LightInTheBox (LITB) Competitors

LightInTheBox (NYSE:LITB) and Sportsman's Warehouse (NASDAQ:SPWH) are both small-cap computer and technology companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, analyst recommendations, risk, media sentiment, institutional ownership, dividends, valuation, earnings and community ranking.

Which has more volatility and risk, LITB or SPWH?

LightInTheBox has a beta of 0.23, meaning that its stock price is 77% less volatile than the S&P 500. Comparatively, Sportsman's Warehouse has a beta of 0.45, meaning that its stock price is 55% less volatile than the S&P 500.

Do analysts prefer LITB or SPWH?

Sportsman's Warehouse has a consensus price target of $3.00, suggesting a potential downside of 23.08%. Given Sportsman's Warehouse's stronger consensus rating and higher possible upside, analysts clearly believe Sportsman's Warehouse is more favorable than LightInTheBox.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
LightInTheBox	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Sportsman's Warehouse	0 Sell rating(s)	1 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.83

Which has better earnings & valuation, LITB or SPWH?

LightInTheBox has higher earnings, but lower revenue than Sportsman's Warehouse. Sportsman's Warehouse is trading at a lower price-to-earnings ratio than LightInTheBox, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
LightInTheBox	$231.14M	0.10	-$9.59M	$0.10	12.05
Sportsman's Warehouse	$1.20B	0.12	-$29M	-$0.96	-4.06

Do insiders & institutionals believe in LITB or SPWH?

56.8% of LightInTheBox shares are held by institutional investors. Comparatively, 83.0% of Sportsman's Warehouse shares are held by institutional investors. 62.2% of LightInTheBox shares are held by insiders. Comparatively, 2.7% of Sportsman's Warehouse shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Does the MarketBeat Community believe in LITB or SPWH?

Sportsman's Warehouse received 169 more outperform votes than LightInTheBox when rated by MarketBeat users. Likewise, 67.19% of users gave Sportsman's Warehouse an outperform vote while only 56.86% of users gave LightInTheBox an outperform vote.

Company	Underperform	Outperform
LightInTheBox	Outperform Votes 261 56.86%	Underperform Votes 198 43.14%
Sportsman's Warehouse	Outperform Votes 430 67.19%	Underperform Votes 210 32.81%

Does the media refer more to LITB or SPWH?

In the previous week, Sportsman's Warehouse had 27 more articles in the media than LightInTheBox. MarketBeat recorded 28 mentions for Sportsman's Warehouse and 1 mentions for LightInTheBox. Sportsman's Warehouse's average media sentiment score of 0.81 beat LightInTheBox's score of 0.67 indicating that Sportsman's Warehouse is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
LightInTheBox	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Sportsman's Warehouse	9 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Is LITB or SPWH more profitable?

LightInTheBox has a net margin of -2.16% compared to Sportsman's Warehouse's net margin of -2.69%. LightInTheBox's return on equity of 0.00% beat Sportsman's Warehouse's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
LightInTheBox	-2.16%	N/A	-7.96%
Sportsman's Warehouse	-2.69%	-11.72%	-3.18%

Summary

Sportsman's Warehouse beats LightInTheBox on 12 of the 18 factors compared between the two stocks.