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Herc (HRI) Competitors

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$121.31 -1.35 (-1.10%)
Closing price 03:59 PM Eastern
Extended Trading
$121.29 -0.02 (-0.02%)
As of 04:20 PM Eastern
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HRI vs. FTAI, WSC, HEES, UHAL, PAC, CHRW, UHALB, ZTO, ASR, and AAL

Should you be buying Herc stock or one of its competitors? The main competitors of Herc include FTAI Aviation (FTAI), WillScot Mobile Mini (WSC), H&E Equipment Services (HEES), U-Haul (UHAL), Grupo Aeroportuario del Pacífico (PAC), C.H. Robinson Worldwide (CHRW), AMERCO (UHALB), ZTO Express (Cayman) (ZTO), Grupo Aeroportuario del Sureste, S. A. B. de C. V. (ASR), and American Airlines Group (AAL).

Herc vs.

FTAI Aviation (NYSE:FTAI) and Herc (NYSE:HRI) are both aerospace companies, but which is the better stock? We will compare the two companies based on the strength of their analyst recommendations, institutional ownership, community ranking, valuation, profitability, dividends, media sentiment, risk and earnings.

In the previous week, FTAI Aviation had 2 more articles in the media than Herc. MarketBeat recorded 8 mentions for FTAI Aviation and 6 mentions for Herc. FTAI Aviation's average media sentiment score of 1.08 beat Herc's score of 0.66 indicating that FTAI Aviation is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
FTAI Aviation
6 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Herc
2 Very Positive mention(s)
1 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

FTAI Aviation has a beta of 1.66, suggesting that its share price is 66% more volatile than the S&P 500. Comparatively, Herc has a beta of 1.88, suggesting that its share price is 88% more volatile than the S&P 500.

Herc has a net margin of 5.91% compared to FTAI Aviation's net margin of 1.59%. FTAI Aviation's return on equity of 206.25% beat Herc's return on equity.

Company Net Margins Return on Equity Return on Assets
FTAI Aviation1.59% 206.25% 8.37%
Herc 5.91%26.48%4.76%

FTAI Aviation received 70 more outperform votes than Herc when rated by MarketBeat users. Likewise, 64.33% of users gave FTAI Aviation an outperform vote while only 59.02% of users gave Herc an outperform vote.

CompanyUnderperformOutperform
FTAI AviationOutperform Votes
348
64.33%
Underperform Votes
193
35.67%
HercOutperform Votes
278
59.02%
Underperform Votes
193
40.98%

FTAI Aviation presently has a consensus target price of $171.83, suggesting a potential upside of 40.23%. Herc has a consensus target price of $139.20, suggesting a potential upside of 13.57%. Given FTAI Aviation's stronger consensus rating and higher possible upside, research analysts clearly believe FTAI Aviation is more favorable than Herc.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
FTAI Aviation
0 Sell rating(s)
0 Hold rating(s)
12 Buy rating(s)
1 Strong Buy rating(s)
3.08
Herc
0 Sell rating(s)
2 Hold rating(s)
3 Buy rating(s)
0 Strong Buy rating(s)
2.60

89.0% of FTAI Aviation shares are held by institutional investors. Comparatively, 93.1% of Herc shares are held by institutional investors. 1.3% of FTAI Aviation shares are held by insiders. Comparatively, 1.3% of Herc shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

FTAI Aviation has higher earnings, but lower revenue than Herc. Herc is trading at a lower price-to-earnings ratio than FTAI Aviation, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
FTAI Aviation$1.91B6.58$212.02M$0.21583.51
Herc$3.43B1.02$211M$4.4927.30

FTAI Aviation pays an annual dividend of $1.20 per share and has a dividend yield of 1.0%. Herc pays an annual dividend of $2.80 per share and has a dividend yield of 2.3%. FTAI Aviation pays out 571.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Herc pays out 62.4% of its earnings in the form of a dividend. Herc has increased its dividend for 2 consecutive years. Herc is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Summary

FTAI Aviation beats Herc on 12 of the 21 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HRI vs. The Competition

MetricHercequipment rental & leasing IndustryTransportation SectorNYSE Exchange
Market Cap$3.50B$4.92B$286.57B$19.85B
Dividend Yield2.34%1.37%3.58%3.84%
P/E Ratio16.5775.9413.6735.85
Price / Sales1.022.44379.1347.36
Price / Cash4.3113.0511.5417.52
Price / Book2.5016.701.974.85
Net Income$211M$213.60M$515.10M$1.02B
7 Day Performance2.57%0.92%1.47%2.15%
1 Month Performance1.14%5.61%4.90%5.75%
1 Year Performance-6.05%31.93%-6.14%10.89%

Herc Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HRI
Herc
3.3571 of 5 stars
$121.31
-1.1%
$139.20
+14.7%
-8.0%$3.46B$3.43B16.377,600
FTAI
FTAI Aviation
4.4364 of 5 stars
$120.35
+2.7%
$171.83
+42.8%
+42.6%$12.34B$1.91B-1,203.3840Positive News
WSC
WillScot Mobile Mini
4.1714 of 5 stars
$26.72
-0.9%
$40.63
+52.0%
-25.3%$4.87B$2.37B178.154,500
HEES
H&E Equipment Services
4.4707 of 5 stars
$94.67
-0.6%
$71.33
-24.6%
N/A$3.47B$1.46B24.032,380Positive News
High Trading Volume
UHAL
U-Haul
0.2045 of 5 stars
$63.45
-0.9%
N/A+1.7%$12.44B$5.83B29.3832,200
PAC
Grupo Aeroportuario del Pacífico
2.2909 of 5 stars
$232.12
+1.0%
$200.00
-13.8%
+43.1%$11.73B$36.17B23.071,740
CHRW
C.H. Robinson Worldwide
4.7169 of 5 stars
$96.12
+0.2%
$114.29
+18.9%
+12.4%$11.41B$17.36B24.9717,400Positive News
UHALB
AMERCO
N/A$57.04
+1.2%
N/A-5.1%$11.18B$5.90B26.41N/AHigh Trading Volume
ZTO
ZTO Express (Cayman)
4.6573 of 5 stars
$17.22
-2.2%
$21.16
+22.9%
-25.7%$10.30B$45.21B11.8723,900
ASR
Grupo Aeroportuario del Sureste, S. A. B. de C. V.
1.4774 of 5 stars
$325.63
+1.1%
$310.00
-4.8%
+3.1%$9.77B$31.33B12.271,780
AAL
American Airlines Group
4.8172 of 5 stars
$11.38
-0.3%
$15.68
+37.8%
+3.0%$7.51B$54.19B9.98129,700

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This page (NYSE:HRI) was last updated on 6/11/2025 by MarketBeat.com Staff
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