SHAK vs. WING, YUMC, HTHT, ARMK, BROS, CAVA, RRR, WH, ATAT, and MLCO
Should you be buying Shake Shack stock or one of its competitors? The main competitors of Shake Shack include Wingstop (WING), Yum China (YUMC), H World Group (HTHT), Aramark (ARMK), Dutch Bros (BROS), CAVA Group (CAVA), Red Rock Resorts (RRR), Wyndham Hotels & Resorts (WH), Atour Lifestyle (ATAT), and Melco Resorts & Entertainment (MLCO). These companies are all part of the "restaurants, hotels, motels" industry.
Shake Shack vs. Its Competitors
Wingstop (NASDAQ:WING) and Shake Shack (NYSE:SHAK) are both mid-cap retail/wholesale companies, but which is the better stock? We will compare the two businesses based on the strength of their valuation, earnings, media sentiment, profitability, analyst recommendations, risk, institutional ownership and dividends.
Wingstop has a net margin of 25.61% compared to Shake Shack's net margin of 1.50%. Shake Shack's return on equity of 9.78% beat Wingstop's return on equity.
Wingstop has a beta of 1.78, suggesting that its stock price is 78% more volatile than the S&P 500. Comparatively, Shake Shack has a beta of 1.65, suggesting that its stock price is 65% more volatile than the S&P 500.
86.1% of Shake Shack shares are held by institutional investors. 0.7% of Wingstop shares are held by insiders. Comparatively, 8.5% of Shake Shack shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.
In the previous week, Shake Shack had 1 more articles in the media than Wingstop. MarketBeat recorded 24 mentions for Shake Shack and 23 mentions for Wingstop. Wingstop's average media sentiment score of 0.41 beat Shake Shack's score of -0.13 indicating that Wingstop is being referred to more favorably in the media.
Wingstop has higher earnings, but lower revenue than Shake Shack. Wingstop is trading at a lower price-to-earnings ratio than Shake Shack, indicating that it is currently the more affordable of the two stocks.
Wingstop currently has a consensus target price of $374.54, suggesting a potential upside of 55.25%. Shake Shack has a consensus target price of $129.16, suggesting a potential upside of 48.89%. Given Wingstop's stronger consensus rating and higher probable upside, research analysts clearly believe Wingstop is more favorable than Shake Shack.
Summary
Wingstop beats Shake Shack on 11 of the 17 factors compared between the two stocks.
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New MarketBeat Followers Over Time
This chart shows the number of new MarketBeat users adding SHAK and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
Skip ChartMedia Sentiment Over Time
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NYSE:SHAK) was last updated on 10/11/2025 by MarketBeat.com Staff