Sterling Financial Planning, Inc. Top Holdings and 13F Report (2024)

About Sterling Financial Planning, Inc.

Investment Activity

  • Sterling Financial Planning, Inc. has $246.82 million in total holdings as of March 31, 2024.
  • Sterling Financial Planning, Inc. owns shares of 105 different stocks, but just 34 companies or ETFs make up 80% of its holdings.
  • Approximately 5.00% of the portfolio was purchased this quarter.
  • About 2.24% of the portfolio was sold this quarter.
  • This quarter, Sterling Financial Planning, Inc. has purchased 102 new stocks and bought additional shares in 27 stocks.
  • Sterling Financial Planning, Inc. sold shares of 59 stocks and completely divested from 3 stocks this quarter.

Largest New Holdings this Quarter

3M
$320,500 Holding
Visa
$286,615 Holding
Lam Research
$215,689 Holding

Largest Purchases this Quarter

iShares Core S&P Mid-Cap ETF
61,961 shares (about $3.76M)
Vanguard Intermediate-Term Bond ETF
12,723 shares (about $959.31K)
Dimensional Global Real Estate ETF
28,759 shares (about $734.22K)
Dimensional Inflation-Protected Securities ETF
16,988 shares (about $700.75K)

Largest Sales this Quarter

iShares S&P 500 Growth ETF
8,446 shares (about $713.18K)
Vanguard FTSE Developed Markets ETF
7,040 shares (about $353.19K)
Vanguard Total Bond Market ETF
4,667 shares (about $338.96K)
iShares TIPS Bond ETF
3,123 shares (about $335.44K)
Dimensional US Real Estate ETF
11,117 shares (about $248.69K)

Sector Allocation Over Time

Map of 500 Largest Holdings ofSterling Financial Planning, Inc.

 
 
