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Global Business Travel Group (GBTG) Competitors

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$9.50 0.00 (0.00%)
As of 09/29/2026

GBTG vs. H, HTHT, NCLH, WH, and CHH

Should you buy Global Business Travel Group stock or one of its competitors? Global Business Travel Group's main competitors and comparable companies include Hyatt Hotels (H), H World Group (HTHT), Norwegian Cruise Line (NCLH), Wyndham Hotels & Resorts (WH), and Choice Hotels International (CHH). Companies are selected based on similarities in market, industry, and size. These companies are all part of the "hotels, resorts & cruise lines" industry.

How does Global Business Travel Group compare to Hyatt Hotels?

Global Business Travel Group (NYSE:GBTG) and Hyatt Hotels (NYSE:H) are both consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their media sentiment, valuation, profitability, risk, institutional ownership, analyst recommendations, earnings and dividends.

Global Business Travel Group has a net margin of 2.77% compared to Hyatt Hotels' net margin of 1.10%. Hyatt Hotels' return on equity of 7.27% beat Global Business Travel Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Global Business Travel Group2.77% 2.47% 0.80%
Hyatt Hotels 1.10%7.27%1.85%

In the previous week, Hyatt Hotels had 4 more articles in the media than Global Business Travel Group. MarketBeat recorded 14 mentions for Hyatt Hotels and 10 mentions for Global Business Travel Group. Hyatt Hotels' average media sentiment score of 0.53 beat Global Business Travel Group's score of 0.22 indicating that Hyatt Hotels is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Global Business Travel Group
0 Very Positive mention(s)
2 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Hyatt Hotels
3 Very Positive mention(s)
6 Positive mention(s)
5 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Global Business Travel Group has higher earnings, but lower revenue than Hyatt Hotels. Global Business Travel Group is trading at a lower price-to-earnings ratio than Hyatt Hotels, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Global Business Travel Group$3.18B1.56$109M$0.1755.88
Hyatt Hotels$7.10B2.11-$52M$0.82193.75

Global Business Travel Group currently has a consensus price target of $8.90, suggesting a potential downside of 6.32%. Hyatt Hotels has a consensus price target of $197.80, suggesting a potential upside of 24.50%. Given Hyatt Hotels' stronger consensus rating and higher probable upside, analysts clearly believe Hyatt Hotels is more favorable than Global Business Travel Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Global Business Travel Group
0 Sell rating(s)
6 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25
Hyatt Hotels
0 Sell rating(s)
6 Hold rating(s)
10 Buy rating(s)
0 Strong Buy rating(s)
2.63

Global Business Travel Group has a beta of 0.93, indicating that its stock price is 7% less volatile than the broader market. Comparatively, Hyatt Hotels has a beta of 1.4, indicating that its stock price is 40% more volatile than the broader market.

82.5% of Global Business Travel Group shares are owned by institutional investors. Comparatively, 73.5% of Hyatt Hotels shares are owned by institutional investors. 5.4% of Global Business Travel Group shares are owned by insiders. Comparatively, 23.6% of Hyatt Hotels shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Summary

Hyatt Hotels beats Global Business Travel Group on 13 of the 16 factors compared between the two stocks.

How does Global Business Travel Group compare to H World Group?

H World Group (NASDAQ:HTHT) and Global Business Travel Group (NYSE:GBTG) are both consumer discretionary companies, but which is the superior investment? We will compare the two businesses based on the strength of their analyst recommendations, earnings, profitability, risk, dividends, media sentiment, institutional ownership and valuation.

H World Group presently has a consensus price target of $61.20, indicating a potential upside of 46.48%. Global Business Travel Group has a consensus price target of $8.90, indicating a potential downside of 6.32%. Given H World Group's stronger consensus rating and higher probable upside, equities research analysts plainly believe H World Group is more favorable than Global Business Travel Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
H World Group
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.60
Global Business Travel Group
0 Sell rating(s)
6 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25

H World Group has a net margin of 18.90% compared to Global Business Travel Group's net margin of 2.77%. H World Group's return on equity of 41.05% beat Global Business Travel Group's return on equity.

Company Net Margins Return on Equity Return on Assets
H World Group18.90% 41.05% 8.07%
Global Business Travel Group 2.77%2.47%0.80%

In the previous week, Global Business Travel Group had 6 more articles in the media than H World Group. MarketBeat recorded 10 mentions for Global Business Travel Group and 4 mentions for H World Group. Global Business Travel Group's average media sentiment score of 0.22 beat H World Group's score of 0.08 indicating that Global Business Travel Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
H World Group
0 Very Positive mention(s)
2 Positive mention(s)
1 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Global Business Travel Group
0 Very Positive mention(s)
2 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

H World Group has a beta of 0.14, meaning that its share price is 86% less volatile than the broader market. Comparatively, Global Business Travel Group has a beta of 0.93, meaning that its share price is 7% less volatile than the broader market.

