Procter & Gamble (PG) Stock Forecast & Price Target

$159.29 -0.57 (-0.36%)

As of 03:58 PM Eastern

Procter & Gamble - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy

Based on 23 Analyst Ratings

Sell
0

Hold
7

Buy
16

Based on 23 Wall Street analysts who have issued ratings for Procter & Gamble in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 23 analysts, 7 have given a hold rating, 14 have given a buy rating, and 2 have given a strong buy rating for PG.

Consensus Price Target

$178.45
12.03% Upside

According to the 23 analysts' twelve-month price targets for Procter & Gamble, the average price target is $178.45. The highest price target for PG is $209.00, while the lowest price target for PG is $161.00. The average price target represents a forecasted upside of 12.03% from the current price of $159.29.

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PG Analyst Ratings Over Time

Type	Current Forecast 6/30/24 to 6/30/25	1 Month Ago 5/31/24 to 5/31/25	3 Months Ago 4/1/24 to 4/1/25	1 Year Ago 7/1/23 to 6/30/24
Strong Buy	2 Strong Buy rating(s)	2 Strong Buy rating(s)	3 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	14 Buy rating(s)	15 Buy rating(s)	12 Buy rating(s)	13 Buy rating(s)
Hold	7 Hold rating(s)	7 Hold rating(s)	6 Hold rating(s)	6 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$178.45	$178.52	$181.82	$170.72
Forecasted Upside	12.03% Upside	5.06% Upside	6.57% Upside	3.52% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

PG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

PG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Procter & Gamble Stock vs. The Competition

Type	Procter & Gamble	Consumer Staples Companies	S&P 500
Consensus Rating Score	2.78	2.54	2.53
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy
Predicted Upside	12.45% Upside	64.64% Upside	12.55% Upside
News Sentiment Rating	Positive News See Recent PG News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
6/3/2025	Evercore ISI 2 of 5 stars	Robert Ottenstein Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Outperform ➝ Outperform	$170.00 ➝ $190.00	+14.44%
5/5/2025	Piper Sandler 2 of 5 stars	Korinne Wolfmeyer Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Neutral ➝ Neutral	$160.00 ➝ $164.00	+3.66%
5/1/2025	Redburn Partners 2 of 5 stars	Edward Lewis Subscribe to MarketBeat All Access for the recommendation accuracy rating	Set Target		$161.00	+1.40%
5/1/2025	Redburn Atlantic Subscribe to MarketBeat All Access for the recommendation accuracy rating	E. Lewis Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Buy ➝ Neutral	$161.00	-0.97%
4/30/2025	Erste Group Bank Subscribe to MarketBeat All Access for the recommendation accuracy rating	S. Lingnau Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Strong-Buy ➝ Hold
4/25/2025	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating	Dara Mohsenian Subscribe to MarketBeat All Access for the recommendation accuracy rating	Set Target	Overweight ➝ Overweight	$191.00 ➝ $180.00	+12.48%
4/25/2025	Raymond James Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating	Olivia Tong Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Outperform ➝ Outperform	$190.00 ➝ $185.00	+15.60%
4/25/2025	Truist Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating	Bill Chappell Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Buy ➝ Buy	$185.00 ➝ $180.00	+12.48%
4/25/2025	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating	Filippo Falorni Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Buy ➝ Buy	$200.00 ➝ $181.00	+14.38%
4/25/2025	Royal Bank Of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating	Nik Modi Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Sector Perform ➝ Outperform	$164.00 ➝ $177.00	+10.91%
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4/25/2025	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating	Olivia Tong Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Buy ➝ Buy	$190.00 ➝ $180.00	+12.79%
4/11/2025	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating	Andrea Teixeira Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Overweight ➝ Overweight	$181.00 ➝ $172.00	+3.20%
3/27/2025	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating	L. Lieberman Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Equal Weight ➝ Equal Weight
2/10/2025	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy
1/23/2025	Stifel Nicolaus Subscribe to MarketBeat All Access for the recommendation accuracy rating	Mark Astrachan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Hold ➝ Hold	$161.00 ➝ $165.00	+0.60%
1/23/2025	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating	Chris Carey Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Overweight ➝ Overweight	$176.00 ➝ $180.00	+9.38%
1/23/2025	DA Davidson Subscribe to MarketBeat All Access for the recommendation accuracy rating	L. Weiser Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy ➝ Buy	$209.00 ➝ $209.00	+27.00%
10/4/2024	Hsbc Global Res Subscribe to MarketBeat All Access for the recommendation accuracy rating	A. Zamacona Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
8/29/2024	DZ Bank Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Hold ➝ Buy	$190.00	+12.36%
8/23/2024	Wolfe Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	G. Badishkanian Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
8/1/2024	Dbs Bank Subscribe to MarketBeat All Access for the recommendation accuracy rating	C. Widjaja Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Strong-Buy ➝ Hold
7/24/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Buy ➝ Hold	$182.00 ➝ $175.00	+5.03%
7/23/2024	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating	R. Moskow Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Buy	$189.00	+12.31%
7/17/2024	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$171.00 ➝ $176.00	+4.13%
6/24/2024	BNP Paribas Subscribe to MarketBeat All Access for the recommendation accuracy rating	K. Grundy Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Outperform	$187.00	+11.14%
4/25/2024	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$180.00 ➝ $185.00	+13.49%
3/1/2024	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Neutral	$168.00	+5.70%
10/12/2023	Sanford C. Bernstein Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Market Perform ➝ Market Perform	$162.00 ➝ $153.00	+7.02%
9/22/2023	HSBC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Buy	$179.00	+17.64%
9/8/2023	William Blair Subscribe to MarketBeat All Access for the recommendation accuracy rating	J. Andersen Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Market Perform