Selling
 
 
Neutral
 
 
Buying
Issuer NameHoldings ValueApproximate Purchase/SaleChange in SharesShares Held% of PortfolioSector
iShares S&P Mid-Cap 400 Value ETF stock logo
IJJ
iShares S&P Mid-Cap 400 Value ETF
$15,332,716$206,416 1.4%129,6206.2%ETF
iShares Gold Trust stock logo
IAU
iShares Gold Trust
$14,623,828$99,269 0.7%348,1045.9%Finance
iShares S&P Mid-Cap 400 Growth ETF stock logo
IJK
iShares S&P Mid-Cap 400 Growth ETF
$14,484,568$25,185 -0.2%158,7355.9%ETF
iShares S&P Small-Cap 600 Growth ETF stock logo
IJT
iShares S&P Small-Cap 600 Growth ETF
$14,179,560$29,545 0.2%108,4645.7%ETF
iShares S&P 500 Growth ETF stock logo
IVW
iShares S&P 500 Growth ETF
$13,868,724$713,178 -4.9%164,2445.6%ETF
Schwab Fundamental U.S. Large Company Index ETF stock logo
FNDX
Schwab Fundamental U.S. Large Company Index ETF
$9,203,165$161,736 -1.7%136,5663.7%ETF
Dimensional International Value ETF stock logo
DFIV
Dimensional International Value ETF
$8,834,702$498,146 6.0%240,4003.6%ETF
iShares S&P Small-Cap 600 Value ETF stock logo
IJS
iShares S&P Small-Cap 600 Value ETF
$8,671,934$218,571 -2.5%84,3903.5%ETF
Vanguard High Dividend Yield ETF stock logo
VYM
Vanguard High Dividend Yield ETF
$8,055,454$40,894 0.5%66,5803.3%ETF
iShares Core S&P 500 ETF stock logo
IVV
iShares Core S&P 500 ETF
$6,818,397$126,705 -1.8%12,9692.8%ETF
Vanguard Intermediate-Term Bond ETF stock logo
BIV
Vanguard Intermediate-Term Bond ETF
$6,150,498$959,309 18.5%81,5722.5%ETF
Dimensional International Small Cap Value ETF stock logo
DISV
Dimensional International Small Cap Value ETF
$5,287,078$588,692 12.5%194,4492.1%ETF
XBJA
Innovator U.S. Equity Accelerated 9 Buffer ETF - January
$5,113,456$894,680 21.2%189,5972.1%ETF
iShares Core S&P Mid-Cap ETF stock logo
IJH
iShares Core S&P Mid-Cap ETF
$4,761,045$3,763,512 377.3%78,3841.9%ETF
Dimensional US Small Cap Value ETF stock logo
DFSV
Dimensional US Small Cap Value ETF
$4,622,071$354,910 8.3%153,5571.9%ETF
iShares S&P 500 Value ETF stock logo
IVE
iShares S&P 500 Value ETF
$4,620,392$32,505 -0.7%24,7331.9%ETF
iShares MSCI EAFE Growth ETF stock logo
EFG
iShares MSCI EAFE Growth ETF
$3,993,657$30,826 -0.8%38,4781.6%ETF
DFIP
Dimensional Inflation-Protected Securities ETF
$3,940,518$700,753 21.6%95,5281.6%ETF
iShares U.S. Treasury Bond ETF stock logo
GOVT
iShares U.S. Treasury Bond ETF
$3,502,597$75,779 -2.1%153,8251.4%ETF
Vanguard Short-Term Bond ETF stock logo
BSV
Vanguard Short-Term Bond ETF
$3,307,962$117,153 3.7%43,1451.3%ETF
Vanguard Mid-Cap Value ETF stock logo
VOE
Vanguard Mid-Cap Value ETF
$3,258,870$41,940 -1.3%20,9021.3%ETF
SPDR Gold Shares stock logo
GLD
SPDR Gold Shares
$3,245,439$52,664 -1.6%15,7761.3%Finance
iShares International Select Dividend ETF stock logo
IDV
iShares International Select Dividend ETF
$3,235,536$168,773 -5.0%115,3901.3%ETF
DFEV
Dimensional Emerging Markets Value ETF
$3,053,035$399,214 15.0%117,6051.2%ETF
Dimensional Global Real Estate ETF stock logo
DFGR
Dimensional Global Real Estate ETF
$2,954,303$734,217 33.1%115,7191.2%ETF
Vanguard Real Estate ETF stock logo
VNQ
Vanguard Real Estate ETF
$2,885,953$61,315 -2.1%33,3711.2%ETF
iShares National Muni Bond ETF stock logo
MUB
iShares National Muni Bond ETF
$2,872,868$118,143 -3.9%26,7001.2%ETF
Invesco QQQ stock logo
QQQ
Invesco QQQ
$2,850,850$139,412 -4.7%6,4211.2%Finance
Apple Inc. stock logo
AAPL
Apple
$2,608,183$48,014 -1.8%15,2101.1%Computer and Technology
Schwab Fundamental International Small Cap Company Index ETF stock logo
FNDC
Schwab Fundamental International Small Cap Company Index ETF
$2,491,379$87,611 -3.4%70,2391.0%ETF
Vanguard Small-Cap Value ETF stock logo
VBR
Vanguard Small-Cap Value ETF
$2,462,890$41,445 -1.7%12,8361.0%ETF
Vanguard Small-Cap Growth ETF stock logo
VBK
Vanguard Small-Cap Growth ETF
$2,358,114$72,999 -3.0%9,0451.0%ETF
Vanguard Tax-Exempt Bond ETF stock logo
VTEB
Vanguard Tax-Exempt Bond ETF
$2,253,040$309,422 15.9%44,5260.9%ETF
Vanguard Mid-Cap Growth ETF stock logo
VOT