H World Group has higher revenue and earnings than Global Business Travel Group. H World Group is trading at a lower price-to-earnings ratio than Global Business Travel Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
H World Group$3.62B3.55$726M$2.2718.41
Global Business Travel Group$3.18B1.56$109M$0.1755.88

46.4% of H World Group shares are owned by institutional investors. Comparatively, 82.5% of Global Business Travel Group shares are owned by institutional investors. 49.4% of H World Group shares are owned by insiders. Comparatively, 5.4% of Global Business Travel Group shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Summary

H World Group beats Global Business Travel Group on 11 of the 16 factors compared between the two stocks.

How does Global Business Travel Group compare to Norwegian Cruise Line?

Norwegian Cruise Line (NYSE:NCLH) and Global Business Travel Group (NYSE:GBTG) are both mid-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their analyst recommendations, risk, earnings, profitability, dividends, valuation, institutional ownership and media sentiment.

69.6% of Norwegian Cruise Line shares are held by institutional investors. Comparatively, 82.5% of Global Business Travel Group shares are held by institutional investors. 0.3% of Norwegian Cruise Line shares are held by company insiders. Comparatively, 5.4% of Global Business Travel Group shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Norwegian Cruise Line currently has a consensus target price of $20.35, indicating a potential upside of 34.30%. Global Business Travel Group has a consensus target price of $8.90, indicating a potential downside of 6.32%. Given Norwegian Cruise Line's stronger consensus rating and higher possible upside, equities research analysts plainly believe Norwegian Cruise Line is more favorable than Global Business Travel Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Norwegian Cruise Line
1 Sell rating(s)
15 Hold rating(s)
5 Buy rating(s)
2 Strong Buy rating(s)
2.35
Global Business Travel Group
0 Sell rating(s)
6 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25

Norwegian Cruise Line has a net margin of 7.49% compared to Global Business Travel Group's net margin of 2.77%. Norwegian Cruise Line's return on equity of 41.38% beat Global Business Travel Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Norwegian Cruise Line7.49% 41.38% 4.21%
Global Business Travel Group 2.77%2.47%0.80%

In the previous week, Norwegian Cruise Line had 12 more articles in the media than Global Business Travel Group. MarketBeat recorded 22 mentions for Norwegian Cruise Line and 10 mentions for Global Business Travel Group. Norwegian Cruise Line's average media sentiment score of 0.59 beat Global Business Travel Group's score of 0.22 indicating that Norwegian Cruise Line is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Norwegian Cruise Line
7 Very Positive mention(s)
6 Positive mention(s)
7 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
Global Business Travel Group
0 Very Positive mention(s)
2 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Norwegian Cruise Line has higher revenue and earnings than Global Business Travel Group. Norwegian Cruise Line is trading at a lower price-to-earnings ratio than Global Business Travel Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Norwegian Cruise Line$9.83B0.71$423.25M$1.609.47
Global Business Travel Group$3.18B1.56$109M$0.1755.88

Norwegian Cruise Line has a beta of 1.95, indicating that its stock price is 95% more volatile than the broader market. Comparatively, Global Business Travel Group has a beta of 0.93, indicating that its stock price is 7% less volatile than the broader market.

Summary

Norwegian Cruise Line beats Global Business Travel Group on 13 of the 17 factors compared between the two stocks.

How does Global Business Travel Group compare to Wyndham Hotels & Resorts?

Global Business Travel Group (NYSE:GBTG) and Wyndham Hotels & Resorts (NYSE:WH) are both mid-cap consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their dividends, analyst recommendations, risk, media sentiment, institutional ownership, earnings, valuation and profitability.

Global Business Travel Group presently has a consensus target price of $8.90, suggesting a potential downside of 6.32%. Wyndham Hotels & Resorts has a consensus target price of $95.64, suggesting a potential upside of 33.19%. Given Wyndham Hotels & Resorts' stronger consensus rating and higher probable upside, analysts clearly believe Wyndham Hotels & Resorts is more favorable than Global Business Travel Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Global Business Travel Group
0 Sell rating(s)
6 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25
Wyndham Hotels & Resorts
0 Sell rating(s)
5 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.62

Global Business Travel Group has a beta of 0.93, meaning that its stock price is 7% less volatile than the broader market. Comparatively, Wyndham Hotels & Resorts has a beta of 0.67, meaning that its stock price is 33% less volatile than the broader market.

In the previous week, Global Business Travel Group had 1 more articles in the media than Wyndham Hotels & Resorts. MarketBeat recorded 10 mentions for Global Business Travel Group and 9 mentions for Wyndham Hotels & Resorts. Wyndham Hotels & Resorts' average media sentiment score of 0.64 beat Global Business Travel Group's score of 0.22 indicating that Wyndham Hotels & Resorts is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Global Business Travel Group
0 Very Positive mention(s)
2 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Wyndham Hotels & Resorts
2 Very Positive mention(s)
2 Positive mention(s)
4 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Wyndham Hotels & Resorts has lower revenue, but higher earnings than Global Business Travel Group. Wyndham Hotels & Resorts is trading at a lower price-to-earnings ratio than Global Business Travel Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Global Business Travel Group$3.18B1.56$109M$0.1755.88
Wyndham Hotels & Resorts$1.43B3.73$193M$2.7226.40

Wyndham Hotels & Resorts has a net margin of 14.67% compared to Global Business Travel Group's net margin of 2.77%. Wyndham Hotels & Resorts' return on equity of 74.22% beat Global Business Travel Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Global Business Travel Group2.77% 2.47% 0.80%
Wyndham Hotels & Resorts 14.67%74.22%8.58%

82.5% of Global Business Travel Group shares are held by institutional investors. Comparatively, 93.5% of Wyndham Hotels & Resorts shares are held by institutional investors. 5.4% of Global Business Travel Group shares are held by insiders. Comparatively, 2.3% of Wyndham Hotels & Resorts shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Summary

Wyndham Hotels & Resorts beats Global Business Travel Group on 11 of the 16 factors compared between the two stocks.

