Free Trial

Sterling Financial Planning, Inc. Top Holdings and 13F Report (2025)

About Sterling Financial Planning, Inc.

Investment Activity

  • Sterling Financial Planning, Inc. has $275.74 million in total holdings as of March 31, 2025.
  • Sterling Financial Planning, Inc. owns shares of 109 different stocks, but just 33 companies or ETFs make up 80% of its holdings.
  • Approximately 4.98% of the portfolio was purchased this quarter.
  • About 3.28% of the portfolio was sold this quarter.
  • This quarter, Sterling Financial Planning, Inc. has purchased 108 new stocks and bought additional shares in 51 stocks.
  • Sterling Financial Planning, Inc. sold shares of 39 stocks and completely divested from 5 stocks this quarter.

Largest New Holdings this Quarter

92343V104 - Verizon Communications
$288,580 Holding
744573106 - Public Service Enterprise Group
$283,003 Holding
12811T787 - CALAMOS ETF TR
$264,716 Holding
293792107 - Enterprise Products Partners
$251,151 Holding
744320102 - Prudential Financial
$221,706 Holding

Largest Purchases this Quarter

Dimensional International Value ETF
33,275 shares (about $1.31M)
Dimensional US Small Cap Value ETF
28,251 shares (about $795.27K)
iShares S&P Mid-Cap 400 Growth ETF
8,324 shares (about $693.22K)

Largest Sales this Quarter

Vanguard Total International Bond ETF
27,553 shares (about $1.35M)
iShares TIPS Bond ETF
9,124 shares (about $1.01M)
iShares International Select Dividend ETF
28,060 shares (about $870.42K)
iShares U.S. Treasury Bond ETF
36,542 shares (about $839.92K)
Vanguard Short-Term Bond ETF
9,244 shares (about $723.62K)

Sector Allocation Over Time

Map of 500 Largest Holdings ofSterling Financial Planning, Inc.

 
 