Vanguard Mid-Cap Growth ETF
$2,248,778$85,122 -3.6%9,5370.9%ETF
VTES
Vanguard Short-Term Tax-Exempt Bond ETF
$2,184,310$425,664 24.2%21,6910.9%ETF
WisdomTree Emerging Markets SmallCap Dividend Fund stock logo
DGS
WisdomTree Emerging Markets SmallCap Dividend Fund
$1,936,999$54,217 2.9%38,0850.8%Finance
Vanguard FTSE Developed Markets ETF stock logo
VEA
Vanguard FTSE Developed Markets ETF
$1,772,290$353,194 -16.6%35,3260.7%ETF
Johnson & Johnson stock logo
JNJ
Johnson & Johnson
$1,600,250$42,237 -2.6%10,1160.6%Medical
Vanguard Short-Term Corporate Bond ETF stock logo
VCSH
Vanguard Short-Term Corporate Bond ETF
$1,598,954$66,874 4.4%20,6820.6%ETF
iShares TIPS Bond ETF stock logo
TIP
iShares TIPS Bond ETF
$1,553,567$335,439 -17.8%14,4640.6%ETF
Vanguard Short-Term Inflation-Protected Securities ETF stock logo
VTIP
Vanguard Short-Term Inflation-Protected Securities ETF
$1,549,569$151,380 10.8%32,3570.6%Manufacturing
iShares MSCI EAFE Small-Cap ETF stock logo
SCZ
iShares MSCI EAFE Small-Cap ETF
$1,513,019$13,553 -0.9%23,8910.6%ETF
Selective Insurance Group, Inc. stock logo
SIGI
Selective Insurance Group
$1,434,2750.0%13,1380.6%Finance
Invesco FTSE RAFI US 1000 ETF stock logo
PRF
Invesco FTSE RAFI US 1000 ETF
$1,410,027$109,215 -7.2%36,6530.6%ETF
SPDR S&P 500 ETF Trust stock logo
SPY
SPDR S&P 500 ETF Trust
$1,408,952$20,920 -1.5%2,6940.6%Finance
Microsoft Co. stock logo
MSFT
Microsoft
$1,393,374$25,242 -1.8%3,3120.6%Computer and Technology
iShares Core S&P Small-Cap ETF stock logo
IJR
iShares Core S&P Small-Cap ETF
$1,356,298$52,939 -3.8%12,2720.5%ETF
Vanguard Total International Bond ETF stock logo
BNDX
Vanguard Total International Bond ETF
$1,345,244$541 0.0%27,3480.5%ETF
Exxon Mobil Co. stock logo
XOM
Exxon Mobil
$1,246,496$47,428 -3.7%10,7230.5%Oils/Energy
Vanguard Total Bond Market ETF stock logo
BND
Vanguard Total Bond Market ETF
$1,090,519$338,958 -23.7%15,0150.4%ETF
Becton, Dickinson and Company stock logo
BDX
Becton, Dickinson and Company
$981,238$28,707 -2.8%3,9650.4%Medical
Berkshire Hathaway Inc. stock logo
BRK.B
Berkshire Hathaway
$978,971$105,551 -9.7%2,3280.4%Finance
Costco Wholesale Co. stock logo
COST
Costco Wholesale
$889,439$219,795 32.8%1,2140.4%Retail/Wholesale
Dimensional US Real Estate ETF stock logo
DFAR
Dimensional US Real Estate ETF
$881,690$248,687 -22.0%39,4140.4%ETF
Meta Platforms, Inc. stock logo
META
Meta Platforms
$756,144$38,851 -4.9%1,5570.3%Computer and Technology
Lakeland Bancorp, Inc. stock logo
LBAI
Lakeland Bancorp
$747,417$16,105 -2.1%61,7700.3%Finance
Deere & Company stock logo
DE
Deere & Company
$679,775$61,611 -8.3%1,6550.3%Industrial Products
Eli Lilly and Company stock logo
LLY
Eli Lilly and Company
$671,435$4,668 0.7%8630.3%Medical
Innovator U.S. Equity Power Buffer ETF - January stock logo
PJAN
Innovator U.S. Equity Power Buffer ETF - January
$651,612$1,877 -0.3%16,6610.3%ETF
Invesco FTSE RAFI US 1500 Small-Mid ETF stock logo
PRFZ
Invesco FTSE RAFI US 1500 Small-Mid ETF
$643,836$139,051 -17.8%16,3910.3%Manufacturing
Vanguard Dividend Appreciation ETF stock logo
VIG
Vanguard Dividend Appreciation ETF
$612,580$14,972 -2.4%3,3550.2%ETF
Vanguard Growth ETF stock logo
VUG
Vanguard Growth ETF
$589,429$33,741 -5.4%1,7120.2%ETF
The Procter & Gamble Company stock logo
PG
Procter & Gamble
$571,445$1,785 -0.3%3,5220.2%Consumer Staples
McDonald's Co. stock logo
MCD
McDonald's
$550,031$25,655 -4.5%1,9510.2%Retail/Wholesale
Invesco S&P 500 Equal Weight ETF stock logo
RSP
Invesco S&P 500 Equal Weight ETF
$546,661$1,693 -0.3%3,2280.2%ETF
Amazon.com, Inc. stock logo
AMZN
Amazon.com
$544,387$95,241 -14.9%3,0180.2%Retail/Wholesale
The Home Depot, Inc. stock logo
HD
Home Depot
$525,399$14,957 -2.8%1,3700.2%Retail/Wholesale
Realty Income Co. stock logo
O
Realty Income
$512,871$86,561 20.3%9,4800.2%Finance
PepsiCo, Inc. stock logo
PEP
PepsiCo
$504,115$10,327 -2.0%2,8800.2%Consumer Staples
RTX Co. stock logo
RTX
RTX
$502,9620.0%5,1570.2%Aerospace
SPDR S&P 400 Mid Cap Value ETF stock logo
