Compare Stocks: AAPL, MSFT, KO, and GM

Comparative Price Performance Over Time

Compare Price & Volume

Company	Current Price	50-Day Moving Average	52-Week Range	Market Cap	Beta	Avg. Volume	Today's Volume
AAPL Apple	$356.27 +0.4%	$339.04	$243.42 ▼ $360.83	$5.16T	1.07	48.20 million shs	39.97 million shs
GM General Motors	$85.96 -0.3%	$83.54	$67.06 ▼ $93.70	$72.76B	1.4	8.86 million shs	3.38 million shs
KO Coca-Cola	$99.08 +1.7%	$90.83	$67.27 ▼ $99.30	$419.18B	0.28	18.54 million shs	18.02 million shs
MSFT Microsoft	$523.88 +0.2%	$519.00	$349.20 ▼ $559.15	$3.88T	1.05	26.17 million shs	26.13 million shs

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Compare Price Performance

Company	1-Day Performance	7-Day Performance	30-Day Performance	90-Day Performance	1-Year Performance
AAPL Apple	+0.39%	+4.06%	+3.88%	+16.45%	+30.34%
GM General Motors	-0.47%	-0.32%	+3.55%	-0.88%	+19.62%
KO Coca-Cola	+1.72%	+3.55%	+7.96%	+13.03%	+38.44%
MSFT Microsoft	+0.17%	-1.27%	-1.84%	+5.75%	+2.49%

Compare Price & Volume

Company	Current Price	50-Day Moving Average	52-Week Range	Market Cap	Beta	Avg. Volume	Today's Volume
AAPL Apple	$356.27 +0.4%	$339.04	$243.42 ▼ $360.83	$5.16T	1.07	48.20 million shs	39.97 million shs
GM General Motors	$85.96 -0.3%	$83.54	$67.06 ▼ $93.70	$72.76B	1.4	8.86 million shs	3.38 million shs
KO Coca-Cola	$99.08 +1.7%	$90.83	$67.27 ▼ $99.30	$419.18B	0.28	18.54 million shs	18.02 million shs
MSFT Microsoft	$523.88 +0.2%	$519.00	$349.20 ▼ $559.15	$3.88T	1.05	26.17 million shs	26.13 million shs

10 Stocks Powering The Next AI Boom

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Compare Price Performance

Company	1-Day Performance	7-Day Performance	30-Day Performance	90-Day Performance	1-Year Performance
AAPL Apple	+0.39%	+4.06%	+3.88%	+16.45%	+30.34%
GM General Motors	-0.47%	-0.32%	+3.55%	-0.88%	+19.62%
KO Coca-Cola	+1.72%	+3.55%	+7.96%	+13.03%	+38.44%
MSFT Microsoft	+0.17%	-1.27%	-1.84%	+5.75%	+2.49%

Compare Analyst Forecasts

Company	Consensus Rating Score	Consensus Rating	Consensus Price Target	% Upside from Current Price
AAPL Apple	2.58	Moderate Buy	$347.11	-2.57% Downside
GM General Motors	2.82	Moderate Buy	$101.44	18.01% Upside
KO Coca-Cola	2.92	Moderate Buy	$97.26	-1.84% Downside
MSFT Microsoft	2.94	Moderate Buy	$609.54	16.35% Upside

Current Analyst Ratings Breakdown

Latest AAPL, MSFT, KO, and GM Analyst Ratings

Date	Company	Brokerage	Action	Rating	Price Target
11/13/2026	KO Coca-Cola	Bank of America Subscribe to MarketBeat All Access to unlock brokerage rankings	Reiterated Rating	Buy
11/12/2026	AAPL Apple	KeyCorp Subscribe to MarketBeat All Access to unlock brokerage rankings	Reiterated Rating	Underweight
11/11/2026	AAPL Apple	China Renaissance Subscribe to MarketBeat All Access to unlock brokerage rankings	Upgrade	Hold ➝ Buy	$425.00
11/10/2026	MSFT Microsoft	Royal Bank Of Canada Subscribe to MarketBeat All Access to unlock brokerage rankings	Reiterated Rating	Outperform
11/6/2026	MSFT Microsoft	Roth Capital Subscribe to MarketBeat All Access to unlock brokerage rankings	Initiated Coverage	Buy
11/6/2026	AAPL Apple	Phillip Securities Subscribe to MarketBeat All Access to unlock brokerage rankings	Downgrade	Hold ➝ Moderate Sell
11/4/2026	AAPL Apple	The Goldman Sachs Group Subscribe to MarketBeat All Access to unlock brokerage rankings	Set Price Target		$380.00
11/4/2026	AAPL Apple	Sanford C. Bernstein Subscribe to MarketBeat All Access to unlock brokerage rankings	Boost Price Target	Buy	$370.00 ➝ $380.00
11/4/2026	AAPL Apple	DZ Bank Subscribe to MarketBeat All Access to unlock brokerage rankings	Downgrade	Hold ➝ Sell	$300.00
11/3/2026	AAPL Apple	Guggenheim Subscribe to MarketBeat All Access to unlock brokerage rankings	Set Price Target		$400.00
11/3/2026	AAPL Apple	Robert W. Baird Subscribe to MarketBeat All Access to unlock brokerage rankings	Set Price Target	Outperform	$330.00 ➝ $340.00

