Herc (HRI) Competitors $125.15 -10.56 (-7.78%) Closing price 05/21/2025 03:59 PM EasternExtended Trading$125.17 +0.02 (+0.02%) As of 05/21/2025 07:05 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock HRI vs. FTAI, WSC, HEES, XPO, JBHT, UHAL, CHRW, ZTO, UHALB, and PACShould you be buying Herc stock or one of its competitors? The main competitors of Herc include FTAI Aviation (FTAI), WillScot Mobile Mini (WSC), H&E Equipment Services (HEES), XPO (XPO), J.B. Hunt Transport Services (JBHT), U-Haul (UHAL), C.H. Robinson Worldwide (CHRW), ZTO Express (Cayman) (ZTO), AMERCO (UHALB), and Grupo Aeroportuario del Pacífico (PAC). Herc vs. FTAI Aviation WillScot Mobile Mini H&E Equipment Services XPO J.B. Hunt Transport Services U-Haul C.H. Robinson Worldwide ZTO Express (Cayman) AMERCO Grupo Aeroportuario del Pacífico Herc (NYSE:HRI) and FTAI Aviation (NYSE:FTAI) are both transportation companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, analyst recommendations, media sentiment, dividends, community ranking, earnings, institutional ownership, risk and profitability. Which has better valuation & earnings, HRI or FTAI? FTAI Aviation has lower revenue, but higher earnings than Herc. Herc is trading at a lower price-to-earnings ratio than FTAI Aviation, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioHerc$3.43B1.04$211M$4.4927.87FTAI Aviation$1.91B6.15$212.02M$0.21545.33 Does the media prefer HRI or FTAI? In the previous week, FTAI Aviation had 2 more articles in the media than Herc. MarketBeat recorded 19 mentions for FTAI Aviation and 17 mentions for Herc. FTAI Aviation's average media sentiment score of 1.51 beat Herc's score of 1.30 indicating that FTAI Aviation is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Herc 13 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 1 Very Negative mention(s) Positive FTAI Aviation 17 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive Do institutionals & insiders believe in HRI or FTAI? 93.1% of Herc shares are owned by institutional investors. Comparatively, 89.0% of FTAI Aviation shares are owned by institutional investors. 1.3% of Herc shares are owned by insiders. Comparatively, 1.3% of FTAI Aviation shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term. Do analysts prefer HRI or FTAI? Herc presently has a consensus price target of $139.20, indicating a potential upside of 11.23%. FTAI Aviation has a consensus price target of $171.83, indicating a potential upside of 50.05%. Given FTAI Aviation's stronger consensus rating and higher probable upside, analysts plainly believe FTAI Aviation is more favorable than Herc.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Herc 0 Sell rating(s) 2 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.60FTAI Aviation 0 Sell rating(s) 0 Hold rating(s) 12 Buy rating(s) 1 Strong Buy rating(s) 3.08 Does the MarketBeat Community believe in HRI or FTAI? FTAI Aviation received 70 more outperform votes than Herc when rated by MarketBeat users. Likewise, 64.33% of users gave FTAI Aviation an outperform vote while only 59.02% of users gave Herc an outperform vote. CompanyUnderperformOutperformHercOutperform Votes27859.02% Underperform Votes19340.98% FTAI AviationOutperform Votes34864.33% Underperform Votes19335.67% Is HRI or FTAI a better dividend stock? Herc pays an annual dividend of $2.80 per share and has a dividend yield of 2.2%. FTAI Aviation pays an annual dividend of $1.20 per share and has a dividend yield of 1.0%. Herc pays out 62.4% of its earnings in the form of a dividend. FTAI Aviation pays out 571.