Sun Life Financial (SLF) Competitors $59.52 +0.45 (+0.76%) As of 02:38 PM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock SLF vs. BHF, AMP, BMO, BNS, CM, MFC, PRU, RY, VOYA, and CBShould you be buying Sun Life Financial stock or one of its competitors? The main competitors of Sun Life Financial include Brighthouse Financial (BHF), Ameriprise Financial (AMP), Bank Of Montreal (BMO), Bank of Nova Scotia (BNS), Canadian Imperial Bank of Commerce (CM), Manulife Financial (MFC), Prudential Financial (PRU), Royal Bank Of Canada (RY), Voya Financial (VOYA), and Chubb (CB). These companies are all part of the "finance" sector. Sun Life Financial vs. Its Competitors Brighthouse Financial Ameriprise Financial Bank Of Montreal Bank of Nova Scotia Canadian Imperial Bank of Commerce Manulife Financial Prudential Financial Royal Bank Of Canada Voya Financial Chubb Sun Life Financial (NYSE:SLF) and Brighthouse Financial (NASDAQ:BHF) are both finance companies, but which is the better business? We will compare the two companies based on the strength of their valuation, risk, earnings, dividends, institutional ownership, media sentiment, profitability and analyst recommendations. Is SLF or BHF more profitable? Brighthouse Financial has a net margin of 10.24% compared to Sun Life Financial's net margin of 7.59%. Brighthouse Financial's return on equity of 21.06% beat Sun Life Financial's return on equity.Company Net Margins Return on Equity Return on Assets Sun Life Financial7.59% 17.21% 1.10% Brighthouse Financial 10.24%21.06%0.47% Which has better valuation & earnings, SLF or BHF? Sun Life Financial has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioSun Life Financial$33.39B1.00$2.31B$4.0414.73Brighthouse Financial$4.72B0.55$388M$9.244.88 Do institutionals and insiders hold more shares of SLF or BHF? 52.3% of Sun Life Financial shares are owned by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are owned by institutional investors. 1.4% of Brighthouse Financial shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term. Does the media prefer SLF or BHF? In the previous week, Sun Life Financial had 4 more articles in the media than Brighthouse Financial. MarketBeat recorded 6 mentions for Sun Life Financial and 2 mentions for Brighthouse Financial. Brighthouse Financial's average media sentiment score of 1.52 beat Sun Life Financial's score of 1.44 indicating that Brighthouse Financial is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Sun Life Financial 5 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Brighthouse Financial 2 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive Do analysts prefer SLF or BHF? Sun Life Financial currently has a consensus price target of $88.00, suggesting a potential upside of 47.87%. Brighthouse Financial has a consensus price target of $59.67, suggesting a potential upside of 32.28%. Given Sun Life Financial's stronger consensus rating and higher possible upside, research analysts plainly believe Sun Life Financial is more favorable than Brighthouse Financial.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Sun Life Financial 1 Sell rating(s) 2 Hold rating(s) 2 Buy rating(s) 1 Strong Buy rating(s) 2.50Brighthouse Financial 2 Sell rating(s) 4 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.13 Which has more risk & volatility, SLF or BHF? Sun Life Financial has a beta of 0.89, suggesting that its share price is 11% less volatile than the S&P 500. Comparatively, Brighthouse Financial has a beta of 0.87, suggesting that its share price is 13% less volatile than the S&P 500. SummarySun Life Financial beats Brighthouse Financial on 10 of the 16 factors compared between the two stocks. Get Sun Life Financial News Delivered to You Automatically Sign up to receive the latest news and ratings for SLF and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding SLF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart SLF vs. The Competition Export to ExcelMetricSun Life FinancialINS IndustryFinance SectorNYSE ExchangeMarket Cap$33.33B$14.58B$12.65B$21.59BDividend Yield4.32%2.92%5.42%3.50%P/E Ratio14.729.85244.0530.15Price / Sales1.001.5030.8053.99Price / Cash12.858.5922.2324.68Price / Book2.141.412.354.59Net Income$2.31B$1.16B$1.01B$999.97M7 Day Performance-0.13%-0.93%0.28%0.62%1 Month Performance1.84%0.63%3.76%5.22%1 Year Performance5.51%9.99%542.45%15.65% Sun Life Financial Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)SLFSun Life Financial4.8384 of 5 stars$59.52+0.8%$88.00+47.8%+4.6%$33.38B$33.39B14.7431,768Positive NewsBHFBrighthouse Financial4.9196 of 5 stars$43.38+0.0%$59.67+37.5%+6.3%$2.48B$4.72B4.691,400Positive NewsAMPAmeriprise Financial4.773 of 5 stars$492.36+0.6%$534.71+8.6%+7.4%$46.13B$17.26B15.3213,600Positive NewsBMOBank Of Montreal4.9859 of 5 stars$126.99+0.7%$168.00+32.3%+47.8%$90.33B$58.27B15.5453,597Positive NewsBNSBank of Nova Scotia4.4017 of 5 stars$63.94+0.8%$86.00+34.5%+23.0%$78.82B$55.90B17.1988,488Positive NewsCMCanadian Imperial Bank of Commerce4.9647 of 5 stars$78.14-0.2%$107.50+37.6%+30.3%$72.80B$47.09B13.2048,552Positive NewsMFCManulife Financial4.9428 of 5 stars$30.77+0.3%$48.50+57.6%+9.6%$52.08B$38.90B13.7337,000Positive NewsPRUPrudential Financial4.8931 of 5 stars$105.88+0.2%$122.08+15.3%-13.3%$37.21B$68.05B23.4838,196Positive NewsAnalyst ForecastRYRoyal Bank Of Canada4.9211 of 5 stars$144.68+0.1%$177.50+22.7%+19.1%$203.04B$98.71B15.2894,838Positive NewsShort Interest ↓VOYAVoya Financial4.9761 of 5 stars$75.73-1.0%$83.70+10.5%-1.1%$7.38B$8.05B15.1510,000Positive NewsCBChubb4.9599 of 5 stars$277.63+0.1%$302.00+8.8%-6.4%$110.59B$55.75B12.2543,000Positive NewsAnalyst Forecast Related Companies and Tools Related Companies Brighthouse Financial Alternatives Ameriprise Financial Alternatives Bank Of Montreal Alternatives Bank of Nova Scotia Alternatives Canadian Imperial Bank of Commerce Alternatives Manulife Financial Alternatives Prudential Financial Alternatives Royal Bank Of Canada Alternatives Voya Financial Alternatives Chubb Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:SLF) was last updated on 9/18/2025 by MarketBeat.com Staff From Our PartnersREVEALED: Something Big Happening Behind White House Doorswhat I just learned about what’s unfolding in the White House is truly stunning… And you need to see it for...Paradigm Press | SponsoredTrump’s Plan May Undo 1933’s Biggest Financial InjusticeTrump's Reset Can Give Birth To America's Greatest Era Yet A 90-Year cycle may end soon, creating real weal...American Hartford Gold | SponsoredTrump’s national nightmare is herePorter Stansberry and Jeff Brown say a new U.S. national emergency is already underway — and it could trigger ...Porter & Company | SponsoredWhy Peter Thiel Hid Gold in a VaultSilicon Valley billionaires hiding gold in vaults? 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