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Southern (SO) Competitors

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$92.34 +0.10 (+0.11%)
Closing price 08/29/2025 03:59 PM Eastern
Extended Trading
$92.38 +0.04 (+0.05%)
As of 08/29/2025 07:59 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

SO vs. AEP, LNT, ATO, CMS, D, DUK, ED, NI, WEC, and NEE

Should you be buying Southern stock or one of its competitors? The main competitors of Southern include American Electric Power (AEP), Alliant Energy (LNT), Atmos Energy (ATO), CMS Energy (CMS), Dominion Energy (D), Duke Energy (DUK), Consolidated Edison (ED), NiSource (NI), WEC Energy Group (WEC), and NextEra Energy (NEE). These companies are all part of the "utilities" sector.

Southern vs. Its Competitors

American Electric Power (NASDAQ:AEP) and Southern (NYSE:SO) are both large-cap utilities companies, but which is the superior business? We will contrast the two companies based on the strength of their risk, dividends, profitability, media sentiment, valuation, institutional ownership, earnings and analyst recommendations.

Southern has higher revenue and earnings than American Electric Power. American Electric Power is trading at a lower price-to-earnings ratio than Southern, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
American Electric Power$20.67B2.87$2.97B$6.8416.23
Southern$26.72B3.80$4.40B$3.8923.74

American Electric Power pays an annual dividend of $3.72 per share and has a dividend yield of 3.4%. Southern pays an annual dividend of $2.96 per share and has a dividend yield of 3.2%. American Electric Power pays out 54.4% of its earnings in the form of a dividend. Southern pays out 76.1% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. American Electric Power has increased its dividend for 15 consecutive years and Southern has increased its dividend for 25 consecutive years. American Electric Power is clearly the better dividend stock, given its higher yield and lower payout ratio.

American Electric Power currently has a consensus target price of $111.29, indicating a potential upside of 0.24%. Southern has a consensus target price of $94.92, indicating a potential upside of 2.80%. Given Southern's stronger consensus rating and higher probable upside, analysts clearly believe Southern is more favorable than American Electric Power.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
American Electric Power
1 Sell rating(s)
8 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.29
Southern
1 Sell rating(s)
7 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.31

American Electric Power has a beta of 0.46, indicating that its stock price is 54% less volatile than the S&P 500. Comparatively, Southern has a beta of 0.41, indicating that its stock price is 59% less volatile than the S&P 500.

American Electric Power has a net margin of 17.68% compared to Southern's net margin of 15.10%. Southern's return on equity of 12.09% beat American Electric Power's return on equity.

Company Net Margins Return on Equity Return on Assets
American Electric Power17.68% 11.55% 3.11%
Southern 15.10%12.09%3.06%

75.2% of American Electric Power shares are owned by institutional investors. Comparatively, 64.1% of Southern shares are owned by institutional investors. 0.1% of American Electric Power shares are owned by company insiders. Comparatively, 0.2% of Southern shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

In the previous week, Southern had 7 more articles in the media than American Electric Power. MarketBeat recorded 27 mentions for Southern and 20 mentions for American Electric Power. Southern's average media sentiment score of 1.57 beat American Electric Power's score of 1.52 indicating that Southern is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
American Electric Power
17 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Southern
25 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive

Summary

Southern beats American Electric Power on 11 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SO vs. The Competition

MetricSouthernUTIL IndustryUtilities SectorNYSE Exchange
Market Cap$101.58B$24.88B$16.31B$21.25B
Dividend Yield3.21%3.75%5.38%3.50%
P/E Ratio23.7419.2352.0629.27
Price / Sales3.804.1937.8669.15
Price / Cash10.429.0119.2818.27
Price / Book2.762.232.174.58
Net Income$4.40B$1.43B$751.26M$997.71M
7 Day Performance-0.96%0.22%-0.15%0.77%
1 Month Performance-2.76%11.12%3.44%6.95%
1 Year Performance6.88%12.76%344.49%11.66%

Southern Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SO
Southern
4.0261 of 5 stars
$92.34
+0.1%
$94.92
+2.8%
+6.9%$101.58B$26.72B23.7428,600Positive News
AEP
American Electric Power
4.2829 of 5 stars
$111.02
-0.7%
$111.29
+0.2%
+10.7%$59.37B$20.67B16.2316,330Positive News
LNT
Alliant Energy
3.9965 of 5 stars
$65.07
+0.1%
$65.50
+0.7%
+11.7%$16.72B$4.14B20.082,998Positive News
Analyst Revision
ATO
Atmos Energy
3.8448 of 5 stars
$166.23
+0.5%
$158.27
-4.8%
+27.1%$26.68B$4.17B22.834,790Positive News
CMS
CMS Energy
3.838 of 5 stars
$71.55
+0.5%
$77.25
+8.0%
+5.4%$21.42B$7.52B21.179,070Positive News
D
Dominion Energy
3.8556 of 5 stars
$59.89
+0.1%
$59.57
-0.5%
+7.1%$51.11B$14.46B20.6514,700Positive News
DUK
Duke Energy
4.2897 of 5 stars
$122.45
+0.1%
$130.62
+6.7%
+7.5%$95.22B$31.27B19.9126,413Positive News
ED
Consolidated Edison
4.7318 of 5 stars
$98.30
+0.1%
$105.82
+7.7%
-3.2%$35.45B$15.26B17.8414,300Positive News
Analyst Revision
NI
NiSource
4.12 of 5 stars
$42.26
+0.3%
$42.56
+0.7%
+27.8%$19.90B$5.46B22.487,120Positive News
WEC
WEC Energy Group
3.9474 of 5 stars
$106.54
+0.2%
$106.40
-0.1%
+14.5%$34.29B$9.31B20.417,020Positive News
NEE
NextEra Energy
4.8838 of 5 stars
$72.03
-0.1%
$84.00
+16.6%
-10.5%$148.34B$24.75B25.199,300Positive News

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This page (NYSE:SO) was last updated on 9/1/2025 by MarketBeat.com Staff
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