LightInTheBox (LITB) Competitors

Baozun (NASDAQ:BZUN) and LightInTheBox (NYSE:LITB) are both small-cap computer and technology companies, but which is the superior investment? We will contrast the two businesses based on the strength of their risk, institutional ownership, community ranking, profitability, dividends, valuation, analyst recommendations, earnings and media sentiment.

Do insiders & institutionals believe in BZUN or LITB?

47.3% of Baozun shares are owned by institutional investors. Comparatively, 56.8% of LightInTheBox shares are owned by institutional investors. 59.2% of Baozun shares are owned by company insiders. Comparatively, 62.2% of LightInTheBox shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Do analysts prefer BZUN or LITB?

Baozun presently has a consensus price target of $3.20, suggesting a potential upside of 22.61%. Given Baozun's stronger consensus rating and higher possible upside, research analysts plainly believe Baozun is more favorable than LightInTheBox.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Baozun	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50
LightInTheBox	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Which has more volatility and risk, BZUN or LITB?

Baozun has a beta of 0.39, indicating that its share price is 61% less volatile than the S&P 500. Comparatively, LightInTheBox has a beta of 0.27, indicating that its share price is 73% less volatile than the S&P 500.

Does the media favor BZUN or LITB?

In the previous week, Baozun had 2 more articles in the media than LightInTheBox. MarketBeat recorded 4 mentions for Baozun and 2 mentions for LightInTheBox. Baozun's average media sentiment score of 0.77 beat LightInTheBox's score of -0.50 indicating that Baozun is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Baozun	2 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
LightInTheBox	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Negative

Does the MarketBeat Community favor BZUN or LITB?

Baozun received 152 more outperform votes than LightInTheBox when rated by MarketBeat users. Likewise, 60.26% of users gave Baozun an outperform vote while only 56.67% of users gave LightInTheBox an outperform vote.

Company	Underperform	Outperform
Baozun	Outperform Votes 411 60.26%	Underperform Votes 271 39.74%
LightInTheBox	Outperform Votes 259 56.67%	Underperform Votes 198 43.33%

Which has stronger valuation & earnings, BZUN or LITB?

LightInTheBox has lower revenue, but higher earnings than Baozun. LightInTheBox is trading at a lower price-to-earnings ratio than Baozun, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Baozun	$9.42B	0.02	-$39.22M	-$0.43	-6.07
LightInTheBox	$255.29M	0.09	-$9.59M	-$0.09	-14.10

Is BZUN or LITB more profitable?

LightInTheBox has a net margin of -2.16% compared to Baozun's net margin of -2.55%. LightInTheBox's return on equity of 0.00% beat Baozun's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Baozun	-2.55%	-5.58%	-2.33%
LightInTheBox	-2.16%	N/A	-7.96%

Summary

Baozun beats LightInTheBox on 10 of the 18 factors compared between the two stocks.