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Figma (FIG) Competitors

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$19.42 +0.50 (+2.62%)
Closing price 11/13/2026 03:59 PM Eastern
Extended Trading
$19.29 -0.13 (-0.65%)
As of 11/13/2026 07:58 PM Eastern
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FIG vs. ADBE, OKTA, ZM, BSP, and IOT

Should you buy Figma stock or one of its competitors? Figma's main competitors and comparable companies include Adobe (ADBE), Okta (OKTA), Zoom Communications (ZM), Bending Spoons (BSP), and Samsara (IOT). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "application software" industry.

How does Figma compare to Adobe?

Figma (NYSE:FIG) and Adobe (NASDAQ:ADBE) are both technology companies, but which is the better investment? We will contrast the two companies based on the strength of their valuation, media sentiment, analyst recommendations, institutional ownership, risk, dividends, earnings and profitability.

Adobe has a net margin of 28.05% compared to Figma's net margin of -40.21%. Adobe's return on equity of 65.65% beat Figma's return on equity.

Company Net Margins Return on Equity Return on Assets
Figma-40.21% -32.80% -20.72%
Adobe 28.05%65.65%25.54%

Adobe has higher revenue and earnings than Figma. Figma is trading at a lower price-to-earnings ratio than Adobe, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Figma$1.06B8.42-$1.25B-$1.07N/A
Adobe$23.77B3.98$7.13B$17.9213.56

Figma has a beta of 1.17, meaning that its stock price is 17% more volatile than the broader market. Comparatively, Adobe has a beta of 1.37, meaning that its stock price is 37% more volatile than the broader market.

Figma presently has a consensus price target of $28.80, suggesting a potential upside of 48.34%. Adobe has a consensus price target of $282.52, suggesting a potential upside of 16.22%. Given Figma's stronger consensus rating and higher probable upside, equities analysts plainly believe Figma is more favorable than Adobe.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Figma
1 Sell rating(s)
11 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.19
Adobe
8 Sell rating(s)
19 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
2.03

81.8% of Adobe shares are owned by institutional investors. 32.3% of Figma shares are owned by company insiders. Comparatively, 0.2% of Adobe shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

In the previous week, Adobe had 71 more articles in the media than Figma. MarketBeat recorded 83 mentions for Adobe and 12 mentions for Figma. Adobe's average media sentiment score of 0.58 beat Figma's score of 0.38 indicating that Adobe is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Figma
5 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Adobe
36 Very Positive mention(s)
11 Positive mention(s)
24 Neutral mention(s)
3 Negative mention(s)
7 Very Negative mention(s)
Positive

Summary

Adobe beats Figma on 12 of the 16 factors compared between the two stocks.

How does Figma compare to Okta?

Okta (NASDAQ:OKTA) and Figma (NYSE:FIG) are both technology companies, but which is the better investment? We will compare the two companies based on the strength of their risk, institutional ownership, analyst recommendations, media sentiment, earnings, profitability, valuation and dividends.

Okta has a beta of 0.74, meaning that its share price is 26% less volatile than the broader market. Comparatively, Figma has a beta of 1.17, meaning that its share price is 17% more volatile than the broader market.

In the previous week, Okta had 7 more articles in the media than Figma. MarketBeat recorded 19 mentions for Okta and 12 mentions for Figma. Okta's average media sentiment score of 0.96 beat Figma's score of 0.38 indicating that Okta is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Okta
12 Very Positive mention(s)
1 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Positive
Figma
5 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

86.6% of Okta shares are owned by institutional investors. 4.6% of Okta shares are owned by company insiders. Comparatively, 32.3% of Figma shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Okta has a net margin of 9.63% compared to Figma's net margin of -40.21%. Okta's return on equity of 4.50% beat Figma's return on equity.

