Procter & Gamble (PG) Stock Forecast & Price Target

$146.47 -1.98 (-1.33%)

Closing price 04:00 PM Eastern

Extended Trading

$146.35 -0.12 (-0.08%)

As of 07:55 PM Eastern

Compare

Procter & Gamble - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 22 Analyst Ratings

Sell
0

Hold
10

Buy
12

Based on 22 Wall Street analysts who have issued ratings for Procter & Gamble in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 22 analysts, 10 have given a hold rating, and 12 have given a buy rating for PG.

Consensus Price Target

$161.47
10.24% Upside

According to the 22 analysts' twelve-month price targets for Procter & Gamble, the average price target is $161.47. The highest price target for PG is $179.00, while the lowest price target for PG is $145.00. The average price target represents a forecasted upside of 10.24% from the current price of $146.47.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Get the Latest News and Ratings for PG and Related Stocks

Enter your email address to receive the latest news and analysts' ratings for Procter & Gamble and its competitors.

SMS is currently available in Australia, Belgium, Canada, France, Germany, Ireland, Italy, New Zealand, the Netherlands, Singapore, South Africa, Spain, Switzerland, the United Kingdom, and the United States. By entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy.

PG Analyst Ratings Over Time

Type	Current Forecast 6/30/25 to 6/30/26	1 Month Ago 5/31/25 to 5/31/26	3 Months Ago 4/1/25 to 4/1/26	1 Year Ago 6/30/24 to 6/30/25
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	2 Strong Buy rating(s)
Buy	12 Buy rating(s)	11 Buy rating(s)	12 Buy rating(s)	14 Buy rating(s)
Hold	10 Hold rating(s)	9 Hold rating(s)	9 Hold rating(s)	7 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$161.47	$161.06	$167.06	$179.37
Forecasted Upside	10.24% Upside	12.16% Upside	15.86% Upside	12.60% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

PG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

PG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Procter & Gamble Stock vs. The Competition

Type	Procter & Gamble	Consumer Staples Companies	Broader Market
Consensus Rating Score	2.55	2.09	2.52
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	10.55% Upside	123.60% Upside	14.78% Upside
News Sentiment Rating	Positive News See Recent PG News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export

Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
6/29/2026	BMO Capital Markets 3 of 5 stars		Boost Target	Outperform	$169.00 ➝ $170.00	+15.01%
6/26/2026	Jefferies Financial Group 3 of 5 stars		Boost Target	Buy	$177.00 ➝ $179.00	+19.19%
6/24/2026	Weiss Ratings 5 of 5 stars		Reiterated Rating	Hold (C)
6/11/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Cristian Rios Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Outperform ➝ Market Perform	$156.00	+5.05%
4/27/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Peter Grom Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$166.00 ➝ $172.00	+15.75%
4/27/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Steve Powers Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$163.00	+9.40%
4/27/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Robert Ottenstein Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target		$162.00	+8.73%
4/27/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Chris Carey Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Overweight	$158.00 ➝ $164.00	+10.73%
4/27/2026	Rothschild & Co Redburn Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Neutral	$157.00 ➝ $155.00	+4.62%
4/27/2026	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Robert Moskow Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$142.00 ➝ $150.00	+1.25%
Your book attached (Ad) Bill Poulos is giving away his 'Safe Trade Options Formula' book for free - but only for a limited time through a temporary download link. He plans to charge for it soon. Download your copy now and lock it in at no cost, regardless of future pricing. Download the Safe Trade Options Formula book for free before access closes
4/24/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Michael Lavery Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$142.00 ➝ $145.00	-2.10%
4/23/2026	BNP Paribas Exane Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Outperform	$172.00 ➝ $165.00	+14.46%
4/22/2026	Morgan Stanley Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Overweight	$175.00 ➝ $166.00	+16.12%
4/17/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andrea Teixeira Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Overweight	$165.00 ➝ $162.00	+12.35%
4/14/2026	Raymond James Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Outperform	$175.00 ➝ $170.00	+17.78%
4/14/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Lauren Lieberman Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Equal Weight	$155.00 ➝ $146.00	+1.15%
4/10/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Peter Galbo Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$171.00 ➝ $167.00	+13.85%
4/9/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Outperform	$172.00 ➝ $167.00	+15.68%
4/8/2026	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Lower Target	Neutral	$159.00 ➝ $155.00	+7.86%
3/24/2026	Erste Group Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy ➝ Hold
1/23/2026	Dbs Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy
9/17/2025	Berenberg Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Hold	$152.00 ➝ $154.00	-4.60%
4/25/2025	Truist Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Bill Chappell Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$185.00 ➝ $180.00	+12.48%
4/25/2025	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Filippo Falorni Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Buy	$200.00 ➝ $181.00	+14.38%
1/23/2025	Stifel Nicolaus Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Mark Astrachan Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Hold	$161.00 ➝ $165.00	+0.60%
1/23/2025	DA Davidson Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	L. Weiser Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy	$209.00 ➝ $209.00	+27.00%
10/4/2024	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	A. Zamacona Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Strong-Buy
8/29/2024	DZ Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy	$190.00	+12.36%
8/23/2024	Wolfe Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Greg Badishkanian Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Strong-Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 10:24 PM ET.

