Shake Shack (SHAK) Competitors

Shake Shack (NYSE:SHAK) and Wingstop (NASDAQ:WING) are both mid-cap retail/wholesale companies, but which is the better stock? We will contrast the two businesses based on the strength of their media sentiment, dividends, profitability, risk, analyst recommendations, valuation, earnings and institutional ownership.

Does the media favor SHAK or WING?

In the previous week, Wingstop had 6 more articles in the media than Shake Shack. MarketBeat recorded 24 mentions for Wingstop and 18 mentions for Shake Shack. Wingstop's average media sentiment score of 0.89 beat Shake Shack's score of 0.86 indicating that Wingstop is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Shake Shack	12 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	2 Negative mention(s)	1 Very Negative mention(s)	Positive
Wingstop	12 Very Positive mention(s)	2 Positive mention(s)	8 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Do analysts prefer SHAK or WING?

Shake Shack currently has a consensus target price of $133.05, suggesting a potential upside of 25.49%. Wingstop has a consensus target price of $379.52, suggesting a potential upside of 15.67%. Given Shake Shack's higher probable upside, equities research analysts plainly believe Shake Shack is more favorable than Wingstop.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Shake Shack	2 Sell rating(s)	12 Hold rating(s)	6 Buy rating(s)	1 Strong Buy rating(s)	2.29
Wingstop	0 Sell rating(s)	5 Hold rating(s)	20 Buy rating(s)	4 Strong Buy rating(s)	2.97

Is SHAK or WING more profitable?

Wingstop has a net margin of 25.61% compared to Shake Shack's net margin of 1.50%. Shake Shack's return on equity of 9.78% beat Wingstop's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Shake Shack	1.50%	9.78%	2.83%
Wingstop	25.61%	-17.07%	16.53%

Do insiders & institutionals hold more shares of SHAK or WING?

86.1% of Shake Shack shares are held by institutional investors. 8.5% of Shake Shack shares are held by company insiders. Comparatively, 0.7% of Wingstop shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Which has more volatility and risk, SHAK or WING?

Shake Shack has a beta of 1.82, suggesting that its share price is 82% more volatile than the S&P 500. Comparatively, Wingstop has a beta of 1.84, suggesting that its share price is 84% more volatile than the S&P 500.

Which has better earnings and valuation, SHAK or WING?

Wingstop has lower revenue, but higher earnings than Shake Shack. Wingstop is trading at a lower price-to-earnings ratio than Shake Shack, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Shake Shack	$1.25B	3.61	$10.21M	$0.46	230.48
Wingstop	$625.81M	14.64	$108.72M	$6.00	54.69

Summary

Wingstop beats Shake Shack on 11 of the 17 factors compared between the two stocks.