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WPP (WPP) Competitors

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$27.16 -0.05 (-0.18%)
Closing price 09/12/2025 03:59 PM Eastern
Extended Trading
$27.14 -0.02 (-0.07%)
As of 09/12/2025 05:16 PM Eastern
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WPP vs. AER, CPAY, Z, GIB, RBA, ZG, GRAB, TOST, TRU, and KSPI

Should you be buying WPP stock or one of its competitors? The main competitors of WPP include Aercap (AER), Corpay (CPAY), Zillow Group (Z), CGI Group (GIB), RB Global (RBA), Zillow Group (ZG), Grab (GRAB), Toast (TOST), TransUnion (TRU), and Joint Stock Company Kaspi.kz (KSPI). These companies are all part of the "business services" industry.

WPP vs. Its Competitors

Aercap (NYSE:AER) and WPP (NYSE:WPP) are both business services companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, analyst recommendations, earnings, valuation, profitability, risk, dividends and media sentiment.

Aercap has higher earnings, but lower revenue than WPP. WPP is trading at a lower price-to-earnings ratio than Aercap, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Aercap$8.00B2.85$2.10B$16.087.60
WPP$18.84B0.31$692.62M$5.974.55

Aercap has a net margin of 36.93% compared to WPP's net margin of 0.00%. Aercap's return on equity of 13.13% beat WPP's return on equity.

Company Net Margins Return on Equity Return on Assets
Aercap36.93% 13.13% 3.11%
WPP N/A N/A N/A

Aercap pays an annual dividend of $1.08 per share and has a dividend yield of 0.9%. WPP pays an annual dividend of $0.49 per share and has a dividend yield of 1.8%. Aercap pays out 6.7% of its earnings in the form of a dividend. WPP pays out 8.2% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Aercap has raised its dividend for 2 consecutive years.

In the previous week, Aercap had 8 more articles in the media than WPP. MarketBeat recorded 20 mentions for Aercap and 12 mentions for WPP. Aercap's average media sentiment score of 1.05 beat WPP's score of 0.40 indicating that Aercap is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Aercap
14 Very Positive mention(s)
0 Positive mention(s)
4 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive
WPP
3 Very Positive mention(s)
0 Positive mention(s)
7 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Neutral

96.4% of Aercap shares are owned by institutional investors. Comparatively, 4.3% of WPP shares are owned by institutional investors. 0.5% of Aercap shares are owned by insiders. Comparatively, 1.0% of WPP shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Aercap has a beta of 1.46, suggesting that its share price is 46% more volatile than the S&P 500. Comparatively, WPP has a beta of 0.97, suggesting that its share price is 3% less volatile than the S&P 500.

Aercap currently has a consensus target price of $122.57, indicating a potential upside of 0.30%. Given Aercap's stronger consensus rating and higher probable upside, equities analysts plainly believe Aercap is more favorable than WPP.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Aercap
1 Sell rating(s)
1 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.63
WPP
2 Sell rating(s)
2 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.80

Summary

Aercap beats WPP on 16 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding WPP and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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WPP vs. The Competition

MetricWPPADVERTISING/MKTG SVCS IndustryBusiness SectorNYSE Exchange
Market Cap$5.87B$1.97B$26.53B$21.69B
Dividend Yield1.79%3.20%2.73%3.47%
P/E Ratio4.555.3927.1829.69
Price / Sales0.3175.12756.5170.32
Price / Cash3.146.4227.3425.00
Price / Book1.2310.807.764.58
Net Income$692.62M$129.63M$199.14M$1.00B
7 Day Performance0.63%35.15%9.79%0.65%
1 Month Performance8.09%83.11%18.51%3.07%
1 Year Performance-44.21%21.42%52.40%14.34%

WPP Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
WPP
WPP
1.9084 of 5 stars
$27.16
-0.2%
N/A-44.1%$5.87B$18.84B4.55108,044Analyst Upgrade
AER
Aercap
2.4195 of 5 stars
$123.00
-0.4%
$122.57
-0.3%
+32.1%$22.97B$8.00B7.65740Positive News
Short Interest ↑
CPAY
Corpay
4.3053 of 5 stars
$311.60
-1.6%
$399.43
+28.2%
+0.6%$22.00B$3.97B21.1711,200Positive News
Z
Zillow Group
1.9238 of 5 stars
$89.90
+2.3%
$88.29
-1.8%
+55.0%$21.78B$2.24B-345.775,720News Coverage
Positive News
Insider Trade
GIB
CGI Group
4.1624 of 5 stars
$96.64
-0.1%
$148.25
+53.4%
-18.8%$21.54B$10.79B17.8690,250Positive News
RBA
RB Global
4.3477 of 5 stars
$115.57
+0.5%
$124.33
+7.6%
+38.1%$21.44B$4.42B57.217,800Positive News
ZG
Zillow Group
3.8414 of 5 stars
$86.53
+2.1%
$85.62
-1.1%
+53.7%$20.96B$2.24B-332.816,856News Coverage
Analyst Forecast
Insider Trade
GRAB
Grab
1.8548 of 5 stars
$5.19
+0.6%
$5.82
+12.1%
+73.9%$20.78B$3.07B129.7811,267Options Volume
TOST
Toast
3.8634 of 5 stars
$40.74
-1.2%
$45.54
+11.8%
+53.4%$20.78B$4.96B119.835,700Positive News
Short Interest ↓
High Trading Volume
TRU
TransUnion
4.8606 of 5 stars
$93.67
+4.0%
$112.64
+20.3%
-6.3%$18.25B$4.18B46.8313,400Positive News
High Trading Volume
KSPI
Joint Stock Company Kaspi.kz
4.4049 of 5 stars
$86.96
-1.9%
$122.00
+40.3%
-32.4%$17.35B$4.82B7.989,637News Coverage

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This page (NYSE:WPP) was last updated on 9/13/2025 by MarketBeat.com Staff
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