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Monday at 08:56 PM ET.

Should I Buy Procter & Gamble Stock? PG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, June 30, 2025. Please send any questions or comments about these Procter & Gamble pros and cons to contact@marketbeat.com.

Procter & Gamble
Bull Case

Here are some ways that investors could benefit from investing in Procter & Gamble:

The company recently reported earnings per share of $1.54, slightly exceeding analysts' expectations, indicating strong financial performance.
Procter & Gamble has a solid return on equity of 32.67%, showcasing effective management and profitability.
The current stock price is around $158, which may present a buying opportunity for investors looking for stable companies.
Procter & Gamble has a history of increasing dividends, with a recent quarterly dividend boost to $1.0568 per share, reflecting a commitment to returning value to shareholders.
Despite a slight decline in revenue compared to the previous year, the company remains a leader in its sector, which can provide stability in uncertain market conditions.

Procter & Gamble
Bear Case

Investors should be bearish about investing in Procter & Gamble for these reasons:

The company’s revenue for the latest quarter was down 2.1% compared to the same quarter last year, which may raise concerns about growth potential.
Procter & Gamble's price-to-earnings (P/E) ratio is 25.19, which could be considered high, suggesting that the stock may be overvalued relative to its earnings.
Insider selling activity has been noted, with significant shares sold by executives, which could indicate a lack of confidence in the company's short-term prospects.
The stock has experienced fluctuations, with a 52-week high of $180.43 and a low of $156.58, indicating potential volatility that may concern risk-averse investors.
Institutional investors have recently adjusted their positions, with some reducing their holdings, which may signal caution among large stakeholders.

PG Forecast - Frequently Asked Questions

: According to the research reports of 23 Wall Street equities research analysts, the average twelve-month stock price forecast for Procter & Gamble is $178.45, with a high forecast of $209.00 and a low forecast of $161.00.
: 23 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Procter & Gamble in the last twelve months. There are currently 7 hold ratings, 14 buy ratings and 2 strong buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" PG shares.
: According to analysts, Procter & Gamble's stock has a predicted upside of 12.03% based on their 12-month stock forecasts.
: Over the previous 90 days, Procter & Gamble's stock had 2 downgrades and 1 upgrade by analysts.
: Procter & Gamble has been rated by research analysts at Bank of America, Citigroup, Erste Group Bank, Evercore ISI, JPMorgan Chase & Co., Morgan Stanley, Piper Sandler, Raymond James Financial, Redburn Atlantic, Redburn Partners, Royal Bank Of Canada, and Truist Financial in the past 90 days.
: Analysts like Procter & Gamble more than other "consumer staples" companies. The consensus rating score for Procter & Gamble is 2.78 while the average consensus rating score for "consumer staples" companies is 2.54. Learn more on how PG compares to other companies.

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This page (NYSE:PG) was last updated on 6/30/2025 by MarketBeat.com Staff

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Procter & Gamble (PG) Stock Forecast & Price Target