Southern (SO) Competitors $94.58 -0.11 (-0.12%) Closing price 08/11/2025 03:59 PM EasternExtended Trading$94.46 -0.12 (-0.13%) As of 08/11/2025 07:07 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock SO vs. AEP, LNT, ATO, CMS, D, DUK, ED, NI, WEC, and NEEShould you be buying Southern stock or one of its competitors? The main competitors of Southern include American Electric Power (AEP), Alliant Energy (LNT), Atmos Energy (ATO), CMS Energy (CMS), Dominion Energy (D), Duke Energy (DUK), Consolidated Edison (ED), NiSource (NI), WEC Energy Group (WEC), and NextEra Energy (NEE). These companies are all part of the "utilities" sector. Southern vs. Its Competitors American Electric Power Alliant Energy Atmos Energy CMS Energy Dominion Energy Duke Energy Consolidated Edison NiSource WEC Energy Group NextEra Energy Southern (NYSE:SO) and American Electric Power (NASDAQ:AEP) are both large-cap utilities companies, but which is the better business? We will compare the two companies based on the strength of their analyst recommendations, institutional ownership, valuation, earnings, risk, media sentiment, dividends and profitability. Is SO or AEP a better dividend stock? Southern pays an annual dividend of $2.96 per share and has a dividend yield of 3.1%. American Electric Power pays an annual dividend of $3.72 per share and has a dividend yield of 3.3%. Southern pays out 76.1% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. American Electric Power pays out 54.4% of its earnings in the form of a dividend. Southern has increased its dividend for 25 consecutive years and American Electric Power has increased its dividend for 15 consecutive years. American Electric Power is clearly the better dividend stock, given its higher yield and lower payout ratio. Do analysts prefer SO or AEP? Southern currently has a consensus target price of $94.29, suggesting a potential downside of 0.31%. American Electric Power has a consensus target price of $111.29, suggesting a potential downside of 0.64%. Given Southern's higher probable upside, equities research analysts plainly believe Southern is more favorable than American Electric Power.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Southern 1 Sell rating(s) 9 Hold rating(s) 4 Buy rating(s) 0 Strong Buy rating(s) 2.21American Electric Power 1 Sell rating(s) 8 Hold rating(s) 5 Buy rating(s) 0 Strong Buy rating(s) 2.29 Which has more risk and volatility, SO or AEP? Southern has a beta of 0.38, suggesting that its share price is 62% less volatile than the S&P 500. Comparatively, American Electric Power has a beta of 0.4, suggesting that its share price is 60% less volatile than the S&P 500. Does the media refer more to SO or AEP? In the previous week, American Electric Power had 5 more articles in the media than Southern. MarketBeat recorded 37 mentions for American Electric Power and 32 mentions for Southern. Southern's average media sentiment score of 1.54 beat American Electric Power's score of 1.49 indicating that Southern is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Southern 31 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive American Electric Power 34 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Which has higher valuation and earnings, SO or AEP? Southern has higher revenue and earnings than American Electric Power. American Electric Power is trading at a lower price-to-earnings ratio than Southern, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioSouthern$26.72B3.89$4.40B$3.8924.31American Electric Power$19.72B3.04$2.97B$6.8416.37 Do insiders and institutionals hold more shares of SO or AEP? 64.1% of Southern shares are owned by institutional investors. Comparatively, 75.2% of American Electric Power shares are owned by institutional investors. 0.2% of Southern shares are owned by insiders. Comparatively, 0.1% of American Electric Power shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term. Is SO or AEP more profitable? American Electric Power has a net margin of 17.68% compared to Southern's net margin of 15.10%. Southern's return on equity of 12.09% beat American Electric Power's return on equity.Company Net Margins Return on Equity Return on Assets Southern15.10% 12.09% 3.06% American Electric Power 17.68%11.55%3.11% SummaryAmerican Electric Power beats Southern on 10 of the 19 factors compared between the two stocks. Get Southern News Delivered to You Automatically Sign up to receive the latest news and ratings for SO and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding SO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart SO vs. The Competition Export to ExcelMetricSouthernUTIL IndustryUtilities SectorNYSE ExchangeMarket Cap$104.16B$25.31B$16.23B$20.71BDividend Yield3.13%3.69%5.43%3.65%P/E Ratio24.3119.2915.3927.87Price / Sales3.894.30180.8557.64Price / Cash10.699.0219.2317.60Price / Book2.832.262.154.60Net Income$4.40B$1.43B$751.46M$994.60M7 Day Performance0.21%-0.05%-0.15%-0.24%1 Month Performance2.14%1.67%15.07%-1.21%1 Year Performance8.46%18.07%132.29%16.01% Southern Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)SOSouthern3.9956 of 5 stars$94.58-0.1%$94.29-0.3%+9.0%$104.16B$26.72B24.3128,600Positive NewsAEPAmerican Electric Power4.2937 of 5 stars$112.50-0.3%$111.29-1.1%+14.8%$60.16B$19.72B16.4516,330LNTAlliant Energy3.9833 of 5 stars$65.64-0.7%$64.23-2.2%+16.5%$16.86B$3.98B22.632,998Positive NewsEarnings ReportAnalyst ForecastATOAtmos Energy4.3693 of 5 stars$164.34+1.0%$158.27-3.7%+28.9%$26.10B$4.62B22.575,260Positive NewsEarnings ReportDividend AnnouncementAnalyst DowngradeCMSCMS Energy3.154 of 5 stars$73.52-0.6%$77.25+5.1%+11.5%$22.01B$8.02B21.758,324Positive NewsDDominion Energy2.9791 of 5 stars$61.80+0.1%$59.14-4.3%+13.0%$52.74B$14.46B21.3114,700Positive NewsDUKDuke Energy4.3581 of 5 stars$125.36-0.5%$129.20+3.1%+11.5%$97.48B$30.36B20.3826,413Positive NewsEarnings ReportEDConsolidated Edison3.9819 of 5 stars$104.55-0.4%$105.20+0.6%+3.1%$37.67B$15.77B19.3315,097Earnings ReportAnalyst ForecastNINiSource4.3574 of 5 stars$42.26-0.3%$42.56+0.7%+34.5%$19.89B$5.46B22.487,746Positive NewsEarnings ReportAnalyst DowngradeWECWEC Energy Group3.6081 of 5 stars$110.38-0.3%$106.40-3.6%+24.7%$35.53B$8.60B21.157,017Positive NewsInsider TradeNEENextEra Energy4.7723 of 5 stars$72.42-0.2%$84.42+16.6%-6.4%$149.13B$25.90B25.329,300Positive News Related Companies and Tools Related Companies American Electric Power Alternatives Alliant Energy Alternatives Atmos Energy Alternatives CMS Energy Alternatives Dominion Energy Alternatives Duke Energy Alternatives Consolidated Edison Alternatives NiSource Alternatives WEC Energy Group Alternatives NextEra Energy Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NYSE:SO) was last updated on 8/12/2025 by MarketBeat.com Staff From Our PartnersWhen the levee breaksThe U.S. Treasury just confirmed it plans to borrow $1.01 trillion this quarter—nearly double what was project...Porter & Company | SponsoredThe stealth altcoin the financial world is underestimatingThe Single Most Undervalued DeFi Protocol You've Never Heard Of If there's one cryptocurrency you should b...Crypto 101 Media | SponsoredOne stock to replace NvidiaInvesting Legend Hints the End May be Near for These 3 Iconic Stocks One company to replace Amazon… another...InvestorPlace | SponsoredGENIUS Act: Cancel Your Money?A new law called the GENIUS Act could quietly trigger the most radical shift in American finance in decades. 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