Hershey (HSY) Stock Forecast & Price Target

$184.21 -3.29 (-1.75%)

Closing price 03:59 PM Eastern

Extended Trading

$184.38 +0.17 (+0.10%)

As of 06:59 PM Eastern

Hershey - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Reduce

Based on 20 Analyst Ratings

Sell
5

Hold
15

Buy
0

Based on 20 Wall Street analysts who have issued ratings for Hershey in the last 12 months, the stock has a consensus rating of "Reduce." Out of the 20 analysts, 5 have given a sell rating, and 15 have given a hold rating for HSY.

Consensus Price Target

$169.68
-7.89% Downside

According to the 20 analysts' twelve-month price targets for Hershey, the average price target is $169.68. The highest price target for HSY is $208.00, while the lowest price target for HSY is $134.00. The average price target represents a forecasted downside of -7.89% from the current price of $184.21.

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HSY Analyst Ratings Over Time

Type	Current Forecast 8/8/24 to 8/8/25	1 Month Ago 7/9/24 to 7/9/25	3 Months Ago 5/10/24 to 5/10/25	1 Year Ago 8/9/23 to 8/8/24
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	0 Buy rating(s)	0 Buy rating(s)	0 Buy rating(s)	4 Buy rating(s)
Hold	15 Hold rating(s)	15 Hold rating(s)	15 Hold rating(s)	14 Hold rating(s)
Sell	5 Sell rating(s)	5 Sell rating(s)	5 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$169.68	$158.84	$161.40	$204.50
Forecasted Upside	-7.89% Downside	-2.15% Downside	-5.61% Downside	1.19% Upside
Consensus Rating	Reduce	Reduce	Reduce	Hold

HSY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

HSY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Hershey Stock vs. The Competition

Type	Hershey	Consumer Staples Companies	S&P 500
Consensus Rating Score	1.75	2.55	2.53
Consensus Rating	Reduce	Moderate Buy	Moderate Buy
Predicted Upside	-8.04% Downside	113.13% Upside	13.80% Upside
News Sentiment Rating	Positive News See Recent HSY News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
8/4/2025	DA Davidson 2 of 5 stars	Brian Holland Subscribe to MarketBeat All Access for the recommendation accuracy rating	Set Target	Neutral ➝ Neutral	$171.00 ➝ $188.00	-0.88%
8/1/2025	Barclays 3 of 5 stars	Andrew Lazar Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Equal Weight ➝ Equal Weight	$165.00 ➝ $190.00	+0.80%
7/31/2025	Wells Fargo & Company 3 of 5 stars	Chris Carey Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Underweight ➝ Underweight	$135.00 ➝ $154.00	-17.98%
7/31/2025	Piper Sandler Subscribe to MarketBeat All Access for the recommendation accuracy rating	Michael Lavery Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Underweight ➝ Underweight	$145.00 ➝ $160.00	-15.45%
7/31/2025	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Neutral	$175.00 ➝ $208.00	+10.18%
7/31/2025	Sanford C. Bernstein Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Market Perform	$155.00 ➝ $179.00	-5.19%
7/31/2025	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating	Megan Alexander Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Equal Weight ➝ Equal Weight	$173.00 ➝ $189.00	+0.11%
7/29/2025	Stifel Nicolaus Subscribe to MarketBeat All Access for the recommendation accuracy rating	Matthew Smith Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Hold ➝ Hold	$160.00 ➝ $180.00	-2.51%
7/28/2025	Mizuho Subscribe to MarketBeat All Access for the recommendation accuracy rating	John Baumgartner Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Neutral ➝ Neutral	$155.00 ➝ $165.00	-12.02%
5/2/2025	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Peter Grom Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Neutral ➝ Neutral	$175.00 ➝ $170.00	+4.23%
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5/2/2025	Royal Bank Of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating	Nik Modi Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Sector Perform ➝ Sector Perform	$178.00 ➝ $175.00	+7.50%
4/15/2025	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating	T. Palmer Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Neutral ➝ Neutral	$173.00 ➝ $165.00	-3.18%
2/5/2025	Bernstein Bank Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Market Perform ➝ Market Perform	$177.00 ➝ $146.00	+0.57%
1/23/2025	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating	Steve Powers Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Hold ➝ Hold	$184.00 ➝ $148.00	-2.10%
1/21/2025	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating	Rob Dickerson Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Underperform ➝ Underperform	$150.00 ➝ $134.00	-12.83%
1/16/2025	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating	Ken Goldman Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Neutral ➝ Neutral	$171.00 ➝ $151.00	-0.49%
1/8/2025	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Hold ➝ Hold	$190.00 ➝ $172.00	+7.11%
10/22/2024	Redburn Atlantic Subscribe to MarketBeat All Access for the recommendation accuracy rating	B. Zhu Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Sell	$165.00	-10.70%
8/14/2024	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating	T. Conrad Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Buy ➝ Hold
8/12/2024	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Sell	$185.00	-8.19%
4/19/2024	Edward Jones Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Hold
3/26/2024	BNP Paribas Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Outperform ➝ Neutral	$208.00	+8.19%
10/13/2023	Stephens Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Overweight	$240.00	+27.90%
9/22/2023	HSBC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Buy	$248.00	+19.17%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 10:02 PM ET.