(Data available from 11/14/2023 forward. View 10+ years of historical ratings with our analyst ratings screener.)

Compare Sales & Book Value

Company	Annual Revenue	Price/Sales	Cashflow	Price/Cash	Book Value	Price/Book
AAPL Apple	$478.83B	10.81	$9.90 per share	36.00	$7.71 per share	46.21
GM General Motors	$185.02B	0.39	$26.95 per share	3.19	$76.48 per share	1.12
KO Coca-Cola	$47.94B	8.89	$3.31 per share	29.90	$9.19 per share	10.78
MSFT Microsoft	$331.84B	11.72	$22.57 per share	23.21	$63.36 per share	8.27

Compare Profitability & Earnings

Company	Net Income	EPS	Trailing P/E Ratio	Forward P/E Ratio	P/E Growth	Net Margins	Return on Equity (ROE)	Return on Assets (ROA)	Next Earnings Date
AAPL Apple	$132.18B	$8.97	39.72	34.29	3.41	27.60%	125.35%	33.76%	N/A
GM General Motors	$2.70B	$4.36	19.72	5.87	0.49	2.12%	19.36%	4.37%	1/27/2027 (Estimated)
KO Coca-Cola	$13.11B	$3.40	29.14	28.07	3.80	28.65%	38.79%	13.50%	N/A
MSFT Microsoft	$133.75B	$19.16	27.34	22.00	1.54	41.17%	31.28%	18.55%	1/27/2027 (Estimated)

Latest AAPL, MSFT, KO, and GM Earnings

Date	Quarter	Company	Consensus Estimate	Reported EPS	Beat/Miss	Gap EPS	Revenue Estimate	Actual Revenue
11/2/2026	Q4 2026	AAPL Apple	$1.99	$2.10	+$0.11	$2.10	$113.40 billion	$114.48 billion
10/28/2026	Q1 2027	MSFT Microsoft	$4.72	$4.89	+$0.17	$4.92	$90.62 billion	$92.28 billion
10/27/2026	Q3 2026	KO Coca-Cola	$0.8810	$0.91	+$0.0290	$0.93	$12.92 billion	$13.35 billion
10/20/2026	Q3 2026	GM General Motors	$3.69	$3.70	+$0.01	$3.73	$48.78 billion	$50.02 billion

Compare Dividends

Company	Annual Payout	Dividend Yield	5-Year Annualized Dividend Growth	Payout Ratio	Years of Consecutive Growth
AAPL Apple	$1.08	0.30%	+4.52%	12.04%	14 Years
GM General Motors	$0.72	0.84%	+8.45%	16.51%	3 Years
KO Coca-Cola	$2.12	2.14%	+4.46%	62.35%	64 Years
MSFT Microsoft	$3.64	0.69%	+10.21%	19.00%	23 Years

Latest AAPL, MSFT, KO, and GM Dividends

Announcement	Company	Period	Amount	Yield	Ex-Dividend Date	Record Date	Payable Date
10/19/2026	GM General Motors	quarterly	$0.18	0.93%	12/4/2026	12/4/2026	12/17/2026
10/15/2026	KO Coca-Cola	quarterly	$0.53	2.31%	12/1/2026	12/1/2026	12/15/2026
9/14/2026	MSFT Microsoft	quarterly	$0.98	0.79%	11/19/2026	11/19/2026	12/10/2026
11/2/2026	AAPL Apple	quarterly	$0.27	0.3%	11/12/2026	11/12/2026	11/16/2026

(Data available from 1/1/2013 forward)

Compare Debt

Company	Debt-to-Equity Ratio	Current Ratio	Quick Ratio
AAPL Apple	0.61	1.02	0.94
GM General Motors	1.32	1.09	0.94
KO Coca-Cola	0.93	1.38	1.19
MSFT Microsoft	0.07	1.22	1.21

Compare Ownership

Institutional Ownership

Company	Institutional Ownership
AAPL Apple	67.73%
GM General Motors	92.67%
KO Coca-Cola	70.26%
MSFT Microsoft	71.13%

