WPP (WPP) Competitors

Toast (NYSE:TOST) and WPP (NYSE:WPP) are both business services companies, but which is the superior business? We will compare the two businesses based on the strength of their analyst recommendations, media sentiment, earnings, dividends, risk, institutional ownership, profitability and valuation.

Does the media prefer TOST or WPP?

In the previous week, Toast had 4 more articles in the media than WPP. MarketBeat recorded 15 mentions for Toast and 11 mentions for WPP. Toast's average media sentiment score of 1.50 beat WPP's score of 0.54 indicating that Toast is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Toast	14 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
WPP	5 Very Positive mention(s)	0 Positive mention(s)	6 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Is TOST or WPP more profitable?

Toast has a net margin of 4.07% compared to WPP's net margin of 0.00%. Toast's return on equity of 14.19% beat WPP's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Toast	4.07%	14.19%	9.19%
WPP	N/A	N/A	N/A

Do insiders & institutionals believe in TOST or WPP?

82.9% of Toast shares are owned by institutional investors. Comparatively, 4.3% of WPP shares are owned by institutional investors. 12.1% of Toast shares are owned by insiders. Comparatively, 1.0% of WPP shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Do analysts rate TOST or WPP?

Toast presently has a consensus price target of $45.54, indicating a potential upside of 3.74%. Given Toast's stronger consensus rating and higher probable upside, equities research analysts plainly believe Toast is more favorable than WPP.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Toast	0 Sell rating(s)	11 Hold rating(s)	15 Buy rating(s)	0 Strong Buy rating(s)	2.58
WPP	1 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.00

Which has higher valuation & earnings, TOST or WPP?

WPP has higher revenue and earnings than Toast. WPP is trading at a lower price-to-earnings ratio than Toast, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Toast	$4.96B	4.51	$19M	$0.34	129.12
WPP	$18.84B	0.31	$692.62M	$5.97	4.55

Which has more risk & volatility, TOST or WPP?

Toast has a beta of 2.01, indicating that its stock price is 101% more volatile than the S&P 500. Comparatively, WPP has a beta of 1.01, indicating that its stock price is 1% more volatile than the S&P 500.

Summary

Toast beats WPP on 13 of the 16 factors compared between the two stocks.