Southern Capital Advisors, LLC Top Holdings and 13F Report (2024) About Southern Capital Advisors, LLCInvestment ActivitySouthern Capital Advisors, LLC has $180.31 million in total holdings as of September 30, 2024.Southern Capital Advisors, LLC owns shares of 78 different stocks, but just 20 companies or ETFs make up 80% of its holdings.Approximately 7.94% of the portfolio was purchased this quarter.About 4.40% of the portfolio was sold this quarter.This quarter, Southern Capital Advisors, LLC has purchased 74 new stocks and bought additional shares in 46 stocks.Southern Capital Advisors, LLC sold shares of 16 stocks and completely divested from 5 stocks this quarter.Largest Holdings iShares Core S&P U.S. Value ETF $25,431,469iShares Core S&P 500 ETF $19,973,577iShares Core S&P Small-Cap ETF $14,113,460iShares Core MSCI EAFE ETF $11,947,686United Parcel Service $10,140,394 Largest New Holdings this Quarter 89832Q109 - Truist Financial $1,941,926 Holding14040H105 - Capital One Financial $1,755,349 Holding042068205 - ARM HOLDINGS PLC $1,612,633 Holding464287788 - iShares U.S. Financials ETF $555,863 Holding464288794 - iShares U.S. Broker-Dealers & Securities Exchanges ETF $528,368 Holding Largest Purchases this Quarter iShares Core S&P Small-Cap ETF 20,746 shares (about $2.17M)Truist Financial 47,191 shares (about $1.94M)Capital One Financial 9,790 shares (about $1.76M)ARM HOLDINGS PLC 15,101 shares (about $1.61M)iShares Core S&P U.S. Value ETF 9,212 shares (about $850.18K) Largest Sales this Quarter Intuit 2,831 shares (about $1.74M)iShares Russell Mid-Cap Growth ETF 5,436 shares (about $638.67K)iShares S&P 500 Growth ETF 5,367 shares (about $498.22K)Walmart 3,807 shares (about $334.21K)GE VERNOVA INC 776 shares (about $236.90K) Sector Allocation Over TimeMap of 500 Largest Holdings ofSouthern Capital Advisors, LLC Selling Neutral Buying Latest 13F Holdings and Changes Since Previous Quarterly FilingIssuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSectorIUSViShares Core S&P U.S. Value ETF$25,431,469$850,177 ▲3.5%275,56014.1%ManufacturingIVViShares Core S&P 500 ETF$19,973,577$454,583 ▲2.3%35,54611.1%ETFIJRiShares Core S&P Small-Cap ETF$14,113,460$2,169,403 ▲18.2%134,9677.8%ETFIEFAiShares Core MSCI EAFE ETF$11,947,686$561,023 ▲4.9%157,9336.6%ETFUPSUnited Parcel Service$10,140,394$51,475 ▲0.5%92,1945.6%TransportationIWPiShares Russell Mid-Cap Growth ETF$9,916,950$638,674 ▼-6.1%84,4075.5%ETFFTECFidelity MSCI Information Technology Index ETF$6,767,769$11,773 ▼-0.2%41,9653.8%ETFIYGiShares U.S. Financial Services ETF$4,760,590$129,057 ▲2.8%60,6062.6%ETFIEMGiShares Core MSCI Emerging Markets ETF$4,426,798$273,575 ▲6.6%82,0232.5%ETFFCOMFidelity MSCI Communication Services Index ETF$4,382,933$101,493 ▼-2.3%77,9052.4%ETFAAPLApple$4,361,824$62,198 ▼-1.4%19,6362.4%Computer and TechnologyAFLAflac$4,039,572$418,412 ▲11.6%36,3302.2%FinanceIYJiShares U.S. Industrials ETF$3,999,435$87,612 ▲2.2%30,7222.2%ETFPGProcter & Gamble$3,878,755$62,203 ▲1.6%22,7602.2%Consumer StaplesIYCiShares U.S. Consumer Discretionary ETF$3,657,390$160,841 ▼-4.2%41,4082.0%ETFMSFTMicrosoft$3,415,925$140,766 ▲4.3%9,1001.9%Computer and TechnologyIVEiShares S&P 500 Value ETF$3,316,345$440,629 ▲15.3%17,4011.8%ETFIVWiShares S&P 500 Growth ETF$2,956,898$498,216 ▼-14.4%31,8531.6%ETFWMTWalmart$2,573,534$334,213 ▼-11.5%29,3151.4%Retail/WholesaleFUTYFidelity MSCI Utilities Index ETF$2,540,337$366,283 ▲16.8%49,8591.4%ETFTFCTruist Financial$1,941,926$1,941,926 ▲New Holding47,1911.1%FinanceCOFCapital One Financial$1,755,349$1,755,349 ▲New Holding9,7901.0%FinanceGEGE Aerospace$1,626,537$225,157 ▼-12.2%8,1270.9%IndustrialsARM HOLDINGS PLC$1,612,633$1,612,633 ▲New Holding15,1010.9%SPONSORED ADSVUGVanguard Growth ETF$1,472,734$2,225 ▲0.2%3,9720.8%ETFIWMiShares Russell 2000 ETF$1,466,898$384,230 ▲35.5%7,3530.8%FinanceIWRiShares Russell Mid-Cap ETF$1,412,251$11,314 ▼-0.8%16,6010.8%ETFBLACKROCK INC$1,370,309$946 ▼-0.1%1,4480.8%COMFDISFidelity MSCI Consumer Discretionary Index ETF$1,326,817$170,711 ▲14.8%15,7000.7%ETFAMZNAmazon.com$915,340$381 ▲0.0%4,8110.5%Retail/WholesaleORCLOracle$754,303$1,538 ▲0.2%5,3950.4%Computer and TechnologyVGTVanguard Information Technology ETF$711,605$168,681 ▼-19.2%1,3120.4%ETFXOMExxon Mobil$680,465$15,103 ▲2.3%5,7220.4%EnergyPSTPInnovator Power Buffer Step-Up Strategy ETF$629,941$6,595 ▲1.1%20,0590.3%ETFBUFFInnovator Laddered Fund of U.S. Equity Power Buffer ETFs$620,060$1,543 ▼-0.2%14,0640.3%ETFSFLRInnovator Equity Managed Floor ETF$609,792$4,866 ▲0.8%19,4260.3%ETFFHLCFidelity MSCI Health Care Index ETF$609,578$11,410 ▲1.9%8,9220.3%ETFTSCOTractor Supply$607,443$2,369 ▲0.4%11,0240.3%Retail/WholesaleMRKMerck & Co., Inc.$583,169$70,192 ▲13.7%6,4970.3%MedicalIYFiShares U.S. Financials ETF$555,863$555,863 ▲New Holding4,9260.3%ETFBABoeing$542,178$5,287 ▲1.0%3,1790.3%AerospaceJPMJPMorgan Chase & Co.$540,514$26,253 ▲5.1%2,2030.3%FinanceIAIiShares U.S. Broker-Dealers & Securities Exchanges ETF$528,368$528,368 ▲New Holding3,7710.3%ETFNVDANVIDIA$527,596$11,705 ▲2.3%4,8680.3%Computer and TechnologyHDHome Depot$473,427$1,832 ▲0.4%1,2920.3%Retail/WholesaleFSTAFidelity MSCI Consumer Staples Index ETF$416,296$2,301 ▲0.6%8,1420.2%ETFIBMInternational Business Machines$415,240$1,492 ▲0.4%1,6700.2%Computer and TechnologyLOWLowe's Companies$410,294$1,166 ▲0.3%1,7590.2%Retail/WholesaleFHNFirst Horizon$406,234$2,059 ▲0.5%20,9180.2%FinanceGE VERNOVA INC$399,923$236,901 ▼-37.2%1,3100.2%COMINTUIntuit$385,848$1,739,388 ▼-81.8%6280.2%Computer and TechnologyAZOAutoZone$381,2780.0%1000.2%Retail/WholesaleUSMViShares MSCI USA Min Vol Factor ETF$371,867$1,218 ▲0.3%3,9700.2%ETFAMGNAmgen$363,8910.0%1,1680.2%MedicalCVXChevron$340,730$47,839 ▲16.3%2,0370.2%EnergyRTXRTX$339,205$4,238 ▼-1.2%2,5610.2%AerospaceGGLLDirexion Daily GOOGL Bull 2X Shares$335,586$335,586 ▲New Holding11,6970.2%ETFMETAMeta Platforms$323,915$7,493 ▲2.4%5620.2%Computer and TechnologyKMIKinder Morgan$307,411$39,942 ▲14.9%10,7750.2%EnergyJNJJohnson & Johnson$305,209$6,469 ▲2.2%1,8400.2%MedicalISRGIntuitive Surgical$297,1620.0%6000.2%MedicalGOOGAlphabet$291,5860.0%1,8660.2%Computer and TechnologyIBBiShares Biotechnology ETF$281,274$256 ▲0.1%2,1990.2%FinanceGLDSPDR Gold Shares$275,7500.0%9570.2%FinanceRFRegions Financial$274,113$18,883 ▲7.4%12,6150.2%FinanceTAT&T$267,228$267,228 ▲New Holding9,4490.1%Computer and TechnologyABBVAbbVie$255,193$2,514 ▼-1.0%1,2180.1%MedicalBACBank of America$254,332$292 ▲0.1%6,0950.1%FinanceFDVVFidelity High Dividend ETF$248,0000.0%5,0000.1%ETFKMBKimberly-Clark$241,7740.0%1,7000.1%Consumer StaplesSPYSPDR S&P 500 ETF Trust$229,292$559 ▲0.2%4100.1%FinanceFLTBFidelity Limited Term Bond ETF$226,579$9,768 ▲4.5%4,5230.1%ETFMCDMcDonald's$224,906$4,373 ▲2.0%7200.1%Retail/WholesaleIYMiShares U.S. Basic Materials ETF$219,626$674 ▲0.3%1,6290.1%ETFFLAGSTAR FINANCIAL INC$216,628$93 ▲0.0%18,6430.1%COM NEWKOCoca-Cola$215,934$215,934 ▲New Holding3,0150.1%Consumer StaplesTFLOiShares Treasury Floating Rate Bond ETF$201,366$201,366 ▲New Holding3,9750.1%ETFRIGTransocean$110,953$38,040 ▲52.2%35,0010.1%EnergyAVGOBroadcom$0$2,813,353 ▼-100.0%00.0%Computer and TechnologyMGKVanguard Mega Cap Growth ETF$0$275,762 ▼-100.0%00.0%ETFUNHUnitedHealth Group$0$217,548 ▼-100.0%00.0%MedicalGOOGLAlphabet$0$217,421 ▼-100.0%00.0%Computer and TechnologySOXXiShares Semiconductor ETF$0$213,930 ▼-100.0%00.0%ETFShowing largest 100 holdings. View all holdings. More Institutional Buying and Selling Information SEC Filings and Trading Data SEC Filings 13F Filings Top 13F Buys Top 13F Sells Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. 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