Sun Life Financial (SLF) Competitors $57.66 -0.15 (-0.26%) As of 02:17 PM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock SLF vs. BHF, AMP, BMO, BNS, CM, MFC, PRU, RY, TD, and VOYAShould you be buying Sun Life Financial stock or one of its competitors? The main competitors of Sun Life Financial include Brighthouse Financial (BHF), Ameriprise Financial (AMP), Bank Of Montreal (BMO), Bank of Nova Scotia (BNS), Canadian Imperial Bank of Commerce (CM), Manulife Financial (MFC), Prudential Financial (PRU), Royal Bank Of Canada (RY), Toronto Dominion Bank (TD), and Voya Financial (VOYA). These companies are all part of the "finance" sector. Sun Life Financial vs. Its Competitors Brighthouse Financial Ameriprise Financial Bank Of Montreal Bank of Nova Scotia Canadian Imperial Bank of Commerce Manulife Financial Prudential Financial Royal Bank Of Canada Toronto Dominion Bank Voya Financial Sun Life Financial (NYSE:SLF) and Brighthouse Financial (NASDAQ:BHF) are both finance companies, but which is the superior business? We will compare the two businesses based on the strength of their analyst recommendations, valuation, institutional ownership, media sentiment, risk, profitability, dividends and earnings. Which has more volatility and risk, SLF or BHF? Sun Life Financial has a beta of 0.89, suggesting that its share price is 11% less volatile than the S&P 500. Comparatively, Brighthouse Financial has a beta of 0.87, suggesting that its share price is 13% less volatile than the S&P 500. Do insiders & institutionals have more ownership in SLF or BHF? 52.3% of Sun Life Financial shares are owned by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are owned by institutional investors. 1.4% of Brighthouse Financial shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth. Which has higher valuation and earnings, SLF or BHF? Sun Life Financial has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioSun Life Financial$28.32B1.14$2.31B$4.0414.26Brighthouse Financial$4.72B0.53$388M$9.244.70 Do analysts rate SLF or BHF? Sun Life Financial presently has a consensus price target of $88.00, indicating a potential upside of 52.71%. Brighthouse Financial has a consensus price target of $59.67, indicating a potential upside of 37.32%. Given Sun Life Financial's stronger consensus rating and higher possible upside, research analysts plainly believe Sun Life Financial is more favorable than Brighthouse Financial.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Sun Life Financial 1 Sell rating(s) 2 Hold rating(s) 2 Buy rating(s) 0 Strong Buy rating(s) 2.20Brighthouse Financial 2 Sell rating(s) 4 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.13 Does the media prefer SLF or BHF? In the previous week, Brighthouse Financial had 5 more articles in the media than Sun Life Financial. MarketBeat recorded 11 mentions for Brighthouse Financial and 6 mentions for Sun Life Financial. Sun Life Financial's average media sentiment score of 1.31 beat Brighthouse Financial's score of 0.84 indicating that Sun Life Financial is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Sun Life Financial 5 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Brighthouse Financial 5 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Is SLF or BHF more profitable? Brighthouse Financial has a net margin of 10.24% compared to Sun Life Financial's net margin of 7.59%. Brighthouse Financial's return on equity of 21.06% beat Sun Life Financial's return on equity.Company Net Margins Return on Equity Return on Assets Sun Life Financial7.59% 17.21% 1.10% Brighthouse Financial 10.24%21.06%0.47% SummarySun Life Financial beats Brighthouse Financial on 10 of the 17 factors compared between the two stocks. Get Sun Life Financial News Delivered to You Automatically Sign up to receive the latest news and ratings for SLF and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding SLF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart SLF vs. The Competition Export to ExcelMetricSun Life FinancialINS IndustryFinance SectorNYSE ExchangeMarket Cap$32.39B$14.35B$12.46B$21.27BDividend Yield4.38%3.09%5.45%3.52%P/E Ratio14.269.67232.4029.52Price / Sales1.141.5830.8949.54Price / Cash12.698.5021.9524.13Price / Book2.081.392.284.54Net Income$2.31B$1.16B$1.01B$999.70M7 Day Performance-1.40%-2.21%0.37%0.35%1 Month Performance-5.20%2.01%3.65%5.47%1 Year Performance4.53%9.37%543.58%15.40% Sun Life Financial Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)SLFSun Life Financial4.6612 of 5 stars$57.66-0.3%$88.00+52.6%+4.2%$32.41B$28.32B14.2731,768Positive NewsShort Interest ↑BHFBrighthouse Financial4.7609 of 5 stars$46.79-0.6%$59.67+27.5%-2.8%$2.69B$4.72B5.061,400News CoverageAMPAmeriprise Financial4.4676 of 5 stars$511.33-1.1%$534.71+4.6%+15.7%$48.73B$17.26B15.9113,600Positive NewsBMOBank Of Montreal4.9559 of 5 stars$113.67-0.9%$129.50+13.9%+50.7%$82.19B$58.27B14.7453,597Analyst UpgradeBNSBank of Nova Scotia4.1888 of 5 stars$57.30-0.6%$81.00+41.4%+25.0%$71.60B$55.90B16.8088,488Positive NewsCMCanadian Imperial Bank of Commerce4.9205 of 5 stars$72.61-0.8%$109.00+50.1%+34.3%$68.02B$47.09B12.7648,552Positive NewsMFCManulife Financial4.8361 of 5 stars$30.09-2.1%$48.50+61.2%+11.9%$52.21B$38.90B13.4337,000Positive NewsShort Interest ↑PRUPrudential Financial4.8216 of 5 stars$109.17-0.7%$122.08+11.8%-9.0%$38.68B$68.05B24.2138,196Positive NewsInsider TradeRYRoyal Bank Of Canada4.8866 of 5 stars$136.26-1.2%$193.00+41.6%+19.4%$193.75B$98.71B15.1494,838Analyst DowngradeTDToronto Dominion Bank4.0894 of 5 stars$73.80-0.8%$93.00+26.0%+26.3%$127.57B$88.27B10.82102,190Positive NewsVOYAVoya Financial4.9906 of 5 stars$75.92-0.7%$83.70+10.2%+9.2%$7.37B$8.05B15.1810,000Positive NewsShort Interest ↑ Related Companies and Tools Related Companies Brighthouse Financial Alternatives Ameriprise Financial Alternatives Bank Of Montreal Alternatives Bank of Nova Scotia Alternatives Canadian Imperial Bank of Commerce Alternatives Manulife Financial Alternatives Prudential Financial Alternatives Royal Bank Of Canada Alternatives Toronto Dominion Bank Alternatives Voya Financial Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:SLF) was last updated on 9/5/2025 by MarketBeat.com Staff From Our PartnersWhy Trump’s “Smart Dollar” could rewrite the rulesMUST SEE: Donald Trump's Radical Overhaul of the U.S. Dollar Congress just approved President Trump's lates...Stansberry Research | Sponsored“Sell Nvidia before earnings”Eric Fry just went live with one of his most controversial calls yet: “Sell Nvidia.” While Wall Street has bee...InvestorPlace | SponsoredHow “Trump’s New Dollar” Could Impact Your WealthPresident Trump just signed a game-changing law… That could soon upgrade the U.S. dollar in your checking a...Brownstone Research | SponsoredForget Tesla — This Tiny AI Stock Is Musk’s Real PlayWhile Wall Street focused on Tesla’s earnings, Elon Musk was quietly building a supercomputer so powerful it c...Behind the Markets | SponsoredThis Coin Could Explode, and it’s Hiding in Plain Sight!The #1 coin with skyrocket potential right now... 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