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Herc has raised its dividend for 2 consecutive years. Herc is clearly the better dividend stock, given its higher yield and longer track record of dividend growth. Which has more risk & volatility, HRI or FTAI? Herc has a beta of 1.85, indicating that its share price is 85% more volatile than the S&P 500. Comparatively, FTAI Aviation has a beta of 1.64, indicating that its share price is 64% more volatile than the S&P 500. Is HRI or FTAI more profitable? Herc has a net margin of 5.91% compared to FTAI Aviation's net margin of 1.59%. FTAI Aviation's return on equity of 206.25% beat Herc's return on equity.Company Net Margins Return on Equity Return on Assets Herc5.91% 26.48% 4.76% FTAI Aviation 1.59%206.25%8.37% SummaryFTAI Aviation beats Herc on 12 of the 21 factors compared between the two stocks. Get Herc News Delivered to You Automatically Sign up to receive the latest news and ratings for HRI and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart HRI vs. The Competition Export to ExcelMetricHercequipment rental & leasing IndustryTransportation SectorNYSE ExchangeMarket Cap$3.57B$4.75B$285.05B$19.41BDividend Yield2.08%1.30%3.78%3.83%P/E Ratio16.8974.0213.7634.23Price / Sales1.042.35264.2234.85Price / Cash4.3113.0511.5417.51Price / Book2.5515.781.914.69Net Income$211M$213.60M$512.32M$1.02B7 Day Performance-7.04%-4.81%-1.86%-1.74%1 Month Performance21.41%18.13%10.09%7.46%1 Year Performance-17.72%21.18%-9.37%3.96% Herc Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)HRIHerc3.7839 of 5 stars$125.15-7.8%$139.20+11.2%-19.0%$3.57B$3.43B16.897,600Positive NewsDividend AnnouncementFTAIFTAI Aviation4.6289 of 5 stars$112.96+5.4%$171.83+52.1%+38.1%$11.58B$1.91B-1,129.4940Positive NewsWSCWillScot Mobile Mini4.1289 of 5 stars$29.65+10.1%$40.63+37.0%-35.1%$5.44B$2.37B197.684,500Positive NewsHEESH&E Equipment Services3.9645 of 5 stars$94.85+3.1%$71.33-24.8%+96.4%$3.48B$1.46B24.072,380Positive NewsHigh Trading VolumeXPOXPO4.2139 of 5 stars$126.72+14.2%$133.68+5.5%+12.7%$14.93B$8.01B39.2323,000Positive NewsHigh Trading VolumeJBHTJ.B. Hunt Transport Services4.6191 of 5 stars$148.72+9.7%$162.20+9.1%-12.5%$14.75B$12.06B26.7537,200Positive NewsHigh Trading VolumeUHALU-Haul0.6717 of 5 stars$66.79+4.6%N/A-9.0%$13.10B$5.69B30.9232,200Analyst ForecastCHRWC.H. Robinson Worldwide4.6357 of 5 stars$95.95+7.8%$114.38+19.2%+17.7%$11.39B$17.36B24.9217,400Positive NewsZTOZTO Express (Cayman)4.5545 of 5 stars$18.99+1.4%$23.28+22.6%-31.1%$11.36B$44.28B13.1023,900News CoveragePositive NewsGap UpHigh Trading VolumeUHALBAMERCON/A$57.05+0.2%N/A-14.2%$11.19B$5.90B26.41N/AHigh Trading VolumePACGrupo Aeroportuario del Pacífico2.5019 of 5 stars$214.82-0.9%$200.00-6.9%+17.2%$10.85B$36.17B21.351,740Positive NewsDividend IncreaseAnalyst Upgrade Related Companies and Tools Related Companies FTAI Aviation Competitors WillScot Mobile Mini Competitors H&E Equipment Services Competitors XPO Competitors J.B. Hunt Transport Services Competitors U-Haul Competitors C.H. Robinson Worldwide Competitors ZTO Express (Cayman) Competitors AMERCO Competitors Grupo Aeroportuario del Pacífico Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:HRI) was last updated on 5/22/2025 by MarketBeat.com Staff From Our PartnersJuly 2025 Rule Change to Impact Retirement InvestorsThere's a massive change from a new rule going into effect this July. And it's one the Big Banks are alread...Premier Gold Co | SponsoredWarning: Prepare to Be Shocked by These PayoutsThere's a strategy out there paying up to 70% on tech stocks like Amazon, Tesla, and Microsoft—stocks that don...Investors Alley | SponsoredThe Prophet's Newest PredictionA storm is brewing in the markets: new tariffs, recession warnings, and panic in the headlines. 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