Sun Life Financial (SLF) Competitors $62.44 +0.19 (+0.30%) Closing price 07/25/2025 03:59 PM EasternExtended Trading$62.47 +0.02 (+0.04%) As of 07/25/2025 06:38 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock SLF vs. BHF, AMP, BMO, BNS, CM, MET, MFC, PRU, RY, and VOYAShould you be buying Sun Life Financial stock or one of its competitors? The main competitors of Sun Life Financial include Brighthouse Financial (BHF), Ameriprise Financial (AMP), Bank Of Montreal (BMO), Bank of Nova Scotia (BNS), Canadian Imperial Bank of Commerce (CM), MetLife (MET), Manulife Financial (MFC), Prudential Financial (PRU), Royal Bank Of Canada (RY), and Voya Financial (VOYA). These companies are all part of the "finance" sector. Sun Life Financial vs. Its Competitors Brighthouse Financial Ameriprise Financial Bank Of Montreal Bank of Nova Scotia Canadian Imperial Bank of Commerce MetLife Manulife Financial Prudential Financial Royal Bank Of Canada Voya Financial Sun Life Financial (NYSE:SLF) and Brighthouse Financial (NASDAQ:BHF) are both finance companies, but which is the better investment? We will contrast the two companies based on the strength of their dividends, earnings, media sentiment, analyst recommendations, institutional ownership, profitability, valuation and risk. Do insiders and institutionals hold more shares of SLF or BHF? 52.3% of Sun Life Financial shares are held by institutional investors. Comparatively, 81.2% of Brighthouse Financial shares are held by institutional investors. 1.4% of Brighthouse Financial shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term. Does the media prefer SLF or BHF? In the previous week, Sun Life Financial and Sun Life Financial both had 5 articles in the media. Brighthouse Financial's average media sentiment score of 0.99 beat Sun Life Financial's score of 0.83 indicating that Brighthouse Financial is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Sun Life Financial 2 Very Positive mention(s) 1 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Brighthouse Financial 2 Very Positive mention(s) 0 Positive mention(s) 2 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do analysts rate SLF or BHF? Sun Life Financial presently has a consensus price target of $88.00, suggesting a potential upside of 40.92%. Brighthouse Financial has a consensus price target of $60.30, suggesting a potential upside of 20.10%. Given Sun Life Financial's stronger consensus rating and higher probable upside, equities research analysts clearly believe Sun Life Financial is more favorable than Brighthouse Financial.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Sun Life Financial 1 Sell rating(s) 0 Hold rating(s) 4 Buy rating(s) 0 Strong Buy rating(s) 2.60Brighthouse Financial 2 Sell rating(s) 5 Hold rating(s) 1 Buy rating(s) 1 Strong Buy rating(s) 2.11 Is SLF or BHF more profitable? Brighthouse Financial has a net margin of 8.71% compared to Sun Life Financial's net margin of 7.47%. Brighthouse Financial's return on equity of 25.60% beat Sun Life Financial's return on equity.Company Net Margins Return on Equity Return on Assets Sun Life Financial7.47% 17.33% 1.12% Brighthouse Financial 8.71%25.60%0.54% Which has more risk and volatility, SLF or BHF? Sun Life Financial has a beta of 0.91, suggesting that its stock price is 9% less volatile than the S&P 500. Comparatively, Brighthouse Financial has a beta of 0.88, suggesting that its stock price is 12% less volatile than the S&P 500. Which has higher valuation and earnings, SLF or BHF? Sun Life Financial has higher revenue and earnings than Brighthouse Financial. Brighthouse Financial is trading at a lower price-to-earnings ratio than Sun Life Financial, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioSun Life Financial$28.32B1.24$2.31B$3.9315.89Brighthouse Financial$4.72B0.61$388M$8.346.02 SummarySun Life Financial beats Brighthouse Financial on 9 of the 16 factors compared between the two stocks. Get Sun Life Financial News Delivered to You Automatically Sign up to receive the latest news and ratings for SLF and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding SLF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart SLF vs. The Competition Export to ExcelMetricSun Life FinancialINS IndustryFinance SectorNYSE ExchangeMarket Cap$35.17B$14.22B$12.33B$21.21BDividend Yield4.09%3.65%5.55%3.60%P/E Ratio15.8910.0718.0624.91Price / Sales1.241.5226.1160.42Price / Cash13.668.4321.6623.19Price / Book2.251.402.204.68Net Income$2.31B$1.16B$998.02M$995.03M7 Day Performance0.43%2.53%0.58%1.65%1 Month Performance-4.59%0.48%3.45%4.54%1 Year Performance25.14%6.07%536.27%10.00% Sun Life Financial Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)SLFSun Life Financial4.8021 of 5 stars$62.45+0.3%$88.00+40.9%+26.0%$35.17B$28.32B15.8931,768Positive NewsBHFBrighthouse Financial4.6381 of 5 stars$49.13+0.7%$60.30+22.7%+4.1%$2.82B$4.72B5.891,400AMPAmeriprise Financial4.6086 of 5 stars$539.34+0.6%$526.43-2.4%+18.0%$51.36B$17.26B18.3313,600Trending NewsEarnings ReportDividend AnnouncementAnalyst DowngradeAnalyst RevisionBMOBank Of Montreal4.4378 of 5 stars$113.55-0.2%$129.50+14.0%+31.6%$81.78B$58.27B14.7353,597BNSBank of Nova Scotia4.1551 of 5 stars$54.59+0.1%$81.00+48.4%+24.3%$67.87B$55.90B16.0188,488News CoverageCMCanadian Imperial Bank of Commerce4.8134 of 5 stars$72.24-1.1%$109.00+50.9%+46.4%$67.92B$47.09B12.7048,552News CoverageMETMetLife4.9902 of 5 stars$77.88+0.2%$95.50+22.6%+4.3%$52.28B$70.99B12.6645,000Positive NewsMFCManulife Financial4.9033 of 5 stars$30.470.0%$48.50+59.2%+21.3%$52.03B$38.90B15.9537,000PRUPrudential Financial4.9192 of 5 stars$105.54-0.4%$121.85+15.4%-14.6%$37.36B$60.62B16.7338,196Trending NewsUpcoming EarningsAnalyst RevisionRYRoyal Bank Of Canada4.7817 of 5 stars$131.87+0.1%$193.00+46.4%+20.4%$186.02B$98.71B14.6594,838Trending NewsVOYAVoya Financial4.9917 of 5 stars$73.44+1.4%$83.83+14.2%-0.7%$7.07B$8.05B13.8610,000Positive News Related Companies and Tools Related Companies Brighthouse Financial Alternatives Ameriprise Financial Alternatives Bank Of Montreal Alternatives Bank of Nova Scotia Alternatives Canadian Imperial Bank of Commerce Alternatives MetLife Alternatives Manulife Financial Alternatives Prudential Financial Alternatives Royal Bank Of Canada Alternatives Voya Financial Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:SLF) was last updated on 7/26/2025 by MarketBeat.com Staff From Our PartnersWhy AMZN, GOOG, MSFT might destroy NVDAInvesting Legend Hints the End May be Near for These 3 Iconic Stocks Futurist Eric Fry say Amazon, Tesla an...InvestorPlace | SponsoredBREAKING: The House just passed 3 pro-crypto bills!THREE pro-crypto bills just passed the House! 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