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Sterling Financial Planning, Inc. Top Holdings and 13F Report (2025)

About Sterling Financial Planning, Inc.

Investment Activity

  • Sterling Financial Planning, Inc. has $299.34 million in total holdings as of June 30, 2025.
  • Sterling Financial Planning, Inc. owns shares of 116 different stocks, but just 32 companies or ETFs make up 80% of its holdings.
  • Approximately 3.59% of the portfolio was purchased this quarter.
  • About 1.17% of the portfolio was sold this quarter.
  • This quarter, Sterling Financial Planning, Inc. has purchased 109 new stocks and bought additional shares in 49 stocks.
  • Sterling Financial Planning, Inc. sold shares of 44 stocks and completely divested from 1 stock this quarter.

Largest New Holdings this Quarter

68389X105 - Oracle
$303,240 Holding
V7780T103 - Royal Caribbean Cruises
$281,826 Holding
369604301 - GE Aerospace
$239,395 Holding
88160R101 - Tesla
$234,433 Holding
512807306 - LAM RESEARCH CORP
$216,095 Holding

Largest Purchases this Quarter

Dimensional US Small Cap Value ETF
44,782 shares (about $1.32M)
iShares S&P Mid-Cap 400 Value ETF
6,634 shares (about $819.83K)
iShares S&P Small-Cap 600 Growth ETF
5,855 shares (about $778.95K)
Schwab Fundamental U.S. Large Company ETF
25,810 shares (about $633.38K)
RTX
7,298 shares (about $573.93K)

Largest Sales this Quarter

iShares Gold Trust
24,339 shares (about $1.52M)
SPDR Gold Shares
1,019 shares (about $310.62K)
Becton, Dickinson and Company
1,180 shares (about $203.29K)
iShares International Select Dividend ETF
5,172 shares (about $178.49K)
iShares MSCI EAFE Small-Cap ETF
1,350 shares (about $98.12K)

Sector Allocation Over Time

Map of 500 Largest Holdings ofSterling Financial Planning, Inc.

 
 