Company Net Margins Return on Equity Return on Assets
Okta9.63% 4.50% 3.34%
Figma -40.21%-32.80%-20.72%

Okta presently has a consensus price target of $202.38, suggesting a potential upside of 10.67%. Figma has a consensus price target of $28.80, suggesting a potential upside of 48.34%. Given Figma's higher possible upside, analysts plainly believe Figma is more favorable than Okta.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Okta
0 Sell rating(s)
10 Hold rating(s)
31 Buy rating(s)
2 Strong Buy rating(s)
2.81
Figma
1 Sell rating(s)
11 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.19

Okta has higher revenue and earnings than Figma. Figma is trading at a lower price-to-earnings ratio than Okta, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Okta$2.92B10.95$235M$1.66110.16
Figma$1.06B8.42-$1.25B-$1.07N/A

Summary

Okta beats Figma on 14 of the 17 factors compared between the two stocks.

How does Figma compare to Zoom Communications?

Figma (NYSE:FIG) and Zoom Communications (NASDAQ:ZM) are both technology companies, but which is the better business? We will compare the two companies based on the strength of their profitability, risk, institutional ownership, media sentiment, earnings, valuation, dividends and analyst recommendations.

Zoom Communications has higher revenue and earnings than Figma. Figma is trading at a lower price-to-earnings ratio than Zoom Communications, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Figma$1.06B8.42-$1.25B-$1.07N/A
Zoom Communications$4.87B5.98$1.90B$10.809.24

Zoom Communications has a net margin of 65.19% compared to Figma's net margin of -40.21%. Zoom Communications' return on equity of 10.86% beat Figma's return on equity.

Company Net Margins Return on Equity Return on Assets
Figma-40.21% -32.80% -20.72%
Zoom Communications 65.19%10.86%8.93%

66.5% of Zoom Communications shares are held by institutional investors. 32.3% of Figma shares are held by company insiders. Comparatively, 8.8% of Zoom Communications shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

In the previous week, Zoom Communications had 10 more articles in the media than Figma. MarketBeat recorded 22 mentions for Zoom Communications and 12 mentions for Figma. Zoom Communications' average media sentiment score of 0.76 beat Figma's score of 0.38 indicating that Zoom Communications is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Figma
5 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Zoom Communications
9 Very Positive mention(s)
3 Positive mention(s)
7 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

Figma has a beta of 1.17, suggesting that its share price is 17% more volatile than the broader market. Comparatively, Zoom Communications has a beta of 1.02, suggesting that its share price is 2% more volatile than the broader market.

Figma currently has a consensus price target of $28.80, suggesting a potential upside of 48.34%. Zoom Communications has a consensus price target of $114.48, suggesting a potential upside of 14.71%. Given Figma's higher probable upside, equities research analysts plainly believe Figma is more favorable than Zoom Communications.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Figma
1 Sell rating(s)
11 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.19
Zoom Communications
0 Sell rating(s)
11 Hold rating(s)
16 Buy rating(s)
0 Strong Buy rating(s)
2.59

Summary

Zoom Communications beats Figma on 12 of the 16 factors compared between the two stocks.

How does Figma compare to Bending Spoons?

Figma (NYSE:FIG) and Bending Spoons (NASDAQ:BSP) are both technology companies, but which is the superior investment? We will compare the two businesses based on the strength of their profitability, risk, earnings, analyst recommendations, valuation, dividends, media sentiment and institutional ownership.

Bending Spoons has higher revenue and earnings than Figma. Figma is trading at a lower price-to-earnings ratio than Bending Spoons, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Figma$1.06B8.42-$1.25B-$1.07N/A
Bending Spoons$1.31B18.89-$140K$0.7852.67

Figma presently has a consensus target price of $28.80, indicating a potential upside of 48.34%. Bending Spoons has a consensus target price of $44.00, indicating a potential upside of 7.11%. Given Figma's higher possible upside, equities analysts clearly believe Figma is more favorable than Bending Spoons.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Figma
1 Sell rating(s)
11 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.19
Bending Spoons
2 Sell rating(s)
4 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.42

Bending Spoons has a net margin of 0.00% compared to Figma's net margin of -40.21%. Bending Spoons' return on equity of 0.00% beat Figma's return on equity.

