Procter & Gamble (PG) Stock Forecast & Price Target

$165.66 +0.89 (+0.54%)

As of 05/20/2025 03:58 PM Eastern

Procter & Gamble - Analysts' Recommendations and Stock Price Forecast (2025)

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

Consensus Rating

Moderate Buy

Based on 24 Analyst Ratings

Sell
0

Hold
7

Buy
17

Based on 24 Wall Street analysts who have issued ratings for Procter & Gamble in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 24 analysts, 7 have given a hold rating, 15 have given a buy rating, and 2 have given a strong buy rating for PG.

Consensus Price Target

$178.52
7.77% Upside

According to the 24 analysts' twelve-month price targets for Procter & Gamble, the average price target is $178.52. The highest price target for PG is $209.00, while the lowest price target for PG is $161.00. The average price target represents a forecasted upside of 7.77% from the current price of $165.66.

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PG Analyst Ratings Over Time

Type	Current Forecast 5/21/24 to 5/21/25	1 Month Ago 4/21/24 to 4/21/25	3 Months Ago 2/21/24 to 2/20/25	1 Year Ago 5/22/23 to 5/21/24
Strong Buy	2 Strong Buy rating(s)	3 Strong Buy rating(s)	2 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	15 Buy rating(s)	13 Buy rating(s)	13 Buy rating(s)	12 Buy rating(s)
Hold	7 Hold rating(s)	6 Hold rating(s)	7 Hold rating(s)	6 Hold rating(s)
Sell	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$178.52	$181.50	$180.53	$169.76
Forecasted Upside	7.77% Upside	9.40% Upside	7.93% Upside	0.82% Upside
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Moderate Buy

PG Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

PG Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Procter & Gamble Stock vs. The Competition

Type	Procter & Gamble	Consumer Staples Companies	S&P 500
Consensus Rating Score	2.79	2.54	2.54
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy
Predicted Upside	7.77% Upside	48.27% Upside	13.03% Upside
News Sentiment Rating	Positive News See Recent PG News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

Export to Excel

Date	Brokerage	Analyst Name	Action	Rating	Price Target	Upside/Downside on Report Date
5/5/2025	Piper Sandler 2 of 5 stars	Korinne Wolfmeyer Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Neutral ➝ Neutral	$160.00 ➝ $164.00	+3.66%
5/1/2025	Redburn Partners 3 of 5 stars	Edward Lewis Subscribe to MarketBeat All Access for the recommendation accuracy rating	Set Target		$161.00	+1.40%
5/1/2025	Redburn Atlantic 5 of 5 stars	E. Lewis Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Buy ➝ Neutral	$161.00	-0.97%
4/30/2025	Erste Group Bank Subscribe to MarketBeat All Access for the recommendation accuracy rating	S. Lingnau Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Strong-Buy ➝ Hold
4/25/2025	Morgan Stanley Subscribe to MarketBeat All Access for the recommendation accuracy rating	Dara Mohsenian Subscribe to MarketBeat All Access for the recommendation accuracy rating	Set Target	Overweight ➝ Overweight	$191.00 ➝ $180.00	+12.48%
4/25/2025	Raymond James Subscribe to MarketBeat All Access for the recommendation accuracy rating	Olivia Tong Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Outperform ➝ Outperform	$190.00 ➝ $185.00	+15.60%
4/25/2025	Truist Financial Subscribe to MarketBeat All Access for the recommendation accuracy rating	Bill Chappell Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Buy ➝ Buy	$185.00 ➝ $180.00	+12.48%
4/25/2025	Citigroup Subscribe to MarketBeat All Access for the recommendation accuracy rating	Filippo Falorni Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Buy ➝ Buy	$200.00 ➝ $181.00	+14.38%
4/25/2025	Royal Bank of Canada Subscribe to MarketBeat All Access for the recommendation accuracy rating	Nik Modi Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Sector Perform ➝ Outperform	$164.00 ➝ $177.00	+10.91%
4/25/2025	Bank of America Subscribe to MarketBeat All Access for the recommendation accuracy rating	Olivia Tong Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Buy ➝ Buy	$190.00 ➝ $180.00	+12.79%
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4/11/2025	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the recommendation accuracy rating	Andrea Teixeira Subscribe to MarketBeat All Access for the recommendation accuracy rating	Lower Target	Overweight ➝ Overweight	$181.00 ➝ $172.00	+3.20%
3/27/2025	Barclays Subscribe to MarketBeat All Access for the recommendation accuracy rating	L. Lieberman Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Equal Weight ➝ Equal Weight
2/10/2025	UBS Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Reiterated Rating	Buy ➝ Buy
1/23/2025	Stifel Nicolaus Subscribe to MarketBeat All Access for the recommendation accuracy rating	Mark Astrachan Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Hold ➝ Hold	$161.00 ➝ $165.00	+0.60%
1/23/2025	Wells Fargo & Company Subscribe to MarketBeat All Access for the recommendation accuracy rating	Chris Carey Subscribe to MarketBeat All Access for the recommendation accuracy rating	Boost Target	Overweight ➝ Overweight	$176.00 ➝ $180.00	+9.38%
1/23/2025	DA Davidson Subscribe to MarketBeat All Access for the recommendation accuracy rating	L. Weiser Subscribe to MarketBeat All Access for the recommendation accuracy rating	Reiterated Rating	Buy ➝ Buy	$209.00 ➝ $209.00	+27.00%
10/21/2024	Evercore ISI Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Outperform ➝ Outperform	$180.00 ➝ $183.00	+8.25%
10/4/2024	Hsbc Global Res Subscribe to MarketBeat All Access for the recommendation accuracy rating	A. Zamacona Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
8/29/2024	DZ Bank Subscribe to MarketBeat All Access for the recommendation accuracy rating		Upgrade	Hold ➝ Buy	$190.00	+12.36%
8/23/2024	Wolfe Research Subscribe to MarketBeat All Access for the recommendation accuracy rating	G. Badishkanian Subscribe to MarketBeat All Access for the recommendation accuracy rating	Upgrade	Strong-Buy
8/1/2024	Dbs Bank Subscribe to MarketBeat All Access for the recommendation accuracy rating	C. Widjaja Subscribe to MarketBeat All Access for the recommendation accuracy rating	Downgrade	Strong-Buy ➝ Hold
7/24/2024	Jefferies Financial Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Downgrade	Buy ➝ Hold	$182.00 ➝ $175.00	+5.03%
7/23/2024	TD Cowen Subscribe to MarketBeat All Access for the recommendation accuracy rating	R. Moskow Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Buy	$189.00	+12.31%
7/17/2024	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$171.00 ➝ $176.00	+4.13%
6/24/2024	BNP Paribas Subscribe to MarketBeat All Access for the recommendation accuracy rating	K. Grundy Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Outperform	$187.00	+11.14%
4/25/2024	Argus Subscribe to MarketBeat All Access for the recommendation accuracy rating		Boost Target	Buy ➝ Buy	$180.00 ➝ $185.00	+13.49%
3/1/2024	The Goldman Sachs Group Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Neutral	$168.00	+5.70%
10/12/2023	Sanford C. Bernstein Subscribe to MarketBeat All Access for the recommendation accuracy rating		Lower Target	Market Perform ➝ Market Perform	$162.00 ➝ $153.00	+7.02%
9/22/2023	HSBC Subscribe to MarketBeat All Access for the recommendation accuracy rating		Initiated Coverage	Buy	$179.00	+17.64%
9/8/2023	William Blair Subscribe to MarketBeat All Access for the recommendation accuracy rating	J. Andersen Subscribe to MarketBeat All Access for the recommendation accuracy rating	Initiated Coverage	Market Perform

