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Southern (SO) Stock Forecast & Price Target

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$92.27 +0.14 (+0.15%)
Closing price 09/12/2025 03:59 PM Eastern
Extended Trading
$92.02 -0.25 (-0.28%)
As of 09/12/2025 07:46 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

Southern - Analysts' Recommendations and Stock Price Forecast (2025)

Consensus Rating

Sell
1
Hold
7
Buy
5

Based on 13 Wall Street analysts who have issued ratings for Southern in the last 12 months, the stock has a consensus rating of "Hold." Out of the 13 analysts, 1 has given a sell rating, 7 have given a hold rating, and 5 have given a buy rating for SO.

Consensus Price Target

$94.92
2.88% Upside
According to the 13 analysts' twelve-month price targets for Southern, the average price target is $94.92. The highest price target for SO is $102.00, while the lowest price target for SO is $78.00. The average price target represents a forecasted upside of 2.88% from the current price of $92.27.
MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.
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SO Analyst Ratings Over Time

TypeCurrent Forecast
9/14/24 to 9/14/25
1 Month Ago
8/15/24 to 8/15/25
3 Months Ago
6/16/24 to 6/16/25
1 Year Ago
9/15/23 to 9/14/24
Strong Buy
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
0 Strong Buy rating(s)
Buy
5 Buy rating(s)
4 Buy rating(s)
6 Buy rating(s)
7 Buy rating(s)
Hold
7 Hold rating(s)
9 Hold rating(s)
9 Hold rating(s)
6 Hold rating(s)
Sell
1 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
1 Sell rating(s)
Consensus Price Target$94.92$94.29$93.00$83.71
Forecasted Upside2.88% Upside0.23% Upside4.63% Upside-6.40% Downside
Consensus RatingHoldHoldHoldHold

SO Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.
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SO Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.
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Southern Stock vs. The Competition

TypeSouthernUtilities CompaniesS&P 500
Consensus Rating Score
2.31
2.48
2.53
Consensus RatingHoldHoldModerate Buy
Predicted Upside2.88% Upside16.64% Upside10.72% Upside
News Sentiment Rating
Very Positive News

See Recent SO News
Positive News
Positive News
DateBrokerageAnalystActionRatingPrice TargetReport Date
Upside/Downside
Details
8/21/2025Morgan Stanley
3 of 5 stars
 Reiterated RatingOutperform
8/21/2025JPMorgan Chase & Co.
2 of 5 stars
Jeremy Tonet
Not Rated
Boost TargetNeutral$97.00 ➝ $98.00+3.48%
8/1/2025Scotiabank
4 of 5 stars
Andrew Weisel
Not Rated
Boost TargetSector Outperform$98.00 ➝ $99.00+4.25%
8/1/2025Mizuho
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Boost TargetNeutral$93.00 ➝ $95.00-0.34%
7/22/2025BMO Capital Markets
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Boost TargetOutperform$98.00 ➝ $102.00+6.75%
7/16/2025Barclays
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Boost TargetEqual Weight$90.00 ➝ $91.00-2.12%
6/13/2025Raymond James Financial
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Initiated CoverageOutperform$98.00+8.59%
6/5/2025Jefferies Financial Group
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UpgradeHoldBuy$102.00 ➝ $100.00+13.15%
5/14/2025KeyCorp
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DowngradeSector WeightUnderweight$78.00-8.86%
5/2/2025Wells Fargo & Company
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Boost TargetEqual Weight$95.00 ➝ $99.00+8.62%
5/2/2025Guggenheim
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Reiterated RatingNeutral$93.00 ➝ $93.00+2.16%
5/2/2025Evercore ISI
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Boost TargetIn-Line$90.00 ➝ $94.00+2.84%
3/21/2025UBS Group
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Boost TargetNeutral$94.00 ➝ $97.00+8.56%
8/29/2024Bank of America
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 Boost TargetNeutral$86.00 ➝ $87.00+1.78%
8/2/2024The Goldman Sachs Group
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 Boost TargetBuy$83.00 ➝ $94.00+7.27%
8/2/2024Wolfe Research
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DowngradeOutperformPeer Perform
5/15/2024Argus
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 Boost TargetBuy$75.00 ➝ $90.00+13.42%
2/21/2024Royal Bank Of Canada
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 Reiterated RatingOutperform$80.00+18.82%
12/8/2023Citigroup
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 Initiated CoverageBuy$82.00+14.45%

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Sunday at 05:56 AM ET.


Should I Buy Southern Stock? SO Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, September 12, 2025. Please send any questions or comments about these Southern pros and cons to contact@marketbeat.com.

Southern
Bull Case

green Wall Street bull icon

Here are some ways that investors could benefit from investing in The Southern Company:

  • The Southern Company has a strong dividend yield of approximately 3.2%, which can provide a steady income stream for investors.
  • The current stock price is around $92, reflecting a stable market position and potential for growth.
  • Recent earnings guidance for Q3 2025 is set at $1.500 EPS, indicating confidence in future profitability.
  • Institutional ownership is significant, with over 64% of shares held by institutional investors, suggesting strong market confidence.
  • The company has a solid payout ratio of 76.09%, indicating a commitment to returning value to shareholders while still retaining earnings for growth.

Southern
Bear Case

red Wall Street bear icon

Investors should be bearish about investing in The Southern Company for these reasons:

  • The stock has experienced fluctuations, with a twelve-month high of $96.44 and a low of $80.46, indicating potential volatility.
  • Insider ownership is relatively low at 0.16%, which may suggest a lack of alignment between management and shareholder interests.
  • The price-to-earnings ratio is 23.72, which may be considered high compared to industry averages, potentially indicating overvaluation.
  • Recent insider selling by the CEO could raise concerns about management's confidence in the company's future performance.
  • The company operates in a highly regulated industry, which can pose risks related to compliance and operational costs.

SO Forecast - Frequently Asked Questions

According to the research reports of 13 Wall Street equities research analysts, the average twelve-month stock price forecast for Southern is $94.92, with a high forecast of $102.00 and a low forecast of $78.00.

13 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Southern in the last year. There is currently 1 sell rating, 7 hold ratings and 5 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "hold" SO shares. A hold rating indicates that analysts believe investors should maintain any existing positions they have in SO, but not buy additional shares or sell existing shares.

According to analysts, Southern's stock has a predicted upside of 2.88% based on their 12-month stock forecasts.

Southern has been rated by research analysts at Barclays, BMO Capital Markets, JPMorgan Chase & Co., Mizuho, Morgan Stanley, and Scotiabank in the past 90 days.

Analysts like Southern less than other "utilities" companies. The consensus rating score for Southern is 2.31 while the average consensus rating score for "utilities" companies is 2.48. Learn more on how SO compares to other companies.


This page (NYSE:SO) was last updated on 9/14/2025 by MarketBeat.com Staff
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