Selling
 
 
Neutral
 
 
Buying
Issuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSector
iShares S&P Mid-Cap 400 Value ETF stock logo
IJJ
iShares S&P Mid-Cap 400 Value ETF
$18,095,029$819,828 4.7%146,4246.0%ETF
iShares Gold Trust stock logo
IAU
iShares Gold Trust
$17,441,368$1,517,782 -8.0%279,6885.8%Finance
iShares S&P 500 Growth ETF stock logo
IVW
iShares S&P 500 Growth ETF
$17,124,956$128,267 0.8%155,5405.7%ETF
iShares S&P Small-Cap 600 Growth ETF stock logo
IJT
iShares S&P Small-Cap 600 Growth ETF
$16,469,133$778,948 5.0%123,7915.5%ETF
iShares S&P Mid-Cap 400 Growth ETF stock logo
IJK
iShares S&P Mid-Cap 400 Growth ETF
$16,215,744$334,807 2.1%178,2345.4%ETF
Dimensional International Value ETF stock logo
DFIV
Dimensional International Value ETF
$13,766,078$253,511 1.9%321,4124.6%ETF
Schwab Fundamental U.S. Large Company ETF stock logo
FNDX
Schwab Fundamental U.S. Large Company ETF
$10,653,225$633,377 6.3%434,1173.6%ETF
Vanguard High Dividend Yield ETF stock logo
VYM
Vanguard High Dividend Yield ETF
$10,024,112$518,443 5.5%75,1943.3%ETF
Dimensional International Small Cap Value ETF stock logo
DISV
Dimensional International Small Cap Value ETF
$9,810,920$276,345 2.9%298,1143.3%ETF
Dimensional US Small Cap Value ETF stock logo
DFSV
Dimensional US Small Cap Value ETF
$8,173,016$1,317,936 19.2%277,7102.7%ETF
Vanguard Intermediate-Term Bond ETF stock logo
BIV
Vanguard Intermediate-Term Bond ETF
$8,141,964$297,681 3.8%105,2752.7%ETF
iShares S&P Small-Cap 600 Value ETF stock logo
IJS
iShares S&P Small-Cap 600 Value ETF
$8,023,545$56,411 0.7%80,6472.7%ETF
XBJA
Innovator U.S. Equity Accelerated 9 Buffer ETF - January
$7,888,150$354,898 4.7%261,7172.6%ETF
iShares Core S&P 500 ETF stock logo
IVV
iShares Core S&P 500 ETF
$7,820,977$5,588 0.1%12,5962.6%ETF
Dimensional Emerging Markets Value ETF stock logo
DFEV
Dimensional Emerging Markets Value ETF
$5,567,339$299,030 5.7%185,6401.9%ETF
Dimensional Inflation-Protected Securities ETF stock logo
DFIP
Dimensional Inflation-Protected Securities ETF
$5,543,974$317,255 6.1%132,5991.9%ETF
Dimensional Global Real Estate ETF stock logo
DFGR
Dimensional Global Real Estate ETF
$5,434,899$415,248 8.3%202,5681.8%ETF
iShares MSCI EAFE Growth ETF stock logo
EFG
iShares MSCI EAFE Growth ETF
$4,677,365$19,264 -0.4%41,7621.6%ETF
iShares S&P 500 Value ETF stock logo
IVE
iShares S&P 500 Value ETF
$4,547,762$21,887 -0.5%23,2721.5%ETF
iShares Core S&P Mid-Cap ETF stock logo
IJH
iShares Core S&P Mid-Cap ETF
$4,434,702$15,939 -0.4%71,5041.5%ETF
iShares U.S. Treasury Bond ETF stock logo
GOVT
iShares U.S. Treasury Bond ETF
$4,111,656$24,405 0.6%178,9231.4%ETF
SPDR Gold Shares stock logo
GLD
SPDR Gold Shares
$3,933,526$310,622 -7.3%12,9041.3%Finance
Invesco QQQ stock logo
QQQ
Invesco QQQ
$3,774,762$45,785 1.2%6,8431.3%Finance
Vanguard Short-Term Bond ETF stock logo
BSV
Vanguard Short-Term Bond ETF
$3,707,257$17,471 -0.5%47,1061.2%ETF
Vanguard Mid-Cap Value ETF stock logo
VOE
Vanguard Mid-Cap Value ETF
$3,343,247$110,844 3.4%20,3291.1%ETF
Apple Inc. stock logo
AAPL
Apple
$3,203,010$205 0.0%15,6111.1%Computer and Technology
Vanguard Mid-Cap Growth ETF stock logo
VOT
Vanguard Mid-Cap Growth ETF
$3,134,835$419,760 15.5%11,0231.0%ETF
Vanguard Tax-Exempt Bond ETF stock logo
VTEB
Vanguard Tax-Exempt Bond ETF
$3,085,585$26,427 0.9%62,9331.0%ETF
iShares International Select Dividend ETF stock logo
IDV
iShares International Select Dividend ETF
$3,013,002$178,486 -5.6%87,3081.0%ETF
Vanguard Short-Term Tax-Exempt Bond ETF stock logo
VTES
Vanguard Short-Term Tax-Exempt Bond ETF
$2,959,870$91,039 3.2%29,3261.0%ETF
Vanguard Real Estate ETF stock logo
VNQ
Vanguard Real Estate ETF
$2,876,265$534 0.0%32,2961.0%ETF
Vanguard Short-Term Corporate Bond ETF stock logo
