WPP (WPP) Competitors

WPP (NYSE:WPP) and RB Global (NYSE:RBA) are both business services companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, dividends, institutional ownership, profitability, valuation, analyst recommendations, media sentiment and risk.

Which has more volatility and risk, WPP or RBA?

WPP has a beta of 0.95, indicating that its stock price is 5% less volatile than the S&P 500. Comparatively, RB Global has a beta of 0.65, indicating that its stock price is 35% less volatile than the S&P 500.

Is WPP or RBA more profitable?

RB Global has a net margin of 9.46% compared to WPP's net margin of 0.00%. RB Global's return on equity of 9.42% beat WPP's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
WPP	N/A	N/A	N/A
RB Global	9.46%	9.42%	4.18%

Do institutionals & insiders hold more shares of WPP or RBA?

4.3% of WPP shares are held by institutional investors. Comparatively, 95.4% of RB Global shares are held by institutional investors. 1.0% of WPP shares are held by company insiders. Comparatively, 4.3% of RB Global shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Does the media refer more to WPP or RBA?

In the previous week, WPP and WPP both had 3 articles in the media. RB Global's average media sentiment score of 1.48 beat WPP's score of 0.23 indicating that RB Global is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
WPP	0 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
RB Global	2 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has better earnings and valuation, WPP or RBA?

WPP has higher revenue and earnings than RB Global. WPP is trading at a lower price-to-earnings ratio than RB Global, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
WPP	$18.84B	0.29	$692.62M	$5.97	4.17
RB Global	$4.28B	4.69	$413.10M	$2.02	53.63

Do analysts recommend WPP or RBA?

RB Global has a consensus price target of $124.33, suggesting a potential upside of 14.78%. Given RB Global's stronger consensus rating and higher probable upside, analysts clearly believe RB Global is more favorable than WPP.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
WPP	3 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	1.67
RB Global	0 Sell rating(s)	3 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.57

Is WPP or RBA a better dividend stock?

WPP pays an annual dividend of $0.49 per share and has a dividend yield of 2.0%. RB Global pays an annual dividend of $1.24 per share and has a dividend yield of 1.1%. WPP pays out 8.2% of its earnings in the form of a dividend. RB Global pays out 61.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. RB Global has increased its dividend for 20 consecutive years. WPP is clearly the better dividend stock, given its higher yield and lower payout ratio.

Summary

RB Global beats WPP on 12 of the 18 factors compared between the two stocks.