MDYV
SPDR S&P 400 Mid Cap Value ETF
$499,213$26,978 -5.1%6,5690.2%ETF
Schwab Emerging Markets Equity ETF stock logo
SCHE
Schwab Emerging Markets Equity ETF
$483,656$15,377 -3.1%19,1550.2%ETF
Vanguard Mid-Cap ETF stock logo
VO
Vanguard Mid-Cap ETF
$482,871$26,479 -5.2%1,9330.2%ETF
Alphabet Inc. stock logo
GOOGL
Alphabet
$434,226$110,481 -20.3%2,8770.2%Computer and Technology
International Business Machines Co. stock logo
IBM
International Business Machines
$420,203$29,223 -6.5%2,2000.2%Computer and Technology
Vanguard FTSE Emerging Markets ETF stock logo
VWO
Vanguard FTSE Emerging Markets ETF
$419,047$125 0.0%10,0320.2%ETF
JPMorgan Chase & Co. stock logo
JPM
JPMorgan Chase & Co.
$401,802$140,210 53.6%2,0060.2%Finance
iShares J.P. Morgan USD Emerging Markets Bond ETF stock logo
EMB
iShares J.P. Morgan USD Emerging Markets Bond ETF
$388,876$10,580 -2.6%4,3370.2%ETF
United Parcel Service, Inc. stock logo
UPS
United Parcel Service
$386,358$55,895 -12.6%2,5990.2%Transportation
AbbVie Inc. stock logo
ABBV
AbbVie
$382,774$16,389 -4.1%2,1020.2%Medical
iShares MSCI USA Quality Factor ETF stock logo
QUAL
iShares MSCI USA Quality Factor ETF
$368,868$50,629 -12.1%2,2440.1%ETF
Dimensional International Small Cap ETF stock logo
DFIS
Dimensional International Small Cap ETF
$328,502$3,157 -1.0%13,1090.1%ETF
3M stock logo
MMM
3M
$320,500$320,500 New Holding3,0220.1%Multi-Sector Conglomerates
Caterpillar Inc. stock logo
CAT
Caterpillar
$308,1680.0%8410.1%Industrial Products
General Dynamics Co. stock logo
GD
General Dynamics
$307,579$1,130 0.4%1,0890.1%Aerospace
Alphabet Inc. stock logo
GOOG
Alphabet
$303,150$15,226 -4.8%1,9910.1%Computer and Technology
Lowe's Companies, Inc. stock logo
LOW
Lowe's Companies
$302,8740.0%1,1890.1%Retail/Wholesale
Carrier Global Co. stock logo
CARR
Carrier Global
$290,6500.0%5,0000.1%Computer and Technology
iShares U.S. Medical Devices ETF stock logo
IHI
iShares U.S. Medical Devices ETF
$289,610$59 0.0%4,9430.1%ETF
Visa Inc. stock logo
V
Visa
$286,615$286,615 New Holding1,0270.1%Business Services
Merck & Co., Inc. stock logo
MRK
Merck & Co., Inc.
$277,6230.0%2,1040.1%Medical
UAUG
Innovator U.S. Equity Ultra Buffer ETF - August
$275,7620.0%8,4460.1%ETF
SPDR S&P 400 Mid CapGrowth ETF stock logo
MDYG
SPDR S&P 400 Mid CapGrowth ETF
$272,4540.0%3,1210.1%ETF
iShares Select Dividend ETF stock logo
DVY
iShares Select Dividend ETF
$266,6460.0%2,1650.1%ETF
SmartETFs Dividend Builder ETF stock logo
DIVS
SmartETFs Dividend Builder ETF
$256,377$10,117 -3.8%9,3760.1%ETF
Chevron Co. stock logo
CVX
Chevron
$252,969$1,262 -0.5%1,6040.1%Oils/Energy
SPDR Bloomberg Barclays 1-3 Month T-Bill ETF stock logo
BIL
SPDR Bloomberg Barclays 1-3 Month T-Bill ETF
$250,7980.0%2,7320.1%ETF
Otis Worldwide Co. stock logo
OTIS
Otis Worldwide
$248,1750.0%2,5000.1%Construction
Dimensional U.S. Equity ETF stock logo
DFUS
Dimensional U.S. Equity ETF
$237,322$237,322 New Holding4,1650.1%ETF
IDHQ
Invesco S&P International Developed Quality ETF
$231,576$3,067 1.3%7,5510.1%ETF
Lam Research Co. stock logo
LRCX
Lam Research
$215,689$215,689 New Holding2220.1%Computer and Technology
Vanguard Russell 1000 Value stock logo
VONV
Vanguard Russell 1000 Value
$210,903$210,903 New Holding2,6820.1%ETF
Verizon Communications Inc. stock logo
VZ
Verizon Communications
$208,296$208,296 New Holding4,9640.1%Computer and Technology
Eversource Energy stock logo
ES
Eversource Energy
$206,3260.0%3,4520.1%Utilities
BlackRock Enhanced Equity Dividend Trust stock logo
BDJ
BlackRock Enhanced Equity Dividend Trust
$114,1060.0%13,8310.0%Financial Services
Webster Financial Co. stock logo
WBS
Webster Financial
$0$246,288 -100.0%00.0%Finance
Automatic Data Processing, Inc. stock logo
ADP
Automatic Data Processing
$0$221,359 -100.0%00.0%Business Services
The Toronto-Dominion Bank stock logo
TD
Toronto-Dominion Bank
$0$206,784 -100.0%00.0%Finance

More Institutional Buying and Selling Information

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