VCSH
Vanguard Short-Term Corporate Bond ETF
$2,847,471$114,560 4.2%35,8171.0%ETF
Schwab Fundamental International Small Equity ETF stock logo
FNDC
Schwab Fundamental International Small Equity ETF
$2,629,140$96,505 -3.5%62,5240.9%ETF
Vanguard Small-Cap Growth ETF stock logo
VBK
Vanguard Small-Cap Growth ETF
$2,292,483$48,464 2.2%8,2780.8%ETF
Vanguard Small-Cap Value ETF stock logo
VBR
Vanguard Small-Cap Value ETF
$2,291,995$4,680 0.2%11,7530.8%ETF
WisdomTree Emerging Markets SmallCap Dividend Fund stock logo
DGS
WisdomTree Emerging Markets SmallCap Dividend Fund
$2,214,867$7,789 0.4%40,0950.7%Finance
Vanguard Short-Term Inflation-Protected Securities ETF stock logo
VTIP
Vanguard Short-Term Inflation-Protected Securities ETF
$2,211,140$89,934 4.2%43,9850.7%Manufacturing
Vanguard Total International Bond ETF stock logo
BNDX
Vanguard Total International Bond ETF
$2,189,751$64,809 3.0%44,2280.7%ETF
Johnson & Johnson stock logo
JNJ
Johnson & Johnson
$1,877,756$306 0.0%12,2930.6%Medical
iShares National Muni Bond ETF stock logo
MUB
iShares National Muni Bond ETF
$1,805,215$3,657 0.2%17,2780.6%ETF
Microsoft Corporation stock logo
MSFT
Microsoft
$1,788,466$45,756 -2.5%3,5960.6%Computer and Technology
Vanguard FTSE Developed Markets ETF stock logo
VEA
Vanguard FTSE Developed Markets ETF
$1,780,503$77,991 -4.2%31,2310.6%ETF
iShares TIPS Bond ETF stock logo
TIP
iShares TIPS Bond ETF
$1,712,872$34,112 -2.0%15,5660.6%ETF
SPDR S&P 500 ETF Trust stock logo
SPY
SPDR S&P 500 ETF Trust
$1,619,232$1,236 -0.1%2,6210.5%Finance
Invesco RAFI US 1000 ETF stock logo
PRF
Invesco RAFI US 1000 ETF
$1,430,813$888 -0.1%33,8490.5%ETF
iShares MSCI EAFE Small-Cap ETF stock logo
SCZ
iShares MSCI EAFE Small-Cap ETF
$1,411,587$98,118 -6.5%19,4220.5%ETF
Exxon Mobil Corporation stock logo
XOM
Exxon Mobil
$1,405,868$33,850 -2.4%13,0410.5%Energy
iShares Core S&P Small-Cap ETF stock logo
IJR
iShares Core S&P Small-Cap ETF
$1,242,304$1,421 -0.1%11,3670.4%ETF
Berkshire Hathaway Inc. stock logo
BRK.B
Berkshire Hathaway
$1,108,527$59,264 -5.1%2,2820.4%Finance
Dimensional US Real Estate ETF stock logo
DFAR
Dimensional US Real Estate ETF
$1,087,953$52,503 5.1%46,3750.4%ETF
RTX Corporation stock logo
RTX
RTX
$995,376$573,932 136.2%12,6570.3%Aerospace
Selective Insurance Group, Inc. stock logo
SIGI
Selective Insurance Group
$989,3700.0%11,4180.3%Finance
Dimensional US Large Cap Value ETF stock logo
DFLV
Dimensional US Large Cap Value ETF
$972,291$197,132 25.4%31,3440.3%ETF
Vanguard Growth ETF stock logo
VUG
Vanguard Growth ETF
$786,270$58,762 -7.0%1,7930.3%ETF
Meta Platforms, Inc. stock logo
META
Meta Platforms
$776,395$8,118 -1.0%1,0520.3%Computer and Technology
Realty Income Corporation stock logo
O
Realty Income
$735,952$979 0.1%12,7750.2%Finance
International Business Machines Corporation stock logo
IBM
International Business Machines
$731,993$295 0.0%2,4830.2%Computer and Technology
Dimensional U.S. Equity ETF stock logo
DFUS
Dimensional U.S. Equity ETF
$717,006$38,538 5.7%10,6980.2%ETF
Innovator U.S. Equity Power Buffer ETF - January stock logo
PJAN
Innovator U.S. Equity Power Buffer ETF - January
$716,253$2,775 -0.4%16,2600.2%ETF
Costco Wholesale Corporation stock logo
COST
Costco Wholesale
$705,138$13,865 -1.9%7120.2%Retail/Wholesale
3M Company stock logo
MMM
3M
$664,761$152 0.0%4,3670.2%Multi-Sector Conglomerates
Vanguard Dividend Appreciation ETF stock logo
VIG
Vanguard Dividend Appreciation ETF
$637,7300.0%3,1160.2%ETF
Eli Lilly and Company stock logo
LLY
Eli Lilly and Company
$611,337$10,917 -1.8%7840.2%Medical
JPMorgan Chase & Co. stock logo
JPM
JPMorgan Chase & Co.
$585,038$35,079 -5.7%2,0180.2%Finance
Vanguard Total Bond Market ETF stock logo
BND
Vanguard Total Bond Market ETF