How does Global Business Travel Group compare to Choice Hotels International?

Choice Hotels International (NYSE:CHH) and Global Business Travel Group (NYSE:GBTG) are both mid-cap consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their analyst recommendations, risk, earnings, institutional ownership, media sentiment, dividends, valuation and profitability.

65.6% of Choice Hotels International shares are held by institutional investors. Comparatively, 82.5% of Global Business Travel Group shares are held by institutional investors. 23.9% of Choice Hotels International shares are held by company insiders. Comparatively, 5.4% of Global Business Travel Group shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

In the previous week, Choice Hotels International had 6 more articles in the media than Global Business Travel Group. MarketBeat recorded 16 mentions for Choice Hotels International and 10 mentions for Global Business Travel Group. Global Business Travel Group's average media sentiment score of 0.22 beat Choice Hotels International's score of 0.12 indicating that Global Business Travel Group is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Choice Hotels International
1 Very Positive mention(s)
2 Positive mention(s)
11 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral
Global Business Travel Group
0 Very Positive mention(s)
2 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Neutral

Choice Hotels International presently has a consensus target price of $112.67, suggesting a potential upside of 9.69%. Global Business Travel Group has a consensus target price of $8.90, suggesting a potential downside of 6.32%. Given Choice Hotels International's higher probable upside, analysts plainly believe Choice Hotels International is more favorable than Global Business Travel Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Choice Hotels International
3 Sell rating(s)
9 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
1.93
Global Business Travel Group
0 Sell rating(s)
6 Hold rating(s)
2 Buy rating(s)
0 Strong Buy rating(s)
2.25

Choice Hotels International has a beta of 0.71, suggesting that its share price is 29% less volatile than the broader market. Comparatively, Global Business Travel Group has a beta of 0.93, suggesting that its share price is 7% less volatile than the broader market.

Choice Hotels International has a net margin of 20.28% compared to Global Business Travel Group's net margin of 2.77%. Choice Hotels International's return on equity of 205.69% beat Global Business Travel Group's return on equity.

Company Net Margins Return on Equity Return on Assets
Choice Hotels International20.28% 205.69% 10.68%
Global Business Travel Group 2.77%2.47%0.80%

Choice Hotels International has higher earnings, but lower revenue than Global Business Travel Group. Choice Hotels International is trading at a lower price-to-earnings ratio than Global Business Travel Group, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Choice Hotels International$1.60B2.90$369.95M$7.0814.51
Global Business Travel Group$3.18B1.56$109M$0.1755.88

Summary

Choice Hotels International beats Global Business Travel Group on 9 of the 15 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding GBTG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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GBTG vs. The Competition

MetricGlobal Business Travel GroupHotels, Restaurants & Leisure IndustryConsumer Discretionary SectorNYSE Exchange
Market Cap$4.96B$7.22B$12.29B$22.78B
Dividend YieldN/A3.98%73.14%3.72%
P/E Ratio55.8821.0444.2227.90
Price / Sales1.56334.6892.7420.96
Price / Cash17.8720.5318.1719.11
Price / Book3.074.343.964.70
Net Income$109M$259.37M$444.24M$1.07B
7 Day Performance-0.05%-0.13%-0.64%0.19%
1 Month Performance0.21%-5.88%-4.90%-5.36%
1 Year Performance18.68%-9.30%-7.63%5.47%

Global Business Travel Group Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
GBTG
Global Business Travel Group
1.8926 of 5 stars
$9.50
flat
$8.90
-6.3%
N/A$4.96B$3.18B55.8827,000
H
Hyatt Hotels
4.5833 of 5 stars
$161.85
+0.4%
$197.80
+22.2%
+8.2%$15.25B$7.10B197.38242,000
HTHT
H World Group
4.1518 of 5 stars
$43.15
-0.3%
$61.20
+41.8%
+8.5%$13.27B$3.62B19.0126,458
NCLH
Norwegian Cruise Line
4.5665 of 5 stars
$14.81
+3.5%
$20.50
+38.4%
-37.7%$6.80B$9.83B9.2644,500
WH
Wyndham Hotels & Resorts
4.8213 of 5 stars
$72.48
+2.3%
$95.64
+32.0%
-11.8%$5.38B$1.43B26.652,000

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This page (NYSE:GBTG) was last updated on 10/5/2026 by MarketBeat.com Staff.
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