MediaAlpha (MAX) Competitors

Playtika (NASDAQ:PLTK) and MediaAlpha (NYSE:MAX) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two businesses based on the strength of their media sentiment, dividends, analyst recommendations, community ranking, risk, valuation, profitability, institutional ownership and earnings.

Does the media refer more to PLTK or MAX?

In the previous week, MediaAlpha had 7 more articles in the media than Playtika. MarketBeat recorded 15 mentions for MediaAlpha and 8 mentions for Playtika. Playtika's average media sentiment score of 0.96 beat MediaAlpha's score of 0.25 indicating that Playtika is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Playtika	4 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
MediaAlpha	5 Very Positive mention(s)	2 Positive mention(s)	4 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Neutral

Do insiders & institutionals have more ownership in PLTK or MAX?

11.9% of Playtika shares are owned by institutional investors. Comparatively, 64.4% of MediaAlpha shares are owned by institutional investors. 4.8% of Playtika shares are owned by insiders. Comparatively, 11.5% of MediaAlpha shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Is PLTK or MAX more profitable?

Playtika has a net margin of 8.52% compared to MediaAlpha's net margin of 1.41%. MediaAlpha's return on equity of -11.98% beat Playtika's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Playtika	8.52%	-144.73%	6.99%
MediaAlpha	1.41%	-11.98%	5.19%

Which has more risk & volatility, PLTK or MAX?

Playtika has a beta of 0.92, meaning that its share price is 8% less volatile than the S&P 500. Comparatively, MediaAlpha has a beta of 1.11, meaning that its share price is 11% more volatile than the S&P 500.

Which has preferable earnings & valuation, PLTK or MAX?

Playtika has higher revenue and earnings than MediaAlpha. Playtika is trading at a lower price-to-earnings ratio than MediaAlpha, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Playtika	$2.55B	0.78	$235M	$0.44	11.98
MediaAlpha	$864.70M	0.65	-$40.42M	$0.30	28.00

Does the MarketBeat Community believe in PLTK or MAX?

Playtika and MediaAlpha both received 51 outperform votes by MarketBeat users. However, 71.83% of users gave MediaAlpha an outperform vote while only 45.95% of users gave Playtika an outperform vote.

Company	Underperform	Outperform
Playtika	Outperform Votes 51 45.95%	Underperform Votes 60 54.05%
MediaAlpha	Outperform Votes 51 71.83%	Underperform Votes 20 28.17%

Do analysts prefer PLTK or MAX?

Playtika currently has a consensus target price of $7.78, suggesting a potential upside of 47.65%. MediaAlpha has a consensus target price of $17.21, suggesting a potential upside of 104.93%. Given MediaAlpha's stronger consensus rating and higher possible upside, analysts plainly believe MediaAlpha is more favorable than Playtika.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Playtika	0 Sell rating(s)	6 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.33
MediaAlpha	0 Sell rating(s)	1 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.86

Summary

MediaAlpha beats Playtika on 10 of the 17 factors compared between the two stocks.