$580,499$14,873 -2.5%7,8840.2%ETF
Invesco S&P 500 Equal Weight ETF stock logo
RSP
Invesco S&P 500 Equal Weight ETF
$568,1150.0%3,1260.2%ETF
Invesco RAFI US 1500 Small-Mid ETF stock logo
PRFZ
Invesco RAFI US 1500 Small-Mid ETF
$565,986$7,686 -1.3%13,9170.2%Manufacturing
Vanguard Mid-Cap ETF stock logo
VO
Vanguard Mid-Cap ETF
$533,377$2,239 -0.4%1,9060.2%ETF
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$528,072$22,158 4.4%2,4070.2%Retail/Wholesale
SPDR S&P 400 Mid Cap Value ETF stock logo
MDYV
SPDR S&P 400 Mid Cap Value ETF
$517,829$159 0.0%6,5190.2%ETF
Alphabet Inc. stock logo
GOOGL
Alphabet
$488,862$16,918 -3.3%2,7740.2%Computer and Technology
Schwab Emerging Markets Equity ETF stock logo
SCHE
Schwab Emerging Markets Equity ETF
$488,499$54,703 -10.1%16,2080.2%ETF
Provident Financial Services, Inc stock logo
PFS
Provident Financial Services
$465,316$86,423 -15.7%26,5440.2%Finance
Procter & Gamble Company (The) stock logo
PG
Procter & Gamble
$457,567$63,409 -12.2%2,8720.2%Consumer Staples
Deere & Company stock logo
DE
Deere & Company
$428,149$21,357 -4.8%8420.1%Industrials
PepsiCo, Inc. stock logo
PEP
PepsiCo
$418,556$14,788 -3.4%3,1700.1%Consumer Staples
iShares J.P. Morgan USD Emerging Markets Bond ETF stock logo
EMB
iShares J.P. Morgan USD Emerging Markets Bond ETF
$384,983$19,633 -4.9%4,1570.1%ETF
Carrier Global Corporation stock logo
CARR
Carrier Global
$367,9260.0%5,0270.1%Construction
Dimensional International Small Cap ETF stock logo
DFIS
Dimensional International Small Cap ETF
$348,446$52,967 -13.2%11,6770.1%ETF
Alphabet Inc. stock logo
GOOG
Alphabet
$333,4930.0%1,8800.1%Computer and Technology
iShares MSCI USA Quality Factor ETF stock logo
QUAL
iShares MSCI USA Quality Factor ETF
$332,316$183 0.1%1,8180.1%ETF
CALAMOS ETF TR
$324,856$51,538 18.9%13,4510.1%S&P 500 STRUCT
General Dynamics Corporation stock logo
GD
General Dynamics
$324,153$1,459 0.5%1,1110.1%Aerospace
The Home Depot, Inc. stock logo
HD
Home Depot
$312,617$9,162 -2.8%8530.1%Retail/Wholesale
Vanguard FTSE Emerging Markets ETF stock logo
VWO
Vanguard FTSE Emerging Markets ETF
$309,832$742 0.2%6,2640.1%ETF
NVIDIA Corporation stock logo
NVDA
NVIDIA
$304,970$12,325 4.2%1,9300.1%Computer and Technology
Chevron Corporation stock logo
CVX
Chevron
$304,524$14,317 4.9%2,1270.1%Energy
UAUG
Innovator U.S. Equity Ultra Buffer ETF - August
$303,2430.0%8,1030.1%ETF
Oracle Corporation stock logo
ORCL
Oracle
$303,240$303,240 New Holding1,3870.1%Computer and Technology
McDonald's Corporation stock logo
MCD
McDonald's
$292,140$14,607 5.3%1,0000.1%Retail/Wholesale
Innovator U.S. Equity Accelerated 9 Buffer ETF - April stock logo
XBAP
Innovator U.S. Equity Accelerated 9 Buffer ETF - April
$284,5510.0%7,7450.1%ETF
Royal Caribbean Cruises Ltd. stock logo
RCL
Royal Caribbean Cruises
$281,826$281,826 New Holding9000.1%Consumer Discretionary
Public Service Enterprise Group Incorporated stock logo
PEG
Public Service Enterprise Group
$280,376$9,091 -3.1%3,3310.1%Utilities
Verizon Communications Inc. stock logo
VZ
Verizon Communications
$274,316$952 -0.3%6,3400.1%Computer and Technology
SmartETFs Dividend Builder ETF stock logo
DIVS
SmartETFs Dividend Builder ETF
$273,2480.0%8,8760.1%ETF
IDHQ
Invesco S&P International Developed Quality ETF
$261,386$4,419 1.7%7,9260.1%ETF
Lowe's Companies, Inc. stock logo
LOW
Lowe's Companies
$260,4750.0%1,1740.1%Retail/Wholesale
iShares Select Dividend ETF stock logo
DVY
iShares Select Dividend ETF
$255,219$1,593 -0.6%1,9220.1%ETF
AbbVie Inc. stock logo
ABBV
AbbVie
$250,9580.0%1,3520.1%Medical
Otis Worldwide Corporation stock logo
OTIS
Otis Worldwide
$248,8370.0%2,5130.1%Industrials

Showing largest 100 holdings. View all holdings.
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