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Procter & Gamble (PG) Stock Forecast & Price Target

Procter & Gamble logo
$150.53 -0.16 (-0.11%)
Closing price 10/9/2025 03:59 PM Eastern
Extended Trading
$150.86 +0.34 (+0.22%)
As of 04:52 AM Eastern
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Procter & Gamble - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Sell
0
Hold
9
Buy
11

Based on 20 Wall Street analysts who have issued ratings for Procter & Gamble in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 20 analysts, 9 have given a hold rating, and 11 have given a buy rating for PG.

Consensus Price Target

$172.58
14.65% Upside
According to the 20 analysts' twelve-month price targets for Procter & Gamble, the average price target is $172.58. The highest price target for PG is $209.00, while the lowest price target for PG is $153.00. The average price target represents a forecasted upside of 14.65% from the current price of $150.53.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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PG Analyst Ratings Over Time

TypeCurrent Forecast
10/10/24 to 10/10/25
1 Month Ago
9/10/24 to 9/10/25
3 Months Ago
7/12/24 to 7/12/25
1 Year Ago
10/11/23 to 10/10/24
Strong Buy
0 Strong Buy rating(s)
1 Strong Buy rating(s)
2 Strong Buy rating(s)
2 Strong Buy rating(s)
Buy
11 Buy rating(s)
10 Buy rating(s)
14 Buy rating(s)
12 Buy rating(s)
Hold
9 Hold rating(s)
7 Hold rating(s)
7 Hold rating(s)
9 Hold rating(s)
Sell
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$172.58$175.12$178.45$175.05
Forecasted Upside14.65% Upside11.20% Upside13.70% Upside3.61% Upside
Consensus RatingModerate BuyModerate BuyModerate BuyModerate Buy

PG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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PG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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Procter & Gamble Stock vs. The Competition

TypeProcter & GambleConsumer Staples CompaniesS&P 500
Consensus Rating Score
2.55
2.15
2.52
Consensus RatingModerate BuyHoldModerate Buy
Predicted Upside14.65% Upside107.27% Upside172.89% Upside
News Sentiment Rating
Positive News

See Recent PG News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
10/8/2025UBS Group
4 of 5 stars
Peter Grom
Not Rated
Lower TargetBuy$180.00 ➝ $176.00+16.41%
10/8/2025Bank of America
4 of 5 stars
Olivia Tong
Not Rated
Lower TargetBuy$180.00 ➝ $174.00+14.95%
10/8/2025Weiss Ratings
0 of 5 stars
 Reiterated RatingHold (C+)
10/1/2025Barclays
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Lower TargetEqual Weight$164.00 ➝ $153.00-0.44%
9/25/2025Wells Fargo & Company
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Lower TargetOverweight$173.00 ➝ $170.00+10.82%
9/23/2025BNP Paribas Exane
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 Lower TargetOutperform$177.00 ➝ $172.00+12.83%
9/17/2025Berenberg Bank
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 Boost TargetHold$152.00 ➝ $154.00-4.60%
8/15/2025BNP Paribas
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Reiterated RatingOutperform$177.00+14.14%
7/25/2025JPMorgan Chase & Co.
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Reiterated RatingOverweightNeutral$178.00 ➝ $170.00+7.04%
7/14/2025Evercore ISI
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Reiterated RatingOutperformIn-Line$190.00 ➝ $170.00+8.31%
5/5/2025Piper Sandler
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Boost TargetNeutral$160.00 ➝ $164.00+3.66%
5/1/2025Redburn Partners
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Set Target$161.00+1.40%
5/1/2025Redburn Atlantic
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DowngradeBuyNeutral$161.00-0.97%
4/30/2025Erste Group Bank
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DowngradeStrong-BuyHold
4/25/2025Morgan Stanley
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Set TargetOverweight$191.00 ➝ $180.00+12.48%
4/25/2025Raymond James Financial
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Lower TargetOutperform$190.00 ➝ $185.00+15.60%
4/25/2025Truist Financial
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Lower TargetBuy$185.00 ➝ $180.00+12.48%
4/25/2025Citigroup
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Lower TargetBuy$200.00 ➝ $181.00+14.38%
4/25/2025Royal Bank Of Canada
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UpgradeSector PerformOutperform$164.00 ➝ $177.00+10.91%
1/23/2025Stifel Nicolaus
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Boost TargetHold$161.00 ➝ $165.00+0.60%
1/23/2025DA Davidson
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Reiterated RatingBuy$209.00 ➝ $209.00+27.00%
10/4/2024Hsbc Global Res
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UpgradeStrong-Buy
8/29/2024DZ Bank
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 UpgradeHoldBuy$190.00+12.36%
8/23/2024Wolfe Research
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UpgradeStrong-Buy
8/1/2024Dbs Bank
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DowngradeStrong-BuyHold
7/24/2024Jefferies Financial Group
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 DowngradeBuyHold$182.00 ➝ $175.00+5.03%
7/23/2024TD Cowen
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Initiated CoverageBuy$189.00+12.31%
7/17/2024Deutsche Bank Aktiengesellschaft
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 Boost TargetBuy$171.00 ➝ $176.00+4.13%
4/25/2024Argus
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 Boost TargetBuy$180.00 ➝ $185.00+13.49%
3/1/2024The Goldman Sachs Group
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 Initiated CoverageNeutral$168.00+5.70%
10/12/2023Sanford C. Bernstein
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 Lower TargetMarket Perform$162.00 ➝ $153.00+7.02%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 04:59 AM ET.


