Trending NewsTrending NewsNYSE:NOW ServiceNow (NOW) Stock Price, News & Analysis $149.55 -5.23 (-3.38%) Closing price 10/28/2026 03:59 PM EasternExtended Trading$120.68 -28.87 (-19.30%) As of 07:01 AM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Massive. Learn more. Add Compare Share Share Stock Analysis Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsInsider TradesNews and TrendsOptions ChainOwnershipSEC FilingsShort Interest About ServiceNow Stock (NYSE:NOW) View Price History Chart DataSkip Price History Chart 1 Day 5 Days 30 Days 90 Days 1 Year Advanced 1 Day 1 Day 5 Days 30 Days 90 Days 1 Year Advanced Show volume Show extended hours Get ServiceNow alerts:Sign Up Key Stats Today's Range$148.22▼$155.1550-Day Range$125.68▼$159.3052-Week Range$81.24▼$192.97Volume27.57 million shsAverage Volume21.33 million shsMarket Capitalization$154.63 billionP/E Ratio93.47Dividend YieldN/APrice Target$155.74Consensus RatingModerate Buy Company Overview ServiceNow, Inc. provides cloud-based software designed to help organizations digitize, automate and manage enterprise workflows. Its Now Platform connects people, processes and systems across departments, enabling customers to manage work through a centralized technology environment. The company’s products and services address a range of business needs, including information technology service management, IT operations management, customer service management, human resources service delivery, security operations, risk and compliance, and application development. ServiceNow also incorporates artificial intelligence and automation capabilities to help organizations resolve issues, improve productivity and make decisions using enterprise data. Founded in 2004 by Fred Luddy, ServiceNow serves businesses, government agencies and other organizations worldwide. The company is headquartered in Santa Clara, California, and is led by Chairman and Chief Executive Officer Bill McDermott, who became CEO in 2019.AI Generated. May Contain Errors. Read More ServiceNow Stock Analysis - MarketRank™See Top-Rated MarketRank™ Stocks79th Percentile Overall ScoreNOW MarketRank™: 3.941313340225 of 5 starsServiceNow scored higher than 79% of companies evaluated by MarketBeat, and ranked 187th out of 594 stocks in the technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation. Analyst's Opinion2.7 / 5Analyst RatingModerate Buy Consensus RatingServiceNow has received a consensus rating of Moderate Buy. The company's average rating score is 2.81, and is based on 1 strong buy rating, 36 buy ratings, 3 hold ratings, and 3 sell ratings.Upside/DownsideThe consensus price target for ServiceNow is close to its current price, suggesting limited near-term upside or downside.Amount of Analyst CoverageServiceNow has been the subject of 25 research reports in the past 90 days, demonstrating strong analyst interest in this stock.Read more about ServiceNow's stock forecast and price target. Earnings and Valuation1.9 / 5Proj. Earnings Growth27.80% Earnings GrowthEarnings for ServiceNow are expected to grow by 27.80% in the coming year, from $2.23 to $2.85 per share.Price to Earnings Ratio vs. the MarketThe P/E ratio of ServiceNow is 93.47, which means that it is trading at a more expensive P/E ratio than the market average P/E ratio of about 27.05.Price to Earnings Ratio vs. SectorThe P/E ratio of ServiceNow is 93.47, which means that it is trading at a more expensive P/E ratio than the Technology sector average P/E ratio of about 44.06.Price to Earnings Growth RatioServiceNow has a PEG Ratio of 2.92. PEG Ratios above 1 indicate that a company could be overvalued.Price to Book Value per Share RatioServiceNow has a P/B Ratio of 12.07. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities. Short Interest5.0 / 5Short Interest LevelHealthy Percentage of Shares Shorted2.70% of the float of ServiceNow has been sold short.Short Interest Ratio / Days to CoverServiceNow has a short interest ratio ("days to cover") of 2.63, which is generally considered an acceptable ratio of short interest to trading volume.Change versus previous monthShort interest in ServiceNow has recently decreased by 6.17%, indicating that investor sentiment is improving significantly. Dividend0.0 / 5Dividend StrengthN/A Dividend YieldServiceNow does not currently pay a dividend.Dividend GrowthServiceNow does not have a long track record of dividend growth. News and Social Media4.3 / 5News Sentiment0.83 News SentimentServiceNow has a news sentiment score of 0.83. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.65 average news sentiment score of Technology companies.News Coverage This WeekMarketBeat has tracked 91 news articles for ServiceNow this week, compared to 10 articles on an average week.Search Interest161 people have searched for NOW on MarketBeat in the last 30 days. This is an increase of 7% compared to the previous 30 days.MarketBeat Follows83 people have added ServiceNow to their MarketBeat watchlist in the last 30 days. This is an increase of 177% compared to the previous 30 days. Company Ownership1.4 / 5Insider TradingSelling Shares Insider Buying vs. Insider SellingIn the past three months, ServiceNow insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $1,937,904.00 in company stock.Percentage Held by Insiders0.34% of the stock of ServiceNow is held by insiders.Percentage Held by Institutions87.18% of the stock of ServiceNow is held by institutions. High institutional ownership can be a signal of strong market trust in this company.Read more about ServiceNow's insider trading history. Receive NOW Stock News and Ratings via Email Sign-up to receive the latest news and ratings for ServiceNow and its competitors with MarketBeat's FREE daily newsletter. Submit View SMS TermsSMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. NOW Stock News HeadlinesServiceNow stock is on track for its largest drop on record. But JPMorgan sees a bright spot.1 hour ago | marketwatch.comServiceNow Stock Plunges 18% Despite “Another Beat-And-Raise Quarter”1 hour ago | tipranks.comRickards Predicts: Trump to buy tiny $2 stock?Jim Rickards believes the Trump administration is about to take a direct stake in a $2 stock sitting on the largest mineral reserve in the country - enough gold for a new Fort Knox, enough copper to rebuild the U.S. electric grid 25 times over. The Trump administration has previously staked positions in MP Materials, Lithium America, Trilogy Metals, and USA Rare Earth - each time shares moved higher. A landmark policy decision expected before November 3 could reprice this stock from $2 to $20 or more within a year.October 29 at 1:00 AM | Paradigm Press (Ad)ServiceNow fans AI fears on quarterly subscription sales outlook3 hours ago | msn.comServiceNow Orchestrates AI's Next Act—Can Earnings Deliver?Analysts have raised ServiceNow price targets ahead of its Oct. 28 earnings, citing AI-driven workflow tools, 24% revenue growth, and a Street-high $266 target from Bernstein.October 21, 2026 | marketbeat.comThe AI Buildout Is Only 15% Complete—Here Is Where the Next Dollar Actually Goes (NOW)AI spending is less than 15% complete in Dan Ives' view, with NVIDIA, Palantir, Meta and the neoclouds anchoring a bull run he sees lasting 2 to 3 more years.October 21, 2026 | marketbeat.com4 Stocks With Demand So Sticky That the AI Sell-Off Barely Touched Them at All (NOW)AI hardware stocks slid on demand fears, but Chaikin Analytics says sticky-demand software and chip names like Palantir, ServiceNow, CrowdStrike and AMD could lead a post-midterm rally.October 20, 2026 | marketbeat.comOnly 20 Stocks Are Holding Up the Market: 3 Bargains Outside AI (NOW)Stansberry Research's Whitney Tilson argues record highs mask a bifurcated market, favoring Joby Aviation, Casey's General Stores, and Eli Lilly as value picks outside the AI trade.October 15, 2026 | marketbeat.comSee More Headlines NOW Stock Analysis - Frequently Asked Questions How have NOW shares performed this year? ServiceNow's stock was trading at $153.08 on January 1st, 2026. Since then, NOW shares have decreased by 2.3% and is now trading at $149.5480. How were ServiceNow's earnings last quarter? ServiceNow, Inc. (NYSE:NOW) issued its earnings results on Wednesday, October, 28th. The information technology services provider reported $1.00 EPS for the quarter, missing the consensus estimate of $1.02 by $0.02. The company's revenue