Selling
 
 
Neutral
 
 
Buying
Issuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSector
iShares Gold Trust stock logo
IAU
iShares Gold Trust
$17,925,455$613,421 -3.3%304,0276.5%Finance
iShares S&P Mid-Cap 400 Value ETF stock logo
IJJ
iShares S&P Mid-Cap 400 Value ETF
$16,737,044$556,744 3.4%139,7906.1%ETF
iShares S&P Small-Cap 600 Growth ETF stock logo
IJT
iShares S&P Small-Cap 600 Growth ETF
$14,683,040$691,971 4.9%117,9365.3%ETF
iShares S&P Mid-Cap 400 Growth ETF stock logo
IJK
iShares S&P Mid-Cap 400 Growth ETF
$14,536,827$693,221 5.0%174,5545.3%ETF
iShares S&P 500 Growth ETF stock logo
IVW
iShares S&P 500 Growth ETF
$14,330,649$102,763 0.7%154,3755.2%ETF
Dimensional International Value ETF stock logo
DFIV
Dimensional International Value ETF
$12,417,794$1,309,703 11.8%315,4934.5%ETF
Schwab Fundamental U.S. Large Company Index ETF stock logo
FNDX
Schwab Fundamental U.S. Large Company Index ETF
$9,640,127$256,877 2.7%408,3073.5%ETF
Vanguard High Dividend Yield ETF stock logo
VYM
Vanguard High Dividend Yield ETF
$9,195,441$185,959 2.1%71,3053.3%ETF
Dimensional International Small Cap Value ETF stock logo
DISV
Dimensional International Small Cap Value ETF
$8,436,565$1,039,410 14.1%289,7173.1%ETF
iShares S&P Small-Cap 600 Value ETF stock logo
IJS
iShares S&P Small-Cap 600 Value ETF
$7,806,177$86,757 -1.1%80,0802.8%ETF
Vanguard Intermediate-Term Bond ETF stock logo
BIV
Vanguard Intermediate-Term Bond ETF
$7,766,162$548,928 7.6%101,4262.8%ETF
iShares Core S&P 500 ETF stock logo
IVV
iShares Core S&P 500 ETF
$7,072,808$24,162 -0.3%12,5872.6%ETF
XBJA
Innovator U.S. Equity Accelerated 9 Buffer ETF - January
$7,055,849$562,595 8.7%249,9422.6%ETF
Dimensional US Small Cap Value ETF stock logo
DFSV
Dimensional US Small Cap Value ETF
$6,556,933$795,267 13.8%232,9282.4%ETF
Dimensional Inflation-Protected Securities ETF stock logo
DFIP
Dimensional Inflation-Protected Securities ETF
$5,264,358$1,199,494 29.5%125,0111.9%ETF
Dimensional Global Real Estate ETF stock logo
DFGR
Dimensional Global Real Estate ETF
$4,912,997$359,919 7.9%187,0911.8%ETF
Dimensional Emerging Markets Value ETF stock logo
DFEV
Dimensional Emerging Markets Value ETF
$4,751,858$568,863 13.6%175,6691.7%ETF
iShares S&P 500 Value ETF stock logo
IVE
iShares S&P 500 Value ETF
$4,456,520$2,859 -0.1%23,3841.6%ETF
iShares MSCI EAFE Growth ETF stock logo
EFG
iShares MSCI EAFE Growth ETF
$4,193,385$103,700 -2.4%41,9341.5%ETF
iShares Core S&P Mid-Cap ETF stock logo
IJH
iShares Core S&P Mid-Cap ETF
$4,187,240$56,658 -1.3%71,7611.5%ETF
iShares U.S. Treasury Bond ETF stock logo
GOVT
iShares U.S. Treasury Bond ETF
$4,088,142$839,919 -17.0%177,8611.5%ETF
SPDR Gold Shares stock logo
GLD
SPDR Gold Shares
$4,011,773$203,427 -4.8%13,9231.5%Finance
Vanguard Short-Term Bond ETF stock logo
BSV
Vanguard Short-Term Bond ETF
$3,704,855$723,624 -16.3%47,3281.3%ETF
Apple Inc. stock logo
AAPL
Apple
$3,467,973$75,082 -2.1%15,6121.3%Computer and Technology
Invesco QQQ stock logo
QQQ
Invesco QQQ
$3,169,937$54,864 1.8%6,7601.1%Finance
Vanguard Mid-Cap Value ETF stock logo
VOE
Vanguard Mid-Cap Value ETF
$3,155,400$3,532 -0.1%19,6551.1%ETF
Vanguard Tax-Exempt Bond ETF stock logo
VTEB
Vanguard Tax-Exempt Bond ETF
$3,095,974$3,870 -0.1%62,3941.1%ETF
Vanguard Real Estate ETF stock logo
VNQ
Vanguard Real Estate ETF
$2,924,585$80,670 -2.7%32,3021.1%ETF
iShares International Select Dividend ETF stock logo
IDV
iShares International Select Dividend ETF
$2,868,731$870,422 -23.3%92,4801.0%ETF
VTES
Vanguard Short-Term Tax-Exempt Bond ETF
$2,856,911$278,917 10.8%28,4241.0%ETF
Vanguard Short-Term Corporate Bond ETF stock logo
VCSH
Vanguard Short-Term Corporate Bond ETF
$2,713,612$542,391 25.0%34,3761.0%ETF