Insider Ownership

Company	Insider Ownership
AAPL Apple	0.06%
GM General Motors	0.44%
KO Coca-Cola	0.90%
MSFT Microsoft	0.03%

Compare Miscellaneous Stats

Company	Employees	Shares Outstanding	Free Float	Optionable
AAPL Apple	167,000	14.53 billion	14.52 billion	Optionable
GM General Motors	156,000	843.55 million	839.84 million	Optionable
KO Coca-Cola	65,900	4.30 billion	4.26 billion	Optionable
MSFT Microsoft	223,000	7.43 billion	7.42 billion	Optionable

AAPL, MSFT, KO, and GM Headlines

Recent News About These Companies

CoreWeave Jumped 20% and Pulled Oracle Higher. Is It Time to Sell, or Load Up?

2 hours ago | tikr.comT

Cerebras Q3 Results: How Much More Proof Does Wall Street Need? (MSFT)

...

3 hours ago | marketbeat.com

Microsoft Corporation $MSFT Shares Sold by Davidson Trust Co.

November 14 at 3:24 AM | marketbeat.com

Microsoft Corporation $MSFT Stock: Castleview Partners LLC Decreases Stake

November 14 at 3:24 AM | marketbeat.com

Microsoft says services fully restored after for day-long global outage - BBC

November 14 at 3:10 AM | news.google.comN

FAA Resumes Flights After Nationwide Ground Stop, Says No Link to Microsoft Outage or Cyberattack; Marjorie Taylor Greene Slams Duffy's $50 Billion Ask (UPDATED)

November 14 at 1:51 AM | benzinga.com

Microsoft says consumer products services recovered; still monitoring enterprise services

November 13 at 12:40 AM | reuters.com

Microsoft seeing continued recovery amid major worldwide outage

November 13 at 11:34 PM | msn.com

One Microsoft glitch stalled courts, government offices and police—exposing how fragile America’s systems really are

November 13 at 9:30 PM | fortune.com

FAA SMART AI system vendor, Microsoft say ground stop wasn't their fault

November 13 at 6:49 PM | businessinsider.com

DAS Technology Gives Retailers a Competitive Advantage During Microsoft Outage

November 13 at 6:34 PM | finance.yahoo.com

Microsoft's latest outage hit Outlook and Copilot — what it means for your email

November 13 at 6:34 PM | finance.yahoo.com

Cerebras stock surges on Microsoft deal: What it means for Nvidia

November 13 at 6:34 PM | finance.yahoo.com

Microsoft Continues Broad Recovery During Second Day of Outage

November 13 at 6:31 PM | pymnts.com

DHS chief sees no link between Microsoft outage and FAA ground stop, doesn't rule out AI

November 13 at 6:04 PM | geekwire.comG

Inside Microsoft’s Rush to Get Back Online After a Global Outage

November 13 at 4:51 PM | nytimes.com

Microsoft stock steadies after global outage as AI competition intensifies

November 13 at 3:59 PM | invezz.comI

Microsoft Outlook Has Us All in a Chokehold, Apparently

November 13 at 3:45 PM | barrons.com

‘Strangely calming and unnerving’: How Microsoft’s outage upended the workday

November 13 at 2:31 PM | marketwatch.com

Microsoft outage exposes global reliance on core tech providers

November 13 at 2:11 PM | ft.com

‘Strangely calming and unnerving’: How Microsoft’s massive outage upended the corporate workday

November 13 at 2:11 PM | marketwatch.com

New MarketBeat Followers Over Time

Media Sentiment Over Time

Top Headlines

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AAPL, MSFT, KO, and GM Company Descriptions

Apple NASDAQ:AAPL

$356.27 +1.39 (+0.39%)

Closing price 11/13/2026 04:00 PM Eastern

Extended Trading

$355.36 -0.90 (-0.25%)

As of 11/13/2026 07:59 PM Eastern

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts. In addition, the company offers various services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.

General Motors NYSE:GM

$85.96 -0.29 (-0.33%)

Closing price 11/13/2026 03:59 PM Eastern

Extended Trading

$85.82 -0.14 (-0.16%)

As of 11/13/2026 07:49 PM Eastern

General Motors Company designs, builds, and sells trucks, crossovers, cars, and automobile parts; and provide software-enabled services and subscriptions worldwide. The company operates through GM North America, GM International, Cruise, and GM Financial segments. It markets its vehicles primarily under the Buick, Cadillac, Chevrolet, GMC, Baojun, and Wuling brand names. In addition, the company sells trucks, crossovers, cars, and automobile parts through retail dealers, and distributors and dealers, as well as to fleet customers, including daily rental car companies, commercial fleet customers, leasing companies, and governments. Further, it offers range of after-sale services through dealer network, such as maintenance, light repairs, collision repairs, vehicle accessories, and extended service warranties. Additionally, the company provides automotive financing; and software-enabled services and subscriptions. General Motors Company was founded in 1908 and is headquartered in Detroit, Michigan.