Company Net Margins Return on Equity Return on Assets
Figma-40.21% -32.80% -20.72%
Bending Spoons N/A N/A N/A

In the previous week, Figma had 7 more articles in the media than Bending Spoons. MarketBeat recorded 12 mentions for Figma and 5 mentions for Bending Spoons. Figma's average media sentiment score of 0.38 beat Bending Spoons' score of 0.36 indicating that Figma is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Figma
5 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Bending Spoons
0 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Summary

Bending Spoons beats Figma on 11 of the 14 factors compared between the two stocks.

How does Figma compare to Samsara?

Samsara (NYSE:IOT) and Figma (NYSE:FIG) are both technology companies, but which is the superior business? We will compare the two businesses based on the strength of their profitability, valuation, risk, institutional ownership, media sentiment, earnings, analyst recommendations and dividends.

In the previous week, Samsara had 4 more articles in the media than Figma. MarketBeat recorded 16 mentions for Samsara and 12 mentions for Figma. Figma's average media sentiment score of 0.38 beat Samsara's score of 0.22 indicating that Figma is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Samsara
9 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral
Figma
5 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

96.0% of Samsara shares are held by institutional investors. 35.1% of Samsara shares are held by company insiders. Comparatively, 32.3% of Figma shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Samsara presently has a consensus target price of $51.68, suggesting a potential upside of 24.90%. Figma has a consensus target price of $28.80, suggesting a potential upside of 48.34%. Given Figma's higher possible upside, analysts clearly believe Figma is more favorable than Samsara.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Samsara
0 Sell rating(s)
6 Hold rating(s)
14 Buy rating(s)
2 Strong Buy rating(s)
2.82
Figma
1 Sell rating(s)
11 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.19

Samsara has higher revenue and earnings than Figma. Figma is trading at a lower price-to-earnings ratio than Samsara, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Samsara$1.62B14.97-$9.12M$0.16258.62
Figma$1.06B8.42-$1.25B-$1.07N/A

Samsara has a beta of 1.33, suggesting that its stock price is 33% more volatile than the broader market. Comparatively, Figma has a beta of 1.17, suggesting that its stock price is 17% more volatile than the broader market.

Samsara has a net margin of 4.90% compared to Figma's net margin of -40.21%. Samsara's return on equity of 4.13% beat Figma's return on equity.

Company Net Margins Return on Equity Return on Assets
Samsara4.90% 4.13% 2.35%
Figma -40.21%-32.80%-20.72%

Summary

Samsara beats Figma on 15 of the 17 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding FIG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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FIG vs. The Competition

MetricFigmaSoftware IndustryTechnology SectorNYSE Exchange
Market Cap$8.66B$15.85B$27.49B$23.48B
Dividend YieldN/A3.38%2.94%3.78%
P/E Ratio-18.1448.2745.3129.82
Price / Sales8.426.445.753.40
Price / CashN/A27.9527.5215.51
Price / Book5.766.265.333.72
Net Income-$1.25B$426.54M$788.93M$1.08B
7 Day Performance3.34%-0.31%1.23%0.58%
1 Month Performance-15.48%-3.98%-6.27%-0.31%
1 Year Performance-50.04%-9.65%2.93%7.30%

Figma Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
FIG
Figma
3.6972 of 5 stars
$19.42
+2.6%
$28.80
+48.3%
N/A$8.66B$1.06BN/A1,886
ADBE
Adobe
4.635 of 5 stars
$248.53
+1.0%
$282.52
+13.7%
N/A$95.80B$23.77B13.1631,360
OKTA
Okta
4.213 of 5 stars
$191.05
+0.7%
$202.38
+5.9%
N/A$33.16B$3.07B115.096,366
ZM
Zoom Communications
4.2208 of 5 stars
$91.84
flat
$114.48
+24.6%
N/A$26.80B$4.87B25.307,438
BSP
Bending Spoons
2.3008 of 5 stars
$46.39
+6.0%
$44.00
-5.1%
N/A$26.29B$1.31BN/A2,187

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This page (NYSE:FIG) was last updated on 11/15/2026 by MarketBeat.com Staff.
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