Free Trial

Procter & Gamble (PG) Stock Forecast & Price Target

Procter & Gamble logo
$162.57 +0.31 (+0.19%)
As of 03:59 PM Eastern

Procter & Gamble - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Sell
1
Hold
4
Buy
18

Based on 23 Wall Street analysts who have issued ratings for Procter & Gamble in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 23 analysts, 1 has given a sell rating, 4 have given a hold rating, 15 have given a buy rating, and 3 have given a strong buy rating for PG.

Consensus Price Target

$180.79
11.21% Upside
According to the 23 analysts' twelve-month price targets for Procter & Gamble, the average price target is $180.79. The highest price target for PG is $209.00, while the lowest price target for PG is $165.00. The average price target represents a forecasted upside of 11.21% from the current price of $162.57.
Get the Latest News and Ratings for PG and Related Stocks

Enter your email address to receive the latest news and analysts' ratings for Procter & Gamble and its competitors.

Sign Up

PG Analyst Ratings Over Time

TypeCurrent Forecast
4/30/24 to 4/30/25
1 Month Ago
3/31/24 to 3/31/25
3 Months Ago
1/31/24 to 1/30/25
1 Year Ago
5/1/23 to 4/30/24
Strong Buy
3 Strong Buy rating(s)
3 Strong Buy rating(s)
2 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
15 Buy rating(s)
12 Buy rating(s)
13 Buy rating(s)
12 Buy rating(s)
Hold
4 Hold rating(s)
6 Hold rating(s)
7 Hold rating(s)
6 Hold rating(s)
Sell
1 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
0 Sell rating(s)
Consensus Price Target$180.79$181.82$180.53$169.76
Forecasted Upside11.21% Upside6.65% Upside7.82% Upside4.00% Upside
Consensus Rating
Moderate Buy
Moderate Buy
Moderate Buy
Moderate Buy

PG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
Skip Chart & View Analyst Rating History

PG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
Skip Chart and View Analyst Price Target HistorySkip Chart & View Price History Table

Procter & Gamble Stock vs. The Competition

TypeProcter & GambleConsumer Staples CompaniesS&P 500
Consensus Rating Score
2.87
2.55
2.54
Consensus RatingModerate BuyModerate BuyModerate Buy
Predicted Upside11.60% Upside55.54% Upside20.65% Upside
News Sentiment Rating
Neutral News

See Recent PG News
Positive News
Positive News
DateBrokerageAnalyst NameActionRatingPrice TargetUpside/Downside on Report DateDetails
4/25/2025Piper Sandler
2 of 5 stars
 Reiterated RatingUnderperform ➝ Underperform
4/25/2025Morgan Stanley
3 of 5 stars
Dara Mohsenian
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Set TargetOverweight ➝ Overweight$191.00 ➝ $180.00+12.48%
4/25/2025Raymond James
4 of 5 stars
Olivia Tong
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Lower TargetOutperform ➝ Outperform$190.00 ➝ $185.00+15.60%
4/25/2025Truist Financial
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Bill Chappell
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Lower TargetBuy ➝ Buy$185.00 ➝ $180.00+12.48%
4/25/2025Citigroup
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Filippo Falorni
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Lower TargetBuy ➝ Buy$200.00 ➝ $181.00+14.38%
4/25/2025Royal Bank of Canada
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Nik Modi
Subscribe to MarketBeat All Access for the recommendation accuracy rating
UpgradeSector Perform ➝ Outperform$164.00 ➝ $177.00+10.91%
4/25/2025Bank of America
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Olivia Tong
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Lower TargetBuy ➝ Buy$190.00 ➝ $180.00+12.79%
4/11/2025JPMorgan Chase & Co.
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Andrea Teixeira
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Lower TargetOverweight ➝ Overweight$181.00 ➝ $172.00+3.20%
3/27/2025Barclays
Subscribe to MarketBeat All Access for the recommendation accuracy rating
L. Lieberman
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Reiterated RatingEqual Weight ➝ Equal Weight
3/17/2025Erste Group Bank
Subscribe to MarketBeat All Access for the recommendation accuracy rating
S. Lingnau
Subscribe to MarketBeat All Access for the recommendation accuracy rating
UpgradeHold ➝ Strong-Buy
2/10/2025UBS Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Reiterated RatingBuy ➝ Buy
1/23/2025Stifel Nicolaus
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Mark Astrachan
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Boost TargetHold ➝ Hold$161.00 ➝ $165.00+0.60%
1/23/2025Wells Fargo & Company
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Chris Carey
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Boost TargetOverweight ➝ Overweight$176.00 ➝ $180.00+9.38%
1/23/2025DA Davidson
Subscribe to MarketBeat All Access for the recommendation accuracy rating
L. Weiser
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Reiterated RatingBuy ➝ Buy$209.00 ➝ $209.00+27.00%
10/21/2024Evercore ISI
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Boost TargetOutperform ➝ Outperform$180.00 ➝ $183.00+8.25%
10/4/2024Hsbc Global Res
Subscribe to MarketBeat All Access for the recommendation accuracy rating
A. Zamacona
Subscribe to MarketBeat All Access for the recommendation accuracy rating
UpgradeStrong-Buy
8/29/2024DZ Bank
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 UpgradeHold ➝ Buy$190.00+12.36%
8/23/2024Wolfe Research
Subscribe to MarketBeat All Access for the recommendation accuracy rating
G. Badishkanian
Subscribe to MarketBeat All Access for the recommendation accuracy rating
UpgradeStrong-Buy
8/1/2024Dbs Bank
Subscribe to MarketBeat All Access for the recommendation accuracy rating
C. Widjaja
Subscribe to MarketBeat All Access for the recommendation accuracy rating
DowngradeStrong-Buy ➝ Hold
7/24/2024Jefferies Financial Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 DowngradeBuy ➝ Hold$182.00 ➝ $175.00+5.03%
7/23/2024TD Cowen
Subscribe to MarketBeat All Access for the recommendation accuracy rating
R. Moskow
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Initiated CoverageBuy$189.00+12.31%
7/17/2024Deutsche Bank Aktiengesellschaft
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Boost TargetBuy ➝ Buy$171.00 ➝ $176.00+4.13%
6/24/2024BNP Paribas
Subscribe to MarketBeat All Access for the recommendation accuracy rating
K. Grundy
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Initiated CoverageOutperform$187.00+11.14%
4/25/2024Argus
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Boost TargetBuy ➝ Buy$180.00 ➝ $185.00+13.49%
3/1/2024The Goldman Sachs Group
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Initiated CoverageNeutral$168.00+5.70%
10/12/2023Sanford C. Bernstein
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Lower TargetMarket Perform ➝ Market Perform$162.00 ➝ $153.00+7.02%
9/22/2023HSBC
Subscribe to MarketBeat All Access for the recommendation accuracy rating
 Initiated CoverageBuy$179.00+17.64%
9/8/2023William Blair
Subscribe to MarketBeat All Access for the recommendation accuracy rating
J. Andersen
Subscribe to MarketBeat All Access for the recommendation accuracy rating
Initiated CoverageMarket Perform

