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Southern (SO) Competitors

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$94.58 -0.11 (-0.12%)
Closing price 08/11/2025 03:59 PM Eastern
Extended Trading
$94.46 -0.12 (-0.13%)
As of 08/11/2025 07:07 PM Eastern
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SO vs. AEP, LNT, ATO, CMS, D, DUK, ED, NI, WEC, and NEE

Should you be buying Southern stock or one of its competitors? The main competitors of Southern include American Electric Power (AEP), Alliant Energy (LNT), Atmos Energy (ATO), CMS Energy (CMS), Dominion Energy (D), Duke Energy (DUK), Consolidated Edison (ED), NiSource (NI), WEC Energy Group (WEC), and NextEra Energy (NEE). These companies are all part of the "utilities" sector.

Southern vs. Its Competitors

Southern (NYSE:SO) and American Electric Power (NASDAQ:AEP) are both large-cap utilities companies, but which is the better business? We will compare the two companies based on the strength of their analyst recommendations, institutional ownership, valuation, earnings, risk, media sentiment, dividends and profitability.

Southern pays an annual dividend of $2.96 per share and has a dividend yield of 3.1%. American Electric Power pays an annual dividend of $3.72 per share and has a dividend yield of 3.3%. Southern pays out 76.1% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. American Electric Power pays out 54.4% of its earnings in the form of a dividend. Southern has increased its dividend for 25 consecutive years and American Electric Power has increased its dividend for 15 consecutive years. American Electric Power is clearly the better dividend stock, given its higher yield and lower payout ratio.

Southern currently has a consensus target price of $94.29, suggesting a potential downside of 0.31%. American Electric Power has a consensus target price of $111.29, suggesting a potential downside of 0.64%. Given Southern's higher probable upside, equities research analysts plainly believe Southern is more favorable than American Electric Power.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Southern
1 Sell rating(s)
9 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.21
American Electric Power
1 Sell rating(s)
8 Hold rating(s)
5 Buy rating(s)
0 Strong Buy rating(s)
2.29

Southern has a beta of 0.38, suggesting that its share price is 62% less volatile than the S&P 500. Comparatively, American Electric Power has a beta of 0.4, suggesting that its share price is 60% less volatile than the S&P 500.

In the previous week, American Electric Power had 5 more articles in the media than Southern. MarketBeat recorded 37 mentions for American Electric Power and 32 mentions for Southern. Southern's average media sentiment score of 1.54 beat American Electric Power's score of 1.49 indicating that Southern is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Southern
31 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
American Electric Power
34 Very Positive mention(s)
1 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Southern has higher revenue and earnings than American Electric Power. American Electric Power is trading at a lower price-to-earnings ratio than Southern, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Southern$26.72B3.89$4.40B$3.8924.31
American Electric Power$19.72B3.04$2.97B$6.8416.37

64.1% of Southern shares are owned by institutional investors. Comparatively, 75.2% of American Electric Power shares are owned by institutional investors. 0.2% of Southern shares are owned by insiders. Comparatively, 0.1% of American Electric Power shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

American Electric Power has a net margin of 17.68% compared to Southern's net margin of 15.10%. Southern's return on equity of 12.09% beat American Electric Power's return on equity.

Company Net Margins Return on Equity Return on Assets
Southern15.10% 12.09% 3.06%
American Electric Power 17.68%11.55%3.11%

Summary

American Electric Power beats Southern on 10 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SO and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SO vs. The Competition

MetricSouthernUTIL IndustryUtilities SectorNYSE Exchange
Market Cap$104.16B$25.31B$16.23B$20.71B
Dividend Yield3.13%3.69%5.43%3.65%
P/E Ratio24.3119.2915.3927.87
Price / Sales3.894.30180.8557.64
Price / Cash10.699.0219.2317.60
Price / Book2.832.262.154.60
Net Income$4.40B$1.43B$751.46M$994.60M
7 Day Performance0.21%-0.05%-0.15%-0.24%
1 Month Performance2.14%1.67%15.07%-1.21%
1 Year Performance8.46%18.07%132.29%16.01%

Southern Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SO
Southern
3.9956 of 5 stars
$94.58
-0.1%
$94.29
-0.3%
+9.0%$104.16B$26.72B24.3128,600Positive News
AEP
American Electric Power
4.2937 of 5 stars
$112.50
-0.3%
$111.29
-1.1%
+14.8%$60.16B$19.72B16.4516,330
LNT
Alliant Energy
3.9833 of 5 stars
$65.64
-0.7%
$64.23
-2.2%
+16.5%$16.86B$3.98B22.632,998Positive News
Earnings Report
Analyst Forecast
ATO
Atmos Energy
4.3693 of 5 stars
$164.34
+1.0%
$158.27
-3.7%
+28.9%$26.10B$4.62B22.575,260Positive News
Earnings Report
Dividend Announcement
Analyst Downgrade
CMS
CMS Energy
3.154 of 5 stars
$73.52
-0.6%
$77.25
+5.1%
+11.5%$22.01B$8.02B21.758,324Positive News
D
Dominion Energy
2.9791 of 5 stars
$61.80
+0.1%
$59.14
-4.3%
+13.0%$52.74B$14.46B21.3114,700Positive News
DUK
Duke Energy
4.3581 of 5 stars
$125.36
-0.5%
$129.20
+3.1%
+11.5%$97.48B$30.36B20.3826,413Positive News
Earnings Report
ED
Consolidated Edison
3.9819 of 5 stars
$104.55
-0.4%
$105.20
+0.6%
+3.1%$37.67B$15.77B19.3315,097Earnings Report
Analyst Forecast
NI
NiSource
4.3574 of 5 stars
$42.26
-0.3%
$42.56
+0.7%
+34.5%$19.89B$5.46B22.487,746Positive News
Earnings Report
Analyst Downgrade
WEC
WEC Energy Group
3.6081 of 5 stars
$110.38
-0.3%
$106.40
-3.6%
+24.7%$35.53B$8.60B21.157,017Positive News
Insider Trade
NEE
NextEra Energy
4.7723 of 5 stars
$72.42
-0.2%
$84.42
+16.6%
-6.4%$149.13B$25.90B25.329,300Positive News

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This page (NYSE:SO) was last updated on 8/12/2025 by MarketBeat.com Staff
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