Should I Buy Hershey Stock? HSY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, August 5, 2025. Please send any questions or comments about these Hershey pros and cons to contact@marketbeat.com.

Hershey
Bull Case

Here are some ways that investors could benefit from investing in The Hershey Company:

The Hershey Company recently reported strong quarterly earnings, with earnings per share significantly exceeding analyst expectations, indicating robust financial health and operational efficiency.
The company experienced a notable revenue increase of 26.0% compared to the same quarter last year, showcasing its ability to grow and capture market share in the confectionery sector.
The current stock price is around $180, reflecting investor confidence and a solid market position, which could lead to potential capital appreciation.
The Hershey Company has a high return on equity of 37.36%, suggesting effective management and a strong ability to generate profits from shareholders' equity.
With 57.96% of the stock owned by institutional investors and hedge funds, there is a level of confidence from large investors, which can be a positive indicator for retail investors.

Hershey
Bear Case

Investors should be bearish about investing in The Hershey Company for these reasons:

Insider selling has been significant, with a total of 118,311 shares sold recently, which may raise concerns about the company's future prospects from those who are most familiar with its operations.
The company's net margin of 13.54% may indicate that while it is profitable, there could be pressures on profitability that investors should monitor closely.
Recent insider transactions show a decrease in ownership percentages, which could signal a lack of confidence in the company's future performance among its executives.
With a high percentage of institutional ownership, any significant sell-off by these investors could lead to increased volatility in the stock price.
As the market evolves, The Hershey Company may face increased competition in the confectionery space, which could impact its market share and profitability in the long term.

HSY Forecast - Frequently Asked Questions

: According to the research reports of 20 Wall Street equities research analysts, the average twelve-month stock price forecast for Hershey is $169.68, with a high forecast of $208.00 and a low forecast of $134.00.
: 20 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Hershey in the last year. There are currently 5 sell ratings and 15 hold ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "reduce" HSY shares.
: According to analysts, Hershey's stock has a predicted downside of -7.89% based on their 12-month stock forecasts.
: Hershey has been rated by research analysts at Bank of America, Barclays, DA Davidson, Mizuho, Morgan Stanley, Piper Sandler, Sanford C. Bernstein, Stifel Nicolaus, and Wells Fargo & Company in the past 90 days.
: Analysts like Hershey less than other "consumer staples" companies. The consensus rating for Hershey is Reduce while the average consensus rating for "consumer staples" companies is Moderate Buy. Learn more on how HSY compares to other companies.

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This page (NYSE:HSY) was last updated on 8/8/2025 by MarketBeat.com Staff

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Hershey (HSY) Stock Forecast & Price Target