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Wednesday at 06:34 AM ET.

Should I Buy Procter & Gamble Stock? PG Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, May 19, 2025. Please send any questions or comments about these Procter & Gamble pros and cons to contact@marketbeat.com.

Procter & Gamble
Bull Case

Here are some ways that investors could benefit from investing in Procter & Gamble:

The current stock price is around $165, which reflects a stable performance in the market, making it an attractive entry point for potential investors.
Procter & Gamble recently reported earnings per share of $1.54, slightly exceeding analysts' expectations, indicating strong financial health and effective management.
The company has a solid return on equity of 33.00%, showcasing its ability to generate profit from shareholders' equity, which is a positive sign for investors looking for efficient management.
Procter & Gamble maintains a market capitalization of approximately $386.91 billion, positioning it as a major player in the consumer goods sector, which can provide stability and growth potential.
The company has a low debt-to-equity ratio of 0.50, suggesting that it is not overly reliant on debt to finance its operations, which can reduce financial risk for investors.

Procter & Gamble
Bear Case

Investors should be bearish about investing in Procter & Gamble for these reasons:

The company's revenue for the latest quarter was down 2.1% year-over-year, which may indicate challenges in maintaining sales growth in a competitive market.
Procter & Gamble's price-to-earnings (P/E) ratio is around 26.26, which is relatively high compared to industry averages, potentially signaling that the stock is overvalued.
Despite a strong return on equity, the company's net margin of 18.35% suggests that there may be pressures on profitability, which could affect future earnings.
The stock has experienced fluctuations, with a 52-week high of $180.43 and a low of $156.58, indicating volatility that could concern risk-averse investors.
Institutional investors hold 65.77% of the stock, which may lead to less control for individual investors and could result in significant price movements based on institutional trading decisions.

PG Forecast - Frequently Asked Questions

: According to the research reports of 24 Wall Street equities research analysts, the average twelve-month stock price forecast for Procter & Gamble is $178.52, with a high forecast of $209.00 and a low forecast of $161.00.
: 24 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Procter & Gamble in the last twelve months. There are currently 7 hold ratings, 15 buy ratings and 2 strong buy ratings for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" PG shares.
: According to analysts, Procter & Gamble's stock has a predicted upside of 7.77% based on their 12-month stock forecasts.
: Over the previous 90 days, Procter & Gamble's stock had 2 upgrades and 2 downgrades by analysts.
: Procter & Gamble has been rated by research analysts at Bank of America, Barclays, Citigroup, Erste Group Bank, JPMorgan Chase & Co., Morgan Stanley, Piper Sandler, Raymond James, Redburn Atlantic, Redburn Partners, Royal Bank of Canada, and Truist Financial in the past 90 days.
: Analysts like Procter & Gamble more than other "consumer staples" companies. The consensus rating score for Procter & Gamble is 2.79 while the average consensus rating score for "consumer staples" companies is 2.54. Learn more on how PG compares to other companies.

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This page (NYSE:PG) was last updated on 5/21/2025 by MarketBeat.com Staff

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Procter & Gamble (PG) Stock Forecast & Price Target