LightInTheBox (LITB) Competitors $1.95 +0.01 (+0.28%) Closing price 03:59 PM EasternExtended Trading$1.96 +0.02 (+0.77%) As of 04:10 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesOwnershipSEC FilingsShort InterestTrendsBuy This Stock LITB vs. PLBY, DLTH, BARK, HOUR, SPWH, AKA, DIBS, VGII, RCT, and DXLGShould you be buying LightInTheBox stock or one of its competitors? The main competitors of LightInTheBox include PLBY Group (PLBY), Duluth (DLTH), BARK (BARK), Hour Loop (HOUR), Sportsman's Warehouse (SPWH), a.k.a. Brands (AKA), 1stdibs.com (DIBS), Virgin Group Acquisition Corp. II (VGII), RedCloud (RCT), and Destination XL Group (DXLG). These companies are all part of the "retail" industry. LightInTheBox vs. Its Competitors PLBY Group Duluth BARK Hour Loop Sportsman's Warehouse a.k.a. Brands 1stdibs.com Virgin Group Acquisition Corp. II RedCloud Destination XL Group LightInTheBox (NYSE:LITB) and PLBY Group (NASDAQ:PLBY) are both small-cap retail companies, but which is the better investment? We will compare the two businesses based on the strength of their profitability, media sentiment, valuation, dividends, institutional ownership, earnings, risk and analyst recommendations. Is LITB or PLBY more profitable? LightInTheBox has a net margin of 1.29% compared to PLBY Group's net margin of -60.96%. PLBY Group's return on equity of 0.00% beat LightInTheBox's return on equity.Company Net Margins Return on Equity Return on Assets LightInTheBox1.29% -23.58% 4.20% PLBY Group -60.96%N/A -21.66% Which has more volatility & risk, LITB or PLBY? LightInTheBox has a beta of -0.11, indicating that its share price is 111% less volatile than the S&P 500. Comparatively, PLBY Group has a beta of 2.47, indicating that its share price is 147% more volatile than the S&P 500. Which has better valuation and earnings, LITB or PLBY? LightInTheBox has higher revenue and earnings than PLBY Group. PLBY Group is trading at a lower price-to-earnings ratio than LightInTheBox, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioLightInTheBox$220.66M0.16-$2.49M$0.1513.00PLBY Group$116.14M1.23-$79.40M-$0.78-1.92 Do analysts recommend LITB or PLBY? PLBY Group has a consensus target price of $3.00, suggesting a potential upside of 100.00%. Given PLBY Group's stronger consensus rating and higher probable upside, analysts plainly believe PLBY Group is more favorable than LightInTheBox.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score LightInTheBox 1 Sell rating(s) 0 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.00PLBY Group 1 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.67 Do institutionals and insiders hold more shares of LITB or PLBY? 56.8% of LightInTheBox shares are held by institutional investors. Comparatively, 32.5% of PLBY Group shares are held by institutional investors. 62.2% of LightInTheBox shares are held by company insiders. Comparatively, 38.3% of PLBY Group shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term. Does the media favor LITB or PLBY? In the previous week, PLBY Group had 2 more articles in the media than LightInTheBox. MarketBeat recorded 2 mentions for PLBY Group and 0 mentions for LightInTheBox. PLBY Group's average media sentiment score of 0.70 beat LightInTheBox's score of 0.00 indicating that PLBY Group is being referred to more favorably in the news media. Company Overall Sentiment LightInTheBox Neutral PLBY Group Positive SummaryPLBY Group beats LightInTheBox on 9 of the 17 factors compared between the two stocks. Get LightInTheBox News Delivered to You Automatically Sign up to receive the latest news and ratings for LITB and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding LITB and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart LITB vs. The Competition Export to ExcelMetricLightInTheBoxInternet Services IndustryComputer SectorNYSE ExchangeMarket Cap$35.86M$4.50B$33.10B$21.85BDividend YieldN/A2.37%3.17%3.61%P/E Ratio13.0042.01494.9229.59Price / Sales0.162.371,897.7063.42Price / CashN/A22.3037.7324.43Price / Book-2.718.487.774.61Net Income-$2.49M$261.11M$819.59M$1.01B7 Day Performance-2.50%3.78%1.79%-0.46%1 Month Performance10.17%3.08%9.30%2.31%1 Year Performance-28.96%4.41%23,975.62%14.52% LightInTheBox Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)LITBLightInTheBoxN/A$1.95+0.3%N/A-26.3%$35.86M$220.66M13.00970PLBYPLBY Group2.0012 of 5 stars$1.50-1.6%$3.00+100.5%+103.0%$143.14M$116.14M-1.931,010News CoverageAnalyst ForecastDLTHDuluth2.988 of 5 stars$3.77+4.0%$7.00+85.9%-4.8%$139.06M$626.63M-2.652,248BARKBARK1.6306 of 5 stars$0.81-0.4%$2.63+223.3%-51.6%$137.94M$484.18M-4.78640Analyst ForecastHOURHour Loop0.4851 of 5 stars$3.03-6.2%N/A+96.5%$106.57M$138.44M101.03180News CoveragePositive NewsAnalyst ForecastGap UpSPWHSportsman's Warehouse3.6434 of 5 stars$2.75-5.0%$3.45+25.7%+0.7%$106.26M$1.20B-2.825,100Positive NewsAnalyst ForecastInsider TradeAKAa.k.a. Brands3.212 of 5 stars$9.75+0.4%$20.00+105.1%-55.8%$105.70M$574.70M-3.881,350News CoverageAnalyst ForecastGap DownDIBS1stdibs.com1.2313 of 5 stars$2.56-2.9%N/A-40.6%$92.62M$88.26M-4.65310Positive NewsAnalyst ForecastVGIIVirgin Group Acquisition Corp. IIN/A$1.52+2.0%N/A+16.3%$76.48MN/A0.00N/ARCTRedCloudN/A$1.88-6.5%N/AN/A$74.78MN/A0.00428News CoveragePositive NewsAnalyst ForecastDXLGDestination XL Group2.0012 of 5 stars$1.33-0.7%$2.50+88.0%-57.5%$71.66M$447.74M-14.781,447News CoveragePositive NewsAnalyst Forecast Related Companies and Tools Related Companies PLBY Group Alternatives Duluth Alternatives BARK Alternatives Hour Loop Alternatives Sportsman's Warehouse Alternatives a.k.a. Brands Alternatives 1stdibs.com Alternatives Virgin Group Acquisition Corp. II Alternatives RedCloud Alternatives Destination XL Group Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:LITB) was last updated on 10/9/2025 by MarketBeat.com Staff From Our PartnersBuilding The Infrastructure for the Coming Financial ResetWhile China pushes nearly $1 trillion through its new digital currency, one emerging company is quietly buildi...Intellistake | SponsoredBitcoin grabs headlines, but smart money likes this tokenBitcoin grabs headlines, but smart money likes this token My research team has identified the token positio...Crypto 101 Media | SponsoredMagnificent 7 being replaced by the “Hidden 7”?BULLISH: It's time to buy this 'hidden' AI stock An award-winning stock-rating system has turned BULLISH on...Chaikin Analytics | SponsoredCapital Gains Tax Strategies for SeniorsCapital gains taxes can take a bite out of your retirement income—unless you have a smart strategy. 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