Sun Life Financial (SLF) Competitors $61.93 +1.10 (+1.81%) Closing price 03:59 PM EasternExtended Trading$61.95 +0.02 (+0.03%) As of 04:37 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock SLF vs. BHF, AMP, BLK, BMO, BNS, CM, MFC, PRU, RY, and VOYAShould you be buying Sun Life Financial stock or one of its competitors? The main competitors of Sun Life Financial include Brighthouse Financial (BHF), Ameriprise Financial (AMP), BlackRock (BLK), Bank Of Montreal (BMO), Bank of Nova Scotia (BNS), Canadian Imperial Bank of Commerce (CM), Manulife Financial (MFC), Prudential Financial (PRU), Royal Bank Of Canada (RY), and Voya Financial (VOYA). These companies are all part of the "finance" sector. Sun Life Financial vs. Its Competitors Brighthouse Financial Ameriprise Financial BlackRock Bank Of Montreal Bank of Nova Scotia Canadian Imperial Bank of Commerce Manulife Financial Prudential Financial Royal Bank Of Canada Voya Financial Brighthouse Financial (NASDAQ:BHF) and Sun Life Financial (NYSE:SLF) are both finance companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, earnings, risk, institutional ownership, valuation, analyst recommendations, dividends and media sentiment. Which has more risk & volatility, BHF or SLF? Brighthouse Financial has a beta of 0.86, meaning that its share price is 14% less volatile than the S&P 500. Comparatively, Sun Life Financial has a beta of 0.9, meaning that its share price is 10% less volatile than the S&P 500. Does the media refer more to BHF or SLF? In the previous week, Brighthouse Financial had 4 more articles in the media than Sun Life Financial. MarketBeat recorded 11 mentions for Brighthouse Financial and 7 mentions for Sun Life Financial. Sun Life Financial's average media sentiment score of 1.24 beat Brighthouse Financial's score of 0.68 indicating that Sun Life Financial is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Brighthouse Financial 3 Very Positive mention(s) 1 Positive mention(s) 5 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Sun Life Financial 5 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Is BHF or SLF more profitable? Brighthouse Financial has a net margin of 10.24% compared to Sun Life Financial's net margin of 7.59%. Brighthouse Financial's return on equity of 21.06% beat Sun Life Financial's return on equity.Company Net Margins Return on Equity Return on Assets Brighthouse Financial10.24% 21.06% 0.47% Sun Life Financial 7.59%17.21%1.10% Do institutionals and insiders hold more shares of BHF or SLF? 81.2% of Brighthouse Financial shares are held by institutional investors. Comparatively, 52.3% of Sun Life Financial shares are held by institutional investors. 1.4% of Brighthouse Financial shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term. Which has preferable earnings & valuation, BHF or SLF? Sun Life Financial has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioBrighthouse Financial$4.72B0.59$388M$9.245.26Sun Life Financial$28.32B1.34$2.31B$4.0415.33 Do analysts recommend BHF or SLF? Brighthouse Financial presently has a consensus target price of $59.78, suggesting a potential upside of 22.92%. Sun Life Financial has a consensus target price of $88.50, suggesting a potential upside of 42.90%. Given Sun Life Financial's stronger consensus rating and higher probable upside, analysts clearly believe Sun Life Financial is more favorable than Brighthouse Financial.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Brighthouse Financial 2 Sell rating(s) 5 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.11Sun Life Financial 1 Sell rating(s) 2 Hold rating(s) 4 Buy rating(s) 1 Strong Buy rating(s) 2.63 SummarySun Life Financial beats Brighthouse Financial on 10 of the 16 factors compared between the two stocks. Get Sun Life Financial News Delivered to You Automatically Sign up to receive the latest news and ratings for SLF and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding SLF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart SLF vs. The Competition Export to ExcelMetricSun Life FinancialINS IndustryFinance SectorNYSE ExchangeMarket Cap$38.06B$15.00B$12.65B$22.04BDividend Yield4.16%2.87%5.52%3.57%P/E Ratio15.339.7930.1729.86Price / Sales1.341.5230.2588.51Price / Cash13.368.5522.6624.65Price / Book2.231.392.294.64Net Income$2.31B$1.16B$1.02B$1.01B7 Day Performance2.83%-0.28%0.33%0.54%1 Month Performance5.92%-0.44%0.40%3.12%1 Year Performance8.02%3.39%539.27%15.34% Sun Life Financial Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)SLFSun Life Financial4.9822 of 5 stars$61.93+1.8%$88.50+42.9%+5.7%$38.06B$28.32B15.3331,768Positive NewsAnalyst ForecastBHFBrighthouse Financial4.6259 of 5 stars$54.58-2.1%$59.67+9.3%+9.2%$3.19B$4.72B5.911,400News CoverageAnalyst ForecastAMPAmeriprise Financial4.7202 of 5 stars$499.03-0.1%$544.50+9.1%+3.4%$47.07B$17.26B15.5313,600Positive NewsAnalyst ForecastBLKBlackRock4.8423 of 5 stars$1,173.98+1.5%$1,154.07-1.7%+24.1%$179.08B$21.57B28.3821,100Trending NewsUpcoming EarningsAnalyst ForecastBMOBank Of Montreal4.9293 of 5 stars$129.85-0.6%$168.00+29.4%+41.6%$93.38B$58.27B15.8953,597Positive NewsAnalyst ForecastBNSBank of Nova Scotia4.3439 of 5 stars$64.78+0.6%$86.00+32.8%+21.7%$79.89B$55.90B17.4188,488Analyst ForecastCMCanadian Imperial Bank of Commerce4.7153 of 5 stars$79.58-1.5%$107.50+35.1%+36.4%$75.07B$47.09B13.4448,552Analyst ForecastMFCManulife Financial4.985 of 5 stars$31.01+0.7%$48.50+56.4%+7.5%$52.16B$38.90B13.8437,000Analyst ForecastPRUPrudential Financial4.9043 of 5 stars$103.73-0.7%$122.08+17.7%-13.9%$36.75B$59.52B23.0038,196Positive NewsAnalyst ForecastRYRoyal Bank Of Canada4.9315 of 5 stars$146.97+0.6%$177.50+20.8%+19.9%$205.33B$98.71B15.5294,838Positive NewsAnalyst ForecastShort Interest ↓VOYAVoya Financial4.9786 of 5 stars$75.16-0.8%$83.70+11.4%-5.3%$7.31B$8.05B15.0310,000Trending NewsAnalyst Forecast Related Companies and Tools Related Companies Brighthouse Financial Alternatives Ameriprise Financial Alternatives BlackRock Alternatives Bank Of Montreal Alternatives Bank of Nova Scotia Alternatives Canadian Imperial Bank of Commerce Alternatives Manulife Financial Alternatives Prudential Financial Alternatives Royal Bank Of Canada Alternatives Voya Financial Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:SLF) was last updated on 10/8/2025 by MarketBeat.com Staff From Our PartnersURGENT: The Market's 3 Red Flags Are FlashingThe warning signs that preceded the 2008 crash are reappearing: an irrational NASDAQ bubble, a record-high gol...StockEarnings | SponsoredAn Early Move On The Next Shift In CoinLitecoin is already processing 500,000+ daily transactions, integrated with PayPal and Revolut, and now one fi...Market Tactic | Sponsored"I'm risking my reputation on this"If I'm right about what's coming, this could be the most important book you'll read this yearCrypto 101 Media | SponsoredClaim Your Share of $5.39 BILLION in AI Equity ChecksThe U.S. government just took advantage of Public Law 81-774 to crack down on AI companies... 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