Coca-Cola NYSE:KO

$99.08 +1.64 (+1.69%)

Closing price 11/13/2026 03:59 PM Eastern

Extended Trading

$99.50 +0.42 (+0.42%)

As of 11/13/2026 08:00 PM Eastern

The Coca-Cola Company, a beverage company, manufactures, markets, and sells various nonalcoholic beverages worldwide. The company provides sparkling soft drinks, sparkling flavors; water, sports, coffee, and tea; juice, value-added dairy, and plant-based beverages; and other beverages. It also offers beverage concentrates and syrups, as well as fountain syrups to fountain retailers, such as restaurants and convenience stores. The company sells its products under the Coca-Cola, Diet Coke/Coca-Cola Light, Coca-Cola Zero Sugar, caffeine free Diet Coke, Cherry Coke, Fanta Orange, Fanta Zero Orange, Fanta Zero Sugar, Fanta Apple, Sprite, Sprite Zero Sugar, Simply Orange, Simply Apple, Simply Grapefruit, Fresca, Schweppes, Thums Up, Aquarius, Ayataka, BODYARMOR, Ciel, Costa, Dasani, dogadan, FUZE TEA, Georgia, glacéau smartwater, glacéau vitaminwater, Gold Peak, Ice Dew, I LOHAS, Powerade, Topo Chico, AdeS, Del Valle, fairlife, innocent, Minute Maid, and Minute Maid Pulpy brands. It operates through a network of independent bottling partners, distributors, wholesalers, and retailers, as well as through bottling and distribution operators. The company was founded in 1886 and is headquartered in Atlanta, Georgia.

Microsoft NASDAQ:MSFT

$523.88 +0.88 (+0.17%)

Closing price 11/13/2026 04:00 PM Eastern

Extended Trading

$522.35 -1.53 (-0.29%)

As of 11/13/2026 08:00 PM Eastern

Microsoft Corporation develops and supports software, services, devices and solutions worldwide. The Productivity and Business Processes segment offers office, exchange, SharePoint, Microsoft Teams, office 365 Security and Compliance, Microsoft viva, and Microsoft 365 copilot; and office consumer services, such as Microsoft 365 consumer subscriptions, Office licensed on-premises, and other office services. This segment also provides LinkedIn; and dynamics business solutions, including Dynamics 365, a set of intelligent, cloud-based applications across ERP, CRM, power apps, and power automate; and on-premises ERP and CRM applications. The Intelligent Cloud segment offers server products and cloud services, such as azure and other cloud services; SQL and windows server, visual studio, system center, and related client access licenses, as well as nuance and GitHub; and enterprise services including enterprise support services, industry solutions, and nuance professional services. The More Personal Computing segment offers Windows, including windows OEM licensing and other non-volume licensing of the Windows operating system; Windows commercial comprising volume licensing of the Windows operating system, windows cloud services, and other Windows commercial offerings; patent licensing; and windows Internet of Things; and devices, such as surface, HoloLens, and PC accessories. Additionally, this segment provides gaming, which includes Xbox hardware and content, and first- and third-party content; Xbox game pass and other subscriptions, cloud gaming, advertising, third-party disc royalties, and other cloud services; and search and news advertising, which includes Bing, Microsoft News and Edge, and third-party affiliates. The company sells its products through OEMs, distributors, and resellers; and directly through digital marketplaces, online, and retail stores. The company was founded in 1975 and is headquartered in Redmond, Washington.

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Compare Stocks

Comparative Price Performance Over Time

Compare Price & Volume

Compare Price Performance

Compare Price & Volume

Compare Price Performance

Compare Analyst Forecasts

Current Analyst Ratings Breakdown

Latest AAPL, MSFT, KO, and GM Analyst Ratings

Compare Sales & Book Value

Compare Profitability & Earnings

Latest AAPL, MSFT, KO, and GM Earnings

Compare Dividends

Latest AAPL, MSFT, KO, and GM Dividends

Compare Debt

Compare Ownership

Institutional Ownership

Insider Ownership

Compare Miscellaneous Stats

AAPL, MSFT, KO, and GM Headlines

Recent News About These Companies

New MarketBeat Followers Over Time

Media Sentiment Over Time

Top Headlines

AAPL, MSFT, KO, and GM Company Descriptions

Apple NASDAQ:AAPL

General Motors NYSE:GM

Coca-Cola NYSE:KO

Microsoft NASDAQ:MSFT

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