Townsquare Media (TSQ) Competitors

Gray Television (NYSE:GTN) and Townsquare Media (NYSE:TSQ) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their earnings, profitability, dividends, community ranking, risk, valuation, analyst recommendations, media sentiment and institutional ownership.

Is GTN or TSQ more profitable?

Gray Television has a net margin of 5.69% compared to Townsquare Media's net margin of -8.84%. Gray Television's return on equity of 9.60% beat Townsquare Media's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Gray Television	5.69%	9.60%	1.85%
Townsquare Media	-8.84%	-57.10%	2.46%

Does the MarketBeat Community prefer GTN or TSQ?

Gray Television received 146 more outperform votes than Townsquare Media when rated by MarketBeat users. However, 67.26% of users gave Townsquare Media an outperform vote while only 66.72% of users gave Gray Television an outperform vote.

Company	Underperform	Outperform
Gray Television	Outperform Votes 411 66.72%	Underperform Votes 205 33.28%
Townsquare Media	Outperform Votes 265 67.26%	Underperform Votes 129 32.74%

Which has better valuation and earnings, GTN or TSQ?

Townsquare Media has lower revenue, but higher earnings than Gray Television. Townsquare Media is trading at a lower price-to-earnings ratio than Gray Television, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Gray Television	$3.60B	0.12	-$76M	$2.31	1.77
Townsquare Media	$450.02M	0.25	-$44.96M	-$1.33	-5.26

Do insiders & institutionals have more ownership in GTN or TSQ?

78.6% of Gray Television shares are owned by institutional investors. Comparatively, 71.7% of Townsquare Media shares are owned by institutional investors. 15.2% of Gray Television shares are owned by company insiders. Comparatively, 30.5% of Townsquare Media shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Does the media favor GTN or TSQ?

In the previous week, Townsquare Media had 2 more articles in the media than Gray Television. MarketBeat recorded 9 mentions for Townsquare Media and 7 mentions for Gray Television. Gray Television's average media sentiment score of 1.41 beat Townsquare Media's score of 0.78 indicating that Gray Television is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Gray Television	5 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Townsquare Media	6 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has more volatility and risk, GTN or TSQ?

Gray Television has a beta of 1.16, indicating that its share price is 16% more volatile than the S&P 500. Comparatively, Townsquare Media has a beta of 1.11, indicating that its share price is 11% more volatile than the S&P 500.

Is GTN or TSQ a better dividend stock?

Gray Television pays an annual dividend of $0.32 per share and has a dividend yield of 7.8%. Townsquare Media pays an annual dividend of $0.80 per share and has a dividend yield of 11.4%. Gray Television pays out 13.9% of its earnings in the form of a dividend. Townsquare Media pays out -60.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Townsquare Media has raised its dividend for 3 consecutive years. Townsquare Media is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Do analysts prefer GTN or TSQ?

Gray Television presently has a consensus price target of $6.17, indicating a potential upside of 51.03%. Townsquare Media has a consensus price target of $17.00, indicating a potential upside of 142.86%. Given Townsquare Media's stronger consensus rating and higher possible upside, analysts clearly believe Townsquare Media is more favorable than Gray Television.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Gray Television	0 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.50
Townsquare Media	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00

Summary

Townsquare Media beats Gray Television on 11 of the 20 factors compared between the two stocks.