Should I Buy Procter & Gamble Stock? PG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, October 6, 2025. Please send any questions or comments about these Procter & Gamble pros and cons to contact@marketbeat.com.

Procter & Gamble
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Procter & Gamble:

  • The current stock price is around $152, which may present a buying opportunity for investors looking for value in a well-established company.
  • Procter & Gamble has received multiple "outperform" ratings from analysts, indicating strong confidence in the company's future performance.
  • With a market capitalization of approximately $356.20 billion, Procter & Gamble is a stable investment in the consumer goods sector, known for its resilience during economic downturns.
  • The company has a diverse product portfolio across various segments, including Beauty, Grooming, and Health Care, which helps mitigate risks associated with market fluctuations.
  • Recent insider trading activity shows that company executives are actively managing their shares, which can be a positive signal about the company's prospects.

Procter & Gamble
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Procter & Gamble for these reasons:

  • Insider selling has been notable, with a total of 120,181 shares sold recently, which may raise concerns about the executives' confidence in the company's short-term performance.
  • Analysts have recently adjusted price targets downward, with some estimates dropping to as low as $153, indicating potential challenges ahead.
  • The company's debt-to-equity ratio of 0.49 suggests a moderate level of debt, which could impact financial flexibility in a rising interest rate environment.
  • Procter & Gamble's P/E ratio of 23.38 indicates that the stock may be overvalued compared to its earnings, which could deter value-focused investors.
  • Market volatility and economic uncertainties could affect consumer spending on non-essential goods, impacting Procter & Gamble's sales growth.

PG Forecast - Frequently Asked Questions

According to the research reports of 20 Wall Street equities research analysts, the average twelve-month stock price forecast for Procter & Gamble is $172.58, with a high forecast of $209.00 and a low forecast of $153.00.

20 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Procter & Gamble in the last year. There are currently 9 hold ratings and 11 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" PG shares.

According to analysts, Procter & Gamble's stock has a predicted upside of 14.65% based on their 12-month stock forecasts.

Procter & Gamble has been rated by research analysts at Bank of America, Barclays, Berenberg Bank, BNP Paribas, BNP Paribas Exane, Evercore ISI, JPMorgan Chase & Co., UBS Group, Weiss Ratings, and Wells Fargo & Company in the past 90 days.

Analysts like Procter & Gamble more than other "consumer staples" companies. The consensus rating for Procter & Gamble is Moderate Buy while the average consensus rating for "consumer staples" companies is Hold. Learn more on how PG compares to other companies.


This page (NYSE:PG) was last updated on 10/10/2025 by MarketBeat.com Staff
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