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Morgan Stanley (MS) Competitors

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$129.44 -2.48 (-1.88%)
Closing price 03:59 PM Eastern
Extended Trading
$129.53 +0.08 (+0.06%)
As of 05:39 PM Eastern
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MS vs. GS, SCHW, LPLA, RJF, SF, EVR, LAZ, BGC, PIPR, and OPY

Should you be buying Morgan Stanley stock or one of its competitors? The main competitors of Morgan Stanley include The Goldman Sachs Group (GS), Charles Schwab (SCHW), LPL Financial (LPLA), Raymond James (RJF), Stifel Financial (SF), Evercore (EVR), Lazard (LAZ), BGC Group (BGC), Piper Sandler Companies (PIPR), and Oppenheimer (OPY). These companies are all part of the "investment banking & brokerage" industry.

Morgan Stanley vs. Its Competitors

The Goldman Sachs Group (NYSE:GS) and Morgan Stanley (NYSE:MS) are both large-cap finance companies, but which is the superior business? We will compare the two businesses based on the strength of their dividends, media sentiment, valuation, risk, profitability, analyst recommendations, community ranking, earnings and institutional ownership.

71.2% of The Goldman Sachs Group shares are held by institutional investors. Comparatively, 84.2% of Morgan Stanley shares are held by institutional investors. 0.6% of The Goldman Sachs Group shares are held by insiders. Comparatively, 0.2% of Morgan Stanley shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

The Goldman Sachs Group has a beta of 1.32, suggesting that its stock price is 32% more volatile than the S&P 500. Comparatively, Morgan Stanley has a beta of 1.29, suggesting that its stock price is 29% more volatile than the S&P 500.

The Goldman Sachs Group pays an annual dividend of $12.00 per share and has a dividend yield of 2.0%. Morgan Stanley pays an annual dividend of $3.70 per share and has a dividend yield of 2.9%. The Goldman Sachs Group pays out 27.8% of its earnings in the form of a dividend. Morgan Stanley pays out 43.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. The Goldman Sachs Group has increased its dividend for 13 consecutive years and Morgan Stanley has increased its dividend for 12 consecutive years.

Morgan Stanley has a net margin of 12.48% compared to The Goldman Sachs Group's net margin of 11.32%. Morgan Stanley's return on equity of 14.39% beat The Goldman Sachs Group's return on equity.

Company Net Margins Return on Equity Return on Assets
The Goldman Sachs Group11.32% 13.30% 0.84%
Morgan Stanley 12.48%14.39%1.09%

The Goldman Sachs Group currently has a consensus price target of $593.40, suggesting a potential downside of 3.21%. Morgan Stanley has a consensus price target of $133.23, suggesting a potential upside of 2.93%. Given Morgan Stanley's stronger consensus rating and higher probable upside, analysts plainly believe Morgan Stanley is more favorable than The Goldman Sachs Group.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
The Goldman Sachs Group
0 Sell rating(s)
13 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.32
Morgan Stanley
0 Sell rating(s)
11 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.41

The Goldman Sachs Group received 87 more outperform votes than Morgan Stanley when rated by MarketBeat users. Likewise, 59.24% of users gave The Goldman Sachs Group an outperform vote while only 58.65% of users gave Morgan Stanley an outperform vote.

CompanyUnderperformOutperform
The Goldman Sachs GroupOutperform Votes
1443
59.24%
Underperform Votes
993
40.76%
Morgan StanleyOutperform Votes
1356
58.65%
Underperform Votes
956
41.35%

In the previous week, Morgan Stanley had 22 more articles in the media than The Goldman Sachs Group. MarketBeat recorded 135 mentions for Morgan Stanley and 113 mentions for The Goldman Sachs Group. The Goldman Sachs Group's average media sentiment score of 0.77 beat Morgan Stanley's score of 0.72 indicating that The Goldman Sachs Group is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
The Goldman Sachs Group
56 Very Positive mention(s)
15 Positive mention(s)
29 Neutral mention(s)
10 Negative mention(s)
3 Very Negative mention(s)
Positive
Morgan Stanley
44 Very Positive mention(s)
21 Positive mention(s)
46 Neutral mention(s)
18 Negative mention(s)
5 Very Negative mention(s)
Positive

The Goldman Sachs Group has higher earnings, but lower revenue than Morgan Stanley. The Goldman Sachs Group is trading at a lower price-to-earnings ratio than Morgan Stanley, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
The Goldman Sachs Group$54.36B3.46$14.28B$43.0914.23
Morgan Stanley$59.92B3.47$13.39B$8.5215.19

Summary

Morgan Stanley beats The Goldman Sachs Group on 12 of the 22 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding MS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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MS vs. The Competition

MetricMorgan StanleySecurity brokers & dealers IndustryFinance SectorNYSE Exchange
Market Cap$207.67B$32.86B$11.61B$19.65B
Dividend Yield2.83%2.60%5.65%3.82%
P/E Ratio16.3015.6522.8035.03
Price / Sales3.476.0226.7642.85
Price / Cash15.9722.5317.6017.51
Price / Book2.332.912.844.78
Net Income$13.39B$1.49B$1.04B$1.02B
7 Day Performance-1.85%-1.86%-0.32%-0.35%
1 Month Performance0.10%-0.89%0.15%1.04%
1 Year Performance35.96%34.66%539.72%9.19%

Morgan Stanley Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
MS
Morgan Stanley
4.73 of 5 stars
$129.44
-1.9%
$133.23
+2.9%
+38.0%$207.67B$59.92B16.3082,400Trending News
Analyst Forecast
GS
The Goldman Sachs Group
4.9467 of 5 stars
$615.62
+0.3%
$593.40
-3.6%
+39.3%$188.87B$54.36B15.1848,500Trending News
SCHW
Charles Schwab
4.4506 of 5 stars
$88.42
+0.2%
$89.25
+0.9%
+20.3%$160.73B$20.46B29.5935,300
LPLA
LPL Financial
4.4597 of 5 stars
$382.06
-1.8%
$387.69
+1.5%
+36.0%$30.56B$13.22B27.216,900Positive News
RJF
Raymond James
4.6428 of 5 stars
$147.93
+0.8%
$153.82
+4.0%
+25.2%$29.84B$13.43B14.4319,000Positive News
SF
Stifel Financial
4.874 of 5 stars
$97.38
+0.9%
$105.50
+8.3%
+20.4%$10.01B$5.00B15.619,000
EVR
Evercore
4.5671 of 5 stars
$248.06
+1.0%
$231.00
-6.9%
+25.0%$9.70B$3.09B27.382,120Positive News
LAZ
Lazard
4.4116 of 5 stars
$44.17
-1.6%
$44.33
+0.4%
+15.3%$4.99B$2.97B16.643,400Analyst Revision
BGC
BGC Group
3.7038 of 5 stars
$9.75
+1.1%
$14.50
+48.8%
+19.9%$4.76B$2.29B37.523,856
PIPR
Piper Sandler Companies
N/A$266.08
+0.8%
$286.00
+7.5%
N/A$4.73B$1.49B26.041,790Positive News
Gap Down
OPY
Oppenheimer
2.9512 of 5 stars
$63.47
+0.3%
N/A+35.7%$669.02M$1.45B9.982,910Insider Trade
Short Interest ↑

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This page (NYSE:MS) was last updated on 6/13/2025 by MarketBeat.com Staff
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