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Hershey (HSY) Stock Forecast & Price Target

Hershey logo
$180.03 -1.63 (-0.90%)
Closing price 08/28/2025 03:59 PM Eastern
Extended Trading
$180.01 -0.02 (-0.01%)
As of 07:10 AM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.
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Hershey - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Reduce
Based on 18 Analyst Ratings
Sell
4
Hold
14
Buy
0

Based on 18 Wall Street analysts who have issued ratings for Hershey in the last 12 months, the stock has a consensus rating of "Reduce." Out of the 18 analysts, 4 have given a sell rating, and 14 have given a hold rating for HSY.

Consensus Price Target

$170.83
-5.11% Downside
According to the 18 analysts' twelve-month price targets for Hershey, the average price target is $170.83. The highest price target for HSY is $208.00, while the lowest price target for HSY is $134.00. The average price target represents a forecasted downside of -5.11% from the current price of $180.03.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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HSY Analyst Ratings Over Time

TypeCurrent Forecast
8/29/24 to 8/29/25		1 Month Ago
7/30/24 to 7/30/25		3 Months Ago
5/31/24 to 5/31/25		1 Year Ago
8/30/23 to 8/29/24
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
0 Buy rating(s)
0 Buy rating(s)
0 Buy rating(s)
3 Buy rating(s)
Hold
14 Hold rating(s)
15 Hold rating(s)
15 Hold rating(s)
14 Hold rating(s)
Sell
4 Sell rating(s)
5 Sell rating(s)
5 Sell rating(s)
3 Sell rating(s)
Consensus Price Target$170.83$161.74$158.84$202.79
Forecasted Upside-5.11% Downside-14.33% Downside-1.13% Downside5.78% Upside
Consensus Rating
Reduce
Reduce
Reduce
Hold

HSY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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HSY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Hershey Stock vs. The Competition

TypeHersheyConsumer Staples CompaniesS&P 500
Consensus Rating Score
1.78
2.53
2.53
Consensus RatingReduceModerate BuyModerate Buy
Predicted Upside-5.11% Downside116.09% Upside10.24% Upside
News Sentiment Rating
Positive News

See Recent HSY News
Positive News
Positive News
Export to Excel
DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails
8/20/2025JPMorgan Chase & Co.
2 of 5 stars		Thomas Palmer
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated CoverageNeutral ➝ Neutral$146.00 ➝ $187.00+3.52%
8/4/2025DA Davidson
2 of 5 stars		Brian Holland
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetNeutral ➝ Neutral$171.00 ➝ $188.00-0.88%
8/1/2025Barclays
3 of 5 stars		Andrew Lazar
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetEqual Weight ➝ Equal Weight$165.00 ➝ $190.00+0.80%
7/31/2025Wells Fargo & Company
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Chris Carey
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetUnderweight ➝ Underweight$135.00 ➝ $154.00-17.98%
7/31/2025Piper Sandler
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Michael Lavery
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetUnderweight ➝ Underweight$145.00 ➝ $160.00-15.45%
7/31/2025Bank of America
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Boost TargetNeutral$175.00 ➝ $208.00+10.18%
7/31/2025Sanford C. Bernstein
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Boost TargetMarket Perform$155.00 ➝ $179.00-5.19%
7/31/2025Morgan Stanley
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Megan Alexander
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetEqual Weight ➝ Equal Weight$173.00 ➝ $189.00+0.11%
7/29/2025Stifel Nicolaus
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Matthew Smith
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetHold ➝ Hold$160.00 ➝ $180.00-2.51%
7/28/2025Mizuho
Subscribe to MarketBeat All Access for the recommendation accuracy rating		John Baumgartner
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost TargetNeutral ➝ Neutral$155.00 ➝ $165.00-12.02%
5/2/2025UBS Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Peter Grom
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower TargetNeutral ➝ Neutral$175.00 ➝ $170.00+4.23%
5/2/2025Royal Bank Of Canada
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Nik Modi
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower TargetSector Perform ➝ Sector Perform$178.00 ➝ $175.00+7.50%
4/15/2025Citigroup
Subscribe to MarketBeat All Access for the recommendation accuracy rating		T. Palmer
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower TargetNeutral ➝ Neutral$173.00 ➝ $165.00-3.18%
2/5/2025Bernstein Bank
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Lower TargetMarket Perform ➝ Market Perform$177.00 ➝ $146.00+0.57%
1/23/2025Deutsche Bank Aktiengesellschaft
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Steve Powers
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower TargetHold ➝ Hold$184.00 ➝ $148.00-2.10%
1/21/2025Jefferies Financial Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Rob Dickerson
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower TargetUnderperform ➝ Underperform$150.00 ➝ $134.00-12.83%
1/8/2025TD Cowen
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Lower TargetHold ➝ Hold$190.00 ➝ $172.00+7.11%
10/22/2024Redburn Atlantic
Subscribe to MarketBeat All Access for the recommendation accuracy rating		B. Zhu
Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated CoverageSell$165.00-10.70%
8/14/2024Argus
Subscribe to MarketBeat All Access for the recommendation accuracy rating		T. Conrad
Subscribe to MarketBeat All Access for the recommendation accuracy rating		DowngradeBuy ➝ Hold
8/12/2024The Goldman Sachs Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Initiated CoverageSell$185.00-8.19%
4/19/2024Edward Jones
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Reiterated RatingBuy ➝ Hold
3/26/2024BNP Paribas
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 DowngradeOutperform ➝ Neutral$208.00+8.19%
10/13/2023Stephens
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Initiated CoverageOverweight$240.00+27.90%
9/22/2023HSBC
Subscribe to MarketBeat All Access for the recommendation accuracy rating		 Initiated CoverageBuy$248.00+19.17%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 07:12 AM ET.


