Trending NewsTrending NewsNYSE:NOW ServiceNow (NOW) Stock Price, News & Analysis $103.30 +3.69 (+3.70%) As of 03:22 PM Eastern This is a fair market value price provided by Massive. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsInsider TradesNews and TrendsOptions ChainOwnershipSEC FilingsShort Interest About ServiceNow Stock (NYSE:NOW) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get ServiceNow alerts:Sign Up Key Stats Today's Range$100.39▼$103.2650-Day Range$99.35▼$159.3052-Week Range$81.24▼$175.00Volume10.30 million shsAverage Volume21.52 million shsMarket Capitalization$107.23 billionP/E Ratio74.22Dividend YieldN/APrice Target$154.50Consensus RatingModerate Buy Company Overview ServiceNow, Inc. provides cloud-based software that helps organizations manage digital workflows and automate business processes. Founded in 2004 by Fred Luddy, the company began with a focus on IT service management and has expanded its platform to support a range of enterprise operations. Its products include tools for IT service and operations management, customer service, human resources, security, and application development. ServiceNow also offers artificial intelligence capabilities, including tools designed to help organizations automate tasks and find information across workflows. ServiceNow serves businesses and public-sector organizations around the world. The company is headquartered in Santa Clara, California, and is led by Chairman and Chief Executive Officer Bill McDermott.AI Generated. May Contain Errors. Read More ServiceNow Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks93rd Percentile Overall ScoreNOW MarketRank™: 4.673301034435 of 5 starsServiceNow scored higher than 93% of companies evaluated by MarketBeat, and ranked 75th out of 593 stocks in the technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion4.4 / 5Analyst RatingModerate Buy Consensus RatingServiceNow has received a consensus rating of Moderate Buy. The company's average rating score is 2.81, and is based on 1 strong buy rating, 36 buy ratings, 3 hold ratings, and 3 sell ratings.Upside PotentialServiceNow has a consensus price target of $154.50, representing about 50.5% upside from its current price of $102.63.Amount of Analyst CoverageServiceNow has been the subject of 27 research reports in the past 90 days, demonstrating strong analyst interest in this stock.Read more about ServiceNow's stock forecast and price target. Earnings and Valuation1.9 / 5Proj. Earnings Growth27.36% Earnings GrowthEarnings for ServiceNow are expected to grow by 27.36% in the coming year, from $2.12 to $2.70 per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of ServiceNow is 73.86, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 26.60.Price to Earnings Ratio vs. SectorThe P/E ratio of ServiceNow is 73.86, which means that it is trading at a more expensive P/E ratio than the Technology sector average P/E ratio of about 44.98.Price to Earnings Growth RatioServiceNow has a PEG Ratio of 2.01. PEG Ratios above 1 indicate that a company could be overvalued.Price to Book Value per Share RatioServiceNow has a P/B Ratio of 8.13. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.Read more about ServiceNow's valuation and earnings. Short Interest4.0 / 5Short Interest LevelHealthy Percentage of Shares Shorted2.62% of the float of ServiceNow has been sold short.Short Interest Ratio / Days to CoverServiceNow has a short interest ratio ("days to cover") of 1.21, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in ServiceNow has recently decreased by 2.56%, indicating that investor sentiment is improving. Dividend0.0 / 5Dividend StrengthN/A Dividend YieldServiceNow does not currently pay a dividend.Dividend GrowthServiceNow does not have a long track record of dividend growth. News and Social Media4.3 / 5News Sentiment0.81 News SentimentServiceNow has a news sentiment score of 0.81. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.61 average news sentiment score of Technology companies.News Coverage This WeekMarketBeat has tracked 59 news articles for ServiceNow this week, compared to 10 articles on an average week.Search Interest251 people have searched for NOW on MarketBeat in the last 30 days. This is an increase of 72% compared to the previous 30 days.MarketBeat Follows76 people have added ServiceNow to their MarketBeat watchlist in the last 30 days. This is an increase of 153% compared to the previous 30 days. Company Ownership1.4 / 5Insider TradingSelling Shares Insider Buying vs. Insider SellingIn the past three months, ServiceNow insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $2,068,995.00 in company stock.Percentage Held by Insiders0.34% of the stock of ServiceNow is held by insiders.Percentage Held by Institutions87.18% of the stock of ServiceNow is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about ServiceNow's insider trading history. Receive NOW Stock News and Ratings via Email Sign-up to receive the latest news and ratings for ServiceNow and its competitors with MarketBeat's FREE daily newsletter. Submit View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. NOW Stock News HeadlinesServiceNow Stock Climbs: What's Going On?1 hour ago | benzinga.comWhere Will ServiceNow Stock Be in 2 Years?November 11 at 6:31 AM | fool.comTo Washington, you're rich nowWashington just won on a promise to tax the rich. But the largest untaxed pool of money in America isn't on a yacht, it's in 401(k)s and IRAs. With a $2 trillion deficit, a new Congress could change contribution limits, timing rules, or what counts as too much, without ever raising your tax rate. Bishop Gold Group's free 2026 Gold IRA Guide shows what you can hold in your own name, under the same tax treatment you have today.November 11 at 1:00 AM | Bishop Gold Group (Ad)Where Will ServiceNow Stock Be in 2 Years?November 11 at 6:02 AM | fool.comServiceNow (NYSE:NOW) Stock: Insider Jacqueline Canney Sells 1,289 SharesNovember 11 at 5:52 AM | insidertrades.comSaaS-Pocalypse II: Is ServiceNow's Sell-Off Another Buying Opportunity?ServiceNow stock fell about 20% after a Q3 earnings miss, but 20.5% revenue growth, rising AI contract value, strong cash flow, and bullish analyst and institutional support suggest a potential recovery.October 30, 2026 | marketbeat.comServiceNow Orchestrates AI's Next Act—Can Earnings Deliver?Analysts have raised ServiceNow price targets ahead of its Oct. 28 earnings, citing AI-driven workflow tools, 24% revenue growth, and a Street-high $266 target from Bernstein.October 21, 2026 | marketbeat.comThe AI Buildout Is Only 15% Complete—Here Is Where the Next Dollar Actually Goes (NOW)AI spending is less than 15% complete in Dan Ives' view, with NVIDIA, Palantir, Meta and the neoclouds anchoring a bull run he sees lasting 2 to 3 more years.October 21, 2026 | marketbeat.comSee More Headlines NOW Stock Analysis - Frequently Asked Questions How have NOW shares performed this year? ServiceNow's stock was trading at $153.08 at the beginning of the year. Since then, NOW stock has decreased by 33.0% and is now trading at $102.6270. How were ServiceNow's earnings last quarter? ServiceNow, Inc. (NYSE:NOW) announced its quarterly earnings results on Wednesday, October, 28th. The information technology services provider reported $1.00 earnings per share for the quarter, missing the consensus estimate of $1.02 by $0.02. ServiceNow's revenue was up 20.5% on a year-over-year basis. Read the conference call transcript. When did ServiceNow's stock split? ServiceNow shares split before market open on Thursday, December 18th 2025.The 5-1 split was announced on Wednesday, October 29th 2025. The newly issued shares were distributed to shareholders after the market closes on Wednesday, December 17th 2025. An investor that had 100 shares of stock prior to the split would have 500 shares after the split. Is ServiceNow buying back stock? ServiceNow's board authorized a stock buyback plan on Wednesday, January 29th 2025, which permits the company to repurchase $3 billion in shares, according to EventVestor. This means that the company could reacquire up to 1.3% of its stock through open market purchases. Stock buyback plans are often a sign that the company's management believes its shares are undervalued. Does ServiceNow have any subsidiaries? ServiceNow subsidiaries include these companies: Element AI, Sweagle, Passage