for the quarter was up 20.5% on a year-over-year basis. Read the conference call transcript. When did ServiceNow's stock split? Shares of ServiceNow split on Thursday, December 18th 2025.The 5-1 split was announced on Wednesday, October 29th 2025. The newly created shares were payable to shareholders after the market closes on Wednesday, December 17th 2025. An investor that had 100 shares of stock prior to the split would have 500 shares after the split. Is ServiceNow buying back stock? ServiceNow's Board of Directors authorized a stock buyback plan on Wednesday, January 29th 2025, which authorizes the company to repurchase $3 billion in outstanding shares, according to EventVestor. This means that the company could reacquire up to 1.3% of its shares through open market purchases. Shares buyback plans are generally an indication that the company's board of directors believes its stock is undervalued. Does ServiceNow have any subsidiaries? ServiceNow subsidiaries include Element AI, Sweagle, Passage AI, Loom Systems, Fairchild Resiliency Systems, Appsee, FriendlyData, and others. When did ServiceNow IPO? ServiceNow (NOW) raised $214 million in an IPO on Friday, June 29th 2012. The company issued 13,397,500 shares at a price of $15.00-$17.00 per share. Who are ServiceNow's major shareholders? ServiceNow's top institutional investors include Loring Wolcott & Coolidge Fiduciary Advisors LLP MA (0.17%), Robeco Institutional Asset Management B.V. (0.08%), Asset Management One Co. Ltd. (0.05%) and E. Ohman J or Asset Management AB (0.04%). Insiders that own company stock include Jeffrey A Miller, Chirantan Jitendra Desai, Christopher Bedi, Gina Mastantuono, Paul Edward Chamberlain, William R Mcdermott, Paul John Smith, Anita M Sands, Jacqueline P Canney, Russell S Elmer, Paul Fipps, Jonathan Chadwick, Nicholas Tzitzon, Larry Quinlan, Frederic B Luddy, Deborah Black and Lawrence Jackson. View institutional ownership trends. How do I buy shares of ServiceNow? Shares of NOW stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services. What other stocks do shareholders of ServiceNow own? Based on aggregate information from My MarketBeat watchlists, some other companies that ServiceNow investors own include NVIDIA (NVDA), Tesla (TSLA), Advanced Micro Devices (AMD), Salesforce (CRM), Netflix (NFLX), PayPal (PYPL) and Broadcom (AVGO). Company Calendar Today10/28/2026Last Earnings10/28/2026Next Earnings (Estimated)10/28/2026Fiscal Year End12/31/2026Get Stock Alerts Health Indicator TradeSmith's Health IndicatorA long-term volatility-based measure designed for securities held 12 months or longer.Green: Strong and healthy uptrend with normal pullbacks.Yellow: Significant pullback but still within expected volatility.Red: Dropped beyond expected volatility; considered unhealthy. Green Zone (2m+) 1-Year History Oct 25 Jan 26 Apr 26 Jul 26 Oct 26 NOW's financial health is in the Green zone, according to TradeSmith. NOW has been in this zone for over 2 months. Industry, Sector and Symbol Stock ExchangeNYSE SectorTechnology Industry Software Sub-IndustrySystems Software Current SymbolNYSE:NOW CIK1373715 Webwww.servicenow.com Phone(408) 501-8550Fax858-720-0479Employees29,187Year Founded2004Price Target and Rating Average Price Target for ServiceNow$155.74 High Price Target$266.00 Low Price Target$72.00 Potential Upside/Downside+4.1%Consensus RatingModerate Buy Rating Score (0-4)2.79 Research Coverage43 Analysts Profitability EPS (Trailing Twelve Months)$1.60 Trailing P/E Ratio93.47 Forward P/E Ratio67.06 P/E Growth2.92Net Income$1.75 billion Net Margins11.34% Pretax Margin15.93% Return on Equity16.45% Return on Assets7.68% Debt Debt-to-Equity Ratio0.43 Current Ratio0.70 Quick Ratio0.70 Sales & Book Value Annual Sales$14.73 billion Price / Sales10.50 Cash Flow$3.07 per share Price / Cash Flow48.72 Book Value$12.39 per share Price / Book12.07Miscellaneous Outstanding Shares1,034,000,000Free Float1,030,484,000Market Cap$154.63 billion OptionableOptionable Beta0.99 Social Links 7 Best Space Stocks to Own in 2026The space race is growing fast, and you don’t have to have gotten in early on SpaceX to profit. 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