Schwab Fundamental International Small Cap Company Index ETF stock logo
FNDC
Schwab Fundamental International Small Cap Company Index ETF
$2,346,448$440,083 -15.8%64,8190.9%ETF
Vanguard Mid-Cap Growth ETF stock logo
VOT
Vanguard Mid-Cap Growth ETF
$2,335,523$91,493 4.1%9,5470.8%ETF
Vanguard Small-Cap Value ETF stock logo
VBR
Vanguard Small-Cap Value ETF
$2,184,965$931 0.0%11,7290.8%ETF
Vanguard Short-Term Inflation-Protected Securities ETF stock logo
VTIP
Vanguard Short-Term Inflation-Protected Securities ETF
$2,105,596$227,546 12.1%42,1960.8%Manufacturing
Vanguard Total International Bond ETF stock logo
BNDX
Vanguard Total International Bond ETF
$2,095,310$1,345,140 -39.1%42,9190.8%ETF
Vanguard Small-Cap Growth ETF stock logo
VBK
Vanguard Small-Cap Growth ETF
$2,040,048$20,645 -1.0%8,1030.7%ETF
Johnson & Johnson stock logo
JNJ
Johnson & Johnson
$2,039,003$657,722 47.6%12,2950.7%Medical
WisdomTree Emerging Markets SmallCap Dividend Fund stock logo
DGS
WisdomTree Emerging Markets SmallCap Dividend Fund
$1,930,200$14,638 -0.8%39,9540.7%Finance
iShares National Muni Bond ETF stock logo
MUB
iShares National Muni Bond ETF
$1,818,131$632,228 -25.8%17,2430.7%ETF
iShares TIPS Bond ETF stock logo
TIP
iShares TIPS Bond ETF
$1,763,686$1,013,597 -36.5%15,8760.6%ETF
Vanguard FTSE Developed Markets ETF stock logo
VEA
Vanguard FTSE Developed Markets ETF
$1,657,007$36,496 2.3%32,5990.6%ETF
Exxon Mobil Co. stock logo
XOM
Exxon Mobil
$1,588,262$552,056 53.3%13,3550.6%Energy
SPDR S&P 500 ETF Trust stock logo
SPY
SPDR S&P 500 ETF Trust
$1,467,4670.0%2,6230.5%Finance
Microsoft Co. stock logo
MSFT
Microsoft
$1,384,583$9,761 -0.7%3,6880.5%Computer and Technology
Invesco FTSE RAFI US 1000 ETF stock logo
PRF
Invesco FTSE RAFI US 1000 ETF
$1,368,706$37,097 -2.6%33,8700.5%ETF
iShares MSCI EAFE Small-Cap ETF stock logo
SCZ
iShares MSCI EAFE Small-Cap ETF
$1,319,632$22,489 -1.7%20,7720.5%ETF
Berkshire Hathaway Inc. stock logo
BRK.B
Berkshire Hathaway
$1,280,322$116,102 10.0%2,4040.5%Finance
iShares Core S&P Small-Cap ETF stock logo
IJR
iShares Core S&P Small-Cap ETF
$1,190,057$20,078 1.7%11,3800.4%ETF
Dimensional US Real Estate ETF stock logo
DFAR
Dimensional US Real Estate ETF
$1,049,132$70,597 7.2%44,1370.4%ETF
Selective Insurance Group, Inc. stock logo
SIGI
Selective Insurance Group
$1,045,204$109,848 -9.5%11,4180.4%Finance
Dimensional US Large Cap Value ETF stock logo
DFLV
Dimensional US Large Cap Value ETF
$763,914$96,387 14.4%24,9890.3%ETF
Realty Income Co. stock logo
O
Realty Income
$740,074$190,152 34.6%12,7580.3%Finance
Vanguard Growth ETF stock logo
VUG
Vanguard Growth ETF
$714,755$8,902 -1.2%1,9270.3%ETF
RTX Co. stock logo
RTX
RTX
$709,853$23,180 3.4%5,3590.3%Aerospace
Costco Wholesale Co. stock logo
COST
Costco Wholesale
$686,874$13,246 2.0%7260.2%Retail/Wholesale
Innovator U.S. Equity Power Buffer ETF - January stock logo
PJAN
Innovator U.S. Equity Power Buffer ETF - January
$676,915$11,487 -1.7%16,3230.2%ETF
Eli Lilly and Company stock logo
LLY
Eli Lilly and Company
$659,212$26,435 4.2%7980.2%Medical
3M stock logo
MMM
3M
$641,120$35,830 -5.3%4,3660.2%Multi-Sector Conglomerates
International Business Machines Co. stock logo
IBM
International Business Machines
$617,710$74,603 13.7%2,4840.2%Computer and Technology
Meta Platforms, Inc. stock logo
META
Meta Platforms
$612,457$6,338 1.0%1,0630.2%Computer and Technology
Dimensional U.S. Equity ETF stock logo
DFUS
Dimensional U.S. Equity ETF
$612,260$65,744 12.0%10,1230.2%ETF
Vanguard Dividend Appreciation ETF stock logo
VIG
Vanguard Dividend Appreciation ETF
$604,452$10,475 1.8%3,1160.2%ETF
Vanguard Total Bond Market ETF stock logo
BND
Vanguard Total Bond Market ETF
$593,917$1,396 0.2%8,0860.2%ETF
Becton, Dickinson and Company stock logo