Should I Buy Hershey Stock? HSY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, August 27, 2025. Please send any questions or comments about these Hershey pros and cons to contact@marketbeat.com.

Hershey
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in The Hershey Company:

  • The current stock price is around $180, reflecting a strong market position and investor confidence in the company's growth potential.
  • The Hershey Company reported a significant increase in revenue, with a 26% rise compared to the same quarter last year, indicating robust demand for its products.
  • The company exceeded analysts' earnings expectations, reporting an EPS of $1.21, which is a positive indicator of its profitability and operational efficiency.
  • With a dividend yield of 3.0% and a recent quarterly dividend of $1.37 per share, The Hershey Company provides a steady income stream for investors.
  • The firm has a strong return on equity of 37.36%, showcasing its ability to generate profits from shareholders' equity, which is attractive for long-term investors.

Hershey
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in The Hershey Company for these reasons:

  • Insider selling has been notable, with a total of 118,311 shares sold recently, which may raise concerns about the confidence of company executives in future performance.
  • The company's dividend payout ratio is currently at 72.78%, which indicates that a significant portion of earnings is being distributed as dividends, potentially limiting funds available for reinvestment in growth opportunities.
  • Despite strong revenue growth, the net margin of 13.54% suggests that there may be pressures on profitability, which could affect future earnings.
  • Insider ownership has decreased by 3.39% following recent sales, which could signal a lack of alignment between management and shareholder interests.
  • Market conditions and competition in the confectionery sector may pose risks to maintaining growth, as consumer preferences can shift rapidly.

HSY Forecast - Frequently Asked Questions

According to the research reports of 18 Wall Street equities research analysts, the average twelve-month stock price forecast for Hershey is $170.83, with a high forecast of $208.00 and a low forecast of $134.00.

18 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Hershey in the last year. There are currently 4 sell ratings and 14 hold ratings for the stock. The consensus among Wall Street research analysts is that investors should "reduce" HSY shares.

According to analysts, Hershey's stock has a predicted downside of -5.11% based on their 12-month stock forecasts.

Analysts like Hershey less than other "consumer staples" companies. The consensus rating for Hershey is Reduce while the average consensus rating for "consumer staples" companies is Moderate Buy. Learn more on how HSY compares to other companies.

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This page (NYSE:HSY) was last updated on 8/29/2025 by MarketBeat.com Staff
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