AI, Loom Systems, Fairchild Resiliency Systems, Appsee, FriendlyData, and more. When did ServiceNow IPO? ServiceNow (NOW) raised $214 million in an initial public offering (IPO) on Friday, June 29th 2012. The company issued 13,397,500 shares at $15.00-$17.00 per share. Who are ServiceNow's major shareholders? Top institutional investors of ServiceNow include Fisher Asset Management LLC (0.84%), Voya Investment Management LLC (0.29%), Sumitomo Mitsui Trust Group Inc. (0.22%) and Candriam S.C.A. (0.18%). Insiders that own company stock include Jeffrey A Miller, Chirantan Jitendra Desai, Christopher Bedi, Gina Mastantuono, Paul Edward Chamberlain, William R Mcdermott, Paul John Smith, Anita M Sands, Jacqueline P Canney, Russell S Elmer, Paul Fipps, Jonathan Chadwick, Nicholas Tzitzon, Larry Quinlan, Frederic B Luddy, Deborah Black and Lawrence Jackson. View institutional ownership trends. How do I buy shares of ServiceNow? Shares of NOW stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of ServiceNow own? Based on aggregate information from My MarketBeat watchlists, some other companies that ServiceNow investors own include NVIDIA (NVDA), Tesla (TSLA), Advanced Micro Devices (AMD), Salesforce (CRM), Netflix (NFLX), PayPal (PYPL) and Broadcom (AVGO). Company Calendar Last Earnings10/28/2026Today11/11/2026BMO Capital Technology and Innovation Leaders Conference11/12/2026RBC Global Technology, Internet, Media and Telecommunications Conference11/17/2026Fiscal Year End12/31/2026Next Earnings (Estimated)1/27/2027Get Stock Alerts Health Indicator TradeSmith's Health IndicatorA long-term volatility-based measure designed for securities held 12 months or longer.Green: Strong and healthy uptrend with normal pullbacks.Yellow: Significant pullback but still within expected volatility.Red: Dropped beyond expected volatility; considered unhealthy. Red Zone (1w+) 1-Year History Nov 25 Feb 26 May 26 Aug 26 Nov 26 For the last 12 days, NOW's financial health has been in the Red zone, according to TradeSmith. Industry, Sector and Symbol Stock ExchangeNYSE SectorTechnology Industry Software Sub-IndustrySystems Software Current SymbolNYSE:NOW CIK1373715 Webwww.servicenow.com Phone(408) 501-8550Fax858-720-0479Employees29,187Year Founded2004Price Target and Rating Average Price Target for ServiceNow$154.50 High Price Target$266.00 Low Price Target$72.00 Potential Upside/Downside+50.4%Consensus RatingModerate Buy Rating Score (0-4)2.81 Research Coverage43 Analysts Profitability EPS (Trailing Twelve Months)$1.39 Trailing P/E Ratio73.79 Forward P/E Ratio38.04 P/E Growth2.01Net Income$1.75 billion Net Margins9.36% Pretax Margin13.10% Return on Equity15.17% Return on Assets6.70% Debt Debt-to-Equity Ratio0.42 Current Ratio0.72 Quick Ratio0.72 Sales & Book Value Annual Sales$13.28 billion Price / Sales8.03 Cash Flow$3.26 per share Price / Cash Flow31.50 Book Value$12.62 per share Price / Book8.14Miscellaneous Outstanding Shares1,038,000,000Free Float1,034,471,000Market Cap$106.61 billion OptionableOptionable Beta1.00 Social Links Don't Wait for the OpenAI IPOThe AI wave will soon hit public markets with Anthropic and OpenAI set to go public later this year. However, you don't have to wait to invest. This report shows seven AI stocks that you can buy today while the big model providers get ready to go public.Get This Free Report This page (NYSE:NOW) was last updated on 11/11/2026 by MarketBeat.com Staff. From Our PartnersTrump’s EO to send this $5 stock ripping higher…?President Trump's December executive order declared space a national security and economic priority, fueling a...Traders Agency | SponsoredThe Withdrawal You'll Never See on Your StatementA proposal circulating in Washington, dubbed the Mar-a-Lago Accord, calls for tariffs and currency pressure to...Bishop Gold Group | SponsoredToday's free pick (on me)Elon Musk doesn't own the chip inside every Tesla, Starlink dish, and AI satellite - he licenses it from one l...Behind the Markets | SponsoredDrop these 5 stocks before the market opens tomorrow!The Wall Street Journal called it the "$64 trillion question": is a stock market crash on the way? 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