BDX
Becton, Dickinson and Company
$584,480$229 0.0%2,5520.2%Medical
The Procter & Gamble Company stock logo
PG
Procter & Gamble
$557,273$16,531 -2.9%3,2700.2%Consumer Staples
Invesco S&P 500 Equal Weight ETF stock logo
RSP
Invesco S&P 500 Equal Weight ETF
$541,513$6,756 -1.2%3,1260.2%ETF
Provident Financial Services, Inc. stock logo
PFS
Provident Financial Services
$540,409$113,305 -17.3%31,4740.2%Finance
Invesco FTSE RAFI US 1500 Small-Mid ETF stock logo
PRFZ
Invesco FTSE RAFI US 1500 Small-Mid ETF
$534,062$4,278 -0.8%14,1060.2%Manufacturing
JPMorgan Chase & Co. stock logo
JPM
JPMorgan Chase & Co.
$524,697$17,416 3.4%2,1390.2%Finance
SPDR S&P 400 Mid Cap Value ETF stock logo
MDYV
SPDR S&P 400 Mid Cap Value ETF
$502,170$77 0.0%6,5170.2%ETF
Schwab Emerging Markets Equity ETF stock logo
SCHE
Schwab Emerging Markets Equity ETF
$496,883$218,543 -30.5%18,0230.2%ETF
Vanguard Mid-Cap ETF stock logo
VO
Vanguard Mid-Cap ETF
$495,018$13,966 2.9%1,9140.2%ETF
PepsiCo, Inc. stock logo
PEP
PepsiCo
$492,065$15,143 3.2%3,2820.2%Consumer Staples
Alphabet Inc. stock logo
GOOGL
Alphabet
$443,817$15,928 3.7%2,8700.2%Computer and Technology
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$438,740$30,061 7.4%2,3060.2%Retail/Wholesale
Deere & Company stock logo
DE
Deere & Company
$414,905$51,628 -11.1%8840.2%Industrials
iShares J.P. Morgan USD Emerging Markets Bond ETF stock logo
EMB
iShares J.P. Morgan USD Emerging Markets Bond ETF
$395,821$634 0.2%4,3690.1%ETF
Dimensional International Small Cap ETF stock logo
DFIS
Dimensional International Small Cap ETF
$347,610$9,509 2.8%13,4520.1%ETF
Chevron Co. stock logo
CVX
Chevron
$339,048$26,930 8.6%2,0270.1%Energy
The Home Depot, Inc. stock logo
HD
Home Depot
$321,882$10,632 -3.2%8780.1%Retail/Wholesale
Carrier Global Co. stock logo
CARR
Carrier Global
$318,7120.0%5,0270.1%Computer and Technology
iShares MSCI USA Quality Factor ETF stock logo
QUAL
iShares MSCI USA Quality Factor ETF
$310,581$22,905 8.0%1,8170.1%ETF
General Dynamics Co. stock logo
GD
General Dynamics
$301,608$1,091 0.4%1,1060.1%Aerospace
McDonald's Co. stock logo
MCD
McDonald's
$296,714$22,800 -7.1%9500.1%Retail/Wholesale
Alphabet Inc. stock logo
GOOG
Alphabet
$293,712$9,530 -3.1%1,8800.1%Computer and Technology
Verizon Communications Inc. stock logo
VZ
Verizon Communications
$288,580$288,580 New Holding6,3620.1%Computer and Technology
AbbVie Inc. stock logo
ABBV
AbbVie
$283,2710.0%1,3520.1%Medical
Public Service Enterprise Group Incorporated stock logo
PEG
Public Service Enterprise Group
$283,003$283,003 New Holding3,4390.1%Utilities
Vanguard FTSE Emerging Markets ETF stock logo
VWO
Vanguard FTSE Emerging Markets ETF
$282,8440.0%6,2490.1%ETF
UAUG
Innovator U.S. Equity Ultra Buffer ETF - August
$280,526$8,793 -3.0%8,1030.1%ETF
Merck & Co., Inc. stock logo
MRK
Merck & Co., Inc.
$275,384$987 -0.4%3,0680.1%Medical
Lowe's Companies, Inc. stock logo
LOW
Lowe's Companies
$273,8120.0%1,1740.1%Retail/Wholesale
Innovator U.S. Equity Accelerated 9 Buffer ETF - April stock logo
XBAP
Innovator U.S. Equity Accelerated 9 Buffer ETF - April
$270,3780.0%7,7450.1%ETF
CALAMOS ETF TR
$264,716$264,716 New Holding11,3170.1%S&P 500 STRUCT
iShares Select Dividend ETF stock logo
DVY
iShares Select Dividend ETF
$259,6750.0%1,9340.1%ETF
Otis Worldwide Co. stock logo
OTIS
Otis Worldwide
$259,3420.0%2,5130.1%Construction
SmartETFs Dividend Builder ETF stock logo
DIVS
SmartETFs Dividend Builder ETF
$259,1850.0%8,8760.1%ETF
Enterprise Products Partners L.P. stock logo
EPD
Enterprise Products Partners
$251,151$251,151 New Holding7,3560.1%Energy
CALAMOS ETF TR
$234,4130.0%9,4470.1%S&P 500 STRUCTUR

Showing largest 100 holdings. View all holdings.
SEC Filings and Trading Data