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 06:07 PM ET.


Should I Buy Procter & Gamble Stock? PG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Wednesday, April 23, 2025. Please send any questions or comments about these Procter & Gamble pros and cons to contact@marketbeat.com.

Procter & Gamble
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in Procter & Gamble:

  • The current stock price is around $167, reflecting a stable performance in the market.
  • Procter & Gamble has a strong market capitalization of approximately $393 billion, indicating a robust financial position.
  • The company reported a net margin of 18.35%, showcasing its efficiency in converting revenue into profit.
  • Recent upgrades from analysts, including a "strong-buy" rating from Erste Group Bank, suggest positive market sentiment.
  • Procter & Gamble has a solid return on equity of 33%, demonstrating effective management of shareholder funds.

Procter & Gamble
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in Procter & Gamble for these reasons:

  • Analysts have set a target price of $164, indicating a potential downside from the current stock price.
  • The company has a relatively high price-to-earnings (P/E) ratio of 26.71, which may suggest that the stock is overvalued compared to its earnings.
  • Procter & Gamble's debt-to-equity ratio of 0.50 indicates a moderate level of debt, which could pose risks in a rising interest rate environment.
  • Recent trading volumes have shown fluctuations, which may indicate volatility in investor sentiment.
  • With a consensus rating of "Moderate Buy," there is a mix of opinions among analysts, suggesting uncertainty in future performance.

PG Forecast - Frequently Asked Questions

According to the research reports of 23 Wall Street equities research analysts, the average twelve-month stock price forecast for Procter & Gamble is $180.79, with a high forecast of $209.00 and a low forecast of $165.00.

23 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Procter & Gamble in the last twelve months. There is currently 1 sell rating, 4 hold ratings, 15 buy ratings and 3 strong buy ratings for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" PG shares.

According to analysts, Procter & Gamble's stock has a predicted upside of 11.21% based on their 12-month stock forecasts.

Over the previous 90 days, Procter & Gamble's stock had 2 upgrades by analysts.

Procter & Gamble has been rated by research analysts at Bank of America, Barclays, Citigroup, Erste Group Bank, JPMorgan Chase & Co., Morgan Stanley, Piper Sandler, Raymond James, Royal Bank of Canada, Truist Financial, and UBS Group in the past 90 days.

Analysts like Procter & Gamble more than other "consumer staples" companies. The consensus rating score for Procter & Gamble is 2.87 while the average consensus rating score for "consumer staples" companies is 2.55. Learn more on how PG compares to other companies.


This page (NYSE:PG) was last updated on 4/30/2025 by MarketBeat.com Staff
From Our Partners