Southern (SO) Stock Forecast & Price Target

Q: What analysts cover Southern?

Southern has been rated by research analysts at Barclays , BMO Capital Markets , Jefferies Financial Group , JPMorgan Chase & Co. , KeyCorp , Mizuho , Morgan Stanley , Truist Financial , and Weiss Ratings in the past 90 days.

$89.95 -0.15 (-0.17%)

Closing price 03:59 PM Eastern

Extended Trading

$90.04 +0.09 (+0.10%)

As of 05:34 PM Eastern

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Southern - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Hold

Based on 20 Analyst Ratings

Sell
2

Hold
11

Buy
7

Based on 20 Wall Street analysts who have issued ratings for Southern in the last 12 months, the stock has a consensus rating of "Hold." Out of the 20 analysts, 2 have given a sell rating, 11 have given a hold rating, and 7 have given a buy rating for SO.

Consensus Price Target

$100.09
11.27% Upside

According to the 20 analysts' twelve-month price targets for Southern, the average price target is $100.09. The highest price target for SO is $112.00, while the lowest price target for SO is $79.00. The average price target represents a forecasted upside of 11.27% from the current price of $89.95.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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SO Analyst Ratings Over Time

Type	Current Forecast 8/25/25 to 8/25/26	1 Month Ago 7/26/25 to 7/26/26	3 Months Ago 5/27/25 to 5/27/26	1 Year Ago 8/25/24 to 8/25/25
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)
Buy	7 Buy rating(s)	7 Buy rating(s)	7 Buy rating(s)	5 Buy rating(s)
Hold	11 Hold rating(s)	11 Hold rating(s)	12 Hold rating(s)	8 Hold rating(s)
Sell	2 Sell rating(s)	2 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)
Consensus Price Target	$100.09	$100.09	$99.56	$94.36
Forecasted Upside	11.27% Upside	2.88% Upside	6.23% Upside	1.20% Upside
Consensus Rating	Hold	Hold	Hold	Hold

SO Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

SO Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Southern Stock vs. The Competition

Type	Southern	Utilities Companies	Broader Market
Consensus Rating Score	2.25	2.36	2.53
Consensus Rating	Hold	Hold	Moderate Buy
Predicted Upside	10.96% Upside	65.00% Upside	12.59% Upside
News Sentiment Rating	Very Positive News See Recent SO News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
8/21/2026	Morgan Stanley 4 of 5 stars	Stephen Byrd 5 of 5 stars	Lower Target	Underweight	$92.00 ➝ $89.00	-1.26%
8/13/2026	Truist Financial 3 of 5 stars	Richard Sunderland Not Rated	Lower Target	Hold	$100.00 ➝ $97.00	+4.68%
7/31/2026	Mizuho 3 of 5 stars		Set Target		$106.00	+13.21%
7/29/2026	Weiss Ratings Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy (B)
7/27/2026	BMO Capital Markets Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	James Thalacker Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Outperform	$102.00 ➝ $104.00	+6.98%
7/23/2026	KeyCorp Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Sophie Karp Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Downgrade	Sector Weight ➝ Underweight	$79.00	-17.54%
7/16/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jeremy Tonet Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Neutral	$101.00 ➝ $104.00	+8.69%
6/22/2026	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Set Target		$99.00	+5.55%
6/18/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Nicholas Campanella Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Equal Weight	$99.00 ➝ $98.00	+5.79%
5/1/2026	Raymond James Financial Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform	$104.00	+7.34%
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4/10/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy
3/6/2026	TD Cowen Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Shelby Tucker Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Buy	$108.00 ➝ $112.00	+15.24%
3/5/2026	Evercore Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Nicholas Amicucci Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	In-Line ➝ Outperform	$111.00	+13.65%
2/20/2026	Scotiabank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Andrew Weisel Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Boost Target	Sector Perform	$101.00 ➝ $103.00	+8.81%
2/20/2026	Wells Fargo & Company Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Shahriar Pourreza Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Set Target	Underweight ➝ Equal Weight	$84.00 ➝ $96.00	+0.88%
1/23/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Stephen D'Ambrisi Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Sector Perform	$105.00	+20.24%
12/17/2025	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Daniel Ford Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Lower Target	Neutral	$98.00 ➝ $94.00	+9.82%
11/6/2025	The Goldman Sachs Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy ➝ Neutral	$98.00	+7.17%
10/21/2025	BTIG Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Neutral
10/17/2025	LADENBURG THALM/SH SH Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Paul Fremont Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Buy ➝ Neutral	$99.50 ➝ $102.50	+4.12%
5/2/2025	Guggenheim Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	S. Pourreza Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Neutral	$93.00 ➝ $93.00	+2.16%
8/29/2024	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Boost Target	Neutral	$86.00 ➝ $87.00	+1.78%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 09:15 PM ET.

Should I Buy Southern Stock? SO Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Tuesday, August 25, 2026. Please send any questions or comments about these Southern pros and cons to contact@marketbeat.com.

Southern
Bull Case

Here are some ways that investors could benefit from investing in The Southern Company:

The Southern Company has a solid return on equity of approximately 12.93%, indicating effective management and profitability in generating returns for shareholders.
The company recently announced a quarterly dividend of $0.76, which translates to an annualized dividend of $3.04 and a yield of about 3.4%. This consistent dividend payment can provide a reliable income stream for investors.
Recent analyst ratings show a consensus rating of "Hold" with several analysts issuing "Buy" ratings, suggesting confidence in the company's stability and potential for growth.
The Southern Company reported a slight year-over-year revenue increase of 0.1%, demonstrating resilience in its business operations despite market fluctuations.
The current stock price is around $100, which may present an attractive entry point for investors looking to capitalize on the company's growth potential.

Southern
Bear Case

Investors should be bearish about investing in The Southern Company for these reasons:

The company’s revenue of $6.98 billion fell short of the consensus estimate of $7.23 billion, indicating potential challenges in meeting market expectations.
The dividend payout ratio is currently at 72.90%, which suggests that a significant portion of earnings is being distributed as dividends. This could limit the company's ability to reinvest in growth opportunities.
Some analysts have downgraded their price targets for The Southern Company, reflecting concerns about its future performance and market conditions.
With a net margin of 15.43%, while still respectable, there may be concerns about the company's ability to maintain profitability in a competitive energy market.
The company has faced mixed reviews from analysts, with a notable number issuing "Hold" ratings, which may indicate uncertainty about its future growth trajectory.

SO Forecast - Frequently Asked Questions

According to the research reports of 20 Wall Street equities research analysts, the average twelve-month stock price forecast for Southern is $100.09, with a high forecast of $112.00 and a low forecast of $79.00.

20 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Southern in the last twelve months. There are currently 2 sell ratings, 11 hold ratings and 7 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "hold" SO shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in SO, but not buy additional shares or sell existing shares.

According to analysts, Southern's stock has a predicted upside of 11.27% based on their 12-month stock forecasts.

Over the previous 90 days, Southern's stock had 1 downgrade by analysts.

Southern has been rated by research analysts at Barclays, BMO Capital Markets, Jefferies Financial Group, JPMorgan Chase & Co., KeyCorp, Mizuho, Morgan Stanley, Truist Financial, and Weiss Ratings in the past 90 days.

Analysts like Southern less than other "utilities" companies. The consensus rating score for Southern is 2.25 while the average consensus rating score for "utilities" companies is 2.35. Learn more on how SO compares to other companies.

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Brokerages With Southern Recommendations

MarketBeat monitors more than a dozen sources for Southern analyst ratings, with the most recent rating issued on 8/21/2026.

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Southern (SO) Stock Forecast & Price Target