37M$2.12B15.044,981Positive News
FFBC
First Financial Bancorp.
4.2894 of 5 stars
$26.48
-0.2%
$29.40
+11.0%
+0.3%$2.54B$1.62B10.592,090News Coverage
Positive News
EBF
Ennis
3.6062 of 5 stars
$18.24
-0.9%
N/A-22.4%$471.28M$394.62M12.001,856Positive News
QUAD
Quad Graphics
2.9875 of 5 stars
$6.66
+1.6%
$9.30
+39.7%
+42.7%$336.15M$2.67B-20.8012,200News Coverage
Positive News
HNI
HNI
4.9138 of 5 stars
$44.96
-0.1%
$75.00
+66.8%
-13.6%$2.06B$2.53B14.607,700Short Interest ↑
SCS
Steelcase
4.0422 of 5 stars
$16.76
+0.2%
$16.00
-4.5%
+21.0%$1.92B$3.17B16.2711,300Positive News
EHGO
Eshallgo
N/A$0.74
-0.7%
N/A-67.2%$19.77M$13.47M0.00128Gap Down
TNET
TriNet Group
4.3977 of 5 stars
$72.44
+1.9%
$96.33
+33.0%
-28.4%$3.52B$5.05B24.893,600
CBZ
CBIZ
2.6215 of 5 stars
$64.53
+0.0%
N/A-17.2%$3.48B$1.81B37.0910,000Positive News
CXT
Crane NXT
3.1804 of 5 stars
$59.69
-1.0%
$73.75
+23.6%
+8.0%$3.43B$1.49B22.784,500Positive News
CNXC
Concentrix
4.8131 of 5 stars
$52.76
+4.8%
$66.75
+26.5%
-30.3%$3.33B$9.62B14.49450,000News Coverage
Positive News

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This page (NYSE:DLX) was last updated on 9/4/2025 by MarketBeat.com Staff
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