Should I Buy Procter & Gamble Stock? PG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, June 26, 2026. Please send any questions or comments about these Procter & Gamble pros and cons to contact@marketbeat.com.

Procter & Gamble
Bull Case

Here are some ways that investors could benefit from investing in Procter & Gamble:

The company recently reported earnings per share (EPS) of $1.59, exceeding expectations, which indicates strong financial performance and effective management.
Procter & Gamble has a solid net margin of over 19%, suggesting that it retains a significant portion of revenue as profit, which is attractive for investors looking for profitability.
The current stock price is around $148.58, which reflects a stable market position and could be seen as a good entry point for potential investors.
With a return on equity of 32%, Procter & Gamble demonstrates efficient use of shareholder equity to generate profits, which is a positive sign for investors.
The company has increased its quarterly dividend to $1.0885, representing a yield of 2.9%, which is appealing for income-focused investors.

Procter & Gamble
Bear Case

Investors should be bearish about investing in Procter & Gamble for these reasons:

The company's revenue of $21.23 billion fell short of analysts' expectations, indicating potential challenges in meeting market demands.
Procter & Gamble's dividend payout ratio is 63.60%, which, while sustainable, suggests that a significant portion of earnings is being distributed rather than reinvested in growth.
Analysts have mixed ratings, with some maintaining a "hold" rating, which may indicate uncertainty about the stock's future performance.
The stock has a relatively high price-to-earnings (P/E) ratio of 21.72, which could suggest that it is overvalued compared to its earnings, making it less attractive for value investors.
Market volatility and economic conditions could impact consumer spending on Procter & Gamble's products, potentially affecting future revenue growth.

PG Forecast - Frequently Asked Questions

According to the research reports of 22 Wall Street equities research analysts, the average twelve-month stock price forecast for Procter & Gamble is $161.47, with a high forecast of $179.00 and a low forecast of $145.00.

22 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Procter & Gamble in the last year. There are currently 10 hold ratings and 12 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" PG shares.

According to analysts, Procter & Gamble's stock has a predicted upside of 10.24% based on their 12-month stock forecasts.

Procter & Gamble has been rated by research analysts at Bank of America, Barclays, BMO Capital Markets, BNP Paribas Exane, Deutsche Bank Aktiengesellschaft, Evercore, Jefferies Financial Group, JPMorgan Chase & Co., Morgan Stanley, Piper Sandler, Raymond James Financial, Rothschild & Co Redburn, Royal Bank Of Canada, Sanford C. Bernstein, TD Cowen, The Goldman Sachs Group, UBS Group, Weiss Ratings, and Wells Fargo & Company in the past 90 days.

Analysts like Procter & Gamble more than other "consumer staples" companies. The consensus rating for Procter & Gamble is Moderate Buy while the average consensus rating for "consumer staples" companies is Hold. Learn more on how PG compares to other companies.

Stock Forecasts and Research Tools

Related Companies

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Procter & Gamble Recommendations

This page (NYSE:PG) was last updated on 6/30/2026 by MarketBeat.com Staff.

From Our Partners

Unlock superior investment research and tools.

Get MarketBeat All Access

In-depth profiles and analysis for 20,000 public companies.
Real-time analyst ratings, insider transactions, earnings data, and more.
Our daily ratings and market update email newsletter.

Sign In
Create Account

Your Email Address:

Your Password:

Forgot your password?

Your Email Address:

Choose a Password:

By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Procter & Gamble (PG) Stock Forecast & Price Target

Procter & Gamble - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

PG Analyst Ratings Over Time

PG Analyst Recommendations By Month

PG Price Targets by Month

Procter & Gamble Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Procter & Gamble Stock? PG Pros and Cons Explained

Procter & Gamble
Bull Case

Procter & Gamble
Bear Case

PG Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Procter & Gamble Recommendations

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

About MarketBeat

MarketBeat Products

Popular Tools

Financial Calendars

Terms & Info

Procter & Gamble (PG) Stock Forecast & Price Target

Procter & Gamble - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

PG Analyst Ratings Over Time

PG Analyst Recommendations By Month

PG Price Targets by Month

Procter & Gamble Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Procter & Gamble Stock? PG Pros and Cons Explained

Procter & Gamble Bull Case

Procter & Gamble Bear Case

PG Forecast - Frequently Asked Questions

What is Procter & Gamble's forecast for 2026?

Should I buy or sell Procter & Gamble stock right now?

Does Procter & Gamble's stock price have much upside?

What analysts cover Procter & Gamble?

Do Wall Street analysts like Procter & Gamble more than its competitors?

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Procter & Gamble Recommendations

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

Procter & Gamble
Bull Case

Procter & Gamble
Bear Case